college scholarship service of the college board colloquia...
TRANSCRIPT
College Scholarship Service of the College Board
Colloquia Retrospective, 1997-2013
The following summaries capture the themes, keynote addresses, presentations and speakers
which comprise the history of the CSS Colloquium since its inception. This annual gathering
draws financial aid, admission, enrollment management professionals and others who seek to
learn from thought leaders and colleagues as they face the local, national and global challenges
of maximizing the success of students on the high school to college pathway.
2013 Higher Ed Voices: Conversations and Calls to Action
(St. Petersburg, FL) A college degree has never been more important, and there is growing
momentum to address access and completion in new ways. However, despite valuing higher
education as an investment, families that once did not focus on college costs do so now, and
low-income, high-achieving students continue to make enrollment decisions based on
perceived, not actual, costs. While there are valid reasons why college costs are rising, higher
education leadership must consider changes in delivery and funding models that are financially
sustainable and address the needs of an increasingly diverse and less well-resourced
population. We must work together to address the issues that arise—for institutions and for
families—from the growing inequality in income distribution. A focus on what best serves
students can provide a blueprint: Mission-driven values, open conversations at all levels of
higher education, a commitment to clear and accurate messaging about access, affordability and
outcomes—all comprise imperative calls for action.
Opening Remarks: David Coleman, president, The College Board
Keynote Address: Frank Chong, superintendent/president, Sonoma County Jr College District
Presentations and Panels:
Why Higher Education is the Best Investment Anyone Can Make
o Nancy Cantor, chancellor, Syracuse University
o Daniel Porter, president, Franklin and Marshall College
o James Montoya, vice president, higher education relationship development,
The College Board, moderator
Money Talks: Institutional Pricing Decisions, Affordability, and Value
o Chris Farrell, economics editor and commentator, American Public Media
o David H. Feldman, professor of economics and department chair,
College of William & Mary
o Elizabeth "Beppie" Huidekoper, executive vice president for finance and
administration, Brown University
New Voices of Changing Demographics: What Lies Ahead
o Brian Prescott, director of policy research, policy analysis and research,
Western Interstate Commission for Higher Education
Speaking of Integrity
o Carmen Twillie Ambar, president, Cedar Crest College
o Pamela Fowler, executive director of financial aid, University of Michigan
o Jay Goff, vice president for enrollment and retention management,
Saint Louis University
o Eduardo Prieto, associate vice president for enrollment management,
Embry-Riddle Aeronautical University
Hearing Voices? Helping Students Cut Through the Cacophony
o Natalie Davy, director of district guidance, Yonkers Public Schools
o Scott Jaschik, editor, Inside Higher Ed
o Laurie Pohl, vice president, enrollment and student affairs, Boston University
The Future of Student Aid: Voices for Policy Reform
o Sandy Baum, senior fellow, Graduate School of Education & Human Development,
The George Washington University, and independent policy analyst,
The College Board
o Kathleen Little, senior adviser, student aid policy, The College Board
How America Pays for College
o Sarah Ducich, senior vice president for public policy, Sallie Mae
o Leo Munson, associate provost, Texas Christian University
Making a Good Connection: Reaching the Underrepresented
o Sarah Turner, university professor of economics and education,
University of Virginia
Tech Talks: Emerging Technology and the Future of the Academy
o Zina Evans, vice president for enrollment management and associate provost,
University of Florida
o Lev Gonick, vice president for information technology services and CIO,
Case Western Reserve University
Concluding Remarks
o Patricia McWade, dean of student financial services, Georgetown University
2012 Embracing the New Normal
(Newport Beach, CA) As the economic crisis of the past several years has settled into an
extended period of disruption, we in higher education are left to deal with the new normal.
How can we embrace − rather than resist − the potential for change that the new normal offers?
How can we be proactive in the face of new opportunities and challenges, taking advantage of
our professional positions to reach out to and serve those students, here and abroad, for whom
higher education will make all the difference in the years ahead?
Keynote Address: Joseph Aoun, president, Northeastern University
Presentations and Panels:
A Conversation with Presidents
o Joseph Aoun, president, Northeastern University
o David Harrison, president, Columbus State Community College
o Beverly Daniel Tatum, president, Spelman College
o Mark G. Yudof, president, University of California
o James Montoya, vice president, higher education relationship development,
The College Board, moderator
Higher Education and the Shifting Political Climate
o Jonathon Brown, president emeritus, Association of Independent Colleges and
Universities
o Carol Liu, California State Senator, 21st District
o Robert Shireman, chief consultant, California Competes: Higher Education for a
Strong Economy
o Becky Timmons, assistant vice president for government relations, American
Council on Education
Dimensions of the New Economy
o Chris Farrell, economics editor and commentator, American Public Media
o Jon McGee, vice president for planning and public affairs, College of Saint Benedict
and Saint John’s University, moderator
Creating and Sustaining Student Pipelines: Emerging Trends
o Pamela Barrett, senior consultant, International Graduate Insight Group
o Thomas Erickson, performance management team leader, Education Service,
Veterans Benefit Administration
o Stephen Handel, executive director, higher education relationship development and
community college initiatives, the College Board
o Leo Munson, associate provost, Texas Christian University, moderator
Communicating the Message in the ‘New Normal’ Environment
o Marie Groark, executive director, Get Schooled
o Pamela Rutledge, director, Media Psychology Research Center
o Millree Williams, executive director, public affairs strategy, University of Maryland
o Philip Ballinger, assistant vice president for enrollment and director of
undergraduate admissions, University of Washington, moderator
Delivering the Goods: The Role of College and University Trustees
o Robert Richardson, Jr., executive director and founder, Coalition for Sustainable
Communities, and trustee, University of Cincinnati
o John Swallow, acting provost and former trustee, Sewanee: the University of the
South
o John Immerwahr, Professor of Philosophy, Villanova University, and senior research
fellow, Public Agenda, moderator
Concluding Remarks
o Patricia McWade, dean of student financial services, Georgetown University
2011 No More Business as Usual: Challenges, Choices, Change!
(Delray Beach, FL) While many of the challenges facing higher education are external − political,
demographic, and market-based − countervailing forces within institutions can make it difficult
to get beyond business as usual. How can we make the right choices when our leadership
model is both bottom-up and top-down, and when our visions and missions can actually
militate against change? How can we take advantage of this ‘ideal crisis’ and work within the
external and internal climates to make meaningful changes in higher education as a whole and
at our own institutions?
Keynote Address: John Sexton, president, New York University
Presentations and Panels:
A Conversation with Presidents
o Rita M. Cepeda, chancellor, San Jose/Evergreen Community College District
o Margaret Drugovich, president, Hartwick College
o John Sexton, president, New York University
o Michael K. McLendon, associate dean and chief of staff, associate professor of public
policy and higher education, Vanderbilt University, moderator
Financial Sustainability: Creating the Financial Architecture for Success
o Kent John Chabotar, president, Guilford College
o Jon McGee, vice president for planning and public affairs, College of Saint Benedict
and Saint John’s University, moderator
Facing the Facts: Reinventing the Mission
o J. Matthew Hartley, associate professor and chair, higher education, Graduate School
of Education, University of Pennsylvania
o Sarah A. Bauder, assistant vice president, enrollment services and financial aid,
University of Maryland, moderator
Mission, Market, or Madness?
o O. Homer Erekson, John V. Roach dean and professor of managerial economics,
Neeley School of Business, Texas Christian University
o Leo Munson, associate provost, Texas Christian University, moderator
Thinking Ahead of the Curve: Responding to the Future
o Carol Coletta, president and CEO, CEOs for Cities
o Peter C. Hutchinson, president, Bush Foundation
o Caroline Miller, senior associate vice president for enrollment management,
University of Cincinnati, moderator
Great Expectations: Are We Prepared?
o Randall Bass, assistant provost for teaching and learning initiatives, Georgetown
University, and executive director, Georgetown’s Center for New Designs in
Learning and Scholarship
o Philomena Mantella, senior vice president, enrollment management and student
affairs, Northeastern University
o Jill Tiefenthaler, provost, Wake Forest University
o M. Dolan Evanovich, vice president, strategic enrollment planning, Ohio State
University, moderator
Concluding Remarks
o Michael K. McLendon, associate dean and chief of staff, associate professor of public
policy and higher education, Vanderbilt University
2010 Leading Boldly in Perilous Times
(Dana Point, CA) The struggling national economy has heightened the challenges facing higher
education. Families are concerned about the affordability of college at a time when it is seen as
more important than ever in securing employment; the public and the government increasingly
see higher education as a ‘mature industry’ ripe for regulation and oversight. Can the
experiences of leaders in other mature industries provide insights as higher education’s role
changes? How are college leaders reacting—and how might they become proactive—in the face
of these perilous times?
Keynote Address: Nancy L. Zimpher, chancellor, State University of New York
Presentations and Panels:
Please Report to the President’s Office: A Conversation with College Leaders
o Kent John Chabotar, president and professor of political science, Guilford College
o E. Gordon Gee, president, The Ohio State University
o Nancy L. Zimpher, chancellor, State University of New York
Lessons Learned: What Others Can Teach Higher Ed about Staying in Business
o Anthony B. Iton, senior vice president of Healthy Communities, The California
Endowment
o Cater Lee, reporter and anchor, CBS2 and KCAL9 News, Los Angeles
o Geneva Overholser, director, Annenberg School of Journalism, University of
Southern California
Portents of Peril
o David H. Kalsbeek, senior vice president for enrollment management and
marketing, DePaul University
o Jill M. Tiefenthaler, provost, Wake Forest University (in absentia)
Different Values or Different Answers?
o Michael P. Fraher, director of financial aid, Vassar College
o Courtney O. McAnuff, vice president, enrollment management, Rutgers University
o James G. Nondorf, vice president and dean of college admissions and financial aid,
University of Chicago
Irrational & Unpredictable: Behavioral Economics, Emotions, & College Decision-Making
o Todd Rogers, senior researcher, Ideas42, Harvard University
Leadership and Mission: A Call to Action
o Michael K. McLendon, associate dean and chief of staff, and associate professor of
public policy and higher education, Peabody College of Vanderbilt University
Forging Ahead
o James M. Montoya, vice president, higher education relationship development,
The College Board
2009 New Visions, New Voices for the 21st Century
(Delray Beach, FL) Significant challenges lie ahead for higher education as our institutions
grapple with changing demographics, the effects of a truly global economy, and shifting family
expectations about the college experience. If we want to continue providing and increasing
access to high-quality education, how can we prepare for change on all fronts?
Keynote Address: Molly Broad, president, American Council on Education
Presentations and Panels:
Thinking Education: The Challenge of Higher Education in the High-Velocity World
o Jim Carroll, futurist and author
Why Do I Feel So Squeezed? The Challenges Faced by the Middle Class
o Larry Mishel, president, Economic Policy Institute
o Jon McGee, vice president, College of St. Benedict and St. John’s University
So Just What Do They (Will They) Want?
o Susan Conner, former executive vice president, Lumina Foundation
o Christina Milano, chief executive officer, Cleveland Scholarship Programs
o Janet Soto-Rodriguez, student, The Ohio State University
Price Point: Climbing Walls or Filling Seats?
o Kathy Kurz, vice president, Scannell and Kurz
o Kevin Menk, managing partner, Strategic Resource Partners, LLC
Looking Out for Number One
o Philip Ballinger, director of admissions, University of Washington
o Michael Mills, associate provost, enrollment management, Northwestern University
Collaborations for Tomorrow
o Hiram Fitzgerald, associate provost, Michigan State University
o Caroline Miller, associate provost for enrollment, University of Cincinnati
o Nancy Zimpher, president, University of Cincinnati
Observers/Reactors Session
o William Kirwan, chancellor, the University System of Maryland
o James Montoya, vice president, The College Board
o Janet Soto-Rodriguez, student, The Ohio State University
2008 Return on Investment: Global Perspective, National Interest
(Dana Point, CA) As the world shrinks and tuition grows, perspectives on the value of higher
education become more complex. Accountability is the new buzzword: U.S. college costs,
retention rates, and strengths in comparison to education in other countries are all being
carefully watched. How do we insure that we are making wise investments—as institutions
and as families—in higher education?
Keynote Address: Sanford J. Ungar, president, Goucher College
Presentations and Panels:
American Education in a Global Context
o Watson Scott Swail, president and CEO, The Educational Policy Institute
Education Pays, But Who Pays for Education?
o Susan Murphy, associate dean, academic and enrollment services, University of San
Francisco, moderator
o Tia Martinez, manager, The Bridgespan Group
o Mike Nettles, senior vice president, policy evaluation and research, Educational
Testing Service
o Jennifer Presley, education policy consultant
Four Different Institutional Perspectives on Return on Investment: Follow the Money!
o Natala Hart, senior advisor for economic access, The Ohio State University,
moderator
o Scott Friedhoff, vice president for enrollment & communications, Allegheny College
o Loren Loomis Hubbell, vice president of finance, North Carolina Wesleyan College
o Gregory Mahler, vice president for academic affairs, Earlham College
o Janina Montero, vice chancellor for student affairs, University of California-Los
Angeles
Making Our Investments Productive: Accountability
o David Shulenburger, vice president for academic affairs, National Association of
State Universities and Land-Grant Colleges
o Jane Wellman, executive director, Delta Project on Postsecondary Costs,
Productivity, and Accountability
A Good Return on Investment: Achieving Higher Retention and Graduation Rates
o Philip R. Day, Jr., president, National Association of Student Financial Aid
Administrators
o John B. Lee, president, JBL Associates
Crafting Our Message: Higher Education Is a Good Investment
o Fraser Seitel, president, Emerald Partners
Mustering the Will: Waking the Sleeping Giant
o Michael McPherson, president, the Spencer Foundation
2007 Money, Mission, and Metrics: Colliding Expectations
(Sunny Isles Beach, FL) All too often, the promises of our institutional missions are in conflict
with what we do to preserve our financial strength, compete for students, and enhance our
rankings. Higher education is now seen as perpetuating, rather than diminishing, the distance
between students of differing racial, social, and financial backgrounds. In acting like
businesses, are we neglecting our ideals?
Keynote Address: Gene R. Nichol, president, College of William and Mary
Presentations and Panels:
Institutional Missions: Quaint Sentiments or Inspirational Creeds?
o Matt Hartley, assistant professor of education, University of Pennsylvania
The Impact of Rankings on Access and Diversity
o Robert Kuttner, editor, The American Prospect
o Clayton Spencer, vice president for policy, Harvard University
Do Institutions Function Like Businesses, or Should They?
o Gail Berson, dean of admissions and financial aid and vice president for enrollment,
Wheaton College
o Doug Christiansen, associate provost for enrollment and dean of admissions,
Vanderbilt University
o Dennis Martin, associate vice chancellor, Washington University
Can We Talk? Recruiting and Enrolling Students from Low-Income Backgrounds
o Jerome Lucido, vice president for enrollment policy and management, University of
Southern California, moderator
o Jack Blackburn, dean of admissions, University of Virginia
o Janet Rapelye, dean of admission, Princeton University
o Nanci Tessier, vice president for college marketing and enrollment management,
Saint Anselm College
o Ronald Williams, president, Prince George’s Community College
Why is Financial Aid So Complicated, and Should It Be?
o Susan Dynarski, assistant professor of education, Harvard University
o Karen Fooks, director of student financial affairs, University of Florida
o Art Hauptman, public policy consultant
Mission, Money, and Metrics: Understanding the Political Environment
o David Ward, president, American Council on Education
2006 Redefining Student Success: The Challenges & Implications of Extending Access
(Dana Point, CA) Today’s economic climate claims to reward winners. Yet the future is at risk.
Jobs are moving overseas, personal savings have declined, and the government runs on deficits.
Our students are underperforming in the global arena. Can we redefine our measures of
success to include students with the potential to be winners who are currently distanced from
higher education?
Keynote Address: Betraying the American Dream and Closing the College Gate
Gary Orfield, professor of education and social policy, Harvard Graduate School of Education;
cofounder and director of the Civil Rights Project, Harvard University
Presentations and Panels:
Defining Success: Overhauling Our Assumptions
o Deborah Bial, president and founder, the Posse Foundation
o Patricia Covarrubias, assistant professor of communications and journalism,
University of New Mexico
o Amelia Katanski, assistant professor of English, Kalamazoo College
Academic Preparation: A Barrier to Access and Success?
o David Armstrong, chancellor of community colleges and workforce education, State
of Florida
o Jenny Krugman, executive director of partnerships, The College Board
Redefining Success for the Global University: The Challenges and Implications of
Increasing International and Study-Abroad Enrollments
o Jane Edwards, director of international programs, Harvard University
o Ron Moffat, director, International Student Center, San Diego State University
People and Jobs on the Move: Implications for Higher Education
o James H. Johnson, Jr., distinguished professor of management, and director, Urban
Investment Strategies Center, University of North Carolina at Chapel Hill
The Perfect Storm: The Financial Dilemma Facing Middle-Income Families Accessing
Higher Education
o Sally Donahue, director of financial aid, Harvard College
o Natala Hart, director of financial aid, The Ohio State University
o Don Honeman, dean of admissions, University of Vermont
o Heather McDonnell, director of financial aid, Sarah Lawrence College
o Stuart Oremus, director of college counseling, The Wellington School
o Bill Schilling, senior director of student financial services, University of Pennsylvania
o Joellen Silberman, dean of enrollment, Kalamazoo College
Removing Barriers to College Access and Success for Students from Low-Income
Backgrounds
o Steve Brooks, executive director, North Carolina State Education Assistance
Authority
o Youlonda Copeland-Morgan, vice president and dean of admission and financial
aid, Harvey Mudd College, and trustee of the College Board
What Americans Think about the Value of Education and Its Relationship to Success
o Peter Hart, chief executive officer, Peter D. Hart Research Associates
2005 Refocusing on the Common Good: Advancing Equity & Access in Higher Education
(Bal Harbour, FL) Higher education faces increased scrutiny from the general public in regard
to access and equity. Higher education values inclusion, but seems to reinforce educational
inequalities and social stratification, given costs and competition for students. The public is
ambivalent as to who should be educated and to what standard. How can we help refocus our
commitment to the common good?
Keynote Address: The “Supply-Side Block” in Higher Education: Attainment, Equity, and Social Class
Eugene Tobin, program officer in higher education for the Liberal Arts Program, Andrew W.
Mellon Foundation
Presentations and Panels:
The Changing Demography: Realities, Challenges, and Implications
o Cheryl Blanco, director of policy analysis and research, Western Interstate
Commission for Higher Education
o Don Heller, associate professor and senior research associate, Center for the Study of
Higher Education, Pennsylvania State University
Classism: The Greatest Obstacle to Connecting to Higher Education
o Peter Sacks, essayist and social critic
Connecting the First-Year Experience to Improved Retention
o Randy Swing, co-director and senior scholar, Policy Center, First Year of College
Education Pays: The Benefits of Higher Education for Individuals and Society
o Sandy Baum, professor of economics, Skidmore College, and senior policy analyst,
The College Board
State Models for Increasing Access to Higher Education
o Gretchen Bataille, senior vice president of academic affairs, University of North
Carolina at Chapel Hill
o William H. Hurry, Jr., executive director, Rhode Island Higher Education Assistance
Authority
o Dolores A. Mize, associate vice chancellor and special assistant to the chancellor,
Oklahoma State Regents for Higher Education
Federal Law and Financial Aid: An Overview of the Framework for Evaluating Diversity-
Related Programs
o Art Coleman, attorney, Holland and Knight, LLP
o Pamela Fowler, director of financial aid, University of Michigan
The Consequences of Affirmative Action at Selective Institutions
o Douglas Massey, professor of sociology, Princeton University
2004 Breaking Down the Barriers: Renewing Our Commitment
(Laguna Beach, CA) Many barriers exist between students and higher education: lack of
information on admission and aid processes; low expectations for many students (especially
students of color); enrollment caps related to state and federal budget cuts; increasing costs; and
even institutional practices themselves. How can we help create public policy based not on
winners and losers, but on multiple winners?
Keynote Address: An Agenda for Higher Education in the Twenty-First Century
William E. ‚Brit‛ Kirwan, chancellor, University System of Maryland
Presentations and Panels:
Early College Awareness: The Need for a National Commitment
o Lynn Denton, director, ‚College for Texans‛ Campaign
o Joyce Elliot, director, AP Initiatives, the College Board
o William Tierney, director, Center for Higher Education Policy Analysis, Rossier
School of Education, University of Southern California
Keeping the Promise: The Campaign for College Opportunity
o Steve Weiner, retired executive director, Accrediting Commission for Senior
Colleges and Universities of the Western Association of Schools and Colleges
Preparing for Tomorrow’s Students: A Conversation with School Superintendents
o Eric Smith, superintendent, Anne Arundel County Public Schools, and chairman,
Board of Trustees, the College Board, moderator
o Carlos Garcia, superintendent, Clark County School District
o Carol Johnson, superintendent, Memphis City School System
o Mark Schneider, superintendent, Mid-Prairie School District
Inspiring Excellence
o Gaston Caperton, president, the College Board
Financial Aid Challenges in Achieving Diversity
o Natala Hart, director of financial aid, The Ohio State University
o Loretta Martinez, legal counsel and general secretary, Colorado College
o Joellen Silberman, dean of enrollment, Kalamazoo College
Affordability: The Effect of Financial Aid on Enrollment and Persistence
o Sandy Baum, professor of economics, Skidmore College, and senior policy analyst,
The College Board
o Susan Choy, vice president, MPR Associates
o Edward St. John, professor of education, Indiana University
The Day after Tomorrow: Longer Run Prospects for Higher Education Funding
o Michael McPherson, president, the Spencer Foundation
o Morton Schapiro, president, Williams College
Renewing Our Commitment
o Steve Brooks, executive director, North Carolina State Education Assistance
Authority
2003 Begging for Leadership: A Call for Courage, Commitment, and Creativity
(St. Augustine, FL) As the competition between students and between colleges heats up,
complex issues are coming to the fore. Affirmative action, the relationship between income level
and college choice, the consequences of early decision programs, and other aspects of our work
are hot topics. The country is looking for leadership on these issues. How will we respond?
Keynote Address: Leadership Challenges
Diana Chapman Walsh, president, Wellesley College
Presentations and Panels:
Early Decision: An Issue Begging for Leadership
o Jerome Lucido, vice provost for enrollment management and director of admissions,
University of North Carolina at Chapel Hill
o Jim Miller, dean of admissions and financial aid, Bowdoin College
o Don Saleh, associate vice president for enrollment management, Syracuse University
The Source of the River: Understanding Who Our Freshmen Are
o Douglas Massey, Dorothy Swaine Thomas Professor of Sociology and Sociology
Department chair, University of Pennsylvania
Responsibility and Risk-Taking: A Conversation with Institutional Leaders
o Natala Hart, director of financial aid, The Ohio State University, moderator
o Don Hossler, vice chancellor for enrollment services, Indiana University
Bloomington, and associate vice chancellor for Enrollment Services, the Indiana
University System
o James F. Jones, Jr., president, Kalamazoo College
o Diana Chapman Walsh, president, Wellesley College
Affirming Action toward Diversity
o Jonathan Alger, assistant general counsel, University of Michigan
o Art Coleman, counsel, Nixon Peabody, LLP
o Barbara Gill, director of undergraduate admissions, University of Maryland at
College Park
Access and Affordability: Federal, State, and Institutional Strategies for Enrolling Low-
Income Students
o Terry Hartle, senior vice president and director, division of government and public
affairs, American Council on Education
o Michael McPherson, president, Macalester College
o Susan O’Flaherty, executive director of student services, Western Michigan
University
2002 Values and Practices: Confronting the Disconnects
(Laguna Beach, CA) Higher education offers access to a brighter future for its students. We as
professionals say we value access and equity: then why the increased emphasis on rankings,
merit scholarships, and competition for the ‘best’ students? What are the key disconnects
between our values and practices—between what we say and what we do--and how can we
resolve the inconsistencies?
Keynote Address: Do We Do What We Say We Do in Our Colleges and Universities?
Andrew Delbanco, Julian Clarence Levi Professor of Humanities, Columbia University
Presentations and Panels:
Great Expectations: Yours, Mine, and Ours
o Enriqueta Chavez, counselor, scholarships and financial resources, Eastlake High
School
o Helen Johnson, president, HEJ Associates
o Hector Martinez, director of college guidance, the Webb School
You Loved Me in Recruitment, and Now You Say, ‚Have a Nice Stay‛
o Natala Hart, director of financial aid, The Ohio State University, presenting remarks
prepared by Mabel Freeman, assistant vice president for undergraduate admissions
and first year experience, The Ohio State University
o Anthony Ramirez, student, Claremont-McKenna College
o Danny Sledge, dean of students, Kalamazoo College
Turning the Enrollment Process Upside Down: Challenging Conventional Measures of
Success
o Barbara Gill, director of undergraduate admissions, University of Maryland at
College Park
o Larry Hough, board member, Versura, Inc., and former trustee, MIT and George
Washington University
o Cassandra Roy, college counselor, Crenshaw High School
College Access in the 21st Century: Demographics and the Demand for Financial Aid
o Donald Heller, associate professor and senior research associate, Pennsylvania State
University
Merit and Need-Based Aid: Reconciling Resource Allocation & the Commitment to Access
o Youlonda Copeland-Morgan, associate vice president of admission and financial aid,
Harvey Mudd College, moderator
o Jaci King, director, Center for Policy Analysis, American Council on Education
o Shirley Ort, associate provost and director of financial aid, University of North
Carolina at Chapel Hill
o Charles Treadwell, assistant vice president for federal and state relations, New York
State Higher Education Services Corporation
2001 Beyond Sound Bites: Measuring Success in a Bottom-Line Society
(St. Petersburg, FL) How successful have we been in bringing into higher education those
students who have traditionally been underrepresented--but who represent where population
growth will be in the future? Can we look at student potential in new ways as we make
admission decisions, and can we make the case to key constituents that choice, access, and
equity are worthy goals?
Keynote Address: Higher Education in the Age of Money
David Kirp, professor, Goldman School of Public Policy, University of California- Berkeley
\
Presentations and Panels:
8 Percent African American, 5 Percent Latino, 1 Percent Native American: Have We
Achieved Our Goal?
o Andre Bell, vice president of marketing, communication, and enrollment, Bentley
College
o Natala Hart, director of financial aid, The Ohio State University
o Linda Simmons, executive assistant to the president, Lane Community College
The Real Bottom Line: How Do Rankings, Testing, and Financial Aid Affect Student
Aspirations and College Recruitment?
o Joellen Silberman, dean of enrollment, Kalamazoo College
o Joellen Silberman, dean of enrollment, Kalamazoo College, presenting remarks
prepared by Jenny Krugman, district supervisor, division of advanced academic
programs, Miami Dade County
o Patricia Martin, senior program manager, the Education Trust
Connecting the Dots: dot-com, dot-org, dot-edu
o Stan Hudson, assistant dean for enrollment services, Harvard School of Public
Health, moderator
o Richard Hesel, principal, the Art and Science Group
o Chris Munoz, associate provost for enrollment management, University of Dayton
o David Strauss, principal, the Art and Science Group
Beyond Sound Bites: What Will the Election Results Mean for Education?
o Steve Brooks, executive director, North Carolina State Education Assistance
Authority
o Terry Hartle, senior vice president for government and public affairs, American
Council on Education
2000 Traditional Values…Today’s Practices…Tomorrow’s Students: A New
Enrollment Framework (Laguna Beach, CA) Today’s competitive environment, emphasizing image, rankings, and
creative financing strategies, suggests the traditional values that brought professionals to
college advising and enrollment careers are being lost. Given growing state involvement in
affirmative action, and great differences in the composition of the coming student generation,
can we put together a sound enrollment framework for the 21st century?
Keynote Address: Baby Boomers to Gen X to Gen Y: Changing Values, Changing Expectations
Laurence N. Smith, vice president for university marketing and student affairs, Eastern
Michigan University
Presentations and Panels:
The Pipe-Smoking Dean Meets the Green-Eye-Shaded Enrollment Management
Consultant
o Eric Gravenberg, associate vice president, student affairs and enrollment
management, California State University at Sacramento
o Donna Palmer, director of financial aid, Loyola Marymount University
o Ann Wright, vice president for enrollment, Rice University
Who Is Managing Your Institutional Image: Your Institution or U.S. News and World
Report?
o Renuka Balakrishnan, parent
o Kathleen Dawley, president, Maguire Associates
o Steven Koblik, president, Reed College
Achieving Diversity With or Without Affirmative Action
o Doris Davis, dean of admissions, Barnard College
o Rae Lee Siporin, director, undergraduate admissions and relations with schools,
University of California-Los Angeles
o Daryl Smith, professor of education & psychology, Claremont Graduate University
Financial Aid: Buying Talent or Creating Opportunity?
o Joseph Allen, vice provost for enrollment, University of Southern California
o Patsy Myers Emery, senior associate director of financial aid, Northwestern
University
o Joseph W. Watson, vice chancellor, student affairs, University of California-San
Diego
Building a New Enrollment Framework: Where Do We Go from Here?
o Sharon M. Alston, director of college counseling, Bullis School, and chair, Guidance
and Admission Assembly, the College Board
o Steve Brooks, executive director, North Carolina State Education Assistance
Authority
o Georgette DeVeres, director of financial aid and associate dean of admission,
Claremont McKenna College, and chair, CSS Assembly, the College Board
1999 Is This What It’s Come to—Winner Take All?
(St. Petersburg, FL) Higher education is becoming a key player in our winner-take-all society.
Families are anxious to pick the ‘right’ college at the ‘right’ price; colleges depend on capturing
the ‘best’ students in order to maintain or enhance reputations. In this context, the role of
financial assistance becomes extremely complex. How can we deal with, or modify, the
prevailing winner-take-all mentality?
Keynote Address: Can Need-Based Financial Aid Survive in a Winner-Take-All Environment?
Robert Frank, Goldwin Smith Professor of Economics, Ethics & Public Policy, Cornell University
Presentations and Panels:
Do Traditional Institutional Quality Measures (Acceptance Rates, Yield Rates, Win Rates)
Really Measure Quality?
o Michael Nettles, professor of education and public policy, University of Michigan,
and College Board trustee
o Janet Rapelye, dean of admissions, Wellesley College, and College Board trustee
Is Early Decision Admission a Winner-Take-All Strategy?
o Jim Miller, director of financial aid, Harvard and Radcliffe Colleges, moderator
o Joseph Allen, vice provost for enrollment, University of Southern California
o Sharon Alston, director of college counseling, Bullis School
o Bruce Poch, dean of admissions, Pomona College
What Are Institutions Doing to Feed Parents’ Frenzy?
o Barry McCarty, dean of enrollment services, Lafayette College, moderator
o Carolyn Lindley, director of financial aid, Northwestern University
o Jerome Lucido, director of admissions, University of North Carolina at Chapel Hill
o Rod Skinner, director of college counseling, Shorecrest Preparatory School
Doing the Right Thing in a Winner-Take-All World
o Donald M. Stewart, president, The College Board
Can We Reconcile the Traditional Equity Commitment of the Student Aid Program with
Market-Driven Enrollment Imperatives?
o Joellen Silberman, dean of enrollment, Kalamazoo College, moderator
o Youlonda Copeland-Morgan, associate vice president of admission and financial aid,
Harvey Mudd College
o Paul Orehovec, vice provost, University of Miami
What Are the Unintended Consequences of a Winner-Take-All Society? What Can We
Do about Them?
o Georgette DeVeres, director of financial aid, Claremont McKenna College, and vice-
chair of the CSS Council, moderator
o Linda Clement, assistant vice president and director of undergraduate admissions,
University of Maryland, and College Board trustee
o Barbara Tornow, executive director of financial assistance, Boston University
1998 College Affordability and Enrollment Challenges
(Chandler, AZ) As more colleges turn away from standard need analysis and awards, families
and lawmakers are concerned about the affordability of higher education. What drives college
costs? What about access and opportunity for all? How can colleges handle enrollment
challenges related to college costs, and how can we help families prepare to pay for college?
Keynote Address: College Affordability and Enrollment Challenges
Michael McPherson, president, Macalester College; and Morton Schapiro, professor of
economics and dean of the College of Letters, Arts, and Sciences, University of Southern
California
Presentations and Panels:
College Affordability: How Are Institutions and Families Coping?
o Rebecca Dixon, associate provost of university enrollment, Northwestern University,
moderator
o Sandy Baum, professor of economics, Skidmore College
o Frank Campanella, executive vice president, Boston College
o Larry Gladieux, executive director for policy analysis, the College Board
o Joellen Silberman, dean of financial aid and enrollment, Kalamazoo College
o Penny Sommers, college counselor, John C. Fremont High School
o Bill Young, director of enrollment management, Colorado School of Mines
What Are the Cost Drivers? What Can We Do about Them? What Can We Say about
Them?
o Katharine Hanson, president, the Consortium on Financing Higher Education,
moderator
o Michael McPherson, president, Macalester College
o Jay Morley, president, National Association of College and University Business
Officers
o Thomas Rajala, director of admission, Boston University
Helping Families Prepare to Pay for College: New Approaches for the 21st Century
o Edwin Below, director of financial aid, Wesleyan University, and FASSAC chair,
moderator
o Sandy Baum, professor of economics, Skidmore College
o Shirley Ort, associate vice chancellor and director of scholarships and financial aid,
University of North Carolina at Chapel Hill
Small Group Discussions and Reporting
1997 The Role of Ethics in Enrollment Management and Financial Aid
(Safety Harbor, FL) The use of financial aid as a marketing tool in the competition for students,
in an environment driven more and more by market forces, has resulted in confusion, not only
for families and counselors, but for aid and admission officers as well. Are there ethical—or
unethical—ways to deliver financial aid?
Keynote Address: Is There Still a Role for Ethics in Enrollment Management and Financial Aid?
Andrew Delbanco, Julian Clarence Levi Professor of Humanities, Columbia University
Presentations and Panels:
Ethics in the Work Place
o Nancy Beane, college counselor, the Westminster Schools
o Rick Shaw, dean of admission and financial aid, Yale University
o Bruce Walker, dean of admissions, University of Texas at Austin
o Sally Waters, director of financial aid, Hampton-Sydney College
ABCs of Financial Aid Leveraging: What Are the Implications for the Financial Aid
Community?
o Youlonda Copeland-Morgan, director of financial aid and associate dean of
admission, Harvey Mudd College
o Jim Day, president, Hardwick-Day
o Bill Elliot, vice president for enrollment, Carnegie Mellon University
o James Scannell, president, Scannell and Kurz
o David Strauss, principal, the Art and Science Group
Small Group Discussions and Reporting