combination of design thinking and systems thinking to...
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Combination of Design Thinking and Systems Thinking to handle complexity in early stage innovation project
Prof. Dr. Patrick Link Dr. Michael Lewrick
Prof. Dr. Patrick Link Lucerne University of Applied Sciences & Arts School of Engineering and Architecture Technikumstrasse21 CH 6048 Horw [email protected] +41 79 571 34 89
2, Combination of Design Thinking and Systems Thinking - Prof. Dr. Patrick Link and Dr. Michael Lewrick
Agenda
My Background Introduction into Design Thinking
− Team − Space −Mindset − Process
Combine Design Thinking and Systems Thinking − Problem solving process −Use Cases − Framework − Prototypes − Playbook
3, Combination of Design Thinking and Systems Thinking - Prof. Dr. Patrick Link and Dr. Michael Lewrick
My Background
- Mechanical Engineer - 5 years: Chemical industry - phD at the BWI
(now: M-TEC of ETHZ) - 8 years Siemens - Since 2010:
Prof. for Product Innovation Design Thinking Coach Support of Start-ups
- Research in new methods
4, Combination of Design Thinking and Systems Thinking - Prof. Dr. Patrick Link and Dr. Michael Lewrick
My Background
Systems Engineering = Problem Solving Cycle http://www.oose.de/archive/blogpost/wie-funktioniert-design-thinking
Solutions Variants
Evaluation Implementation
Problem Decision Solution
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My Background - Simplified Process
Systems Engineering = Problem Solving Cycle
Situation Analysis
Define Objectives
Solutions
Evaluation
Solution
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Introduction into Design Thinking
Design Thinking
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Many Iteration (Simplified Design Thinking Process)
© 2007 by oose GmbH
Actual Path
Measurable partial results
Iteration
Actual Solution at the end of the project
Fuzziness, reduced during project
Planned Solutions
Project Start
Co-evolution of the Problem- and Solution Space
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Exploration of the solution space
Exploration of the problem space
! ? ?
Many Iteration (Simplified Design Thinking Process)
Co-evolution of the Problem- and Solution Space
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What is Design Thinking? Main Pillars
Mindset Space Process
Mindset Space Team Room
Team
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Team
- Work in inter- or multidisziplinary teams („radical collaboration“) - Constructive team work („build on ideas of others“) - Distinctive questioning of the problem („change perspective“) - Positive attitude towards uncertainty („embrace ambiguity“) - Joint Vision (e.g. How might we…) - Common and agreed values (e.g. brainstorming and feedback rules) - Concrete, open and positive feedback - Trust and respect
Mindset Space Team Room
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Space
Make Meaning
Prototyping Material
Flexible, mobile furniture
High tables Different visualisation possibilities
Mindset Space Team Room
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Mindset
Driven by curiosity - Human and User centered
Co-Create, Grow & Scale - With varying mental states
Accept complexity
Visualize and show
Experiment & iterate Reflect your actions and acting
Develop process awareness
Networked Collaboration
Mindset Space Team Room
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Design Thinking Process
Empatize
Define POV
Ideate
Prototype & Test
Solution
Mindset Space Team Room
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Design Thinking Process
Design Thinking = Problem Solving Tool
Mindset Space Team Room
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Starting Point
Systems Engineering = Problem Solving Cycle
Design Thinking = Problem Solving Tool
???
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Combine Design Thinking and System Thinking
Combine DT+ST
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Starting Point: Commonalities and Challenges
Commonalities - Holistic View - Interdisciplinary approach - Objective: manage and understand complexity - Usage of different methods and tools - Visualisation Challenges of Systems Engineering - Describe and understand the system and create the models - Human element
Challenges of Design Thinking - Understand the «big picture» - implementation
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Joint Problem Solving Process
Empatize
Define POV
Ideate
Prototype & Test
Situation Analysis
Define Objectives
Solutions
Evaluation
Solution Solution
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Idea Phase
Conception Technical Feasibility
System Definition
(Requirements Engineering)
Detailled Design
(Modelling, simulation)
Production Integration, validation
Market launch
Stakeholder Management
Radical Collaboration
Interaction with the User and Usability
Radical new products,
services, business models and ecosystems
Conception
Requirements Engineering
Interaction of components
Integration, verficiation
and validation
Understand the problem
Analyse customer
needs
Problem solving
Use Cases for Design Thinking and System Thinking
Design Thinking
System Thinking
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Framework
21, Combination of Design Thinking and Systems Thinking - Prof. Dr. Patrick Link and Dr. Michael Lewrick
BUILD
MEASURE
LEARN Problems, not
worth to be solved
Problem- / Customer-Fit
Problem- / Solution-Fit
Product- / Markte-Fit Scale
Framework: Lean and Agile Innovation Process
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Problems, not worth to be
solved
Problem- / Customer-Fit
Problem- / Solution-Fit
Product- / Markte-Fit Scale
Framework: Lean and Agile Innovation Process
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Prototypes
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Mock-up’s, Paper-Prototypes and Pinocchios
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Paper Prototyp (also Powerpoint possible)
Software Prototype
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Explanation Video Example: Dropbox
Quelle: http://scalemybusiness.com/the-ultimate-guide-to-minimum-viable-products/
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Wizard of Oz or Mechanikcal Turk Example : Zappos
Quelle: http://scalemybusiness.com/the-ultimate-guide-to-minimum-viable-products/ , Image Source: Archive.org.
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Types of Prototypes
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Playbook
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Thank you for your attention