Colombo, Sri Lanka, 7-10 April 2009

Gearing up to Launch

Manoj Barara,General Manager, Sales

EngineeringUTStarcom

FORUM ON NEXT GENERATION STANDARDIZATION

(Colombo, Sri Lanka, 7-10 April 2009)

Colombo, Sri Lanka, 7-10 April 2009

2

Significance of NGN

More and more Video trafficIncreased P2P communicationsBi-directional Video communication networks

Colombo, Sri Lanka, 7-10 April 2009

3

Potential Businesses from NGN

Video callingVideo Yellow pagesVideo shoppingVideo SNSCommunity TV watchingHigh speed games – more realistic

Colombo, Sri Lanka, 7-10 April 2009

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Target Audiences for the Biz

Residential customersVideo callsVideo SNS

B2CVideo Yellow pagesGames

C2CVideo SNS, Video BloggingCommunity TV watching

Colombo, Sri Lanka, 7-10 April 2009

5

Competition

Mobile networks offering VideoWeb based SNS Web based direct selling sites like eBay, Rediff, IndiatimesVideo sharing sites.

Colombo, Sri Lanka, 7-10 April 2009

6

Cost of Implementation

Huge infrastructure upgrade requiredNetwork readiness to support NGNBW increase for bandwidth hungry applicationsResponse time sensitive applications like games

Colombo, Sri Lanka, 7-10 April 2009

7

Regulatory Uncertainties

Telecom regulator Vs. Broadcast regulator e.g. IPTVUncertainty over the use of advanced NGN applicationsConcerns on

Theft, PilferageMisuseRights management

Colombo, Sri Lanka, 7-10 April 2009

8

Asia Pacific trends

Region and culture specific applicationsUniform experience on 3 screens:

MobilePCTV

Who is firstStandards developing in parallel.

Colombo, Sri Lanka, 7-10 April 2009

9

Changing marketplace

Tune up your network for the Video rather than data:

Time sensitiveBandwidth hogging.

If you don’t do it, someone else will launch itCater to your region specific customer needs

Colombo, Sri Lanka, 7-10 April 2009

10

Examples from India

Operators offering IPTV services on their upgraded networks using:

PIM SMPIM DMIGMP v3 PIM SSM

Launch of vanilla IPTV services also gaining numbersNew applications and UI gain lot of initial traction