combining crowdsourcing and expert-sourcing to fuel purpose-driven innovation

CombiningCrowdsourcingandExpert-SourcingtoFuelPurpose-drivenInnovation

Robert Hoehn, IdeaScale @ideascaleMichael Contreras, Sensis @sensisagency

Clinton Bonner, Top Coder @Topcoder

Besuretoengageintheapp:sb16app.com

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SENSISCHALLENGES CROWD COLLABORATION

THE UBERIZATION OF THE TALENT POOL

By 2020, 40% of all U.S. workers

will be freelancers

http://http-download.intuit.com/http.intuit/CMO/intuit/futureofsmallbusiness/intuit_2020_report.pdf!

CROWDSOURCING

THE WORLD IS YOUR TEAM

INNOVATION ROOTED IN CITIZEN SCIENCE Challenges – A Proven Method for Solving and Engaging

2009 President Obama calls on agencies to increase usage of creative problem solving methods

2010-2016 80 agencies run 700 challenges $220MM in prizes

Future $2.2B set aside for small business innovation

“The Federal government should … use high-risk, high-reward policy tools such as prizes and challenges to solve tough problems.”

-President Barack Obama August 5, 2009

PLATFORMS ARE CHANGING THE GAME.

From Me to We-thinking

We launch epic Challenges by targeting and activating the right solvers.

Services

Overview

EST. 2012 IN 2016 PRIZE FUNDS

4 Focus Areas

Behavior change, Technical R&D, Innovation

Recognition, Product

Awarded over dozens of competitions with our

partners

8 challenges + Across federal and non-

government clients

40 million $

ACTIVATING THE CROWD

GREATER COLLABORATION = GREATER OUTCOMES

SUNSHOT IS SOLAR’S MOONSHOT MOMENT

IDEATION •  Up to 5 prizes •  $1,000 per winner

BUSINESS INNOVATION

•  Up to 20 prizes •  $25,000 per winner

PROTOTYPING •  Up to 20 finalists •  Pitch at Demo Day

INCUBATION •  Up to 5 •  $100,000 per winner

Catalyst is lean, agile, and open

17x Impact 10x

cost reduction

2x faster

Impact multiplier based on commercialization rate of prize winners compared to Air Force SBIR/STTR phase II awadees from 2000-2013. Speed and cost comparisons made to standard SBA phase I and II US SBIR/STTR awards. See https://www.sbir.gov/about/about-sbir and https://www.sbir.gov/sites/default/files/USAF%20SBIR-STTR%20Economic%20Impact%20Study%20FY2015.pdf

SMALL PROGRAM, HUGE IMPACT

TIM Maker/Hobbyist

14

Case Study

JEFF/GINA JOHN DAVID/DENISE AIMEE Designer/Entrepreneur Active Duty/Outdoorsman Researcher/Student Textile Technologist

BROAD REACH

Crowd Activation ScoreTM

§  0-100 scale (Jeff and Gina shown) §  Score dynamically calculated per persona §  Measurement of favorable community

behavior resulting from outreach

61

n n n!

08 Proposed Re-designThe Logo

Get in touch. sensischallenges.com

twitter.com/sensischallenge

www.facebook.com/sensischallenges

www.linkedin.com/company/sensischallenges

[email protected]

Combining Crowdsourcing and Expert-Sourcing to Fuel

Purpose-driven Innovation

IdeaScale is an innovation management platform that uses crowdsourcing to help you find and develop the next big thing.

Founded in 2009

Offices in California, DC, Bangladesh, Canada, and Japan.

25,000 communities and 4.5 million users

558,000 ideas and counting

Recognized on the Inc. 5000 list of Fastest Growing Companies as #513

About Us

Between1999and2009,nearly50%oftheFortune500losttheirpositionastheyfailedtomeaningfullykeeppacewiththemarket.

70%ofstart-upsnevergetbeyondtheirfirst18months

95%ofnewproductsfailtoperform

68%ofnewprojectsneverseethelightofday

78% of overall revenue growth

76% of improved customer satisfaction

74% growth in revenue from new products or services

71% of increased productivity

68% of all earnings/profit margins

Now, more than 50% of the current Fortune 500 companies have made innovation a key part of their strategy.

Innovation Impacts

Types of Crowdsourcing

Scentsy found their best-selling product ever in an IdeaScale community.

The Office of the President saved over $50 Million from IdeaScale ideas.

Magneti Marelli reduced their development lifecycle by 50% by using IdeaScale.

Three new programs sourced from IdeaScale save the City of Atlanta $7 MM

every year.

Western Australia Police saved over 5,000 man hours by implementing IdeaScale

ideas.

University of Calgary saved $32 MM by implementing IdeaScale programming

suggestions.

By finding new document storage from an IdeaScale idea, Marriott saves $125,000

every year.

The Department of Energy reduced program costs by 90% by using IdeaScale.

Making All Voices Count improved student attendance in the developing world from

78% to 92% with an IdeaScale idea.

Innovation Impacts

70% 20% 10%H1OPPORTUNITIES H 2 O PPO RTU NIT IES H 3 O PPO RTU NIT IES

KNOWLEDGEOFMARKET

EXISTINGMARKETTHATWE

CURRENTLY SERVER

EXISTINGMARKET THAT WEDONOTSERVER

NEWMARKET

NEWTECHNOLOGY

EXISTINGTECHNOLOGY THATWEDONOTUSE/DEPLOY

EXISTINGTECHNOLOGY THATWECURRENTLY USE/DEPLOY

Timing&AmbitionofInnovations

IMPROVEMENTS,EXTENSIONS, VARIANTS, ANDCOSTREDUCTION

NEXTGENERATIONPRODUCTS

EXPLORATION WITHNEWTECHNOLOGIES

ADJACENTGROWTH

EXPLORATION INTONEWMARKETS

N EWCAT E GORYP RODUCT

INCREMENTAL DISRUPTIVE

Types of Innovation

InnovationPortfolio(AddressDiversetimeframes,maintainoverallfrequencyofbets)

OPPORTUN ITYID ENTIFICATION &CAMPAIGN CREATION

Understand yourcurrentsituation- Internal- External

Align with strategy- Internal

Set Innovation Goals- Internal

CreateCampaigns- Internal

Variable TimeFrames- Internal

IDEACOLLECTION&INSPIRATION

Source fromdiverse groups- Internal- External

SparkCreativity- Internal- External

Allow forCoincidentalCollaboration- Internal- External

EngageEffectively- Internal- External

Reward Properly- Internal- External

Organize foruse- Internal- External

P ROPOSAL GENERATION

Ideaselection- Internal- External

Knowledge &Skills matching- Internal- External

Management Structure- Internal

Timeline Management- Internal- External

Proposal Criteria- Internal- External

Reward Structure- Internal- External

IMPLEMENTATION

Proposal Approval- Internal- External

Resource Provision- Internal- External

Project Management- Internal- External

Management Structure- Internal

P ERFORMANCETRACK ING

Product &service tracking- Internal

User link- Internal- External

Assessment oncorrecttimescale- Internal

Innovation Portfolio

To learn more, download our complimentary innovation starter kit.

The Innovation Starter Kit contains:

• An introduction to innovation• An innovation project plan template• 50+ creative rewards to incentivize

engagement• A best practices tip sheet addressing

program engagement• A best practices tip sheet addressing

program moderation

www2.ideascale.com/newmetrics

Questions

Countries and

Regions

190+ $80M

Payoutsto date

Challenges

8K

per year

1M+

Experts

90K

Loginsper 90 days

The Topcoder Community

Crowdsourcing Execution

17 Top Ideas

Ideation Execution Live Demo Day

Rapid Design & Development of all 17, in

parallel

Gather hundreds of ideas

Gather, Vet, Decide on your

Top Ideas


Living Progress Challenge

15

17Prototypesdesignedanddeveloped injust12weeks

Design,DataAnalytics,MachineLearning,Wireframes,WebApps,MobileApps

Health,Micro-Finance,Environment,Mentorship, SocialVolunteering,Agriculture, DisabilityAccess,SmallBusinessDisasterPreparedness


If you’re driving a sustainable initiative, your success will depend on your

ability to find new ways to scale.

Crowdsourcing is the way to achieve this scale.


Which orgs are running large scale crowdsourcing innovation initiatives?

crowdsourcing.topcoder.com/innovationebook

IdeaScale’s Innovation Starter Kit:

www2.ideascale.com/newmetrics

Questions?

Topcoder’s Crowdsourcing ebook

crowdsourcing.topcoder.com/innovationebook