COM/537

COMMUNICATION PLAN FINAL

Final Proposal and New Game release Project Assessment

Company history and background Working with the consultant Timeframe of the project to be released

Steps that we took to gather pertinent information

what we find outwhat we believe we need to do

The bugInterviewing key people ResultsDecisions making

The CEO discussed the issue with external and internal stakeholders

Talks with different departments directly affected by the issue

CEO directly addresses the customersCEO talks with clients

 

Discussions Within Company

The challenge of announcing the issue on publicThe nightmare of not knowing what to advertise

anymore for the marketing peopleThe dread of going over the allotted money for

the projectThe issue with quality finding the glitch a

welcome issue and a chance for improvement

 

Dealing With Dilemma

The decision to offset the release date of the new game

The decision to continue providing quality video games

The decision to keep the standards set by the company in the past

The decision to favour the external stakeholders

 

Decisions

Analyze current situation ◦ Identify Issue◦ Issue Analysis◦ Issue Change Strategy Options◦ Issue Actions Programme◦ Evaluation of potential Results

Recommendations based results of the feedback tools used

Give new timeframe to release the game To continually check the bug and the game’s

development To continue producing bug free games To continue put customers satisfaction on top of

the list

Effectiveness of tools used to gather informationInterview sessionsProviding feedback through writing

Interview with each department ◦ Developers◦ Quality Control◦ Marketing◦ Public Relations◦ Finance

Discuss the new price for the video game Discuss new communication process based on

the changes

The decision to offset the launch date of the game

The challenge of keeping customers Options for new way of marketing the product

Advantages: The video game will be flawless The video is off high quality as promised The customers would know what to expect and asks for

more It represents the company’s stand about quality

It will help keep customers in the long run

Best Games will inform the public about the issue

Best Games made the decision to benefit the customers

Best Games assured customers about the quality of the game they have

 

Future

Best Games hopes the customers understand their decision

Best Games will have to monitor the number of sales

Best Games provides assurance about the game’s quality

Best Games made sure it is better than what competitors offer

 

Measuring Success

How the bug is being fixed Continue reports regarding the fix Launch new marketing ads about the video

game

To be honest with the customers To provide updates online

Stuart, B. E., Sarow, M. S., & Stuart, L. (2007). Integrated business communication in a global marketplace. Retrieved from The University of Phoenix eBook Collection database

University of Phoenix Material: Best Game Productions: Company Background and Business Scenario