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A new vision on Internationalisation ”Zuyd - an international university of applied sciences, operating from the heart of Europe” Comprehensive Internationalisation in Colombia (CiC) Jeanette Oostijen

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A new vision on Internationalisation”Zuyd - an international university of applied sciences,

operating from the heart of Europe”

Comprehensive Internationalisation in Colombia (CiC)

Jeanette Oostijen

Overview Zuyd University of Applied Sciences Internationalisation Strategy Zuyd 2013 – 2017 From vision to implementation –

“DRIVE” Internationalisation projects Organisation of internationalisation at Zuyd Challenges of internationalisation at the

Faculty of International Business and Communication (FIBC) Maastricht

04/17/2023

Located in the heart of the Meuse-Rhine Euregion,close to the borders of Belgium and Germany

Zuyd has three campuses in the Maastricht Region in the Province of Limburg

At the centre of the Meuse-Rhine Euregion, near the Belgian and German borders, 1 hour from Brussels and 2.5 hours from Amsterdam

Zuyd University of Applied Sciences

• One of the 10 largest universities of applied sciences (UAS) in the Netherlands (15,000 students and 1,600 faculty/staff)

• Top 5 positions in the category of large UAS (2008-2012)

• 40 Bachelor’s and 10 Master’s degree programmes: Economics, Management, Law Arts – Music, Drama, Architecture Languages and Communication Education and Society Health Care Engineering and Construction Life Sciences ICT

Zuyd UAS,

Research and

Training

Municipalities

Province of Limburg

Dutch government

Chamber of Commerce and others

SMEsCompanies

Multinationals

(e.g. Sabic, DSM)

Educational institutions at

home and abroad

Non-profit institutions

Relying on strong partnerships in and beyond our region

• Zuyd aims at the development and transfer of high-quality and practically-oriented knowledge.

• Zuyd connects education, research and the environment.

• We focus on themes that are relevant to our region, such as:Technology in CareNew Materials/New Energy Sustainable Development.

• We believe in close cooperation with our environment, and the exchange of expertise with regional and international partners.

International cooperationStudy abroad programmes/ student mobility• Lifelong Learning Programme/ Erasmus (EU)• Magellan Exchange (USA, South America, Asia, EU)• Bilateral agreements

Staff mobility• Incoming and outgoing teaching and research staff

International internships• Incoming and outgoing students• Young Professionals Overseas

(Joint) research activities• Participation of students and/or researchers in our

Living Labs and Research Centres

Scholarships• Science Without Borders (Brazil)• Orange Tulip Scholarships (NESO countries)• Zuyd Excellence Scholarships

International programmes• European Studies• International Business• Hotel Management• Science & Technology• Music• Architecture

Support services for students and staff(applications, housing, visas and residence permits)Zuyd International OfficeE-mail: [email protected]://international.zuyd.nl

Reasons for a new vision on internationalisation

• New Dutch government policy on internationalisation of higher education

• Strategic agenda of the regional government in Limburg and the city of Maastricht

• Top-sector policy in the Netherlands: regional focus on Chemistry and Materials, Health Care and Life Sciences, New Energy

• Zuyd’s mission and focus areas in relation to Brainport 2020 & Limburg Economic Development (Health Campus, Chemelot Campus)

• Linking internationalisation to education and research• Demographic decline (shrinking population)

Achievements up to 2012

• Zuyd’s 2009-2013 policy on internationalisation, focused on Europe and the Euregion Meuse-Rhine

• Relatively high number of international students (19%)• Relatively high percentage of outgoing mobility (10% higher

than the EU “Bologna” standard of 20%)• Successful project Young Professionals Overseas

(multidisciplinary projects in India, Zambia and South Africa)• Support for international students through Zuyd

International Office (accommodation, visa and residence permits)

• Network of international partner universities (mobility partners and strategic partners)

• Osiris International Office (online registration system)

Shortcomings to be addressed

• Overrepresentation of German students• Limited offer of study programmes taught in English• Scholarships were not attuned to strategic choices and not

applied as a tool to recruit excellent students• Strong focus on student mobility (internships and study

exchange); other areas neglected• Diverse approaches of internationalisation at the faculties,

lack of steering and inefficiency• Administrative processes for internationalisation were not

integrated into Zuyd’s administrative systems• Little connection to the strategic agendas of the government,

and not in line with Zuyd’s general mission and focus

Challenges for Zuyd: strategy and internationalisation

• Integration of internationalisation into policy plans of each faculty or educational programme in relation to the ambitions, e.g. the demand for internationalisation of the profession (international competencies)

• Integration of internationalisation into HR policies, Marketing and Communication, Finance, Facility Services

• Consistent message on Zuyd internationalisation at all faculties, research centres and service units

• Participation and representation in relevantnetworks, publications and research

Zuyd’s internationalisation strategy 2013-2017

• Contribution of internationalisation to the quality of teaching and research, development of professions & professionals, development of the region

• Internationalisation agenda for Zuyd, 2013-2017:– Quality of education and research– Recruitment and retention of international students– Mainstreaming of internationalisation

Source: Zuyd Internationalisation vision

04/17/2023

Zuyd’s internationalisation strategy & policy

Policy Advisor International Affairs

(Education & Research Services)In close cooperation with theSenior International Officer

(Int. Office)

Steering committee

President of the Board, Director Educ. & Research Services, two

Deans of faculties, Associate Professor (Research Centre)

Steering/monitoring results of the internationalisation agenda

Coordination of the realisation of the internationalisation agenda

Internationalisation agenda 2013-2017

1. Contribution to the quality of education

and research

2. Contribution to the development of professions and

professionals

3. Contribution to regional development

Preconditions/facilities and infrastructure

• Internationalisation of the curriculum

• Internationalisation of research (Horizon 2020, Neth-ER)

• Strategic networks for education and research

• Distinctive quality features for internationalisation (NVAO)

• Promotion of student and staff mobility

• International classrooms

• International competencies (Global Minds project)

• Foreign language training programmes

• Linking of internationalisation to Zuyd’s focus areas and the regional agenda

• Cross-border cooperation

• Recruitment of international students

• Retention of students in the (Eu)region

• Improvement of the English information supply

• Mainstreaming of administrative processes

• Mainstreaming of HR• Zuyd Excellence

Scholarships/Orange Tulip Scholarships

Stakeholders

Internal:• Executive Board• Deans of faculties• Directors of Service Units• Team leaders• International Offices (Zuyd

and within faculties)• Teaching and research staff• Exam boards• Supporting staff• Students

External:• Local government (Province

and municipalities)• Ministry of Education• Partner universities (of

applied sciences)• Companies and institutions• NUFFIC • European Commission -

Brussels

04/17/2023

The new vision required insight into processes at operational, tactical and strategic levels

Implementation of the new vision: the DRIVE project approach

• Project to implement Zuyd’s internationalisation policy• Workshop sessions based on new vision internationalisation

with Zuyd’s management, faculty and staff to set 5 priorities• Projects to be carried out in multidisciplinary project teams of

academic and administrative staff• Phase 1: 5 projects in 2012/13• Phase 2: 5 new priorities to be set for 2013/14 • A steering committee monitors progress• Regular feedback: the steering committee, Deans, Directors

and the network of international coordinators are informedregularly

04/17/2023

Phase 1 DRIVE projects 2012-2013

Five priorities were selected and assigned to project teams consisting of academic and administrative staff:

1. Defining intensities of internationalisation (quick scan, variables)

2. Increasing the number of programmes taught in English (incl. positioning, recruitment and retention of international students)

3. Strategic allocation of Zuyd Excellence Scholarships as a recruitment tool

4. Mainstreaming of administrative processes5. Improving the information supply in English

04/17/2023

How do we approach these projects? defining Example: how to define various intensities of

internationalisation

Level 1Low intensity of internationalisation

Level 2Substantial intensity of internationalisation

Level 3Full-scale intensity of internationalisation

Starting point: the intensity and character of internationalisation can vary per study programme, depending on the level of intercultural and international competencies required in professions

The choice for a specific intensity affects all stakeholders, e.g.:

Student Lecturer Management

I’m being trained in intercultural competencies and gain knowledge that has been validated internationally: 15 credits

I apply internationally acknowledges theoriesin my classes and from time to time I present practical cases in an international perspective

My tasks are aimed at activities that contribute to generic student learning outcomes. Projects that do not contribute to the standard curriculum are not taken into consideration

50% of my classes are taught in English and I work on assignments with my international classmates: 120 credits

Some of my classes and the literature used are taught in English. Occasionally, I invite an international guest speaker. I pay attention to intercultural competencies

During appraisal reviews I pay attention to intercultural competencies and see to it that my lecturers’ English skills are okay

My literature, class discussions and homework are in English. I speak English with my lecturers and classmates. If possible, I will go abroad

Everything I do, from teaching to individual support, is done in English. I participate in international networks and go abroad regularly

My management contracts include agreements on ambitious targets in the field of internationalisation

1

2

3

Researcher Supporting staff

I use research outcomes to increase the quality of my own research. I participate in international networks

Every now and then an international student pops in, but he or she will understand Dutch

I participate in international networks and projects and collaborate actively with partners abroad

I regularly deal with international students and that’s why I’m improving my English skills. I enjoy working with students from so many different cultures

My research is internationally relevant and distinctive and my research assignments come from abroad

My whole working environment is international and that’s why most of the time I speak English, and fluently too

• Question: how can we distinguish speficic intensities of internationalisation?

Several variables can determine the intensity of internationalisation

Geographical focus

Number of credits

Performance Indicators

Content Preconditions

1

2

3

Mobility = 2%Int.students = 2%

Mobility = 10%Int.students=15%

Mobility = 50%Int.students=30%

• Variables can be determined by means of geographical focus, e.g. the Euregion Meuse-Rhine, the European Union or the entire world.

• Variables can be determined in terms of the number of credits awarded to international components in the curriculum.

• Every intensity is checked by means of a specific set of performance indicators (CPI)

• Variables can be determined assessing the total volume of the international content of the study programme and/or related research activities.

• Variables are determined by the corresponding supporting facilities and infrastructure.

• E.g. HR, admin., student facilities.

Des

crip

tio

n

Example: intensities of internationalisation

• Quick scan at all faculties (scanning the intensity of international activities per study programme - subdivided into policy, curriculum, mobility, staff, research, networks, projects and facilities)

• Qualitative interviews with Deans of the faculties and international coordinators

• Insight into current level of activities• Insight into ambitions (short and long term)• Mapping the positions of study programmes in order to define

and monitor relevant performance indicators• Defining the level of support required per programme• Follow-up talks at regular intervals

04/17/2023

Phase 2 DRIVE projects 2013-2014

1. Defining and measuring intercultural and international competencies (learning outcomes)

2. Building strategic networks for cooperation in education and research (joint applications for EU funding)

3. Enhancing quality of education and research (e.g. distinctive quality features for internationalisation)

4. Mainstreaming of administrative processes (incl. HR)5. Recruitment and retention of international students

04/17/2023

Organisation of internationalisation• Zuyd International Office – Coordination of Erasmus and Zuyd

Excellence Scholarships, visa and residence permits, arrival, introduction and accommodation of foreign students, coordination of Young Professionals Overseas (YPO), DRIVE projects

• Faculties - International Officers/ coordinators/ internship offices per faculty, content-related aspects of internationalisation

• Education & Research Services – policy advice, internal and external networks internationalisation, DRIVE projects

04/17/2023

Faculty of International Business and Communication (FIBC) - Maastricht

Educating entrepreneurial, internationally oriented young professionals “Global Minds”

Focus on languages, communication, international business

“International environment“

Facts & figures4 Bachelor’s degree programmes1,850 students (20% international students)180 exchange students per year103 faculty/staff members1 Research Centre + 1 starting in 2013Projects/training programmes

Faculty of International Business and Communication (FIBC) Maastricht

Faculty of International Business and Communication (FIBC) Maastricht

• Four-year Bachelor’s degree programmes • All programmes include obligatory practical internships in

companies and organisations in NL or abroad • Focus on languages, communication and culture in all

programmes• Most programmes include study abroad (semester exchange)

with our partners worldwide• Applied research in cooperation with business and SMEs

Internationalisation – challenges at FIBC

• Mission to educate Global Minds• Internationally oriented teaching, support staff and researchers• International classroom, diversity of students (regular and

exchange students)• Internationalisation of the curriculum• Internationalisation of facilities• Quality assurance and internationalisation• Structural partnerships in educational programmes & staff mobility,

faculty exchange (policy)• Participation in international projects & networking (Tempus,

NUFFIC)• Cooperation in applied research – Zuyd Research Centres

¿Preguntas?

04/17/2023