collector s edition origin issue! - united … sheets v2/library...remains in awe of their super...

#612JUNE 2012

COLLECTOR’SEDITION

ORIGIN ISSUE!

the news and ideas magazine for the agents of liberty national!

The fascination with superheroes has been ingrained in all of us since we were kids. As adults, we may have found this fascination has waned some, but I think if we’re honest with ourselves, we’ll still find a part of us remains in awe of their super strength, powers, or abilities that set them apart from the average Joe. From comic books to blockbuster movies, they have drawn an audience and held its attention. Fictional though they may be, superheroes have remained a significant part of our culture throughout the years, for children and adults alike.

So what exactly do we find so enticing about these supernatural beings? Of course it’s exciting to see or read about Superman lifting cars and buildings, Spider-Man showing off his impressive acrobatic and web-making skills, or Wonder Woman’s power of flight, but it’s something deeper and more personal about them that we’re drawn to.

Superheroes are fascinating because of what they do, not how they’re built. It might be entertaining to see Superman melt something with his eyes, but unless it’s for some greater purpose, I think the audience would lose interest pretty quickly. It is the noble and heroic acts they perform that make their stories interesting, and that give them the label of superheroes.

If we look at our own lives and professions in a similar fashion, can we say that we are using our own strengths and abilities for something good, something useful? I know we can’t boast of any extraordinary capability like the superheroes we grew up admiring, but that doesn’t mean we shouldn’t be using our own, human talents to achieve great things.

I believe at Liberty National, we have achieved some great feats. We might not have burst through brick walls or flown around the world to do so, but we have helped our community and our fellow Agents in some pretty remarkable ways. I think it’s safe to say we’ve helped avert a (financial) disaster or two – doesn’t that deserve recognition? Isn’t that something that can be labeled as heroic?

It’s not far-fetched to say in our own way, we are superheroes ourselves. And each of us has our own strengths and abilities to accomplish some heroic deeds. What you

need to do is find your own strength and make something out of it. Are you great at recruiting? Do you have the desire to help people build some financial protection? These qualities, to me, are your super powers, and it’s encouraging to know that we all have them! But remember, it’s not enough just to be in possession of something great – we must use our abilities for something bigger, something beyond ourselves.

I have every confidence that our talented team of Agents and Managers will continue to accomplish heroic deeds, and will be the driving force to take our Company to the next level. You are the strength of LNL, the power source of the Company, and I am counting on you – the Superheroes of Liberty National – to use your strengths to find success.

2 - torch June 2012 the superheroes of lnl

You are the strength of LNL, the power source of the Company.

The Superheroes of Liberty National

Roger SmithPresident and Chief Executive Officer

insight

THE CRAZE CONTINUES - CHILD SAFE EVENTS! UM Cynthia Barreira of Vickie Ketron’s Branch has shown off her super powers again! Cynthia, along with other members of her Branch, has participated in several Child Safe events, including Safety Day at Smokies Park, where they delivered about 250 teacher packets, reaching 6,000 students.

At Townsend Child Safety Day (pictured), Cynthia and Agent Susan Ogilvie worked for four hours to collect 52 leads, creating great exposure for Liberty National and the Child Safe Kits. Keep up the super work!

LIBERTY LEADERSHIP ACADEMY’S GREAT FEEDBACKMyLibertyLife.com has been heating up with some awesome comments from LLA

attendees! Check it out:

We got #swagger!!! LLA truly made me a better leader and I couldn’t have made it without a great management team behind me all the way! -April Swancey, AUM,

Troy Dew Branch

Week 2 results after #LLA201: I had a 40% show rate this week. I just gave another recruit the opportunity to have a career with this great Company. If you haven’t been to an LLA, you’re missing out. #LLA201 opened my eyes and I’m ALL IN!!!! -Todd Lomenick, UM, Jason Perry Branch

NEWSPublished by Liberty National

Life Insurance Company for the dissemination of information to its

Agents. Prior permission must be obtained from Liberty National

Life Insurance Company for reproduction or other use

of material herein.

LIBERTY NATIONALSince 1900, we’ve grown into one

of the nation’s leading insurers with thousands of representatives in

locations nationwide. We believe in personal, one-on-one

local service for insurance. And that’s the way it ought to be.

libertynational.comlnlcareers.com

mylibertylife.comlnlacademy.com

TORCH STAFF

Marketing Content Manager Christie Gibson

Editor Roberta Boyd King

Senior Staff Writer Brynn Caccamo

Staff Writer Katrina Kotzen

Jr. Staff Writer Seth Cohn

Jr. Staff Writer/Staff Photographer

Brittany Feagans

Graphic Designer/Superhero Illustrator Cal Slayton

Contact the Torch staff at [email protected]

to send photos and community involvement news, or to update

your home address.

facebook.com/LibertyNationalIns

twitter.com/LibertyCareers

linkedin.com/company/551206

youtube.com/LibertyNationalIns

MyLibertyLife.com

flickr.com/photos/LibertyNational

Are you college recruiting? Juan Diaz is. Unit Manager Juan Diaz of Owen Wilson’s Branch applied what he learned at #LLA101 in April. “We have a local college near our Branch, so I joined that college’s group on LinkedIn and it’s yielding awesome networking opportunities.”

While John “Bluto” Blutarsky wouldn’t (or shouldn’t) be on LinkedIn, many qualified candidates are. College students, recent graduates, and college alumni are looking for careers. Are you gonna help connect them with The Opportunity of a Lifetime?

Here are some ways you can do col lege recruiting . . . without ever stepping a foot on campus. - Make a l ist of col leges in your area - Log into LinkedIn - Search for col leges to see if they have a Group - Join the Group - People wil l post they are looking for a job - Respond to their post with how they can contact you. Refer them to your Branch website, to our Official Social Media pages, LNLCareers.com

- Pat yourself on the back that you helped LNL get closer to $100 mil l ion per year

i’m using linkedin

to college recruit!

the superheroes of lnl torch June 2012 - 3

UM Cynthia Barreira and Agent Susan

Ogilvie of Vickie Ketron’s Branch host

a successful Child Safe event.

Photo from National Lampoon’s® Animal House, 1978, Universal Pictures, Oregon Film Factory, Stage III Productions

http://www.libertynational.com

http://www.lnlcareers.com

http://www.mylibertylife.com

http://www.lnlacademy.com

http://www.facebook.com/LibertyNationalIns

http://www.twitter.com/LibertyCareers

http://www.linkedin.com/company/551206

http://www.youtube.com/LibertyNationalIns

http://www.MyLibertyLife.com

http://www.flickr.com/photos/LibertyNational


‘Closer to the Heart’ is a charitable project recently begun by Torchmark Corporation and implemented through Liberty National and other Torchmark affiliates.

‘Closer to the Heart’ is a fantastic way for Agents and Managers to make a difference in communities in need – all in the great locales Liberty National visits!

We realize poverty is often just a few steps away in the beautiful and exotic getaways to which we travel. We are so fortunate to be able to attend events in these wonderful locations.

‘Closer to the Heart’ is a way to pay forward our good fortune, to leave these communities better than we find them, and to have a positive impact on their future!

When Liberty National travels for Branch Managers meetings, Council meetings, Company Conventions, or other events, we’ll find a worthy way to give back to the community we are visiting. That might mean we build a house for a person in need, or assemble care packages for an orphanage.

The Home Office selects the organization and determines its needs. Torchmark will match funds collected across all its affiliates up to $100,000 annually.

‘Closer to the Heart’ is another way Liberty National leaves a positive mark on our communities and our world!


New AUMs at LNLCongratulations to the new Assistant Unit Managers! Their hard work and dedication have earned them superhero status. Liberty National cheers on all new AUMs and their Branches for their continued accomplishments!

These new AUMs took a Leap of Faith to find success. Will you be next?

Clayton LawrenceRaymond Smith - UM

Clint McLain - BM

Latisha LoveStephanie Lewis - UM

John Hadder - BM

Kesha LovelandCathy Meinecke - UM

Jason Adams - BM

Candace AndersonKim Vinson - UM

Sherri Young - BM

Felicia AndersonAaron Davis - UM

Robb Park - BM

Benny BowmanKenneth Bradford - UM

Eddie Milner - BM

Lena CoffeyBrenda Akins - UMCedric Higgins - BM

Kathy CookAdam Van Daley - UMBrian Cannington - BM

Joseph CrosbyBilly Yeomans - UM

Brian Cannington - BM

Kellye GammellPatrick Stafford - UM

Mark Stone - BM

Timothy GarrettPaul Mikell - UMTim Reeves - BM

Chester GaugerSusan McCray - UMOwen Wilson - BM

Hemerson GonzalezJuan Diaz - UM

Owen Wilson - BM

Edwin HandyTyler Mayo - UMRobert Giles - BM

Jacob HarrMissy Henderson - UM

Jason Everett - BM

William HerronKen Crabb Jr. - UM

Anthony JonesChris Camp - UMTony Carter - BM

Michael JonesChristopher Graham - UM

Stephanie Jackson - BM

Elidora LovelessChristopher Loveless - UM

Alan Spafford - BM

Joseph LovelessChristopher Loveless - UM

Alan Spafford - BM

Lizbeth LovelessChristopher Loveless - UM

Alan Spafford - BM

David MillerJohan Blanco - UMKathy Blanco - BM

Linda MillerJimmy Veazey - UMMark Woodruff - BM

Kayla MooreRandall Bryant - UM

Robb Park - BM

May Top Agency BuildersNumber of Codes

Assistant Unit Manager Branch

4 Ulysses Narcisse Robert Giles

3 Laura Jewett Deane Jewett

3 Deanna White Haim Elfersy

2 Donnita Tester Sherri Young

2 William Herron Ken Crabb Jr. (UM)

2 Jeffrey Splawn Michele Sellors

2 Lena Coffey Cedric Higgins

Jordon MorrowChristopher Loveless - UM

Alan Spafford - BM

Jared NixonCathy Meinecke - UM

Jason Adams - BM

Eddric OtisJason Terrell - UM

Keith Mitchell - BM

Joshua PhillipsCynthia Barreira - UM

Vickie Ketron - BM

Jenia SkipperJessica Johnson - UM

Keith Mitchell - BM

Jeffrey TaylorPatrick Stafford - UM

Mark Stone - BM

Richard ThomasJamie Phillips - UMClint McLain - BM

Randy WacklerJames Nauroth - UM

Steve Hargis - BM

Timothy WertzCathy Meinecke - UM

Jason Adams - BM

Angelo WilliamsTeri White - UM

Cedric Higgins - BM

Mary YoungCathy Meinecke - UM

Jason Adams - BM

Ulysses Narcisse

Congratulations!


anniversaries

new unit managers

30 Years of ServiceGary Rudd, AgentTim Reeves, BM

25 Years of ServiceMickey Tolliver, AgentJeff Miller, BMGaylon Henley, AgentPhil Manry, AgentTerry Preston, AgentR.E. Henderson, Agent

22 Years of ServiceTerry Farris, Agent

19 Years of ServiceBetty Farmer, Agent

18 Years of ServiceMildred Jackson, AUM

15 Years of ServiceFrankie Daniell, Agent

12 Years of ServiceChristopher Daniels, UM

10 Years of ServiceTerah Mims, BMGregory Brannon, Agent

9 Years of ServiceJason Everett, BMScott Smith, BM

8 Years of ServiceCaryn McLain, UM

7 Years of ServiceMarian Keith, Agent

6 Years of ServiceJason Adams, BM

5 Years of ServiceMatt Carter, UMNick Slagle, BMCathy Meinecke, UMRobbie Davis, AgentLeighanne Crews, UM

4 Years of ServiceEmily Smith, AgentSean Kimble, UMKathy Blanco, BMDarla Waters, UMSusan McCray, UMRebecca Batten, AgentDorian Thomas, Agent

3 Years of ServiceDavid Bruce, AgentBarry Hogan, AgentGary Dobbs, UMLloyd Taggart, AgentMelinda Harmon, Agent

2 Years of ServiceRandall Bryant, UMBrad Cooksey, AUMMisty Woodgeard, AUMJustin Waddle, UMFranklin Blair, UMDaniel Wesley, AgentKathy Cook, AUMCurvin Gordon, Agent

1 Year of ServiceCecile McKnight, AgentDawn Bender, AgentJacquline Watson, UMWill Biddle, AUMAmanda Parker, AgentKen Crabb Jr., UMBonnie Culver, AgentCharles Baine, AgentBrenda Akins, UMLinda Varnadore, AgentMiriam Bracey, AgentApril Swancey, AUMBrian Coomer, AgentSarah Orr, AUMMelvin Mayo, AgentShelia Ray, AgentRebecca Thompson, AgentJoanne White, AgentJoseph Loveless, AUMScott Pritchett, AUMGayle Belk, AgentMartin Perlman, AgentIkenna Lewis, AgentWilliam Allen, AgentAnnie Gordon, AgentMichelle Cremeans, AgentRichard Silva, Agent

Laura ShriverUnit ManagerErie, PARand Robinson Branch

Anniversaries according to Company records.

UM Kenny Smith helps out Senior VP

Roger Rich during his presentation.

UM Tommy Lee gets pumped from the very beginning.

With expert speakers, rockin’ music, and enough caffeinated beverages to fuel the entire LNL field force, LLA 201 gave attendees some major inspiration to bring back to their Branches. Taking ownership and ready to implement some awesome recruiting and sales advice, these UMs and BMs

have made a huge step in making their Branches the best they can be.

Will you show the same initiative? (Hint: There are more LLAs this year!)

Vice President Luke Gilliam presents UM Sabina Peters with the Spirit Award for her unrivaled energy and dance skills.

UM Danny Putman holds on

to an interactive lesson in the

benefits of Social Media.


Stephanie Lewis, UMBirmingham North, AL

John Hadder Branch

Chris Seeds, UMMontgomery North, ALMark Woodruff Branch

Chris Graham, UMChattanooga North, TN

Stephanie Jackson Branch

Jack Wilson, UMLittle Rock, AR

Jason Everett Branch

i was inspired to join liberty for

the unlimited income, the advancement

opportunities, and to help people.

lla has inspired me even more!

this is the best career i’ve ever had; plus, i really enjoy the trips, especially

this one!

having a great time at leadership academy!

it seems the new management has our best interests

at heart. i’m looking forward to good things happening.

join the ranks of the

LIBERTY LEADERS!

Upcoming LLAs: • LLA 101: Fundamentals of Branch Building – August 20-23 & October 15-18 • LLA 301: Top Gun – July 16-18

Liberty National recognizes Agents, Assistant Unit Managers, Unit Managers, and Branch Managers, who are on schedule as of 05.28.12 for the 2013 Convention to be held June 18 - June 21, 2013. Qualifiers and/or Torch Club honorees must meet applicable Company minimum standards and qualifications for production, persistency, DCN, and recruiting to attend and/or be recognized in our Company magazine. 8 - torch June 2012 the superheroes of lnl

On schedule for the 2013 Convention in

SAN DIEGO

jason adams BRanCHSpringfield North, MO

MICHAEL CHAMBERS JENNIFER CLIMERCARL LONG

TIm adERHoLT BRanCHGainesville, GA

TIM ADERHOLTDARREN ALEXANDERSHAwN BRIGGSTIMOTHY BUCKNER MICHAEL BULLOCK SERGE CLOUATREYOLY DALESANDY GREER CORRIE HILLCOREY HULSEYPETER KNOwLESBILL LACOUNTTERRY MEDLINRANDY REEVESCRAIG wILSON

RICKY BEaRd BRanCHCorinth, MS

RICKY BEARDDEBBIE BUTLERBRADLEY GRAY

KaTHY BLanCo BRanCHTampa Bay, FL

JOHAN BLANCO DAVID BURGMANSTEwART ROSS

Tom BoTTs BRanCHCharlotte Central, NC

CHRIS CASTLEBERRYCATHERINE COLONNAMELINDA HARMONK. DEVONNE MOORECHRISTOPHER TAYLOR DORIAN THOMAS

joHn BRooKs jR. BRanCHDothan, AL

TERRY FARRIS JOHN LOVEJOHNNY TANNER

sHannon BRown BRanCHGreenville, MS

ALBERT BECKwORTHSHANNON BROwN

BRIan CannInGTon BRanCHWaycross, GA

JOHNNY BRAGG BRIAN CANNINGTONKEITH CARR CHRISTINA COLVINSEAN DEBARRYCAROLYN EDwARDSSTANLEY JOHNSONMELISSA MOORESANDRA MULKEYNATALIE NEwSOMETINA NICHOLSPAM ROLLERDAVID TOMPKINS

TonY CaRTER BRanCHHuntsville North, AL

CHRIS CAMPJEFF LONESDALE wARDELL

TommY CLaY BRanCHChattanooga South, TN

JEFFREY HUNNEKEMARTHA JOHNSON

TRoY dEw BRanCHMeridian, MS

TROY DEw MARK MCMILLAN

anTHonY dIfILIppo BRanCHKansas City East, MO

SALLY TAGGART

jason EVERETT BRanCHLittle Rock, AR

CHARLES BROwN JR.MATT CARTER wES COFFEEBRAD COOKSEYJASON EVERETTTERRI HOGANMELISSA NUCKOLLSPAM STANTON

RoBERT GILEs BRanCHLafayette, LA

ROBERT CLOONEYULYSSES NARCISSE

LEdon GREEn BRanCHMacon Central, GA

REGINA GREEN JASON JOINER

joHn HaddER BRanCHBirmingham North, AL

TRACIE BEANTONI BURGINwILLIAM ETHERIDGEJOHN HADDERMILDRED JACKSON

anGELa Hanson BRanCHAlexander City, AL

KENNY BUCK EDwARD CAMPBELLSHELBY GRUBBSTERESA GRUBBSMARIE TUCKMARIE wILLISDAVID wINDSOR

CEdRIC HIGGIns BRanCHColumbus, MS

CEDRIC HIGGINS RODNEY HOMANHENRY REECE

mIKE Isom BRanCHAlbertville, AL

LISA BECKNELLIE wILLARD

dEanE jEwETT BRanCHColumbus North, GA

LAURA JEwETTDOUGLAS LYNCH

jonaTHan jonEs BRanCHBrewton, AL

JULIE HENSONNELLIE MASON

VICKIE KETRon BRanCHKnoxville Metro, TN

CYNTHIA BARREIRAJAMES BOwMAN COURTNEY CALDwELLKATHY CLAYVICKIE KETRONCAROL SPEAKSGABRIEL SPEAKS

BILL KnowLEs BRanCHMacon South, GA

TONYA CARDwELL KAY FORDHAMKIM SEAGRAVES TOMMY wAINwRIGHT

sHannon LamBETH BRanCHBaldwin County, AL

DOUG BARRETT DEMPSEY BELLCHARLIE RUSHHUNTER SELF

CLInT mCLaIn BRanCHJasper, AL

ALAN GOFORTH PHILIP NICHOLS SCOTT PRITCHETTRAYMOND SMITH

jEff mILLER BRanCHSpringfield East, MO

TODD BAXTER JAMES BISHOP KIM FEAGERA.J. GOOD TOMMY RECTORDONNA SCHwEIKERT MARK wOFFORDMISTY wOODGEARD

EddIE mILnER BRanCHBirmingham South, AL

NINA MCCORD FRANK VENEZIA MARY VENEZIA

KEITH mITCHELL BRanCHJackson, AL

DONNA CHANCEY KIMBERLY JACKSON SHEILA MITCHELLSONJA OVERSTREETJASON TERRELL DANA VICKREY

jason nEaL BRanCHCullman, AL

JAMIE SPEAKMAN

maRVIn odELL BRanCHTuscaloosa South, AL

DOUGLAS LAVENDERCARLOS LOGAN

jason pERRY BRanCHFt. Walton Beach, FL

DAVID BROOKS C. wAYNE FISHER wILLIAM HARRISON TODD LOMENICK JASON PERRYCHRISTOPHER SCHIRO

LonELL pLYLER BRanCHFlorence, AL

JERRY CROwELLKAY PERRYMAN

HowaRd RaLsTon BRanCHDalton, GA

MARION BEACHAMMITCHELL BLAIR MARK CHANDLER SANDRA HANEY BRANDON HERNDONROBERT KEENER HOwARD RALSTONwANDA SEAR

TIm REEVEs BRanCHPensacola, FL

PAUL MIKELL

mICHELE sELLoRs BRanCHFt. Worth East, TX

LISA BLANTON TAMMY SELFJEFFREY SPLAwN

REx smEdLEY BRanCHAustin, TX

RACHEL FENZMICHAEL HARKIN KIMBERLY LANDRY

sCoTT smITH BRanCHRock Hill, SC

JAMES OATESDANIEL PINYANRICHARD wHETSTONE

aaRon snIdER BRanCHIndianapolis, IN

AARON SNIDER

aLan spaffoRd BRanCHSt. George, UT

MARK HARGIS CHRISTOPHER LOVELESSELIDORA LOVELESSJOSEPH LOVELESS LIZBETH wHITAKER RICHARD SILVAALAN SPAFFORDJOANN SPAFFORD-PAAK

BYRon sCHREIBER BRanCHDecatur, AL

ANTHONY BALDwIN

maRK sTonE BRanCHTupelo East, MS

KELLYE GAMMELL

Ron TadLE BRanCHCleveland, TN

TONY BAILEYTERESA BENNETTPATRICK KNOwLESRON TADLE

jEff waLLmaRK BRanCHFt. Smith, AR

VETA MELVINHUE SMITH

TERRY waTson BRanCHHouston East, TX

wILLIE GLASGOw

jILL wILmETH BRanCHNashville South, TN

RICHARD CRABTREESTEVE wADE

owEn wILson BRanCHOrlando North, FL

C.J. COLLAZO SR.JUAN DIAZ AMBER HENDERSONGARY RUDDGARY TETREAULT JR.KYLE TETREAULT OwEN wILSON

LaRRY w0od BRanCHCharlotte East, NC

TIM BAUCOM HILLIARD BUCHANAN IVDEMETRIUS CASSELLASTHOMAS ROGERS

maRK woodRUff BRanCHMontgomery North, AL

CHARLES SMITHBRANDY VICKERS MARK wOODRUFF

sHERRI YoUnG BRanCHEnterprise, AL

LEIGHANNE CREwS ASHTON MCKELVYDAVID MILLERRONNIE ROGERSPAMELA wISE


From John Maxwell’s 21 Irrefutable Laws of Leadership

We cannot become what we need by remaining what we are.

- John C. Maxwell

•When real leaders speak, people listen.

•How to see the way a person became a leader:

- Who they are- Who they know- What they know- What they feel- Where they’ve been- Past successes- What they stand for

THE LAW OF E.F. HUTTON #5

We are blessed at Liberty National to be guided by real leaders. When you hear Roger Smith or Steve DiChiaro speak at a Branch Managers meeting or at Liberty Leadership Academy, it’s obvious why they are leaders. They share with us on every level - who they are, who they know, what they know, what they feel, where they’ve been, their past successes (and failures), and what they stand for. They share themselves. They are true leaders and motivate and inspire each of us to be the same.

Roger Smith, President and Chief Executive Officer, and

Steve DiChiaro, Executive Vice President and Chief Agency Officer

Laura Shriver is a prime example of one of the many superheroes of LNL.

Laura came to Liberty National because of the potential to increase her income. “I love the culture here,

but the income opportunity is what really inspired me to leave my old company and join Liberty National,” she says. “My old career didn’t have the lifetime residuals this Company offers.”

Laura’s appreciation for her good fortune extends to her desire to help those who are less fortunate. She and a friend have

used their time and talents for the charity Servin for a Cause. They donate all of the money they raise to Kelly for Kids, which is committed to serving disadvantaged and disabled youth in Western New York.

“We started this charity because I grew up very poor, and there were some adults and programs that helped me financially when I was growing up, so I wanted to give back, especially given how blessed I am today,” Laura says.

Through an annual volleyball tournament Laura and her friend have organized, they have raised nearly $50,000 through ticket sales, silent auctions, and corporate sponsorships.

Props to Laura for her awesome efforts!

For more info, go to the Servin for a Cause Facebook page and www.kellyforkids.com.

The Agents and Managers of LNL bring an assortment of talents and abilities to the table, and Joe Kelly Jackson is no exception.

Joe came to Liberty National with a background in the arts, as he worked

in the film industry and as a professional musician (“I’m really good,” Joe says whimsically). His résumé includes recording in the famous RCA Studio B, working on film sets in Los Angeles, and licensing films for DVD distribution while doing PR work for DVD covers and ad campaigns.

With the uprise of streaming video came the downturn of the DVD industry, and unfortunately, of Joe’s health as well.

“When I got ill, it got me in touch with how cataclysmic an illness can be,” he says.

As he regained his health, Joe’s sister served as his caretaker, whom he later lost to cancer. This event showed him firsthand the financial impact a Liberty National policy can have. Says Joe, “I’m big into promoting our cancer policies.”

Joe values his new AUM position and appreciates his Branch. “Michele Sellors has a deep compassion for people, and I’ve noticed that with most of the people I’ve met at Liberty National,” he says. “It’s a great Company.”

The Company reciprocates his positive opinion, and values the talents, fantastic attitude, and compassion for others that make Joe a superhero of LNL.


LAuRA ShRIvER, uM, rand robinson branch

JoE KELLY JAcKSon, AuM, michele sellors branch

Needs-Based Laptop Sales Presentation

may the torch be with you

Demonstrate the need for life insurance, do you? Yes, hmmm.

Images from Star Wars films, Lucasfilm


we must band our teams

together to fight DR. no,

but how?

later...

earless leader

RogER SMITh has

recruited a team of

superheroes to an elite

meeting. ThEIR

MISSIon: to stand

for truth, justice,

and the LIBERTY

nATIonAL wAY.

Name: The PersisterAlternate Name: Troy DewSuper Power Gained from LLA201: Overcoming ObjectionsAlternate Identity: Branch Manager, Hunting/Fishing Expert

HERO FILE # LNL079J8E

by using the SEcRET

powERS from lla 201!

the superheroes begin training.

the fate of LIBERTY nATIonAL depends on you to

recruit more superheroes so we can help

protect hardworking americans.

we must fight the villain

DR. no to achieve $100 million per year

in five years!

BAM!


meanwhile...

do you think we have a chance against

DR. no?

of couRSE! we’re the

superheroes of lnl!

with this nEw InSpIRATIon from lnl, victory

will be ours!

Name: Champion LibertyAlternate Name: Stephanie JacksonSuper Power Gained from LLA201: Retaining CustomersAlternate Identity: Branch Manager, Fishing Enthusiast

HERO FILE # LNL681H9G

Name: Coverage CaretakerAlternate Name: Alan SpaffordSuper Power Gained from LLA201: Recruiting ExtraordinaireAlternate Identity: Branch Manager, Boater, Skier

HERO FILE # LNL809C6S

by using the SEcRET

powERS from lla 201!

yes! we’ll use our pLAYBooKS, LnL SocIAL MEDIA,

and above all, the nEEDS-BASED

LApTop!

remember, none of us is as

good as all of us. now let’s take this vision back to our

branches ...

we will recruit more lnl superheroes and

we will reach $100 million!

the superheroes embark on their mission.

will the superheroes of lnl defeat dr. no? will they fulfill roger smith’s mission and reach

$100 million per year in five years? keep reading torch to find out!

fellow superheroes of

lnl, it is up to us to complete this mission … it’s going to take

ALL of You!


perspective

The Power of Recruiting

Vickie KetronKnoxville Metro, TN Branch Manager

The word ‘opportunity’ seems to be thrown around quite a bit these days. So much, maybe, that we sometimes may find ourselves taking it and its meaning for granted.

What does your mind conjure up upon hearing such a – let’s be honest – vague and indirect term? Do you think of it to mean something that can come about only through great struggle, or a perfect-storm? Do you think of it as some sort of buzzword leaders simply use to motivate?

Let’s be clear what opportunity REALLY is: it’s what you’ll find EVERY DAY when you’re with Liberty National. Here’s how I embraced the opportunities Liberty National presented me, and how I suggest you do the same to grow your business and income:

Take Full Advantage of the AUM Program There’s nothing more important you can do on any given day than recruit. Plain and simple, recruiting makes the wheels go ‘round, and there’s no better way to make those wheels spin faster than advancing the most driven of Agents to AUM.

The more AUMs in your Branch, the better position it’ll be in for recruitment going forward. From the Branch Manager down to the first-week Agent, establish a culture of recruiting, and be bold in discussing how every single person in the Branch plays a role and benefits from it.

The AUM program changed the productivity level of my Branch into a well-oiled recruitment machine, and if you follow the Recruiting Playbook, it will absolutely help yours too.

Hire a Caller If your team isn’t hiring as many people as you’d like, it would be beneficial to hire a paid caller. Plan on this individual, or group of individuals, to come to work every morning with one mission: making calls and supplementing the recruiting activity within your Branch.

If your Branch hires more than one caller, put them together in groups not only to raise their comfort and skill level, but to breed some competitiveness between them.

Promote Personal Observation Recruiting The national unemployment rate is 8.2% right now*, and people want what we have – careers.

Unemployed and underemployed people are in your grocery stores, at your churches, in line at your banks, serving you dinner at your local restaurants, or even in the contact list on your cell phone.

You’ve got to be proactive in getting these people interested and in the door if you want to grow your business. How? Train recruiting dialogue within your Branch, get comfortable in discussing the virtues of our Company inside and out, and then put that training to practice. I’m telling you – people will want to work with us.

Be passionate If you’re not passionate about this career, then nothing I’ve written up until this point really makes any difference. My Branch has had an amazing couple of years, and it’s been a life-changing time for me and several members of my Branch.

It’s because of our passion – believe that.

Do you share my passion for this Company? Do you share my passion for REAL opportunity?

If the answers to those questions are yes, then guys, we’re on track to transform Liberty National into the Company we all want it to be: far and away, the best provider of life and supplemental health insurance in America. I’m confident that in a short time, we’re going to be writing $100 million – every year.

Let’s do this.

The AUM program changed the productivity level of my Branch into a well-oiled recruitment machine, and if you follow the Recruiting Playbook, it will absolutely help yours too.

*Source: http://www.bls.gov


Looking for ambitious, rock-star AUMs, stoked about the opportunity to establish a rock-solid leadership foundation. Meaning, are you an overachiever with mad skillz, just ready for someone to turn you loose and let you do your thang? If your answer was a resounding yes, Leadership Academy is the venue for you.

Who: Qualifying Assistant Unit Managers (AUMs)

What: Leadership Academy 101: Fundamentals of Branch Building

When: Aug. 20 – 23, 2012

Where: Home Office

Why: This is the first step on Liberty National’s management career path. LNL Leaders learn the basics of:

• Recruiting

• Training

• Talent Management

How: Talk to your Branch Manager

You’ve got to work hard for your success and you’ve got to have a steady presence. That’s the secret. - Kid Rock

RocKsT★Rs

www.lnlacademy.com

2. Pamela WiseEnterprise, AL

$23,974Leighanne Crews - UM

Sherri Young - BM

3. Serge ClouatreGainesville, GA

$22,175Ritch Wharton - UM

Tim Aderholt - BM

4. Jeff LonesHuntsville North, AL

$19,379Tony Carter - BM

5. Dewayne BrownBirmingham North, AL

$18,879Danny Putman - UM

John Hadder - BM

6. Douglas LavenderTuscaloosa South, AL

$18,001Carlos Logan - UMMarvin Odell - BM

7. Kim FeagerSpringfield East, MO

$17,505Todd Baxter - UM

Jeff Miller - BM

8. A.J. GoodSpringfield East, MO

$16,612Jacob Miller - UM

Jeff Miller - BM

9. Alan GoforthJasper, AL$16,583

Philip Nichols - UMClint McLain - BM

10. Charles Brown Jr. Little Rock, AR

$16,331Melissa Nuckolls - UM

Jason Everett - BM

11. Sandra HaneyDalton, GA$15,773

Mitchell Blair - UMHoward Ralston - BM

12. Tammy SelfFt. Worth East, TX

$15,721Michele Sellors - BM

13. Ashton McKelvyEnterprise, AL


Sherri Young - BM

14. Regina GreenMacon Central, GA

$15,114Jason Joiner - UMLedon Green- BM

15. Robert Clooney Lafayette, LA

$14,515Tyler Mayo - UMRobert Giles - BM

16. Lisa BlantonFt. Worth East, TX

$14,076Kenneth Keith - UMMichele Sellors - BM

17. Bill LacountGainesville, GA

$14,050Craig Wilson - UMTim Aderholt - BM

18. Corrie HillGainesville, GA

$13,981Randy Reeves - UMTim Aderholt - BM

19. Kimberly JacksonJackson, AL

$13,703Jason Terrell - UM

Keith Mitchell - BM

20. Richard SilvaSt. George, UT

$13,550Christopher Loveless - UM

Alan Spafford - BM

Qualifiers and/or Torch Club honorees must meet applicable Company minimum standards and qualifications for production, persistency/DCN, and recruiting to attend Torch Club and/or be recognized in our Company magazine.

official agent/aum standings: 2012 production


may

1. Corey Hulsey Gainesville, GA


official agent/aum standings: 2012 production

year-to-date

the superheroes of lnl torch May 2012 - 17

2. Serge ClouatreGainesville, GA

$101,595Ritch Wharton - UM

Tim Aderholt - BM

3. Douglas LavenderTuscaloosa South, AL

$92,640Carlos Logan - UMMarvin Odell - BM

4. Charles Brown Jr. Little Rock, AR


Jason Everett - BM

5. Corrie HillGainesville, GA

$90,854Randy Reeves - UMTim Aderholt - BM

6. Bill LacountGainesville, GA


7. Pam RollerWaycross, GA

$81,646Tina Nichols - UM

Brian Cannington - BM

8. Pam StantonLittle Rock, AR


Jason Everett - BM

9. Darren AlexanderGainesville, GA


10. C. Wayne FisherFt. Walton Beach, FL

$69,993David Brooks - UM

Jason Perry - BM

11. Jeff LonesHuntsville North, AL

$66,339Tony Carter - BM

12. Ashton McKelvyEnterprise, AL


Sherri Young - BM

13. Yoly DaleGainesville, GA

$64,887Michael Bullock - UM

Tim Aderholt - BM

14. Kay FordhamMacon South, GA

$63,835Tommy Wainright - UM

Bill Knowles - BM

15. Alan GoforthJasper, AL$63,803

Philip Nichols - UMClint McLain - BM

16. Kim FeagerSpringfield East, MO

$62,606Todd Baxter - UM

Jeff Miller - BM

17. Hilliard Buchanan IVCharlotte East, NC

$60,117Tim Baucom - UMLarry Wood - BM

18. Kenny WestGainesville, GA

$58,119Terry Medlin - UMTim Aderholt - BM

19. Michael ChambersSpringfield North, MO

$57,167Cathy Meinecke - UM

Jason Adams - BM

20. Terri HoganLittle Rock, AR


Jason Everett - BM

1. Corey Hulsey Gainesville, GA



official unit manager standings: 2012 production


Top 5 Unit Managers

with the highest monthly First Year

Agent Production in May 2012.

may

2. Leighanne CrewsEnterprise, AL

$62,158Sherri Young - BM

3. Brandon HerndonDalton, GA$60,780

Howard Ralston - BM

4. Melissa NuckollsLittle Rock, AR

$46,756Jason Everett - BM

5. Marie TuckAlexander City, AL

$46,716Angela Hanson - BM

6. Bradley GrayCorinth, MS

46,324Ricky Beard - BM

7. Gabriel SpeaksKnoxville Metro, TN

$43,117Vickie Ketron - BM

8. Jason JoinerMacon Central, GA

$42,705Ledon Green - BM

9. Courtney CaldwellKnoxville Metro, TN


10. Tommy WainwrightMacon South, GA

$40,747Bill Knowles - BM

3. Marie Tuck Alexander City, AL $30,954 Angela Hanson - BM

1. Todd Baxter Springfield East, MO $40,226 Jeff Miller - BM

5. Gabriel Speaks Knoxville Metro, TN $30,336 Vickie Ketron - BM

2. Leighanne Crews Enterprise, AL $32,749 Sherri Young - BM

5. Courtney Caldwell Knoxville Metro, TN $29,144 Vickie Ketron - BM

1. Craig Wilson Gainesville, GA

$74,716Tim Aderholt - BM

official unit manager standings: 2012 production


Top 5 Unit Managers

with the highest year-to-date First Year

Agent Production through May 2012.

year-to-date

2. Melissa NuckollsLittle Rock , AR

$249,522Jason Everett - BM

3. Bradley GrayCorinth, MS$221,540

Ricky Beard - BM

4. David BrooksFt. Walton Beach, FL

$219,705Jason Perry - BM

5. Gabriel SpeaksKnoxville Metro, TN


6. Tim BaucomCharlotte East, NC

$217,682Larry Wood - BM

7. Tina NicholsWaycross, GA

$216,326Brian Cannington - BM

8. Tommy WainwrightMacon South, GA

$209,252Bill Knowles - BM

9. Brandon HerndonDalton, GA$206,426

Howard Ralston - BM

10. Christopher LovelessSt. George, UT

$202,498Alan Spafford - BM

3. Courtney Caldwell Knoxville Metro, TN $146,518 Vickie Ketron - BM

1. Gabriel Speaks Knoxville Metro, TN $165,202 Vickie Ketron - BM

4. Marie Tuck Alexander City, AL $133,682 Angela Hanson - BM

2. Todd Baxter Springfield East, MO $156,914 Jeff Miller - BM

5. Tim Baucom Charlotte East, NC $130,475 Larry Wood - BM

1. Craig Wilson Gainesville, GA

$448,651Tim Aderholt - BM


official branch manager standings: 2012 production


may

2. Brian CanningtonWaycross, GA

$170,136

3. Howard RalstonDalton, GA$154,557

4. John HadderBirmingham North, AL

$136,993

5. Jason EverettLittle Rock, AR

$134,414

6. Owen WilsonOrlando North, FL

$120,798

7. Ricky BeardCorinth, MS$112,090

8. Sherri YoungEnterprise, AL

$107,080

9. Vickie KetronKnoxville Metro, TN

$107,051

10. Angela HansonAlexander City, AL

$104,104

3. John Hadder Birmingham North, AL $76,621

1. Tim Aderholt Gainesville, GA $81,756

4. Vickie Ketron Knoxville Metro, TN $71,780

2. Brian Cannington Waycross, GA $78,631

5. Howard Ralston Dalton, GA $64,917

1. Tim Aderholt Gainesville, GA

$190,170

Top 5 Branch Managers

with the highest monthly First Year

Agent Production in May 2012.

official branch manager standings: 2012 production


Top 5 Branch Managers

with the highest year-to-date First Year

Agent Production through May 2012.

year-to-date

2. Brian CanningtonWaycross, GA

$920,585

3. Jason EverettLittle Rock, AR

$787,396

4. Howard RalstonDalton, GA$663,170

5. John HadderBirmingham North, AL

$632,855

6. Owen WilsonOrlando North, FL

$629,248

7. Ricky BeardCorinth, MS$541,102

8. Mark WoodruffMontgomery North, AL

$528,651

9. Alan SpaffordSt. George, UT

$505,366

10. Vickie KetronKnoxville Metro, TN

$501,390

3. Vickie Ketron Knoxville Metro, TN $388,828

1. Tim Aderholt Gainesville, GA $413,104

4. John Hadder Birmingham North, AL $356,733

2. Brian Cannington Waycross, GA $406,092

5. Jeff Miller Springfield East, MO $319,281

1. Tim Aderholt Gainesville, GA

$1,122,001

Help keep your Superhero status on Social Media by asking yourself 3 questions before you post ANYTHING online:

1. What will my customer(s) think?2. What will my Manager think?3. What will my grandma think?

If in doubt: Don’t. Post. It.


AGENTS/AUMs

Qualifier Amount Unit Manager

Jeff Lones $8,536 Tony Carter (BM)

Corey Hulsey $6,938 Craig Wilson

Douglas Lavender $6,529 Carlos Logan

Serge Clouatre $6,451 Ritch Wharton

Robert Clooney $6,209 Tyler Mayo

Alan Goforth $6,182 Philip Nichols

Ashton McKelvy $5,711 Leighanne Crews

David Tompkins $5,614 Natalie Newsome

Tammy Self $5,332 Michele Sellors (BM)

A. J. Good $5,152 Jacob Miller

UNIT MANAGERS

Qualifier Amount Branch Manager

Courtney Caldwell $5,857 Vickie Ketron

Craig Wilson $3,827 Tim Aderholt

Patrick Stafford $3,811 Mark Stone

Natalie Newsome $3,487 Brian Cannington

Gabriel Speaks $3,411 Vickie Ketron

Kenneth Keith $3,407 Michele Sellors

Marie Tuck $3,198 Angela Hanson

Brenda Akins $3,141 Cedric Higgins

Adam Van Daley $3,064 Brian Cannington

Todd Lomenick $2,944 Jason Perry

Production Pay Total: $968,718

you’ve got a rep to protect.

i’m totally going to post this picture on

facebook.

i’m going to tweet how many

alabama slammers we’ve had.

Avoid posting advertising material, product information, rates, negative comments about customers and competitors, etc., on Social Media. Make it fun! Show how awesome it is to work here. Shout out to your Agents when they have a good week. Inspire them when they’ve had a bad week. Be social!

PROTECT YOUR REP!

★

See Social Media Guidelines (SMG) on facebook.com/LibertyNationalIns

It’s a bird ... it’s a plane ... No! It’s Liberty National!

Steve DiChiaroExecutive Vice President and Chief Agency Officer

What seven-year-old hasn’t jumped off the couch in the family room trying to fly like Superman? I know I did, and I’m sure many of you did too. We all want to be superheroes when we’re young. It takes us out of the realm of homework, chores, bedtime – the realities of childhood – into a world of fantasy, where anything and everything is possible. You may not be seven years old anymore, but a part of you still wants to be a superhero. And you know what’s so exciting? You are!

You don’t have to ‘leap tall buildings in a single bound’, have X-ray vision, or super strength to be a superhero. You’re a superhero when you deliver a life insurance claim check to a grieving widow. You’re a superhero when you take time to help protect the lives of a young husband and wife and their growing family. You’re a superhero when you bring the opportunity of a lifetime to a man or woman who has been unemployed for six months and is struggling to pay the mortgage.

It’s so rewarding to watch that new recruit become a superhero too. Tell them you believe in them, and they will believe in themselves. Tell them they can make a difference for their customers, themselves, and their families, and they will make a difference. Tell them they are great, and they will be great. And then show them how to achieve those goals!

You’ve heard the old saying, “Attitude is everything.” I can’t emphasize enough how true that statement is. We’ve all heard or seen examples of individuals who achieved greatness under the most unlikely circumstances. It was sheer grit and determination that helped them to reach their goals and live their dreams. As I said at the last Leadership Academy, the most important distance we have to successfully navigate is that five inches between our ears. Superhero status is potentially in every new recruit; we only have to bring it out. If they believe they can achieve, they will achieve.

The fantasy of being a superhero when you were seven years old is many years behind you. But the reality of being a superhero in the here and now is right in front of you. The things you do every day that may seem routine can be life-changing for others. It’s all a question of perspective, isn’t it? You can make a difference. You can make the world a better place. You can make your dreams a reality. When you bring The Opportunity of a Lifetime to others, you are the ultimate superhero … and you don’t even have to put on the cape and tights!!


If they believe they can achieve, they will achieve.

perspective

P.O.Box8080•McKinney,TX75070

2013 ConventionJune 18-21 www.hoteldel.com

That’s a different San Diego convention.

But ours will have heroes too.

That’s a different San Diego convention.

But ours will have heroes too.

do you know where spider-man creator stan lee’s booth is? i want him to sign my fantastic

four #48.

collector s edition origin issue! - united … sheets v2/library...remains in awe of their super...

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