collection report - emap

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Collection Report Autum/Winter 2019

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Page 1: Collection Report - EMAP

Collection Report

Autum/Winter 2019

Page 2: Collection Report - EMAP

Knitwear

With the AW2019 winter collection, FYNCH-HATTON is focusing on new looks: interesting knitted images on high-quality yarns, along with updates in detailing and design language.

Knitwear becomes a hybrid by blurring the boundaries of sweat. Raglan shoulders, integrated triangles in the collar design and varied cuff widths on light, structured qualities lend the parts more sportiness. This provides more leeway in terms of the wearing occasion and outfits receive a contemporary update. At the fashionable peak, the range includes hoodie variations, dip-dye looks and playing with statement stripes placed on sleeves or the body, to get across a twist of athleisure and at the same time to enliven the sales areas.

A "Made in Europe" merino crown cap makes it particularly high-quality. Structure-mix variations in fast-dyed optics are interpreted with a luxurious casualness. Finally, FYNCH-HATTON continues to rely on genuine premium cashmere. In using the finest cashmere fibres, we don't just care about the qualitative result: the cashmere goats live in Inner Mongolia, where they can move freely on the natural green plains, and thus they remain part of the traditional life of the indigenous peoples there.

The gilet continues to play an important role in the model park and has developed into a successful seller, especially in the season transitions. This competent range includes variations in superfine cotton, more attractive looks in merino cotton quality, and becomes sporty via a model in cotton club with a rolled edge.

Page 3: Collection Report - EMAP

Knitwear

Page 4: Collection Report - EMAP

Knitwear

Page 5: Collection Report - EMAP

Sweat/Polo-Shirt

FYNCH-HATTON continues to expand its sweat range. In addition to the established qualities, new product types and combinations provide a sportier look. A hybrid interpretation with knitted inserts on jersey styles also creates new images on the surface here. The fabric finish of soft brushing, interesting wash optics and carbonised effects lends variety to the surfaces. Highlight articles score points with current logo prints. The focus continues to be on detail. A range of designs from hoodie to Serafino provides variation.

The successful cooperation with SUPIMA® will be continued in the AW2019 season.

Page 6: Collection Report - EMAP

Shirts

Things are getting more casual, more relaxed and bolder...

Besides smart button-down collars, there are more Kent collars in the casual area. Stand-up collar shirts round off the collar variations. As a further fashion innovation, we offer a shortened length for some selected designs.

The attention paid to detail remains unchanged for our Fynch Hatton shirts, whether it is via different tapes, new finishing variations in the collar or by using contrasts, with everything discreetly staged as usual. To support the total presentation of the look, our shirts are also matched to the four colour themes that characterise the entire product group.

In addition to the proven checks in various colour combinations as well as modern and smart use of two colours, we continue to rely heavily on prints. These are also available in a wide range of colours in order to further pursue the combination idea in the print area. Paisleys, graphic patterns and fantasy patterns demonstrate this new print variety. Plaids and prints are completed by structured plain colours.

We reveal other trend themes again in "Stories", such as structure prints, denims and melanges as mix and match.

Soft flannel shirts with a winter look remain indispensable. Highlights include unobtrusive plain colours that can be flexibly combined, along with classic plaids and fashionable prints.An innovation in the collection is provided by a "garment dye" series in plain, plaid and corduroy. All three qualities are offered in a wide range of colours and can thus be perfectly combined with knitwear in the colour themes.

Page 7: Collection Report - EMAP

Outdoor

We are again putting a strong emphasis on the jacket with this AW2019 winter collection. The core price range of 99.99 to 199.99 EUR offers real value for the money: the "Security Pocket" already introduced with the SS2019 summer collection lends the jacket real added value. The skimming technology of the inner pocket blocks RFID functions, such as those in credit cards and ID cards, protecting the wearer's personal data from misuse. In addition, we are continuing our successful cooperation with DuPont™ and completely dispensing with the use of down. The functional DuPont™ Sorona® padding offers impressive special thermal performance at low volume weight, is quick-drying, maintains its shape, and is largely from sustainable production.

A sporty twist runs through the entire collection and also grants classical forms a new appeal. Light-weight interior finishing styles are given life with interesting contrasts and logo prints. Classic field variations convey that Denys Finch Hatton feeling of discovery with interesting lining solutions, such as wool plaids or shearling looks. The collection demonstrates even more profile when paired with functionality and the distinct value of the outer fabrics, along with further elaborated personalised features. The price highlight is a parka style with a convincing colour range and lots of detail at €169.99.

Page 8: Collection Report - EMAP

Trousers/Denim

We are presenting the newly developed Fynch-Hatton denim with the AW2019 collection. Core optics with authentic treatments yet high wearing comfort make this up to date.We show the known colour range with soft and fine qualities in the trousers. The majority of our fabrics can be categorised as chinos or, alternatively, five-pockets. Wearers can choose between a more comfortable CASUAL FIT and a more fashionable MODERN FIT. Among other things, what is new is a softly washed year-round and garment-dyed gabardine – a sporty and at the same time smart look for a contemporary outfit at any time of year. But Fynch-Hatton is also casual - a special highlight is a super-soft moleskin quality with drawstring and fashionable details.

Ready-to-wear

In the ready-to-wear clothing area, Fynch-Hatton's classic casual touch is still in evidence. Soft features and a round shoulder on comfortable qualities create a relaxed silhouette. Cotton with a striking twill and soft corduroy in the collection colours are on display. A competent range in jersey conveys self-evident style and integrates ready-to-wear clothing even more strongly into the collection's overall casual look. Once again, selected outer fabrics are also available as vests.

Accessoires

A concentrated selection of accessories completes Fynch-Hatton's look for the 2019 Autumn/Winter season. For scarfs, we rely on brushed viscose in various designs, as well as structures and plaid with wool mix qualities. The tried and true hat+scarf set is available in a new colour range. There is also a cashmere scarf in a gift box made of Nepalese paper. Bags made of a canvas-leather mix, gloves and a cap round off the offer.

Page 9: Collection Report - EMAP

Color Themes / Cosy Culture

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Color Themes / Winter Blues

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Color Themes / Tuareg Trail

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Color Themes / African Violet

Page 13: Collection Report - EMAP

Thank you for your attention!