college student guide to networking
TRANSCRIPT
NETWORKINGThe $408,839 Difference!
Presented by Nelson Leiser, Regional Recruiting Manager Wyndham Tennessee
Networking Like Athletics is 90% Attitude
http://www.youtube.com/watch?v=k4_ce3OV7rg
A Personal Invitation (Pay It Forward)
Networking The $408,839 Difference• Why?
– $408,839 – Where Did That Come From– How Do Companies Find You– How Executives Locate New Roles
• Mistakes• Networking Strategy
– Your Personal Mission– Steps To Developing a Network– Using Technology– Advanced strategies– Recommendations / Resources
• Invitation from Wyndham
$408,839– Where Did That Come From
• 1996 – Starting Salary $32,000– 4% increase each year for 19 years– $64,826.13 should have been my compensation for 2014
• $408,839– The difference in total compensation– Took networking and several job changes– I received each job since college thru networking contacts
(8 positions at 6 different organizations)
How Companies Find You
Other
Recruiter Sourced
Corporate Sites
Job Boards
ReferralsEmployer Website
Friends
Parent/ Relatives
??
Networking
Employers Students
Top Activities That are Helping Executives Advance Their Careers
1. Routinely building network outside company/increasing visibility and participation with industry groups
2. Continuing to expand functional/technical skills and expertise
3. Working “all out” to do my best in current role 4. Actively developing leadership skills 5. Developing and building awareness of my “personal
brand”
Networking Mistakes
• You think you don’t know anyone• Waiting for a reason to network• Failing to create a networking script• Being unprepared• Talking too much about yourself• Monopolizing someone’s time• Lack of etiquette• Forgetting to bring business cards
– www.youtern.com – “The 16 Networking Mistakes That Negatively Impact Your Career”
Networking Mistakes
• Using an unprofessional email name• Forgetting there’s only one chance to make a first
impression• Not knowing how to work a room• Not asking follow up questions• Lying• Not following-up• Not tying up loose ends• Not paying it forward
– www.youtern.com – “The 16 Networking Mistakes That Negatively Impact Your Career”
Your Personal Mission
• It all starts with knowing where you are going– What is your “elevator pitch”– How will it change over time (i.e. recent grad vs.
experience professional)– YOU – the brand
Steps To Developing a Network
• Give to get– Tune into WIIFM
• Who do you know already– Friends, family, professors, speakers, clubs,
fraternities/sororities, professional associations, career services
• Other Sources– Book of lists, linkedin.com, chamber, ads for other
positions
Steps To Developing a Network
10 Steps to Networking Successhttp://money.usnews.com/money/blogs/outside-voices-careers/2012/04/11/10-simple-steps-to-networking-success
Introverts Guide to Networkinghttp://www.forbes.com/sites/dailymuse/2011/11/28/an-introverts-guide-to-networking/
Go from Awkward to Awesomehttp://www.inc.com/patricia-fletcher/awkward-to-awesome-five-networking-tips.html
Using Technology• Linkedin.com
– LinkedIn is an online network of more than 313 million experienced professionals from around the world (200 countries), representing 150 industries. (26 million in 2008)
– 3.2 million company pages– 1.8 million + groups– 14,000+ profiles in Knoxville -10/16/08– 114,080 profiles in Knoxville – 10/16/12– 228,557 profiles in Knoxville – 9/25/14
Using Technology
“Simply Hired is a vertical search engine company based in Silicon Valley, and we're building the largest online database of jobs on the planet. Our goal is to make finding your next job a simple yet effective, enjoyable journey. We can't always promise you'll discover your dream job, but we'll give you the best chance possible to get a bigger paycheck, a more considerate boss, or a shorter commute.”
http://www.simplyhired.com
Advanced strategies
• Chamber Ambassador• Officer in Professional Association• Guest Speaker for Professional Association,
College, etc…• Officer in Civic Club (i.e. Rotary)• Achieve, accomplish, work hard – then talk to
a headhunter
Recommendations
• Make a business card for networking events• Create a LinkedIn profile, join “Networking in
Knoxville,TN” and others• Work on your Facebook profile• Start building your contact database today!
Resources To Grow Your Network• http://www.linkedin.com • “Never Eat Alone” – Keith Ferrazzi• “Little Black Book of Connections” – Jeffrey Gitomer• Greater Knoxville Business Journal• http://www.weddles.com/associations/index.cfm
• Job Hunting– www.indeed.com or www.simplyhired.com
Wyndham Vacation Ownership• Company Overview
– 190+ resorts in North America & South Pacific– More than 900,000 owners– More than 32,000 employees worldwide (Wyndham Worldwide)– Part of Wyndham Worldwide (WYN)
• Fortune America’s Most Admired Companies #1 Hotel, Resort, Casino (2012)• SellingPower’s Annual Survey of America’s 500 Largest Sales Forces
#50(2012)• Fortune #494 (2014)• $5+ Billion in 2013
• Now Hiring Sales Professionals (Smoky Mountains & Nashville)– Full-time Professionals $45 – 65k– Sales Interns $12.50/ hour + commission + bonus (Summer 2015)– Recruiting Intern $12/ hr (Summer 2015) Smoky Mountains
Closing Comments
• Thanks again for the invitation• Comments, questions, feedback
– Nelson Leiser– www.linkedin.com/in/nelsonleiser