colour & gestalt | the principles of visual communication: an introduction to graphic design
TRANSCRIPT
ThoughtWorks
Colour & Gestalt
JAMES COOK
THE PRINCIPLES OF VISUAL COMMUNICATION: AN INTRODUCTION TO GRAPHIC DESIGN
Colour Theory
Hue pigment
Saturation intense vs. dull
Brightness light vs. dark
The Colour Wheel
The Colour Wheel
Primary colours
Secondary colours
Tertiary colours
Complementary colours
Analogous colours
Subtractive colours
Additive colours
Gestalt Psychology
Emergence
Reification
Multistability
Invariance
Law of Closure
Law of Similarity
Law of Proximity
Law of Continuity
Law of Symmetry
Want to learn more?
http://designguyshow.blogspot.comSearch myThoughtWorks for design guy podclub
Any Questions?
http://slideshare.net/ohellojamesSLIDES AT