First, we identify your brand's characteristics, values, aspirationsDecide on the most appropriate colour group to communicate the brand personality, and the desired messages, most powerfully.Thereafter, make sure that every hue, shade, tone or tint used in any brand communication is drawn from that colour group

Result:No more mixed messagesEndless subjective debate dramatically reducedMore creative freedomRational colour decisionsAbility to back up your colour choices

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There are four colour families, within which every colour harmonises with every other colour in the family. Colours from different families do not truly harmonise.There are also four basic personality types.Each personality type has a natural affinity with one colour family.Each colour family expresses a personality type.

'You can use colour to increase sales, boost your brand's popularity, motivate your staff and reduce absenteeism,

objectively and predictably'.

Morninglight Starlight Dreamlight Firelight

Colour psychology and colour symbolism are two different things!

Design and Specify Ltd www.designandspecify.com Tel: 0845 9011333

Design and Specify Ltd www.designandspecify.com Tel: 0845 9011333