COL L EGE A DM ISSIONS

ROADMAP

Two college planning workbooks distributed to 7,000 juniors and seniors in Orleans and Jefferson Parish public high schools

Opportunities for targeted branding and lead opportunities

Direct sustained engagement with students, parents, and mentors across Orleans and Jefferson Parishes

WHERE STUDENTS AND COLLEGES

START THE CONVERSATION

PRESENTS:

MEDIA PACKET

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WHY ADVERTISE?

SUSTAINED ENGAGEMENTThe Roadmap is a valuable reference that remains with the student through their entire college going process. Counselors and mentors integrate it into their college and career planning activities.

CONNECTING THE DOTSWe have tailored expert content to provide Louisiana juniors and seniors with a clear college going process and effective ways for you to reach them.

DOING GOOD IS GOOD BUSINESSAdvertising in the Roadmap tells students, parents, and the community you are invested in their success. A portion of the proceeds goes to fund the Roadmap Scholarship.

“The College Admissions Roadmap is the most direct and cost-effective offline strategy to reach high school students and parents in the New Orleans metro area.”

Jeraul Mackey, President of Appliki

Feature presentation time on a monthly college conference call with students and parents

E-blast to students in the Appliki database

Up to three events listed on the online college calendar

Listing in the Roadmap’s digital and print directory

ALL PRINT ADS INCLUDE:

More than 3,400 juniors, 3,600 seniors, and their parents, counselors, and mentors will use our Roadmap each year. Will they find you there?

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DEMOGRAPHICS

15 – 18 Age of Students

88% African American

8% Asian + Hispanic

4% Hawaiian American + Indian + White

51% Male

49% Female

75% Free & Reduced Lunch

24 – 53 Age of Educators, Parents, & Mentors

85% Believe They Are “Definitely” Going To College

2/3 Are Not “Very Confident” They Are Best Prepared For College

14:1 In-State/Out-of-State College Going Ratio

The biggest hurdle was ensuring my son did the footwork like applying to college, studying for the ACT, etc. The workbook helped us stay on top of him. We knew where he should be in the process and helped keep him on track.

My classmates would have also benefited from a college admissions workbook because many of [them] were still confused about which way to go when deciding colleges, majors, funding options, and just simply setting goals.

Based on data from the Louisiana Department of Education, New Orleans Public Schools 2011 Student Satisfaction Survey, and independent research.

Christian R.

Incoming Student to Dillard University

Mr. and Mrs. Verlin DixParents of Dillon Dix, incoming freshman at Tulane University

DISTRIBUTION

The College Admissions Roadmap is for the self-directed student, passionate counselor, and invested parent or mentor. Published annually at the beginning of the school year. The Roadmap is distributed to all public high schools in New Orleans (25) and the largest high schools in Jefferson Parish (3). The junior edition reaches 3,418 juniors and the senior edition reaches 3,656 seniors, providing these communities a premier tool for free.

New Orleans Pubic SchoolsWarren Easton Charter High SchoolBenjamin Franklin High SchoolEdna Karr Secondary SchoolPriestley School of Architecture & ConstructionLusher Charter SchoolMcDonogh 35 College Preparatory High SchoolEleanor McMain Secondary SchoolNew Orleans Charter Science & Mathematics High School

Jefferson Parish Public SchoolsHelen Cox High SchoolJohn Ehret High SchoolL.W. Higgins High School

Recovery School DistrictThurgood Marshall Early College High SchoolInternational High School of New OrleansNew Orleans Charter Science and Math AcademySojourner Truth AcademyMiller-McCoy AcademyNew Orleans College Prep Charter SchoolO. Perry Walker High SchoolAlgiers Technology AcademyJoseph S. Clark Preparatory High SchoolWalter L. Cohen High SchoolJohn McDonogh Senior High SchoolSarah T. Reed Senior High SchoolG.W. Carver High SchoolGreater Gentilly High SchoolSophie B. Wright Charter SchoolKIPP Renaissance High School

The Roadmap helps level the playing field by offering a comprehensive college guide which outlines approaches to be taken, has an easy read quality, and presents opportunities for parents to get involved at home

The Roadmap will help transform our counseling department into a Career and College Preparatory department!

Juniors and seniors will benefit from this workbook as it outlines the activities they should pursue each year, becoming a roadmap that they and their parents can follow as they navigate through the process.

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Nicole Johnson-CooperMaster Teacher, G.W. Carver High School

John B. EdwardsBoard of Trustees, Algiers Charter School Association

Dr. Marilyn PayneDirector of Student Support Services, Orleans Parish School Board

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NET RATES PER ROADMAP Jr. OR Sr. Jr. AND Sr.

Inside Back Cover $2,00 $3,400

Inside Front Cover $2,000 $3,400

Full $1,600 $3,000

1/2 $900 $1,600

Guaranteed position: Add 15%

SPECIFICATIONS:size width x depth

Full Page

trimmed to

8.75 x 11.25

8.5 x 11

1/2 V 4 x 10.5

1/2 H 8 x 5.25

DEADLINE:Ad Closing July 31, 2011

Publication Date September 2011

All rates are net. All ads are in color.

A 15% fee will be charged for guaranteed placement. It may not always be possible to meet requests special placement. Invoices due upon receipt. Payment with order is required until credit is approved. Finance charge: Accounts outstanding more than 30 days incur a 1.5% per month finance charge.

4 COLOR PROCESS: 133 line screen for cover positions. Overall printing maximum density of all colors must not exceed 280%. We do not accept PMS colors.

ACCEPTABLE DESKTOP FILE FORMATS: Adobe InDesign, Adobe Illustrator, Adobe Photoshop and PDFs created with Acrobat Distiller only.

IMAGES/SCANS: All images/scans should be 300 dpi saved as a TIFF or an EPS. We cannot accept JPEG images or Pantone/PMS or RGB colors or 72 dpi (i.e., image pulled from a website). All images provided on disk must be in CMYK format and color corrected. We are not responsible for color on RGB or PMS files that must be converted to CMYK. Please make sure process separation is checked for all process color builds.

ACCEPTED FONTS: All printer and screen fonts must be included with all digital files; Postscript Type 1 or Postscript Type 3. No TrueType fonts accepted. Please use stylized fonts and do not use menu-styled fonts for bold, italic or bold italic type. All fonts used in art files must be converted to outlines.

LOGOS AND ARTWORK: Images should be an EPS. Avoid rotation and cropping of images in layout programs and do not nest EPS files in other EPS files. Please convert all fonts to curves. Should you request a hi-res working file of your ad, there will be a charge of 25% of ad cost.

TRIM AND BLEED SPECIFICATIONS: Please make sure document’s dimensions are correct. Build pages to trim size and, if bleed, extended dimensions beyond page edges by a minimum of 1/8”. Keep live matter 5/166” from trim size. Bleed allowance: 1/8”.

PRODUCTION SPECIFICATIONS: Creative and production services are available. Content for ad development is due one month prior to the ad closing date for each issue. All camera-ready ad artwork is due by the ad closing date. Appliki reserves the right to reject any advertising we deem inappropriate.

EMAIL: advertise@admissionsworkbook.com. Please include the name of your company in the subject line. If there are any questions regarding these specifications and for larger files, please contact our office at (504) 383-5010.

full page (with bleed)

1/2 V(non- bleed)

1/2 H (non-bleed)

The College Admissions Roadmap is produced by Appliki.

1856 Wedgwood Drive, Harvey, LA 70058

Phone: (504) 383-5010

Fax: (504) 328-1943

www.admissionsworkbook.com

For more information contact

Jeraul Mackey

(504) 583-5010 or

jeraul@appliki.org

2011 ROADMAP RATES

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The College Admissions Roadmap was co-written by Jeraul Mackey and Steven Pearson. Jeraul Mackey is an education policy specialist and entrepreneur. Most recently, he developed New Orleans Public Schools’ College and Graduation Coach position, a district-wide initiative to increase college-readiness and matriculation. Prior to working for NOPS, Jeraul was College Summit’s Public Policy and Government Affairs Specialist. In this role, he successfully pursued legislation to measure and make publicly available college enrollment rates by high school. He has also served on numerous state and local boards, including Louisiana’s Blue Ribbon Commission for Educational Excellence and Board of Regents for Higher Education. Jeraul is the founder of Appliki.

Steve Pearson is a veteran college counselor. Steve retired in 2007 from Decatur High School after working 20 years as the School Guidance Counselor. During his tenure, he provided postsecondary planning to over 3,000 students and families and helped increase the school’s college going rate from 50% in 1986 to an annual rate of nearly 85%. As a result, Steve was selected as a charter member of Governor Perdue’s GAcollege411.org initiative. He has also served as Associate Director of Admissions for Mercer University Atlanta and currently is a College Consultant for Brown Richards Associates.

Appliki develops tools to assist students and low-income families in the college planning process. We empower students interested in going to college and equip adults eager to help.

AUTHORS