colour workflows from the agency point of view – cmyk, rgb or mixed operation?

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Colour workflows from the agency point of view CMYK, RGB or mixed operation? Georg Obermayr, Fogra Colour Management Symposium 2014

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Talk at the Fogra Colour Management symposium 2014 in Munich: color workflows for data in the highest possible abstraction layer.

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Page 1: Colour workflows from the agency point of view – CMYK, RGB or mixed operation?

Colour  workflows  from  the  agency  point  of  view  –  CMYK,  RGB  or  mixed  operation?Georg  Obermayr,  Fogra  Colour  Management  Symposium  2014

Page 2: Colour workflows from the agency point of view – CMYK, RGB or mixed operation?

Agenda

➡ Todays  media  and  how  to  produce  for  them

➡ Components  of  media  production

➡ Requirements  for  the  content

➡ Color  workflows  for  pictures  (pixel)

➡ Color  workflows  for  graphics  (vector)

➡ Color  workflows  for  layouts  (print,  digital)

➡ Summary

Page 3: Colour workflows from the agency point of view – CMYK, RGB or mixed operation?

1448–1457

1895

1947

1952

1977

1982,  1996

1989 2004 201020072006

2014

Smartwatch?Cars?TVs?Internet  of  things?3D  printers?Printed  electronics?Augmented  reality?

Page 4: Colour workflows from the agency point of view – CMYK, RGB or mixed operation?

One  fits  all? Native  media  experience?

Page 5: Colour workflows from the agency point of view – CMYK, RGB or mixed operation?

The  media  neutral  layout?Or  media  neutral  components?

Page 6: Colour workflows from the agency point of view – CMYK, RGB or mixed operation?

Components  of  media  production

➡ Text

➡ Picture  (pixel)

➡ Graphic  (vector)

➡ Motion  design  (audio,  video,  animation)

➡ Layout  (print,  digital)

Page 7: Colour workflows from the agency point of view – CMYK, RGB or mixed operation?

Text Picture  (pixel)

Graphic  (vector)

Motion  design  (audio,  video,  animation)

Content

Layout Layout Layout [Layout] [Layout]

Page 8: Colour workflows from the agency point of view – CMYK, RGB or mixed operation?

Requirement  for  the  content:Maintain  it  at  the  highest  possible  abstraction  layer

Page 9: Colour workflows from the agency point of view – CMYK, RGB or mixed operation?

Criteria  of  the  highest  possible  abstraction  layer➡ Structuring  and  meta-­‐layer

➡ Design

➡ The  delta  of  changes

➡ Object  description  and  preservation

➡ Modularization  and  outsourcing

➡ Quality

➡ Responsivity  and  renditions

➡ File  format  and  size

➡ Color

Page 10: Colour workflows from the agency point of view – CMYK, RGB or mixed operation?

Key  questions  for  quality

➡ In  wich  resolution  and  quality  level  will  the  content  be  stored?

➡ Is  the  highest  possible  quality  be  used  or  an  assumed  average?

➡ Is  consistency  between  different  channels  the  goal  or  the  best  possible  outcome?

➡ How  and  when  is  the  optimisation  taking  place?

Page 11: Colour workflows from the agency point of view – CMYK, RGB or mixed operation?

Highest  possible  abstraction  layer:1.  Pictures  (pixel)

Page 12: Colour workflows from the agency point of view – CMYK, RGB or mixed operation?

Media  neutral  masterECI-­‐RGB,  Adobe-­‐RGB

„untagged  sRGB  world“

RGB-­‐>RGB

Photoshop,layout  application,

PDF,  prepress  workflow:

RGB-­‐>CMYK

Page 13: Colour workflows from the agency point of view – CMYK, RGB or mixed operation?

Highest  possible  abstraction  layer:2.  Graphics  (vector)

Page 14: Colour workflows from the agency point of view – CMYK, RGB or mixed operation?

Graphics  …  

➡ Not  as  easy  as  images  ...

➡ No  RGB  as  media  neutral  master!

➡ Why:  Printing  conditions  and  their  properties  (channel  specificity)  allow  no  “contamination”  as  ICC-­‐based  conversions  are  generating

➡ Approach  1:  device  link  conversion

➡ Approach  2:  two  versions!

Page 15: Colour workflows from the agency point of view – CMYK, RGB or mixed operation?

Mein Logo

Mein Logo

sRGB  version„untagged  sRGB  world“

1:1or

CMYK-­‐>CMYK(Device  link)

Pixel  conversion!

CMYK  version(s)

Page 16: Colour workflows from the agency point of view – CMYK, RGB or mixed operation?

Mein Logo 1:1or

CMYK-­‐>CMYK(Device  link)

CMYK  version(s)

Pixel  conversion!

„untagged  sRGB  world“

CMYK-­‐>RGB

Page 17: Colour workflows from the agency point of view – CMYK, RGB or mixed operation?

Mein Logo

Mein Logo

sRGB  version

CMYK  version(s)

The  best  result?

The  lowest  common  

denominator?

Predictability?

Page 18: Colour workflows from the agency point of view – CMYK, RGB or mixed operation?

Highest  possible  abstraction  layer:3.  Layout  (print,  digital)

Page 19: Colour workflows from the agency point of view – CMYK, RGB or mixed operation?

First  of  all  ...What  is  (not)  a  digital  layout?

But:  The  export  format  says  nothing  about  the  authoring  application!

Page 20: Colour workflows from the agency point of view – CMYK, RGB or mixed operation?

Nope.

The  question  of  questions:  Is  there  a  media  neutral  layout?  

Page 21: Colour workflows from the agency point of view – CMYK, RGB or mixed operation?

Mein Logo

Text Text Text

RGB-­‐>CMYK-­‐>CMYK  (device  link)

RGB

RGB

RGB

CMYK

CMYK

Transparency!

Page 22: Colour workflows from the agency point of view – CMYK, RGB or mixed operation?

Mein Logo

Text Text Text

or  CMYK

or  CMYK

RGB

RGB

„untagged  sRGB  world“ RGB

RGB-­‐>RGB  orCMYK-­‐>RGB  or

[RGB  becomes  untagged]

Page 23: Colour workflows from the agency point of view – CMYK, RGB or mixed operation?

Mein Logo

Text Text Text

 or  CMYK

or  CMYK

RGB

RGB

„untagged  sRGB  world“ RGB

Side-­‐by-­‐Side? Comparison  from  memory?

Page 24: Colour workflows from the agency point of view – CMYK, RGB or mixed operation?

Media  neutral  layouts:  If  color  would  be  no  longer  an  issue:➡ Structure  (machine  readability)  of  the  content

➡ Separation  of  content  and  design  +  central  deployment  of  styles

➡ Semantics  of  the  layout  elements

➡ Responsivity

➡ Management  of  versions  and  variants

➡ Rendering  environment  and  quality

➡ Native  media  experience!

Whoa!HTML5  closer  to  

the  ideal  as  Print  or  PDF…

Page 25: Colour workflows from the agency point of view – CMYK, RGB or mixed operation?

Summary:  highest  possible  abstraction  layer  and  colors➡ Basic  problem:  The  best  or  the  most  predictable  outcome?

➡ Clue:  Compare  side-­‐by-­‐side  or  or  remembered?

➡ Pictures:  From  media  neutral  master  to  RGB  or  CMYK

➡ Graphics:  Store  two  versions  or  from  CMYK  to  RGB

➡ Layouts:  Several  versions  depending  on  the  destination  media,  RGB  to  CMYK  

(only  pictures!)  for  print;  CMYK  to  RGB  or  RGB  to  RGB  for  digital  media

➡ Layouts  with  the  goal  of  a  native  media  experience  rarely  can  be  used  across  

different  media  –  color  is  the  smallest  issue  here

➡ To  think  of  the  users  rarely  leads  to  the  most  economical  result.  Good  thing!

Page 26: Colour workflows from the agency point of view – CMYK, RGB or mixed operation?

Thank  you!PDFX-ready-Workflow V2 – CMYKAusgabe 2014

FADENL E I T

Contact:[email protected]:  @georgobermayr