com munity asset report
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Outreach Recommendation Report. Com munity Asset Report. What’s the YWCA About. YWCA Women’s Cancer Program. D edicated to eliminating racism, empowering women and promoting peace, justice, freedom and dignity for all. Youth Programs. Adult Programs. - PowerPoint PPT PresentationTRANSCRIPT
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Com munity Asset Report
Outreach Recommendation Report
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What’s the YWCA About.
Dedicated to eliminating racism, empowering women and promoting peace, justice, freedom and dignity
for all.
Domestic Violence Prevention & Intervention
YWCA Women’s Cancer Program
Yout
h Pr
ogra
ms Adult Program
s
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The Meetings.
35 youngest member age12 number of women 4 number of men 1 minority = Promoting Diversity??
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YWCA Goals.
Increase diversity in
age and race in leadership
positions
Target younger
generations of women
Increase awareness
and outreach on a large
scale
Establish mentor and anti-bullying programs
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What they were Doing…Wrong.
• Focus on platforms aside from Facebook• No plan or strategy to establish an online presence = no
success• Lacking planning and Measurement• Established audiences but not using resources
available/uninformed (would like to target younger girls)• Online activity did not correlate with actual efforts –they
interact well within the real community
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New Insights.
Implementation of Editorial Calendars – get what is important out, be consistent, measure accurately, gain exposure
Online analytical tools that tell you everything from the gender and age of the people that look at your posts to times of the day that result in the most activity etc.
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How they can do it. • Get some help!
Hire an intern
• Know what resources are available and when to use them. In order to do this, you have to have accurate measurement
• Don’t be anxious. Know that it takes time for social media campaigns to show dramatic results