college access initiative cpe meeting july 16, 2007
TRANSCRIPT
2001-2003 Go Higher Campaign
$4.25 million Television, print &
radio Two audiences:
Gear Up studentsAdults with no high
school diploma or GED
2001-2003 Go Higher Campaign
GED attainment was sixth highest in the nation
Enrollments and degrees awarded increased significantly
Received national recognition and awards
Instrumental in securing $42 million for second GEAR UP grant
Developed partnership with SREB Go Alliance
2006-08 College Access Initiative
Aligned with Double the Numbers plan
$800,000 from the 2006 Kentucky General Assembly to conduct a second phase of the Go Higher campaign
More than $1 million in matching funds from campaign partners
Additional Funding $450,000 GEAR UP funds $100,000 NPEC Award to
improve GoHigherKY.org Lumina Grant with Prichard
Committee to develop local college access networks and business partnerships (KentuckyCAN)
2006-08 College Access Initiative
Target Audiences
GEAR UP/At-risk high school students
Adults with some college GED graduates and adults
without high school degree Potential transfer students
2006-08 College Access Initiative
One-stop college-going Web site for Kentucky students
Primary deliverable of initiative
Usability study Consumer-driven messaging Web usability expert
dedicated full-time to project Integration of RightNow for
CRM
2006-08 College Access Initiative
Double the Numbers plan seeks to:Increase the high school graduation rate of 9th graders
from 72% to 81% Increase the high school college-going rate from 62%
to 74%
College Access Initiative activities: Direct mail to parents/student promotional giveaway College 101 pilot event Development of Kentucky College Access Network Statewide outreach activities based on ACE’s
KnowHow2Go campaign
College Access Initiative:15,000 GEAR UP/At-Risk High School Students
Double the Numbers plan seeks to:Increase the adult college participation rate from 3.6%
to 4.5%
College Access Initiative activities: Telephone survey of adults with some college Phase One: 11,000 adults with 90+ credit hours
Direct mail Program and services inventory Campus response teams and action plans
Phase Two: Informed by research
College Access Initiative:233,695 Adults with Some College
Double the Numbers plan seeks to: Increase annual number of GED graduates from
9,000 to 15,000 Increase college-going rate of GED graduates
from 19% to 36%
College Access Initiative activities: KYAE survey of 3,200 recent GED grads Toolkits for 900 adult educators to aid in
recruiting adults to complete their GED and transitioning GED graduates to college.
Training workshop for toolkits
College Access Initiative:9,500 GED Graduates
Double the Numbers plan seeks to: Increase the number of students transferring from
KCTCS to 4-year universities from 3,100 to 11,334
College Access Initiative activities: Radio ads encouraging transfer Support of annual KCTCS transfer fairs Development and distribution of printed and
online transfer student toolkits, posters, and transfer brochures
College Access Initiative:47,115 Potential transfer students
Postsecondary institutions, public and independent
Kentucky Virtual Campus and Library
Kentucky Adult Education
GEAR UP Kentucky Kentucky Department of
Education Prichard Committee for
Academic Excellence
Kentucky Chamber of Commerce
League of Cities Greater Louisville, Inc. STRIVE Kentucky Higher
Education Assistance Authority
Kentucky Cabinet for Workforce Development
2006-08 College Access InitiativePartners
Evaluation: Short-Term Web metrics Call center inquiries Membership and
participation Distribution of materials Focus groups and feedback
2006-08 College Access Initiative
Evaluation: Long-Term Are more GEAR UP students
attending college? Are more high school students attending college?
Are more adults completing their bachelor’s degree?
Are more adults earning their GED? Are more GED students transitioning to college?
Are more KCTCS students transferring to complete a bachelor’s degree?
2006-08 College Access Initiative
Next Steps Research report due Implementation
Preliminary rollout- Fall 2007
Statewide and regional launches- early 2008
2006-08 College Access Initiative