color (design fundamentals)
DESCRIPTION
TRANSCRIPT
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Color
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HUE
• A name of a color family or an area on the color wheel.
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White Light Refracted by a Prism.
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SUBTRACTIVE COLOR PROCESS
• The mixing of pigments and dyes so that all colors of light except the color are absorbed (subtracted).
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Pigment Primaries: Subtractive color mixture.
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ADDITIVE COLOR PROCESS
• The mixing of colored lights so that they shine on a surface, they combine (add) to make other colors.
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PRIMARY COLORS
• In a color system, the basic colors that cannot be broken down into other colors and that can be combined to create other colors.
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Hue – the color wheel.
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SECONDARY COLORS
• The product of mixing two primary colors.
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TERTIARY COLORS
• The products of mixing a primary and secondary color.
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Hue – the color wheel.
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KEY
• Used synonymously with value. In a scale of values, high-key colors are lighter than colors in the middle of the scale; low-key colors are darker than the colors in the middle of the scale.
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High key
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Low key
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TONE
• A color that has gray added to it.
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TINT
• A color that has white added to it.
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SHADE
• A color that has black added to it.
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INTENSITY, SATURATION
• The strength or weakness of a color.
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OPTICAL COLOR MIXING
• Placement of different colors in such a way that the human eye mixes them to form new colors.
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Sandro Botticelli. Detail of Birth of Venus. 1486.Color Printing: yellow.
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Sandro Botticelli. Detail of Birth of Venus. 1486.Color Printing: magenta.
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Sandro Botticelli. Detail of Birth of Venus. 1486.Color Printing: yellow and magenta.
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Sandro Botticelli. Detail of Birth of Venus. 1486.Color Printing: cyan.
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Sandro Botticelli. Detail of Birth of Venus. 1486.Color Printing: yellow, magenta, and cyan.
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Sandro Botticelli. Detail of Birth of Venus. 1486.Color Printing: black.
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Sandro Botticelli. Detail of Birth of Venus. 1486.Color Printing: yellow, magenta, cyan, and black.
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Sandro Botticelli. Detail of Birth of Venus. 1486. Color printing detail.
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OPTICAL COLOR MIXING
• Placement of different colors in such a way that the human eye mixes them to form new colors.
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Color Schemes
• Monochromatic, Analogous, and Complementary
• Triads, Tetrads, and Hexads• Warm and Cool
Colors• Earth Tones• Polychromatic
Schemes
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MONOCHROMATIC COLOR SCHEME
• Variations in color based on one hue.
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ANALOGOUS COLOR SCHEME
• Variations in color between hues adjacent to one another on the color wheel.
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COMPLIMENTARY COLOR SCHEME
• Variations in color based on colors opposite each other on the color wheel.
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SIMULTANEOUS CONTRAST
• An effect achieved by placing highly contrasting colors (complements), values, and intensities next to each other.
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TRIAD
• Three colors that are equidistant from one another (form an equilateral triangle) on the color wheel.
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HEXAD
• Six colors obtained by choosing every other color on the color wheel.
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TETRAD
• Four colors that are equidistant from one another (form a square or rectangle) on the color wheel.
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Polychromatic Color Scheme
• Having many colors; random or intuitive use of color combinations as opposed to color selection based on a specific color scheme.
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Earth Tones
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Analysis:
• Color temperature• Color Scheme• Key• Mood
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