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COLUMBIA TRISTAR BUENA VISTA FILMES DO BRASIL
The Amazing Spider-Man 2
Rio, 07/02/2014
MEDIA FLOW CHART
Film: The amazing Spider man 2
MEDIA 1 WEEK (Pre Launch) LAUNCH 1st WEEK (Sustaining) 2nd WEEK (Sustaining) 3nd WEEK (Sustaining)
TELEVISION
NationalFrom April 27th until May 03rd
spots 60" / 30" / 15"Proportion (30" - 32% / 15" - 68%)
R$ 3,791,301
PAY TV
NationalFrom April 19th until May 03rd
spots 30" / 60"
R$ 141,878
OOH
Rio de Janeiro, Curitiba, Porto Alegre, Brasília and São PauloFrom April 07th until May 05th
R$ 482,075
METRO
Rio de Janeiro and São PauloFrom April 07th until May 06th
R$ 64,344
JOURNAL
Rio de Janeiro and São PauloApril 30th
R$ 134,695
Top 10 Territory Release DateItalyMexico
KoreaBrazil May 01stSpainFrance GermanyAustraliaUKJapan
COLUMBIA TRISTAR FILMS OF BRAZIL Film: The Amazing Spider-Man 2
MIDIA ITEM BUDGET R$ (1) TOTAL COLUMBIA SHARE%R$ R$
OPEN TV
GLOBO Launch 4,152,363 3,621,275 SBT Launch 194,962 170,026
GLOBO (EXTRA BUDGET - 50K - NOVELA II - 30" RJ) Launch 46,840 -
TOTAL TV 4,347,324 3,791,301 82%
PAY TV
SPORTV Launch 80,606 70,296 REDE TELECINE Launch 82,080 71,582
TOTAL PAY TV 162,686 141,878 3%
OOH
CLEAR CHANNEL - RJ/CUR/POA Launch 169,838 148,115 ÓTIMA - SP Launch 212,160 185,025
CEMUSA - DF Launch 61,978 54,051 HEZÁGONO - SUPER BANNER Launch 108,800 94,884
TOTAL OOH 552,775 482,075 10%
METRO
METRO SP Launch 73,780 64,344
TOTAL METRO 73,780 64,344 1%
JOURNAL
PUBLIMETRO RJ Launch 68,158 59,441 PUBLIMETRO SP Launch 86,291 75,254
TOTAL OOH 154,449 134,695 3%
GRAND TOTAL 5,291,014 4,614,293 100%
TOTAL WITH TAX 4,614,293 -14,293
BUDGET (2): SPECIAL PRICE TO COLUMBIA - 7% -16,389.38
JOURNAL (PRODUCTION COST) 57,610
COLUMBIA TRISTAR FILMS OF BRAZIL
Film: The Amazing Spider-Man 2Spots: 30" and 15"Target: AS ABC 18-49Target: AS ABC 12-17
MARKETS
MARKETS BUDGET R$ (1) COLUMBIA %
BELO HORIZONTE 23,059 20,110 0.5%BRASILIA 11,630 10,143 0.3%CAMPINAS 18,323 15,980 0.4%CURITIBA 17,862 15,578 0.4%FORTALEZA 10,380 9,053 0.2%NATIONAL 3,898,295 3,399,703 89.7%PORTO ALEGRE 21,140 18,436 0.5%RECIFE 12,850 11,207 0.3%RIO DE JANEIRO 103,898 90,609 2.4%SALVADOR 15,348 13,385 0.4%SAO PAULO 214,538 187,099 4.9%
TOTAL LAUNCH 4,347,324 3,791,301 100%
TOTAL GLOBO 4,152,363 3,621,275 95.5%TOTAL SBT 194,962 170,026 4.5%
GRAND TOTAL 4,347,324 3,791,301
COLUMBIA TRISTAR FILMS OF BRAZILFilm: The Amazing Spider-Man 2
Nº Plano: 28392
Praça: NACIONALTarget Pri.: AMBOS ABC 18-49
Target Sec.: AMBOS ABC 12-17
NETWORK PROGRAM END TIME
APRIL
27 28 29
D S TGLO ALTAS HORAS 00:10 01:55 DGLO BOM DIA BRASIL 07:30 08:30 A AGLO BOM DIA BRASIL 07:30 08:30 BGLO CALDEIRAO DO HUCK 16:15 18:30 DGLO GLOBO ESPORTE 12:50 13:20 A AGLO GLOBO ESPORTE 12:50 13:20 DGLO JORNAL DA GLOBO 00:25 00:55 B BGLO MALHACAO 18:00 18:30 BGLO MALHACAO 18:00 18:30 BGLO NOVELA II 19:40 20:30 BGLO NOVELA III 21:10 22:30 B BGLO PRACA TV 1 EDICAO 12:00 12:50 A AGLO PRACA TV 1 EDICAO 12:00 12:50 DGLO PRACA TV 2 EDICAO 19:20 19:40 DGLO SESSAO DA TARDE 16:05 17:55 DGLO SHOW DE QUINTA FEIRA 23:15 00:00 DGLO SHOW DE TERCA FEIRA 23:40 00:25 B BGLO TELA QUENTE 22:45 00:45 A AGLO TEMPERATURA MAXIMA 12:30 14:30 A AGLO TURMA DA MONICA 08:10 08:30 DGLO ZORRA TOTAL 23:10 00:10 DSBT BOM DIA & CIA 09:00 12:45 A A ASBT BOM DIA & CIA 09:00 12:45 BSBT SABADO ANIMADO 07:00 12:45 BSBT SERIE NOITE 1 18:30 19:20 B
PREÇO TOTAL 1 4 5
LegendaA - 30" (May 1st in theaters)B - 15" (May 1st in theaters)D - 15" (In theaters)
INITIAL TIME
SPOT TYPE
APRIL MAY
INSFULL COST
% NEGNEGOTIATED COST
30 01 02 03
Q Q S S UNIT. TOTAL UNIT. TOTALD 1 28,566.00 28,566.00 -7.00 26,566.38 26,566.38
1 75,708.00 75,708.00 -7.00 70,408.44 70,408.44B D D 3 37,854.00 113,562.00 -7.00 35,204.22 105,612.66
D 1 95,823.00 95,823.00 -7.00 89,115.39 89,115.391 180,036.00 180,036.00 -7.00 167,433.48 167,433.48
D D 2 135,027.00 270,054.00 -7.00 125,575.11 251,150.22D 2 106,110.00 212,220.00 -7.00 98,682.30 197,364.60
B 1 132,678.00 132,678.00 -7.00 123,390.54 123,390.54D 1 132,678.00 132,678.00 -7.00 123,390.54 123,390.54
B D 2 276,534.00 553,068.00 -6.00 259,941.96 519,883.921 482,274.00 482,274.00 -6.00 453,337.56 453,337.561 141,264.00 141,264.00 -7.00 131,375.52 131,375.52
D D 2 70,632.00 141,264.00 -7.00 65,687.76 131,375.52D 1 268,110.00 268,110.00 -6.00 252,023.40 252,023.40
B B D 3 31,374.00 94,122.00 -8.00 28,864.08 86,592.24D 1 172,044.00 172,044.00 -6.00 161,721.36 161,721.36
1 204,120.00 204,120.00 -6.00 191,872.80 191,872.801 323,784.00 323,784.00 -6.00 304,356.96 304,356.961 125,064.00 125,064.00 -7.00 116,309.52 116,309.52
D 1 14,958.00 14,958.00 -8.00 13,761.36 13,761.36D 1 200,313.00 200,313.00 -7.00 186,291.09 186,291.09
2 72,153.72 144,307.44 -55.00 32,469.17 64,938.34B D D 3 36,076.86 108,230.58 -55.00 16,234.59 48,703.77
D 1 24,835.14 24,835.14 -55.00 11,175.81 11,175.81B D 2 77,937.39 155,874.78 -55.00 35,071.83 70,143.666 8 6 7 37 4,394,957.00 3,898,295.08
GLOBO 3,703,333.50SBT 194,961.58
3,898,295.08
AUDIENCE
DOM. TRP (Pri) TRP (Sec)
RATING GRP RATING TRP RATING TRP
12.67 13 5.03 5 4.59 58.31 8 2.85 3 1.31 18.31 25 2.85 9 1.31 4
13.86 14 5.23 5 4.78 512.50 13 4.45 4 3.61 412.50 25 4.45 9 3.61 7
9.54 19 3.85 8 3.29 717.48 17 6.40 6 8.26 817.48 17 6.40 6 8.26 827.59 55 10.32 21 10.22 2038.40 38 16.19 16 15.00 1512.30 12 4.13 4 3.56 412.30 25 4.13 8 3.56 727.34 27 9.95 10 8.77 912.21 37 4.67 14 5.42 1616.48 16 7.16 7 7.10 712.26 12 5.05 5 4.64 522.79 23 10.84 11 12.03 1213.72 14 6.12 6 6.16 6
6.02 6 2.10 2 2.28 222.50 23 9.04 9 9.14 9
3.83 8 1.33 3 2.37 53.83 11 1.33 4 2.37 74.31 4 1.60 2 2.22 24.30 9 1.53 3 2.48 5
472 180 180
COLUMBIA TRISTAR FILMS OF BRAZILFilm: The Amazing Spider-Man 2
Target 1: AS ABC 18-49 anos c/ pay tvTarget2: AS ABC 11-17 anos c/ pay tv
PAY TV
SPORTV
TROCA DE PASSE NOT PTROCA DE PASSE NOT PSPORTV NEWS NOT PBEM AMIGOS NOT PBEM AMIGOS NOT P
Total TNT
REDE TELECINE
PREMIUM | PIPOCA | ACTION | CULT | FUN | TOUCH
SESSAO SUPER ESTREIASESSAO SUPER ESTREIASESSAO DAS 20H
Total Rede Telecine
TOTAL PAY TV
Time Day Format Full Cost
21:00 DOM 60" 37,15221:00 DOM 30" 18,57623:30 QUA 30" 17,55021:00 SEG 60" 18,57621:00 SEG 30" 18,576
22:00 SAB 60" 54,86422:00 SAB 30" 27,43220:00 SEG A DOM 30" 9,720
Indivíduos c/ paytv
% Neg Unit Ins
45% 20,434 1 0.5 0.345% 10,217 2 1.0 0.545% 9,653 2 1.0 0.345% 10,217 1 0.5 0.245% 10,217 1 0.5 0.2
7 3.4 1.5
50% 27,432 1 0.8 0.750% 13,716 2 1.6 1.460% 3,888 7 5.6 4.5
10 8.1 6.6
50 11 8
TRP TOTAL 1
TRP TOTAL 2
APRIL19 20 21 22 23 24 25 26 27 28 29 30
S S M T W T F S S M T W
11
1 11
1
0 1 1 0 1 0 0 0 1 1 0 1
11
1 1 1 1 1 1
1 1 1 0 0 1 0 1 1 1 0 1
1 2 2 0 1 1 0 1 2 2 0 2
MAY1 2 3
T F S
20,434 17,8201 20,434 17,820
19,305 16,83610,217 8,91010,217 8,910
0 0 1 80,606 70,296
27,432 23,9231 27,432 23,923
1 27,216 23,735
1 0 1 82,080 71,582
1 0 2 162,685.80 141,878.29
BUDGET 1 R$
TOTAL COLUMBIA R$
COLUMBIA TRISTAR FILMS OF BRAZIL
Film: The Amazing Spider-Man 2
OOH
Super Banner - Hezágono
Total
OOH - Clear Channel
Rio de JaneiroCuritiba
Porto Alegre
OOH - CemusaBrasília
Total
Total TOTAL OOH
RIO DE JANEIRO
OOH - CemusaBrasília
OOH - ÓtimaSão Paulo
FORMAT
OOH (Rio de Janeiro) - 90 simple unitstóten, clock and bus stop
10 units
OOH (Curitiba) - 100 simple unitstóten, clock and bus stop
OOH (Porto Alegre) - 75 simple unitstóten, clock and bus stop
Super Banner (Ipanema)R Prudente de Moraes, 65
(General Osório)
OOH (Brasilia) - 185 simple units
Special Project - Spider-Man Exclusive Places
bus stop
OOH (São Paulo) - 100 simple unitsbus stop
Special Project - Av. Paulista
Period Full Cost Desc Negotiaded cost
week 134,150 50% 67,075
week 26,000
week 80,400 50% 40,200
week 73,125 50% 36,563
month 136,000 20% 108,800
week 154,944 60% 61,978
week 2,063 20% 1,650
2,681 20% 2,1451 day 30,000 30,000
InsApril
6 7 8 9 10 11 12 13 14 15 16S M T W T F S S M T W
90
10
100
75
1 1
276
185
185
100
82
108569
April17 18 19 20 21 22 23 24 25 26 27 28 29T F S S M T W T F S S M T
WEEK (90 units)
WEEK 5 bus stop (10 units)
WEEK (100 units)
WEEK (75 units)
WEEK (185 units)
WEEK (100 units)
(8 sequential units)(2 digital screen)
April MayTotal Negotiaded R$30 1 2 3 4 5 6
W T F S S M T
WEEK (90 units) 67,075
WEEK 5 bus stop (10 units) 26,000
WEEK (100 units) 40,200
WEEK (75 units) 36,563
108,800
278,638
WEEK (185 units) 61,978
61,978
WEEK (100 units) 165,000
(8 sequential units) 17,160(2 digital screen) 30,000
212,160552,775.30
58,496
22,675
35,058
31,886
94,884
243,000
TOTAL COLUMBIA R$
54,051
54,051
143,897
14,96526,163
185,025482,075.34
COLUMBIA TRISTAR FILMS OF BRAZIL
Film: The Amazing Spider-Man 2
METRÔ / TREM
SÃO PAULO
METRO
Total SÃO PAULOTOTAL METRO
SÃO PAULO - Consolação
COLUMBIA TRISTAR FILMS OF BRAZIL
FORMAT
Green Line
Consolação Station
Painel Corredor - CPA 01 (35,00 m x 2,00m)
Painel Corredor - CPA 02 (35,00 m x 2,00m)
Special Project Corredor + Teto
PERIOD DISCOUNT
mensal 43,400 15%
mensal 43,400 15%
FULL COST
NET COST INSApril
6 7 8 9 10 11 12
S M T W T F S
36,890 1 1
36,890 1 1
to be defined
22
April
13 14 15 16 17 18 19 20 21 22 23 24
S M T W T F S S M T W T
April May
25 26 27 28 29 30 1 2 3 4 5 6
F S S M T W T F S S M T
36,890 32,172
36,890 32,172
0
73,780 64,344 100%73,780.00 64,343.54 100%
BUDGET 1 R$
TOTAL COLUMBIA R$
SHARE%
COLUMBIA TRISTAR FILMS OF BRAZIL
Film: The Amazing Spider-Man 2
JOURNAL
SÃO PAULO
DESTAK
Total São Paulo
RIO DE JANEIRO
DESTAK
Total Rio de JaneiroTOTAL JOURNAL
FORMAT
sobrecapa total - 4 páginas
1 página
manuseio para embalagem de tela
sobrecapa total - 4 páginas
1 página
manuseio para embalagem de tela
PAPER
Papel Couché
Papel Jornal
(custo produção)
Papel Couché
Papel Jornal
(custo produção)
CIRCULATION
93,000
155,000
50,000
Regionalizado - Barra e Zona Sul
68,000
100,000
50,000
Regionalizado - Faria Lima | Berrini Alphaville | Paulista | Morumbi
CUSTO SOMENTE MANUSEIO TELA
Rio de Janeiro
São Paulo
FULL COST DISCOUNT NET COST
679,454 87% 86,291
196,948 BONIFICADO PELA AÇÃO
(unitário 0,50) 24,950
619,618 89% 68,158
136,305 BONIFICADO PELA AÇÃO
(unitário 0,50) 24,950
exemplares custo
jornal enrolado 50,000 24,950
unitário 0.50
jornal enrolado 50,000 24,950
unitário 0.50
INSAPRIL MAY
27 28 29 30 1 2 3 4
S M T W T F S S
1 1
0
1
1 1
0
CUSTO PRODUÇÃO
MAY
5 6 7 8 9
M T W T F
86,291 75,254
1
24,950 28,805
86,291 75,254
68,158 59,441
1
24,950 28,805
BUDGET 1 R$
TOTAL COLUMBIA
R$
68,158 59,441154,449 134,695
CUSTO PRODUÇÃO 49,900 57,610
honorários 15%
ISS sobre honorários 3%
GLOBOCALDEIRAO DO HUCK
GLOBO REPORTERMALHACAONOVELA INOVELA IINOVELA III
PRACA TV 1 EDICAOPRACA TV 2 EDICAO
ENCONTRO COM FÁTIMAMAIS VOCÊ
PROFISSÃO REPORTERVALE A PENA VER DE NOVO
VIDEO SHOW
SESSÃO DA TARDETELA QUENTE
SHOW DE QUINTA FEIRA IIISHOW DE TERCA FEIRA ISHOW DE SEXTA FEIRA
SHOW DE DOMINGOJORNAL DA GLOBO
TEMPERATURA MAXIMASUPERCINE
ZORRA TOTALFANTÁSTICO
ALTAS HORASDOMINGÃO DO FAUSTÃO
SBTBOM DIA & CIA
CHAVES
SÁBADO ANIMADOSPORT TV
TROCA DE PASSE NOT PBEM AMIGOS NOT PTELECINE PREMIUM
TCP SESSAO SUPER ESTREIA NOT PSESSÃO DAS 20H
TCP SESSAO SUPER ESTREIA NOT
TYPE OF PROGRAMVARIETY SHOW
DOCUMENTARY TV SHOW YOUNG ORIENTED SOAP OPERA
SOAP OPERASOAP OPERASOAP OPERA
LOCAL DAILY NEWS - 12:45 PMLOCAL DAILY NEWS - 7 PM
VARIETY SHOWVARIETY SHOW
WEEKLY NEWS TV SHOWSOAP OPERA
YOUNG ORIENTED NETWORK BACKSTAGES
MOVIESMOVIES
TELEVISION SERIETELEVISION SERIETELEVISION SERIETELEVISION SERIE
NEWSMOVIESMOVIESCOMEDY
NEWS AND ENTERTAINENTVARIETY SHOWVARIETY SHOWVARIETY SHOWVARIETY SHOW
VARIETY SHOW
VARIETY SHOWMOVIESMOVIESMOVIES
TYPE OF PROGRAMMOVIESMOVIESMOVIES
DETAILSIts a Saturday afternoon show targeted at teenagers. It is the winner in its time-slot.The show addresses issues related to the Brazilian way of life, highlighting matters such as health, education, work and nature.Is a Brazilian soap opera for the teenage audience.This is the time-slot of the first soap opera that runs everyday, except on Sundays, at Globo. The current soap opera is Jóia Rara.This is the time-slot of the second soap opera that runs everyday, except on Sundays, at Globo. The current soap opera is Sangue Bom.This is the time-slot of the third soap opera that runs everyday, except on Sundays, at Globo. The current soap opera is Viva a Vida.--Is a live show with interviews, music and audience interactionIs a moorning live show about cookery, art, news and interviewsCaco Barcellos and a team of young reporters hit the streets to show diferrent angles and point of views to the same fact. Rerun of the most famous soap operas broadcasted by the channel.
-On Mondays, 10 pm, TV Globo offers to the viewers blockbusters that were successful in the movies (most of the time films never shown on open TV)This time-slot is reserved for comedy mini series. This time-slot is reserved for comedy mini series. This time-slot is reserved for comedy mini series. This time-slot is reserved for comedy mini series. The most important daily news of BrazilOn Sundays are shown films for the whole family.On Saturdays are shown blockbusters.On Saturdays, the show is a sketch comedy show. It is the audience leader on its slot.
On saturdays a talk show with interviews and music.Is a show with music and interviews on Sundays
DETAILScartoons and games
Its format is that of a daily "electronic magazine", where the network's backstages are shown, with on-set and behind-the-scenes footage on Globo's series and telenovelas, including bloopers, interviews with the actors, directors and authors, funny segments with scenes from soaps, and old videos from the network's archives.
Brazilian weekly television newsmagazine broadcast on Sunday.
cartoons and gamesDETAILS
The main soccer games of the weekends with interviews and behind-scenes.Presented by one of the most famous brazilian soccer broadcaster "Galvão Bueno", the show is centured on analyzes and discussions about soccer and other sports.
DETAILSPremieres session of the channel. The main and most awaited films premiered here first.Movies dubbed in Brazilian portuguese.Premier session of the channel. The main and most awaited films premiered here first.
Série televisiva de origem mexicana, trata-se de uma comédia que conta a história deum órfão bastante pobre que vive atrás de um pouco de comida ou doces dos demais habitantes da vila. Possui os próprios brinquedos, geralmente dados ou montados com sucata.