college a-z industry:

COLLEGE IND

USTRY

A directory of advice from the classroom to the studio

by Alphabetical

LANDING YOUR DREAM JOB

We know what its like to be fresh from university, feeling like a small fish in a big pond.

We decided to put the collective experience of our own design studio to good use, by compiling this directory bursting with practical tips and advice along with helpful insights from industry professionals. We hope this will help you to avoid the pitfalls and spot the opportunities as you journey upstream from the classroom to the studio.

ANGLINGANGLING 1 A

+44 (0)203487 0690

6 Printing House YardShoreditch London E2 [email protected]

Written and designed byWritten and designed by 6 Printing House YardShoreditch London E2 [email protected]

+44 (0)203487 0690

3 AANGLING

EMMA JONES FREELANCE DESIGNER

2A ANGLING

BELIEvE IN yOurSELf Or NOBOdy ELSE

wILL ANd dONt GIvE up.

4 5A BBOILEr SErvICES

puttING tHE tEA INtO tEAM

In a busy design studio no job is too big or too small. You can make a good impression just as much with a well timed cup of tea as you can with a hot idea.

ANGLING

Short term placements or junior freelance positions are a good place to build up experience. They give you the chance to test the water and show a design agency what you are made of.

6 7B BBOILEr SErvICES

MAkE AS MuCH tEA AS

pOSSIBLE. tHIS NEvEr

StOpS, I StILL MAkE A rOuNd

Of tEA ONCE Or twICE A dAy, It SHOwS tHAt I AM A MEMBEr

Of A tEAM.

LukE MANNING CREATIVE DIRECTOR

PENCIL

pICk up ALL tHE JOBS NO

ONE ELSE wANtS tO dO ANd

OvEr dELIvEr ON tHEM.

If tHEy CANt LIvE wItHOut

yOu, tHEy HAvE tO GIvE yOu

A JOB.

EILIdH McdONALd HEAD OF DESIGN

FRAmE

BOILEr SErvICES

8 9B CCLAIrvOyANtS & pSyCHICS

rEAdING A CrEAtIvE dIrECtOrS MINd

Knowing precisely what a Creative Director is looking for in a graduate can be tricky but use your common sense and ask yourself what qualities you might look for when choosing a design companion.

BOILEr SErvICES

Time spent on the scanner or at the cutting mat is not time wasted. These tasks give you an opportunity to support your team and demonstrate how indispensable your services are.

10 11C CCLAIrvOyANtS & pSyCHICS

Thirty leading creatives share the top five qualities they look for in a junior designer:

6% tEA MAkING8%

CrAft ANd EXECutION 35%

pErSONALIty

31% IdEAS ANd CrEAtIvIty

20% GEttING StuCk IN

CLAIrvOyANtS & pSyCHICS

I LOOk fOr SOMEONE wHO IS ENtHuSIAStIC,

HAppy tO GEt StuCk IN ANd

CurIOuS.

HEIdI LIGHtfOOt CREATIVE DIRECTOR

TOGETHER

CLAIrvOyANtS & pSyCHICS CLAIrvOyANtS & pSyCHICS12 13C C

I LOOk fOr SOMEONE

wItH A GrEAt pErSONALIty. OutGOING,

CONfIdENt, fuN, INtErEStING

ANd INtErEStEd.

dAMIAN NOwELL DESIGN DIRECTOR

RADLEY YELDAR

I LOOk fOr SOMEONE

wItH OrIGINAL IdEAS ANd AN INStINCt fOr EXECutION.

MArk BONNEr CREATIVE DIRECTOR

GBH

CLAIrvOyANtS & pSyCHICS14 15C ddEBt MANAGEMENt & LOANS

kNOwING yOur wOrtH

Getting paid for doing a job you enjoy is always satisfying, and as a valued addition to any design team most studios will reward your contribution fairly.

University will undoubtedly have prepared you for living on a shoestring, but before you accept a placement or job consider your travel, accommodation and living expenses. Decide if a particular studio is an investment you can afford.

Different Creative Directors look for different qualities in their designers. So if there is a studio you are interested in working at, there is no harm in asking them directly for their own personal opinion.

Attending industry talks and lectures are also a great way to hear from the masters.

16 17d d

250 350

dEBt MANAGEMENt & LOANS

JuNIOr frEELANCE

pEr wEEk

100 250


GrAduAtE pLACEMENt

pEr wEEk

We asked thirty design studios what the current wage for a graduate designer is:

18 19d EESCOrtS

fINdING GOOd COMpANy

Wandering unfamiliar streets with your portfolio in hand can be an exhausting adventure. So when you are visiting a design studio for the first time, do your research print a map, know what transport you need to use and how long it will take to get there.

JuNIOr dESIGNEr


1722k

pEr yEAr

20 21E EESCOrtSESCOrtS

SCOtLANd 7%NOrtHErN IrELANd 3%NOrtH EASt 2%NOrtH wESt 7% yOrkSHIrE 7% wESt MIdLANdS 8%EASt MIdLANdS 6%wALES 3% EASt 10%LONdON 23% SOutH EASt 17%SOutH wESt 7%

UK design business locations:

DESIGN COUNCIL RESEARCH

1

2

3

4

5

6

7

8

9

10

11

12

1

3

42

6

5

7

8

12

11

10

9

22 23E EESCOrtS

Inne

r Lon

don

ESCOrtS

LOOk up tHE AddrESS ON GOOGLE MApS. dONt

GEt LOSt, ANd dONt

BE LAtE.

MArk BONNErCREATIVE DIRECTOR

GBH

24 25E ffrAMING

BOrdErING ON EXCELLENCE

Sharing your portfolio with a Creative Director can be a daunting experience. But embrace the opportunity to talk through your work with the passion it deserves. Relax and engage with the person you are talking to and your work will speak for itself.

ESCOrtS

Prepare everything the night before.

Be on time. It can be just as inconvenient arriving 10 minutes early as 10 minutes late.

On average it will take between 30-45 minutes to look and talk through your portfolio.

If you are seeing more than one studio in a day leave plenty of time in-between appointments.

26 27f ffrAMING

JAMIE ELLuL CREATIVE DIRECTOR

mAGPIE STUDIO

CrEAtIvE dIrECtOrS wILL ONLy rEMEMBEr

tHrEE Of yOur prOJECtS MAX. A ONE pAGE

kNOCk Out prOJECt At tHE BEGINNING, A MEAty

kILLEr prOJECt IN tHE MIddLE ANd tHEN ENd wItH yOur BESt pIECE

Of wOrk.

frAMING

NEvEr CONSIdEr tHAt tHE wOrk IN

yOur fOLIO IS fINAL tAkE ON fEEdBACk ANd uSE It tO yOur

AdvANtAGE.

kEvIN LAN DESIGN DIRECTOR

THE PARTNERS

put yOur BESt 6-8 prOJECtS

IN yOur fOLIO, BESt ONES fIrSt, SECONd

ANd LASt.dAvId kIMptON

CREATIVE DIRECTOR KImPTON CREATIVE

28 29f ffrAMING

wHAt NOt tO dO:

frAMING

MAkE SurE yOur pOrtfOLIO IS AS

CLEAN AS pOSSIBLE. If uSING SLEEvES, rEMEMBEr tHAt

rOGuE puBIC HAIrS ArEN't COOL!

pAuL CurrAH FREELANCE DESIGNER

30 31f GGEMS

pEArLS Of wISdOM

A design studio is a fantasticopportunity to soak up the experience from designers and professionals rich in the wisdom of their craft. Be curious, listen and accept you may not know it all.

frAMING

Include only the pieces of work that you feel enthusiastic about and reflect you as a designer.

Its not quantity but quality that counts.

Put your work in front of the designer, not yourself.

If you have digital elements that require a player, make sure you bring your own.

Be interested in the persons work you are sharing yours with.

32 33G GGEMS

MICHAEL pAISLEy DESIGN DIRECTOR

THE PARTNERS

BE yOurSELf.

CHrIS CHALLINOr SENIOR DESIGNER

THE CHASE

BE pASSIONAtE, & OpEN-MINdEd.

GEMS

HEIdI LIGHtfOOt CREATIVE DIRECTOR

TOGETHER

SMILE!


GBH

LEAvE yOur MINI EGO At HOME.

OLIvEr MALtBy CREATIVE DIRECTOR

INTERBRAND

BE ON tIME. BE pOLItE. BE kEEN. LIStEN.

fOrGEt ALL yOu tHINk

yOu kNOw.

34 35G HHANdyMAN SErvICES

JACk Of ALL trAdES

As a graduate, no design studio will expect you to be a master of your craft, just yet. But the sharper your basic typography and craft skills are the more useful you will be to have around.

wHAt NOt tO dO:

GEMS


THE CHASE

I ONCE HEArd A StOry ABOut A pLACEMENt

wHO SLEpt wItH A CrEAtIvE dIrECtOr.

I dONt tHINk It dId HIS CArEEr

ANy GOOd...

36 37H H

STANDARD BUSINESS CARD

STANDARD COmPLImENTS SLIP

HANdyMAN SErvICES

99m

m

55m

m

23m

m

210mm

80mm 120mm

BANKER V-FLAP

POCKET WINDOW FRONT

WALLET

WALLET (SELF SEAL)

STANDARD ENVELOPE SIZES:

STANDARD DVD TEmPLATE

C2 458 648mm C3 324X458mm C4 229x324mm C5 163x229mm dL 110x220mm

HANdyMAN SErvICES

A1

A2A3

A4A5

A6

420mm210mm105mm

148

mm

297m

m

118

8m

m

840mm

594

mm

38 39H I

updAtING yOur SOftwArE SkILLS

Coming up with a creative idea and visualising it well enough to get a client excited is a fundamental process to any design presentation.

So being good on a sketch pad and knowing your way around the latest mac software packages will make you a real asset to a creative team.

IMpOrt & EXpOrtHANdyMAN SErvICES

KERNING/ TRACKING

OrpHANwIdOw

typOGrApHy terms LEADING/ LINE SPACING

X HEIGHTBASELINE

CAP HEIGHT

Ascender Part of the character that visually appears higher than the 'x-height'. descender Part of the character that visually appears lower than the 'x-height'. Counter The negative space within the character.

terminal The end point of each character. Ligature A character which has been designed to join two letters together when they appear next to each other. Glyph A range of special characters and symbols that have been designed as part of the font.

40 41I JJOINErS

LEAdING By EXAMpLE

Leaving university is an exciting time and there are plenty of design studios offering placements and freelance experience to junior designers looking to develop their skill sets. Be prepared not to walk straight into a full time position but there is hope.

IMpOrt & EXpOrt

BEING GrEAt wItH IdEAS IS A MuSt,

But HAvING GOOd MAC SkILLS tO

IMpLEMENt tHEM IS

ALSO vItAL.

SAM dyErSENIOR DESIGNER

THE HOUSE

42 43J JJOINErS

SAy yES tO EvErytHING, dONt LIStEN tO OtHEr pEOpLES HOrrOr StOrIES GEt IN tHErE ANd fINd Out fOr yOurSELf. yOurE NOt SIGNING yOur LIfE AwAy.

A

wILL SOutHwArd JUNIOR DESIGNERmAGPIE STUDIO

wOrk HArd. put ALL Of yOur EffOrt INtO CrEAtING AN EXCELLENt pOrtfOLIO ANd MArkEt yOurSELf tO pOtENtIAL EMpLOyErS AS EArLy AS pOSSIBLE.

A

pHIL BENNEtt JUNIOR DESIGNERNOESIS

JOINErS

Some sound advice from junior designers currently out in the field:

StArt NOw. NEXt yEAr yOu wILL BE COMpEtING wItH A wHOLE NEw SEt Of GrAduAtES.

A

CAtHErINE pErrOtt GRADUATE DESIGNER

MAkE tHE MOSt Of tHE pEOpLE yOu MEEt, tHEIr AdvICE IS INvALuABLE.

A

QIf yOu COuLd GIvE A GrAduAtE ONE pIECE Of AdvICE wHAt wOuLd It BE?

CArMEN dOwLING JUNIOR DESIGNERHEAVENLY

44 45J JJOINErS

tHAt tHErE IS SO MuCH MOrE tO tHE JOB. yOu'LL LEArN MOrE wOrkING fOr SIX MONtHS IN A rEAL StudIO tHAN yOu dO IN tHrEE yEArS At uNIvErSIty.

A

A tHE COMMErCIAL dESIGN wOrLd IS COMpLEtELy dIffErENt tO tHE prOtECtIvE SHIELd Of uNIvErSIty. My BIGGESt SurprISE wAS My LACk Of tECHNICAL kNOwLEdGE.pHIL BENNEtt JUNIOR DESIGNERNOESIS

wILL SOutHwArd JUNIOR DESIGNERmAGPIE STUDIO

JOINErS


tHE EXpErIENCE ANd kNOwLEdGE yOu GAIN IN SuCH A SHOrt tIME.

A

QwHAt SurprISEd yOu MOSt ABOut wOrkING IN A rEAL StudIO?

A MOSt pEOpLE SpENd A LOt Of tHEIr tIME At A COMputEr.CArMEN dOwLING JUNIOR DESIGNERHEAVENLY

46 47J JJOINErS

A

A


ASk HOw LONG tHE pErSON INtErvIEwING yOu HAS SO tHAt yOu CAN AdJuSt HOw MuCH dEtAIL yOu GO INtO.

A ASk tHE pErSON yOurE prESENtING tO fOr tHEIr OpINION ItS A LEArNING EXpErIENCE AS MuCH AS AN INtErvIEw.wILL SOutHwArd JUNIOR DESIGNERmAGPIE STUDIO

JOINErS

QwHAt AdvICE wOuLd yOu GIvE ON prESENtING yOur pOrtfOLIO?

wHEN prESENtING try tO BE rELAXEd. put yOur wOrk IN frONt Of tHE OtHEr pErSON, NOt yOurSELf. BE BrIEf IN yOur dESCrIptION Of EACH prOJECt ANd LEt It dO tHE tALkING.

A

MICHAEL fISCHEr JUNIOR FREELANCER

48 49J JJOINErS

A tHE d&Ad ANNuAL IS A GrEAt SHOwCASE Of wOrk. IN tHE ruN up tO ANd ONCE yOu HAvE GrAduAtEd, uSE It LIkE A A tELEpHONE dIrECtOry, fINd tHOSE COMpANIES wHOSE wOrk INtErEStS yOu ANd GEt IN tOuCH.wILL SOutHwArd JUNIOR DESIGNER

JOINErS

QHOw dId d&Ad HELp yOu GEt A pLACEMENt Or JOB?


rEALIStICALLy, wItHOut d&Ad I wOuLdN't BE wHErE I AM NOw.

A

A


GOING tO tHE wOrkSHOpS At NEw BLOOd wErE INSIGHtfuL By wAy Of SEEING HOw StudIOS wOrk ANd HOw tHEy ArE ACtuALLy rEALLy dIffErENt tO EACH OtHEr.

50 51J kkENNELS

A HOtBEd fOr GrAduAtES

When you're venturing far from familiarity its important to find a place to call home even if its only a temporary one. If you are lucky enough to have friends or family in the vicinity then asking to kip on a floor or sofa for a few weeks is all part of the adventure as long as its safe and you dont outstay your welcome.

JOINErS

A It GAvE ME tHE OppOrtuNIty tO NEtwOrk wItH OtHEr GrAduAtES, SO EvEN If wOrk OppOrtuNItIES wErENt AN OptION CONNECtIONS ACrOSS tHE GrAduAtE NEtwOrk CAN StILL BE vEry HELpfuL.EMMA tALBOt JUNIOR GRADUATE

52 53k k

wHAt NOt tO dO:

kENNELS

I ONCE HAd A pLACEMENt StAy

wItH ME fOr ALMOSt tHrEE MONtHS, NO MAttEr wHAt

tHEy wOuLdNt GO (ANd IM NOt A SOft tOuCH). My BOyfrIENd HAd CHECkEd INtO A HOtEL

By tHEN.JACk rENwICk

CREATIVE DIRECTORJACK RENWICK STUDIO

kENNELS

Useful accommodation Apps:

Hostel Hero

SpareRoom

Gumtree

54 55k LLOCkSMItHS

GEttING tHrOuGH tHE dOOr

The key to a successful direct mail is simple your work, presented well.

Unless you are confident you have something truly ingenious, consider emailing a simple PDF or posting a modest selection of cards featuring some of your best work making sure you save some nice surprises for your interview. If your work is good, people will respond.

kENNELS

Organise your accommodation carefully in advance.

Consider the cost on top of your travel and food.

Find a location within a good bus, train or tube link to the studio.

If its out of term time many halls of residence will offer cheaper board.

Professional flatshares at www.nabs.org.uk

56 57L LLOCkSMItHS

tHE BESt ONES ArE

tHE ONES tHAt ArE SIMpLE SOMEtHING yOu COuLd

put up IN tHE StudIO.

IM NOt A fAN Of

GIMMICky dIrECt MAIL. fOr ME ItS ALL ABOut

pErSONALIty ANd

ApprOACH.


FRAmE


LOCkSMItHS

A fLAvOur Of tHEIr

pOrtfOLIO. NO trICkS,

NO CONtrIvEd IdEA, JuSt

LEttING tHE wOrk SpEAk fOr ItSELf.

SAvE tHE tIME, EffOrt ANd tHE 60p

StAMp! ItS ALL ABOut tHE wOrk ANd A pdf CAN

BE rEvIEwEd QuICkLy.

GrEG QuINtON EXECUTIVE CREATIVE DIRECTOR

THE PARTNERS

SAM dyEr SENIOR DESIGNER

THE HOUSE

What makes a memorable direct mail?

58 59L L

wHAt NOt tO dO:

LOCkSMItHS

A dESIGNEr SENt ME A MAILEr

SAyING dEAr JACk, I LOvE

pENtAGrAM'S wOrk. I rEpLIEd SAyING SO dO

I, But I wOrk At tHE pArtNErS...

JACk rENwICk CREATIVE DIRECTOR

JACK RENWICK STUDIO

LOCkSMItHS

pLACEMENt vOuCHErS 500 CupS Of

tEA,100 BOArdS MOuNtEd EtC. tHEy SHOwEd

tHEy wErE rEALIStIC

ABOut tHE LESS GLAMOrOuS

ASpECtS.

kEEp It SHOrt,

SwEEt ANd SMILE!

ANd kEEp IN tOuCH (wItHOut

HArASSING pEOpLE...).

ALEX SwAtrIdGE DESIGNER HAT-TRICK


THE PARTNERS

60 61L MMEtAL dEtECtOrS

turNING BrIEfS INtO GOLd

All designers enjoy winning awards and receiving recognition from industry professionals who they respect. But the most important thing to an employer is working with a designer who wants to produce work they are proud of and which successfully exceeds its purpose, whatever the brief or client.

LOCkSMItHS

Always follow up your direct mail with a courtesy email but never hassle.

Dont send CD Roms with your portfolio on them.

Dont blanket email most designers will just bin them.

62 63M MMEtAL dEtECtOrS

wHAt NOt tO dO:

wE HAd A pLACEMENt

wHO StOMpEd Out tHE StudIO

rEpOrtEdLy SAyING...

I CAN't BELIEvE IvE BEEN ASkEd tO wOrk ON A CALENdAr fOr

f'ING tOILEt CuBICLES*!

*tHE MOSt AwArdEd CLIENt JOB IN d&Ad dESIGN HIStOry

GrEG QuINtON, EXECUTIVE CREATIVE DIRECTOR

THE PARTNERS

MEtAL dEtECtOrS

I fINd A LOt Of dESIGNErS EXpECt

tO BE GIvEN A kILLEr BrIEf,

uNfOrtuNAtELy ItS GENErALLy NOt tHAt EASy. yOu NEEd tHE

ABILIty tO turN IrON INtO GOLd.

OLIvEr MALtByCREATIVE DIRECTOR

INTERBRAND

64 65M NNEON SIGNS

LEt yOur wOrk SHINE

With hundreds of designers from all over the country exhibiting at graduate shows and approaching the same design studios for experience, it is important to allow your work to shine bright and make yourself stand out from the crowd.

MEtAL dEtECtOrS

Not every brief you work on will have the creative scope to pick up silverware. These briefs are the measure of a talented designer as they require enthusiasm, sensibility and restraint.

66 67N NNEON SIGNS

A pLACEMENt rECENtLy

INStIGAtEd CAkE wEdNESdAy

wHErE HEd BrING IN A HOME

BAkEd CAkE. IM NOt SAyING

tHAt BrIBEry wOrkS, But It

CErtAINLy GEtS yOu rEMEMBErEd.


THE PARTNERS

NEON SIGNS

MAkE SurE pEOpLE SEE yOur IdEAS.

SOMEtIMES tHErES A pILE ON tHE

dESk At tHE ENd Of tHE MONtH fuLL

Of INtErEStING IdEAS ANd tHOuGHtS

tHAt dIdNt SEE tHE LIGHt Of dAy.

BEN CHrIStIE CREATIVE DIRECTOR

mAGPIE STUDIO

68 69N OOffICE furNIturE

BECOMING A pArt Of tHE StudIO

Your first day at a new studio can be intimidating, but relax and get stuck straight in and you'll soon begin to feel more comfortable. Your design ability will open studio doors for you but its your personality that will keep you there.

NEON SIGNS

Speak to people at your exhibitions and ask them politely for their advice. If they like your work and invite you in for a meeting you will already have a rapport.

Be cautious of leaving your exhibition stand unmanned professionals will be visiting at different times and if they are interested in your work you need to be there, not at lunch.

Represent yourself well and ensure you get noticed for the right reasons.

70 71O OOffICE furNIturE

tALk tO EvEryONE, try tO GEt ON wItH

tHEM. INvESt tIME IN tHEM ANd tHEyLL dO tHE SAME

fOr yOu.


RADLEY YELDAR

OffICE furNIturE

ASk QuEStIONS ABOut tHE JOBS IN tHE StudIO. ItS

A GOOd wAy tO StArt tO

GEt INvOLvEd.


THE PARTNERS

73 ppuBLIC HOuSES

MEEt & GrEEt

Socialising in the pub after work is a treasured part of British design culture. And its a great way to get to know your team.

The design community is a surprisingly small world and you are likely to be introduced to lots of designers working at other agencies. So make the most of these opportunities to make lasting acquaintances and fruitful connections.

72O OffICE furNIturE

Design studios are often a rich mix of characters so show interest in them and ask questions about what is going on.

The simple courtesies will be noted, like making sure everyone has a warm drink and asking if anyone needs any help.

74 75p ppuBLIC HOuSES

Useful social networking Apps:

twitter Follow

facebook Add friends

LinkedIn Connect

puBLIC HOuSES

fOLLOw AGENCIES ON twIttEr. yOu CAN kEEp up

tO SpEEd wItH wHAt

tHEyrE up tO ANd SpOt tHE

OppOrtuNItIES AS tHEy

COME up.

dAvId pEASLANd SENIOR DESIGNER

HICKSVILLE

76 77p QQuALIty CONtrOL

SpELL CHECkEr

Design agencies will be interested in you for who you are and the enthusiasm you bring. But articulating yourself in a mature way and making the effort to correct poor spelling and grammar in your portfolio shows that you are someone they can communicate with easily. It will also fill them with confidence that you can represent them well when answering the phone or emailing clients.

puBLIC HOuSES

It IS A vEry SMALL wOrLd.

EvEryONE kNOwS

EvEryONE IN tHE INduStry

SO wAtCH wHAt yOu

SAy!SAM dyEr

SENIOR DESIGNER THE HOUSE

78 79Q QQuALIty CONtrOL

NOtICEABLE NOtICABLE

Some words just look right, even when they're not:

QuALIty CONtrOL

QuALIty CONtrOL

yOur yOu'rE tHEIr tHEy'rE tHErEwErE wE'rE wHErEItS It'StO tOO

Check that you use the following correctly:

ACCEpt EXCEptLOOSE LOSEfrOM fOrMwEAtHEr wHEtHErtHEN tHAN

Words that can sneak through spell check

80 81Q rrENEwABLE ENErGy

EvEr-rEAdy fOr ACtION

The difference between working at college and completing a full day in a busy design studio can be an unexpected wake-up call for some.So pace yourself and try to keep your mind and body charged with enthusiasm for each new challenge.

wHAt NOt tO dO:

QuALIty CONtrOL

I rECEIvEd A HANd-wrIttEN Cv

ON A CruMpLEd SHEEt Of ruLEd pApEr tHAt HAd

BEEN fOLdEd IN fOur ANd I rEMEMBEr

COuNtING ABOut 17 SpELLING MIStAkES.

dAvId kIMptON CREATIVE DIRECTOR KImPTON CREATIVE

82 83r rrENEwABLE ENErGy

Studio working hours can differ so always check to see what time you need to arrive.

Start

Lunch

Finish

rENEwABLE ENErGy

ENtHuSIASM IS SOMEtHING

tHAt IS ESSENtIAL. ItS GOOd tO

kNOw SOMEONE IS kEEN tO

IMprESS, BE It By wOrkING LAtE Or

GOING BEyONd tHE CALL Of duty.

LukE MANNING CREATIVE DIRECTOR

PENCIL

84 85r SSELf drIvE

puttING yOur MINd INtO GEAr

A designer who is driven by their own initiative is an asset to any busy studio.

A creative team won't always have the time to keep checking you're on the right track but asking the right questions and regularly updating them on your progress shows that you can be put in control of any task.

rENEwABLE ENErGy

Being prepared to go the extra mile on a project by occasionally working beyond the time you are expected to is a real opportunity to demonstrate your reliability and energy.

86 87S S

wHAt NOt tO dO:

SELf drIvE

ONCE A GIrL wAS tOLd tO GO ANd Buy SOME

LItErAturE wItH tHE wOrk CrEdIt

CArd. wHEN SHE rEturNEd SHE SAId SHE

COuLdNt fINd tHE BOOkS tHEy

wANtEd, But SHE dId Buy AN AMAZING pAIr

Of SHOES!OLIvEr MALtBy

CREATIVE DIRECTORINTERBRAND

SELf drIvE

IN A BuSy StudIO A pLACEMENt

tHAt kEEpS yOu INfOrMEd, tELLS yOu wHEN tHEyrE fINISHEd

Or If tHEyrE StuCk, IS GrEAt.

ItS BrILLIANt tOO If tHEy COME fOrwArd wItH A BEttEr IdEA.


RADLEY YELDAR

88 89S ttAXI drIvErS

SHArING kNOwLEdGE

Having an opinion and knowing how and when to express it is an important skill.

making and receiving constructive criticism is a major part of integrating into a team and is how a team contributes to a better idea.

SELf drIvE

If you find yourself at a loose end and awaiting direction, think about other ways you can be useful like tidying the studio or arranging the bookshelves.

90 91t ttAXI drIvErS

wHAt NOt tO dO:

wE HAvE HAd A fEw pLACEMENtS

tHAt tHINk tHEy kNOw It ALL,

tHIS IS INCrEdIBLy ANNOyING ANd It dOESNt MAttEr

HOw GOOd tHEIr pOrtfOLIO IS,

It IS A MASSIvE turN Off.

ALEX SwAtrIdGE DESIGNER HAT-TRICK

tAXI drIvErS

I LIkE tO tESt tO SEE HOw tHEy rEACt tO CrItICISM. I pICk

ON SOMEtHING wEAk. tHE ONES tHAt CANt tAkE It MOvE ON, ANd

tHE ONES tHAt CAN, GEt pLACEMENtS.

tHE ONES tHAt CONStruCtIvELy

CrItICISE Our wOrk, GEt JOBS.


GBH

92 93t uuSEd CArS

HONESty IS tHE BESt pOLICy

Be true to yourself and realistic about your own abilities. Be clear to express your specific involvement in any group projects you are featuring in your portfolio.

If you don't know something don't be afraid to say so, you can always find out. Working on live briefs will give you the opportunity to identify the areas you need to work on.

tAXI drIvErS

No one likes a know-it-all.

No one likes a yes man. If you genuinely disagree and have a positive contribution to add then a design team will respect it.

94 95u uuSEd CArS

tOM AuStINDESIGNER

HARRImANSTEEL

uSEd CArS

BE HONESt.

96 97u vvENturE CApItALIStS

fACING A BrIGHt futurE

In any interview situation first impressions count, so make an effort to present yourself well.Your personality is your most valuable commodity so capitalise on any opportunity to articulate how and why you approached each brief the way you did. This gives the interviewer a valuable glimpse into what makes you tick.

uSEd CArS

dONt try ANd SELL tHE wOrk SHOuLd dO tHAt. JuSt tALk ANd GIvE pEOpLE AN IdEA

wHAt yOu wOuLd BE LIkE tO ACtuALLy

wOrk wItH. GrEG QuINtON

EXECUTIVE CREATIVE DIRECTOR THE PARTNERS

99 vvENturE CApItALIStS


MEEtING pOtENtIAL pLACEMENtS IS wHEN tHE

fOCuS CHANGES frOM tHEIr IdEAS tO tHEIr pErSONALIty.

It rEALLy IS 80% pErSONALIty

20% pOrtfOLIO.

98v vENturE CApItALIStS


THE PARTNERS

dONt fOrGEt ABOut EyE

CONtACt try tO ENGAGE wItH tHE pErSON yOurE

tALkING tO yOuLL BE ABLE tO rEAd

tHEIr BOdy LANGuAGE AS MuCH AS tHEy

wILL frOM yOu.

100 101v vvENturE CApItALIStS

If AN INtErvIEw GOES wELL, ASk

yOur INtErvIEwEr If tHErE ArE OtHEr AGENCIES/pEOpLE

tHAt wOuLd BE GOOd tO SEE, GIvEN

yOur wOrk.

tOM AuStINDESIGNER

HARRImANSTEEL

vENturE CApItALIStS

dONt pOINt Out ALL yOur

fLAwS. dONt turN up LAtE. rEMEMBEr

ItS A prOfESSIONAL MEEtING SO MAkE

AN EffOrt.

dAvId pEASLANd SENIOR DESIGNER

HICKSVILLE

102 103v vvENturE CApItALIStS

BE SpArkLy, ENtHuSIAStIC,

tALk ABOut HOw yOu dId

tHE wOrk, NOt JuSt tHE wOrk ItSELf.


FRAmE

vENturE CApItALIStS

EXprESS wHy yOu HAvE vALuE,

SHOw A rEAL uNdErStANdING Of tHE COMpANy yOu ArE ApprOACHING ANd A LEGItIMAtE

INtErESt.

JESSICA pHILpOtt CREATIVE DIRECTOR

THE PARTNERS NEW YORK

104 105v wwOrSHIp

AIM fOr tHE StArS

meeting the designers you've looked up to since college is one of the most exciting prospects when leaving university. Have faith in your own ability and set out to approach the companies you aspire to work for, letting them know how you could add value to their team.

vENturE CApItALIStS

No design interviewer will expect you to wear a suit, but remember you are presenting yourself just as much as your work.

Ask how long the interviewer has so you can adjust how much detail to go into.

Accept criticism graciously, even if you disagree.

Dont be afraid to ask questions.

Try and leave the interviewer something to remember you by (not a bribe).

106 107w wwOrSHIp

Some useful bookmarks to help you build your wish list.

coffee-cake-kern.com

creativereview.co.uk

dandad.org

designobserver.com

designweek.co.uk

ffffound.com

formfiftyfive.com

itsnicethat.com

lovelypackage.com

septemberindustry.com

swiss-miss.com

thefuturelaboratory.com

thisiscollate.com

visuelle.com

weheart.co.uk

wOrSHIp

fINd tHE AGENCIES

tHAt MIGHt ACtuALLy

BE A GOOd fIt fOr yOu ANd

drAw up A HIt-LISt.

BEN CHrIStIE CREATIVE DIRECTOR

mAGPIE STUDIO

108 109w XX-rAy

LOOk BENEAtH tHE SurfACE Of A StudIO

Before accepting a full-time position at a studio it's important to get a clear picture of what it is actually like to work there. If a short-term placement is not possible then consider asking an industry professional whose opinion you respect.

Find out what other clients the studio looks after and what the turnover of designers is like this gives you a good indication of whether a studio is going to be a good fit for you.

wOrSHIp

Ask yourself who has designed your favourite piece of work.

Keep a collection of cuttings, photocopies and bookmarks of the studios you admire.

110 111X yyOGA

dEMONStrAtE yOur fLEXIBILIty

Being offered a full-time position at a studio is often a case of being in the right place at the right time.

If a studio is enjoying having you around they are likely to ask you to stay longer. So allow some room for movement in-between your placement bookings.

X-rAy

AGENCIES wILL ALwAyS tALk ABOut

tHEIr AMAZING wOrk. ASk wHO tHEIr dAy tO dAy CLIENtS ArE. tHE

BrEAd ANd ButtEr Stuff wILL GIvE yOu A GOOd INdICAtION

Of tHE ACtuAL BrIEfS yOu COuLd BE wOrkING ON.


THE CHASE

112 113y ZZOOS

ESCApING INtO tHE wILd

Leaving university and heading out into the design world can be a daunting prospect, but one full of adventure and life experience which you will share with younger designers following your trail.

If you're not lucky enough to be snapped up straight away stand your ground and be patient. It's only a matter of time before you make it.

ZOOSyOGA

If you do find yourself at a loose end then contact a studio you want to work with and let them know you can be available to lend an extra pair of hands if they need them.

INdEX

Lloyd Northover lloydnorthover.com................020 72918484Love Creative lovecreative.com.....................016 1907 3150Made thought madethought.com...................020 7636 1287Magpie Studiomagpie-studio.com.................020 7729 3007Mammal mammaldesign.com..............020 7403 0004Marc & Anna marcandanna.co.uk................020 7249 6111Mark Studio markstudio.co.uk......................016 1237 3712Moving Brands movingbrands.com................020 7739 7700Music designbymusic.com................016 1203 6404NB: Studio nbstudio.co.uk.........................020 7633 9046Next Big thing nextbigthingcreative.co.uk....020 7379 1001Noesis noesis-design.com..................020 7240 1499pearlfisher pearlfisher.com.......................020 7603 8666pencil pencilstudio.co.uk....................013 7346 7626pentagram pentagram.com......................020 7229 3477peter & paul peterandpaul.co.uk..................011 4255 6119poke pokelondon.com.....................020 7749 5353propaganda propaganda.co.uk...................011 3237 2888purpose purpose.co.uk.........................020 7724 5890radely yeldar ry.com......................................020 7033 0700radford wallis radfordwallis.com..................020 7392 8820ranch ranchdesign.co.uk..................020 7165 6605reading room readingroom.com...................020 7173 2800researchstudios researchstudios.com..............020 7704 2445rose rosedesign.co.uk.....................020 7394 2800

roundel roundel.com............................020 7221 1951 Salter Baxter salterbaxter.com.....................020 7229 5720SAS design saslondon.com........................020 7243 3232SEA design seadesign.co.uk......................020 7566 3100Smith & Milton smithandmilton.com................020 7803 4711Someone someoneinlondon.com............020 76131568Spin spin.co.uk.................................020 7793 9555Springetts springetts.co.uk........................020 74867527Stocks taylor Benson stbdesign.co.uk........................011 6240 5600Stranger & Stranger strangerandstranger.com......020 3435 8330Studio dempsey studiodempsey.co.uk..............020 7689 9851Stylorouge stylorouge.co.uk.....................020 7357 6510taxi Studio taxistudio.co.uk........................011 7973 5151tayburn tayburn.co.uk...........................016 1233 2080the Chase thechase.co.uk........................020 7297 0371the House thehouse.co.uk........................020 7209 4957the partnersthe-partners.com....................020 7608 0051 together togetherdesign.co.uk.............020 7631 4545true Norththisistruenorth.co.uk................016 1909 5444turner duckworth turnerduckworth.com.............020 8994 7190we Made this wemadethis.co.uk...................020 7833 2322why Not Associates whynotassociates.com..........020 7253 2244williams Murray Hamm williamsmurrayhamm.com....020 3217 0000wolff Olins wolffolins.com.........................020 7713 7733Ziggurat zigguratbrands.com..............020 7969 7777

INdEX

999 design 999design.com......................020 7739 3945A+B Studio aplusbstudio.com...................020 7655 4448A2/Sw/Hk a2swhk.co.uk..........................020 7739 4249Addison addison.co.uk.........................020 7403 7444Allofus allofus.com..............................020 7553 9250Alphabetical alphabeticalstudio.com.........020 3487 0690Atelier works atelierworks.co.uk..................020 7284 2215B&B bandb-studio.co.uk.................020 7033 1944B&w Studio bandwstudio.co.uk..................0113 2454200Barnbrook design barnbrook.net.........................020 7287 3848Because Studio becausestudio.co.uk...............0177 2821 460Blackburns blackburnsdesign.com..........020 7383 4360Blast blast.co.uk................................020 7359 7422Bloom bloom-london.com.................020 7924 4533Blue Marlin bluemarlinbd.com..................020 7471 6330Bostock & pollitt bostockandpollitt.com............020 7379 6709Brandhouse brandhouse.co.uk...................020 7985 7373Browns brownsdesign.com.................020 7407 9074Build wearebuild.com......................020 8521 1040Carter wong carterwongdesign.com.........020 7569 0000Coley porter Bell cpb.co.uk.................................020 7559 5700design Bridge designbridge.com...................020 7814 9922designers Anonymous designers-anonymous.com....020 7193 8192dew Gibbons dewgibbons.com....................020 7689 8999 Elmwood elmwood.co.uk.......................020 7637 0884

farrow design farrowdesign.com..................020 7404 4225fig tree figtreenetwork.com................020 7099 7088fitch fitch.com..................................020 7479 0900fivefootsix fivefootsix.co.uk......................020 7490 5169form form.uk.com.............................020 7014 1430four Iv fouriv.com................................020 7336 1344 frame visitframe.co.uk.......................014 1559 5840 future Brand futurebrand.com.....................020 7067 0010GBH design gregorybonnerhale.com.......020 8742 2277Glorious Creative gloriouscreative.co.uk.............0161 2373575Graphic thought facility graphicthoughtfacility.com...020 7837 2525 Graphical House graphicalhouse.co.uk..............0141 5535860 Hat-trick design hat-trickdesign.co.uk..............020 7620 0272 Heavenly heavenly.co.uk........................020 7554 3355Here design heredesign.co.uk....................020 8986 1850Hicksville wearehicksville.co.uk.............020 7354 4150Interbrand interbrand.com.......................020 7554 1000Johnson Banks johnsonbanks.co.uk...............020 7587 6400Jones knowles richie jkr.co.uk...................................020 7428 8000kimpton Creative kimptoncreative.com..............020 8987 6958kino design kinodesign.com......................020 7490 5850 Lambie-Nairn lambie-nairn.com...................020 7802 5800Landor landor.com..............................020 7880 8000Lewis Moberly lewismoberly.com...................020 7580 9252LfH illuminatingbrands.com.........020 7383 5600

NOtES

Jack RenwickJamie EllulJessica PhilpottKevin LanLuke manningmark Bonnermichael Paisleymike FisherOliver maltbyPaul CurrahPhil BennettSam DyerTom AustinWill Southward

Alex SwatridgeBen Christie Carmen DowlingCatherine PerrottChris ChallinorDamian Nowell David JenkinsDavid KimptonDavid Peasland Eilidh mcDonaldEmma JonesEmma TalbotGreq QuintonHeidi Lightfoot

Jonathan Brodie

For sage-like wisdom, thanks to

For first-hand experience, thanks to

ACkNOwLEdGEMENtS

NOtESNOtES

NOTES

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