color trends 2003
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About PolyOne • Color Trend Palettes • Contact Us • Legal
© 2003 PolyOne Corporation, All Rights Reserved
Color Trends
Modesty is not a virtue for a product sitting ona shelf. No matter how exceptional they are, prod-ucts that don’t capture our attention are at risk ofdisappearing. Before a product is sold, it must benoticed.
Color is often the first element used by design-ers to capture our attention and to establish andstrengthen the image of the products andbrands. Traditionally the reasons for incorporatingcolor into a design are:
• To Color Code • To Add Aesthetics and Style• To Evoke Emotion• To Establish Brand Identity• To Differentiate From a Similar Product• To Show an Updated or Improved Product• To Add Functionality• To Add Safety Features
In today’s competitive markets, products needto catch the attention while at the same timeconveying subtle messages about the product tothe consumer. Color evokes emotion and is aneffective way to get a product noticed.
Our color designers have studied the marketand have selected new palettes by industry. It isimportant to be aware of the impact of colortrends during the planning and developmentstages of product design.
PolyOne helps its clients develop colors accord-ing to the latest trends. PolyOne experts are readyto provide consulting services in color to clientsof every market.
The following information is PolyOne’s interpre-tation of current color trends.
Colors
PolyOne Color and Ad d i t i ve Ma s te r b atches offe r sco l o ra nts for plastics in a va ri e ty of prod u ct fo rm s.Besides offe ring a cat a l og of common color anda d d i t i ve maste r b atc h e s, PolyOne also offers custo mcolor matching to meet the latest color tre n d s. Wep rovide co l o ra nts tailored to client’s re q u i re m e nt s.
The OnColor™ Product Family includes theseProduct Lines:
• Color Masterbatches for Thermoplastics,including but not limited to
• ComPETe® Masterbatches for PET
• Special Effect Colorants• HL Line (Highly Loaded Masterbatches)
• General Purpose White and Black
• Specialty Colors
• FastMark® Lasermarkable Colorants
• Colorant + Additive Systems• Virtual Color Technology
Product Forms Available:• Pellet• Dry Color Powder• Liquid Color• Freez Dri® Flake• Salt and Pepper Blends.
For every set of requirements a specific formula-tion is developed to satisfy the technical require-ments covering from the range of the ingredientsin a formula to the mechanisms of delivery anddosage.
PolyOne not only produces and distributes colorants for thermoplastics. PolyOne also partici-pates as a producer and distributor of colorantsand as a consultant in all aspects of plastic coloration.
In addition, PolyOne also offers OnCa p™ Ad d i t i veMa s te r b atches and Pu rge Co m pounds to co m p l e-m e nt your co l o ring needs.
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This palette is a guide thatshould be used for your intro-duction to the latest colortrends.
Presentation of the hues onthis page are dependent on thecalibration of your computerscreen and ambient viewingconditions. For more precision,please contact PolyOne torequest a physical sample of thedesired color.
RebelliousInnocence.
Blossoms. AndeanCopper.
MedicinalCopper.
FertileEarth.
Harmony. IllusionBlue.
TheaterBlue.
InnovativeBlue.
Crystalline. AggressiveGreen.
ClassicBronze.
New YorkGreen.
TechnoGreen.
New AgeCrystal.
Ivory. Metal.
Blaze ofEnergy.
Grape. Merlot. Loud Red. NewMexico.
Africafé. Caramel. Smooth.
Sea ofTranquility.
Sundae. Shake. Spring. Malaquite. Pool. Flowery. Celestial. Sea.
PolyOne Corporation
33587 Walker RoadAvon Lake, Ohio 44012U.S.A.1.866.POLYONE (1.866.765.9663)email:[email protected]
"Function is an expectation rather than a differentiator.The added value will come
from meaning and pleasure, what I call aesthetics - the look and feel."
kl
Virginia Postrel“The Substance of Style.”
"Function is an expectation rather than a differentiator.The added value will come
from meaning and pleasure, what I call aesthetics - the look and feel."
kl
Virginia Postrel“The Substance of Style.”
Rebellious Innocence.
A red that strengthens body and spirit.
COLOR
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We are presenting the color in opaque form.Transparent and translucent versions, or versionswith special effects like pearlescents and othersare also available.
Rebellious Innocence.
As we cannot guarantee the calibration of yourscreen this picture represents only an illustration of aselected hue. For more color accuracy please requesta physical sample from Polyone.
Blossoms.
Take a walk into nature.
COLOR
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We are presenting the color in opaque form.Transparent and translucent versions, or versionswith special effects like pearlescents and othersare also available.
Blossoms.
As we cannot guarantee the calibration of yourscreen this picture represents only an illustration of aselected hue. For more color accuracy please requesta physical sample from Polyone.
Andean Copper.
Copper that has just left themine to touch daily life.
COLOR
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We are presenting the color in opaque form.Transparent and translucent versions, or versionswith special effects like pearlescents and othersare also available.
Andean Copper.
As we cannot guarantee the calibration of yourscreen this picture represents only an illustration of aselected hue. For more color accuracy please requesta physical sample from Polyone.
Medicinal Copper.
A timeless glittering copper
COLOR
DURABLE GOODS
We are presenting the color in opaque form.Transparent and translucent versions, or versionswith special effects like pearlescents and othersare also available.
Medicinal Copper.
As we cannot guarantee the calibration of yourscreen this picture represents only an illustration of aselected hue. For more color accuracy please requesta physical sample from Polyone.
Fertile Earth.
Just turned,deep brown with rustic roots.
COLOR
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We are presenting the color in opaque form.Transparent and translucent versions, or versionswith special effects like pearlescents and othersare also available.
Fertile Earth.
As we cannot guarantee the calibration of yourscreen this picture represents only an illustration of aselected hue. For more color accuracy please requesta physical sample from Polyone.
Harmony.
A traditional blue representing good will.
COLOR
DURABLE GOODS
We are presenting the color in opaque form.Transparent and translucent versions, or versionswith special effects like pearlescents and othersare also available.
Harmony.
As we cannot guarantee the calibration of yourscreen this picture represents only an illustration of aselected hue. For more color accuracy please requesta physical sample from Polyone.
Illusion Blue.
Elevates the spirit and makesvisible what only exists in the mind.
COLOR
DURABLE GOODS
We are presenting the color in opaque form.Transparent and translucent versions, or versionswith special effects like pearlescents and othersare also available.
Illusion Blue.
As we cannot guarantee the calibration of yourscreen this picture represents only an illustration of aselected hue. For more color accuracy please requesta physical sample from Polyone.
Theater Blue.
Almost heaven on earth,…witha little bit of imagination.
COLOR
DURABLE GOODS
We are presenting the color in opaque form.Transparent and translucent versions, or versionswith special effects like pearlescents and othersare also available.
Theater Blue.
As we cannot guarantee the calibration of yourscreen this picture represents only an illustration of aselected hue. For more color accuracy please requesta physical sample from Polyone.
Innovative Blue.
The soothing effects of waterwith natural green,relaxing and calm
COLOR
DURABLE GOODS
We are presenting the color in opaque form.Transparent and translucent versions, or versionswith special effects like pearlescents and othersare also available.
Innovative Blue.
As we cannot guarantee the calibration of yourscreen this picture represents only an illustration of aselected hue. For more color accuracy please requesta physical sample from Polyone.
Crystalline.
Transparent and sunny green.
COLOR
DURABLE GOODS
We are presenting the color in opaque form.Transparent and translucent versions, or versionswith special effects like pearlescents and othersare also available.
Crystalline.
As we cannot guarantee the calibration of yourscreen this picture represents only an illustration of aselected hue. For more color accuracy please requesta physical sample from Polyone.
Aggressive Green.
Influence of technologyand progress.
COLOR
DURABLE GOODS
We are presenting the color in opaque form.Transparent and translucent versions, or versionswith special effects like pearlescents and othersare also available.
Aggressive Green.
As we cannot guarantee the calibration of yourscreen this picture represents only an illustration of aselected hue. For more color accuracy please requesta physical sample from Polyone.
Classic Bronze.
Mysterious and hazy look repre-senting where technologymeets city.
COLOR
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We are presenting the color in opaque form.Transparent and translucent versions, or versionswith special effects like pearlescents and othersare also available.
Classic Bronze.
As we cannot guarantee the calibration of yourscreen this picture represents only an illustration of aselected hue. For more color accuracy please requesta physical sample from Polyone.
New York Green.
Bronze and classic gold gatherto create a feeling for a newcentury.
COLOR
DURABLE GOODS
We are presenting the color in opaque form.Transparent and translucent versions, or versionswith special effects like pearlescents and othersare also available.
New York Green.
As we cannot guarantee the calibration of yourscreen this picture represents only an illustration of aselected hue. For more color accuracy please requesta physical sample from Polyone.
Techno Green.
Triumphant rendezvous of aluminum with healingplants.
COLOR
DURABLE GOODS
We are presenting the color in opaque form.Transparent and translucent versions, or versionswith special effects like pearlescents and othersare also available.
Techno Green.
As we cannot guarantee the calibration of yourscreen this picture represents only an illustration of aselected hue. For more color accuracy please requesta physical sample from Polyone.
New Age Crystal.
Shining violet withreflex of turquoise.
COLOR
DURABLE GOODS
We are presenting the color in opaque form.Transparent and translucent versions, or versionswith special effects like pearlescents and othersare also available.
New Age Crystal.
As we cannot guarantee the calibration of yourscreen this picture represents only an illustration of aselected hue. For more color accuracy please requesta physical sample from Polyone.
Ivory.
Aluminum,just like a bright silver.
COLOR
DURABLE GOODS
We are presenting the color in opaque form.Transparent and translucent versions, or versionswith special effects like pearlescents and othersare also available.
Ivory.
As we cannot guarantee the calibration of yourscreen this picture represents only an illustration of aselected hue. For more color accuracy please requesta physical sample from Polyone.
Metal.
A high tech metallic gray.
COLOR
DURABLE GOODS
We are presenting the color in opaque form.Transparent and translucent versions, or versionswith special effects like pearlescents and othersare also available.
Metal.
As we cannot guarantee the calibration of yourscreen this picture represents only an illustration of aselected hue. For more color accuracy please requesta physical sample from Polyone.
Blaze of Energy.
Deep jeweled red.
COLOR
CONSUMER GOODS
We are presenting the color in opaque form.Transparent and translucent versions, or versionswith special effects like pearlescents and othersare also available.
Blaze of Energy.
As we cannot guarantee the calibration of yourscreen this picture represents only an illustration of aselected hue. For more color accuracy please requesta physical sample from Polyone.
Grape.
Happiness for every taste.
COLOR
CONSUMER GOODS
We are presenting the color in opaque form.Transparent and translucent versions, or versionswith special effects like pearlescents and othersare also available.
Grape.
As we cannot guarantee the calibration of yourscreen this picture represents only an illustration of aselected hue. For more color accuracy please requesta physical sample from Polyone.
Merlot.
Sophisticated and elegantscarlet red.
COLOR
CONSUMER GOODS
We are presenting the color in opaque form.Transparent and translucent versions, or versionswith special effects like pearlescents and othersare also available.
Merlot.
As we cannot guarantee the calibration of yourscreen this picture represents only an illustration of aselected hue. For more color accuracy please requesta physical sample from Polyone.
Loud Red.
Evokes strong emotions,excitement.
COLOR
CONSUMER GOODS
We are presenting the color in opaque form.Transparent and translucent versions, or versionswith special effects like pearlescents and othersare also available.
Loud Red.
As we cannot guarantee the calibration of yourscreen this picture represents only an illustration of aselected hue. For more color accuracy please requesta physical sample from Polyone.
New Mexico.
Sunny, earthy, parched.
COLOR
CONSUMER GOODS
We are presenting the color in opaque form.Transparent and translucent versions, or versionswith special effects like pearlescents and othersare also available.
New Mexico.
As we cannot guarantee the calibration of yourscreen this picture represents only an illustration of aselected hue. For more color accuracy please requesta physical sample from Polyone.
Africafé.
The color of the prairie that protects from predators.
COLOR
CONSUMER GOODS
We are presenting the color in opaque form.Transparent and translucent versions, or versionswith special effects like pearlescents and othersare also available.
Africafé.
As we cannot guarantee the calibration of yourscreen this picture represents only an illustration of aselected hue. For more color accuracy please requesta physical sample from Polyone.
Caramel.
Copper brown encourages the appetite.
COLOR
CONSUMER GOODS
We are presenting the color in opaque form.Transparent and translucent versions, or versionswith special effects like pearlescents and othersare also available.
Caramel.
As we cannot guarantee the calibration of yourscreen this picture represents only an illustration of aselected hue. For more color accuracy please requesta physical sample from Polyone.
Smooth.
Smooth as the skin of a baby.
COLOR
CONSUMER GOODS
We are presenting the color in opaque form.Transparent and translucent versions, or versionswith special effects like pearlescents and othersare also available.
Smooth.
As we cannot guarantee the calibration of yourscreen this picture represents only an illustration of aselected hue. For more color accuracy please requesta physical sample from Polyone.
Sea of Tranquility.
Off whites, creamy, hot and calm.
COLOR
CONSUMER GOODS
We are presenting the color in opaque form.Transparent and translucent versions, or versionswith special effects like pearlescents and othersare also available.
Sea of Tranquility.
As we cannot guarantee the calibration of yourscreen this picture represents only an illustration of aselected hue. For more color accuracy please requesta physical sample from Polyone.
Sundae.
The flavor of the most fashionable ice cream.
COLOR
CONSUMER GOODS
We are presenting the color in opaque form.Transparent and translucent versions, or versionswith special effects like pearlescents and othersare also available.
Sundae.
As we cannot guarantee the calibration of yourscreen this picture represents only an illustration of aselected hue. For more color accuracy please requesta physical sample from Polyone.
Shake.
Deep and powerful citrus.
COLOR
CONSUMER GOODS
We are presenting the color in opaque form.Transparent and translucent versions, or versionswith special effects like pearlescents and othersare also available.
Shake.
As we cannot guarantee the calibration of yourscreen this picture represents only an illustration of aselected hue. For more color accuracy please requesta physical sample from Polyone.
Spring.
Green with spring expectations.
COLOR
CONSUMER GOODS
We are presenting the color in opaque form.Transparent and translucent versions, or versionswith special effects like pearlescents and othersare also available.
Spring.
As we cannot guarantee the calibration of yourscreen this picture represents only an illustration of aselected hue. For more color accuracy please requesta physical sample from Polyone.
Malaquite.
Discover this Egyptian green,mystic and adventurous.
COLOR
CONSUMER GOODS
We are presenting the color in opaque form.Transparent and translucent versions, or versionswith special effects like pearlescents and othersare also available.
Malaquite.
As we cannot guarantee the calibration of yourscreen this picture represents only an illustration of aselected hue. For more color accuracy please requesta physical sample from Polyone.
Pool.
Modern and fresh experience.
COLOR
CONSUMER GOODS
We are presenting the color in opaque form.Transparent and translucent versions, or versionswith special effects like pearlescents and othersare also available.
Pool.
As we cannot guarantee the calibration of yourscreen this picture represents only an illustration of aselected hue. For more color accuracy please requesta physical sample from Polyone.
Flowery.
Get involved with this natural blue.
COLOR
CONSUMER GOODS
We are presenting the color in opaque form.Transparent and translucent versions, or versionswith special effects like pearlescents and othersare also available.
Flowery.
As we cannot guarantee the calibration of yourscreen this picture represents only an illustration of aselected hue. For more color accuracy please requesta physical sample from Polyone.
Celestial.
The brilliant blue sky,pure and clean.
COLOR
CONSUMER GOODS
We are presenting the color in opaque form.Transparent and translucent versions, or versionswith special effects like pearlescents and othersare also available.
Celestial.
As we cannot guarantee the calibration of yourscreen this picture represents only an illustration of aselected hue. For more color accuracy please requesta physical sample from Polyone.
Sea.
Its shine reflects the delicateness within.
COLOR
CONSUMER GOODS
We are presenting the color in opaque form.Transparent and translucent versions, or versionswith special effects like pearlescents and othersare also available.
Sea.
As we cannot guarantee the calibration of yourscreen this picture represents only an illustration of aselected hue. For more color accuracy please requesta physical sample from Polyone.
This literature contains representations of colorthat may not be exact for any specific material orconditions of use in the final product.
Color is affected by a myriad of conditions, andPolyOne therefore is unable to guarantee that anycolor represented here will achieve the samecolor in the final use or final product.Ultimately,only a sample should be used to make a finalcolor decision. The OnColor Virtual ColorTechnology is designed to give PolyOne’s cus-
tomers the best tools available for efficient andproductive color matching leading to samplesthat can serve as the basis for ultimate colorselection by the customer.
PolyOne does not encourage or induce any cus-tomer to use color or product configuration toviolate the intellectual property rights of others.All decisions respecting color and product config-uration are solely made by the customer.
Eduardo AlvarezConcept
Katarina KorzovaText
Héctor ArellanoText
Hugo MonterosDesigner
Credits
Products and Services:
About PolyOne Corporation
PolyOne is one of the world´s largest polymerservice company, providing customers with a singlesource for polymer, elastomer, colorant and addi-tives products. With our diverse and unbiased prod-uct portfolio, along with a complete range of sup-port and technical services, we define our mission:
We help people work wonders with polymers!
More information:www.polyone.com
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