COLLEGE WORLD SERIESCLEATHEAD Activation

ETZEL Agency DiscussionApril 2016

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EXTERIOR WINDOWS | Option 1

The exterior windows will feature the dipped cleats with corresponding adidas school logos as well as selected imagery from the CLEATHEAD campaign.

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EXTERIOR WINDOWS | Option 2

The exterior windows will feature the dipped cleats with corresponding adidas school logos.

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BATTING CAGE | Bat Giveaway/Social Media

Inside the batting cage, participants will put on a branded painters suit and hit paint dipped baseballs off of a tee toward a white backdrop. An iPad recording slow motion video will capture their swing and paint contact. Every guest who participates with the adidas Aeroburner bat in the batting cage will be given their slow motion video to share via social media. The first 50 people to share the video with #adidasbaseball and #teamadidas, and present proof of posting get a free bat. (Social media giveaway could be per session/day)

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WELCOME GRAPHICS | Guest/Giveaway Information

We will have welcome graphics by the door(s) and an information desk to let guests know what activities are available and how they can participate. Volunteers will also help guests navigate the space and get to the Batting Cage and New Speed cleat try on area. (The content and layout is placeholder only. Graphic will be applied so it looks as though it has been painted on the wall)

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NEW SPEED CLEAT AREA | Showcase & Practice Turf

The New Speed area will include the entire dipped Adizero cleat collection so guests can touch, hold, and try on the cleats. A turf area for testing the Adizero cleats through cone and small fielding drills will also be available. As incentives, a snow cone machine will be located near the New Speed area for all those who try on cleats. Additionally each participant will receive an entry for an opportunity to win a pair of Adizero cleats.

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CLEATHEAD MANNEQUINS | Product Showcase

To help strengthen the association of the partnership between adidas and the sponsored schools, we will be pairing matching color cleats to the school uniforms. Mannequins will be dressed in baseball driven CLEATHEAD clothing with adidas shoes and the dipped cleats hanging from around the neck/shoulder. (Number of mannequins TBD)

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ENTERTAINMENT | Music & DJ

To further support the CLEATHEAD campaign, it is crucial to have the right atmosphere. A DJ playing top 40 music (at predetermined times) will add to the authenticity. The DJ can also announce winners throughout the day.

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STREET TEAMS | CLEATHEAD & School Specific

To help bring people into the space, we will have a street team made up of volunteers dressed in jerseys, shorts or jeans, and adidasshoes. Team members will carry cleats and a bat, and handout raffle tickets while driving traffic/customers to the experience.

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OPTION 1: Laser Embellished, Matte-Black wrapped Chip Box with Custom Laser-Embellished, Capped Foam-Insert. Has a Magnetic Fold-Over Flap Closure.

OPTION 2: Screen-Printed, on the wrapped Chip Box with a Vinyl wrapped, Capped Foam-Insert. Also has a Magnetic Fold-over Flap Closure.

OPTION 3:Clam-Shell box including an Exterior Sticker and Corrugated Cap Custom Cut Foam layer.

GIFT PACKAGING | Seeding Kits

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