colleen brooksp o r t f o l i o

contents2

5

11

16

resume

prelude collection

make love textiles collection

instinctual submission: spring 2015 forecast

colleen brooksr e s u m e

contact

education

skills and qualifications

activities

experience

phone: 937.829.2953e-mail: brooksc4@mail.uc.edu

University of Cincinnati, DAAPcollege of design, architecture, art and planningfashion design, focus in product developmentclass of 2015

Talbots (retail) - cincinnati, oHsales associate-assist customers in selecting the right apparel for their lifestyle while providing excellent customer service

Chico’s FAS - ft. Myers, flWoven bottoms design-conducted market and trend research, compiled tech packs, prepared presentations for concept direction, developed technical sketches

Lands’ End - dodgeville, WiGirl’s design -conducted market and trend research, prepared presentations for concept direction, developed technical sketches, assisted in inspecting strike offs for layout, construction and color matching

Abercrombie & Fitch - columbus, oHWomen’s fashion tops design-conducted market and trend research, compiled tech packs, prepared presentations for concept direction, developed technical sketches, constructed garment mock ups

White House Black Market (retail) - dayton, oHstyle consultant-acted as a style expert, personally interacted with customers to effectively select apparel to compliment their body type, lifestyle, and age

Chaminade Julienne High Schooldayton, oHnational Honor society

Technical - skilled in garment construction, illustration, technical drawing, visual merchandising

Computer - proficient with adobe illustrator, photoshop, and indesign, Microsoft office, kaledo, Web pdM, social media sites such as facebook and twitter

President - fashion design student associationAmbassador - college of design

3

preludea c o l l e c t i o n f o r

w h i t e h o u s e b l a c k m a r k e t s p r i n g 2 0 1 4

5

the current White House black Market customer is a very chic and confident

woman. around the age of 35-40, she’s well established and respected in her

career. she’s a mature customer who leads a sophisticated lifestyle, in and out of work. she spends her time working hard from her stylishly organized office, jetting across the nation for business, or making appearances at various social events in the evening. this

customer enjoys a bit of luxury, but also knows how to get down to business.

Meet charley. she’s a 24 year old girl who has recently moved into a studio apartment in brooklyn, nY. a recent graduate from duke university, she was ready to move to the big city she’s always dreamed of living in, and was given the opportunity when she accepted an internship with nbc. she acclimates with the fast paced city lifestyle seamlessly, and exudes confidence wherever she goes. she floats through her day blissfully, whether grabbing a coffee at the corner bakery, schmoozing professionals at work, or networking at an industry event.6

introducing prelude: a collection of stylishly versatile and sensible career wear separates for the girl

transitioning from her college lifestyle into a budding professional woman. because WHbM has already

accomplished capturing their more mature customer who is already well versed in a sophisticated lifestyle, they

could greatly benefit from catering to the up and coming generation of career girls, who are looking to strike a

balance between style and practicality as they enter into a new working world.

inspired by the linear and bold structural features of city sky scrapers, and the wonder that they inspire while

passing by them on the street level, prelude will give any girl finding her way in the unfamiliar career world

the confidence she needs to be successful.

preludea collection for

White House | black Market

8

sleek black

gun metal

steel blue

slate grey

crisp ivory

cotton sateen66% cotton, 34% polyester

matte jersey74% viscose, 26% polyester

suiting80% polyester, 17% rayon, 3% spandex

cotton blend60% cotton, 40% nylon

crepe63% polyester, 32% viscose, 5% lycra

silky polyester100% polyester

silky rolled sleeve tee- $38

pleated panel pant- $58

silky polyestersizes: xxs xs s M l xlskus: 15

crepesizes: 0 2 4 6 8 10 12 14skus: 8

pleated panel dress- $44matte jerseysizes: xxs xs s M l xlskus: 12

cocoon jacket- $88

color block pant- $48cotton blendsizes: xs s M l xlskus: 5

cotton sateen sizes: 0 2 4 6 8 10 12 14skus: 8

dolman jacket- $48 flounce pencil skirt- $54pontesizes: xs s M l xlskus: 5

polyester suitingsizes: 0 2 4 6 8 10 12 14skus: 16

9

t e x t i l e c o l l e c t i o n s p r i n g 2 0 1 4

Make lovet e x t i l e c o l l e c t i o n

s p r i n g 2 0 1 4

the vietnam War era was a tumultuous 20 year long battle; it’s profound impact on the world still resounding even today. Millions of soldiers as well as civilians lost their lives in this bloody, ruthless war, with numbered estimates of casualties in the millions. to advocate peace, love, and unity, a distinct culture emerged during these war hungry times: hippies. free love was a recurring theme throughout these communities, and they shared enjoyment of music, drugs, and a mutual desire for peace at events such as Woodstock festival, as a way to spiritually awaken themselves and spread their message of love.

12

concept

Meet sabrina.she’s a 25 year old girl from san diego, california. she loves living simply, and

enjoys taking the time to appreciate the little things in life: her daily cup of jasmine tea,

lounging around in her underwear all day, or perhaps playing with her cat, Jimi. she loves to escape to her hippy-chic bedroom, finding happiness among the crocheted throws, retro knick-knacks, and colorful tapestries. Many would say she belongs in the 70s, as she has

a vintage flair about her, and a dreamy, breezy attitude that can be appreciated by all. the prints and patterns in Make love combine

to tell the perfect story for an intimates collection when done in soft chiffons and

cozy knits, appealing to any girl like sabrina looking for bold vintage inspired pieces that

tap into her inner hippy.

color

target market

14

make lovetext i les col lect ion

15

trend forecasts p r i n g 2 0 1 5

INSTINCTUAL SUBMISSIONThere is no doubt about it: technology has made its way into almost ever facet of our life-styles. Not only has it With the abundant availability of phones, computers, and television, we digitally plug-in everyday, allowing hi-tech practices to spread to never before seen places. Due to consistent exponential growth, technology use has almost a suffocating effect on the world, and subsequently, the quality of nearly every aspect of our lives has been decreased. We feel like we’re connected through social media, when it actually eliminates the need for physical interaction, vital for continuing evolution as individuals and together, as a human race. We have beautiful food at our fingertips, but in reality it’s been modified with synthetic chemicals and hormones bountifully produced and used in the food industry through scientific technology. Even as the World Wide Web grants us endless knowledge, it exploits our privacy and allows bits of our personal data to be stolen. Technology may seem to provide us with quick and easy services, but has brought a new norm to our country: liberal manipulation. Because of increased technology use and evolution, products, people, even social practices are able to be augmented into “perfection,” but in actuality we are only given a fragmented picture of what is real. In order to combat the spread of artificial reality, preserving our basic human instincts brings a certain purity and clarity that reaffirms our value as living, breathing people.

Genetically-enhanced food is all too present within the food industry today. Men’s Fitness discusses a newly popularized life-stye that harkens back to dietary practices of our distant ancestors, known as the paleo diet. It emphasizes clean, natural eating, and adhering to a strict diet of food that would have been seen prior to modern agriculture and is free of processed additives.

neanderthal nutrition

Since the beginning of time, humans have been conditioning their bodies to maintain and power through the stresses of daily life. Time magazine highlights a new fitness program that celebrates basic instincts: Movnat. It utilizes natural human movements, like running, jumping, and climbing, and is practiced in the outdoors.

physinatural

Technology has a hold on the daily life of most of the na-tion, but a movement has emerged to encourage “unplug-ging” from this digital world we live in to make real con-nections. CNN highlights many hotels that have begun to practice this by requiring guests to surrender their electronics at check in, thus providing a digital free stay.

digital detox

COLLEEN BROOKS

17

f o r y o u r t i m e &c o n s i d e r a t i o n

tHank Youf o r y o u r t i m e &

c o n s i d e r a t i o n