College Magazine: denotation and conotations MAIN IMAGEDatelineCOVER LINESAppropriate, tidy looking girl who is smiling - could signify she is happy to be at that college. Masthead COLLEGE, representing an American collegeAmerican college magazine clothes text/ colour of COLLEGESomething more interesting which may catch teenagers especially females - attentionHighlighting bad habits may not be approved at the collegeRed T-shirt with the college name printed. Representing the collegeGirl looks 16/ 17 which is the age of college students. Appealing to the target audience of an age range between 16-19 Title of magazine refers to college students

Shot angle - middle

Depth of field background is blurred to provide a focus point on the young model

College Magazine: denotations and connotations

Masthead: COLLEGE is the name and title of this magazine. Its proposition has been placed centre top of the frame. The font colour is red; this indicates an American culture not only from the information but also the college is in fact situated in the United States.The font style is bold and capitalised which I believe resembles the type of lettering you might see on an American football team.

Cover Lines:

The five cover lines are positioned on either side of the magazine cover page, displayed in bold font showing a variation of two colours, blue and black. The blue refers back to the side bar of the bar code and perhaps the blue ion the girls shorts. Red and blue are quite common American colours as they are part of the colour scheme in the American flag. The titles are all in capitals as well.

Main Cover Image

The main cover image is of a young, female student obviously studying at college. She reveals her passion for her college as she is wearing a merchandise t-shirt. The t-shirt is red connecting back in with the title colour on the magazine. Shes smiling and giving direct mode of address, drawing the attention in on her and what she has to say. She stands centre of the frame, standing slanted opposed to straight forward and is looking comfortable. They need the image to look appealing and healthy to show that their students are happy to be there.

Summary

Overall this college magazine sells its USP with colour, direct mode of attention and its use of cover lines. They address the right target audience especially by using a female who may attend the college. If they were to use someone younger then it would have a different appeal to the wrong target audience.