combining the cloud with the computing - enabling cloud computing for the enterprise
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Combining the Cloud with the Computing - Enabling Cloud Computing for the Enterprise . Michael Cucchi, Director - Product Marketing. Public Clouds. Public Cloud Computing. Barriers to Public Cloud Adoption. NAP. PaaS. SaaS. IaaS. NAP. - PowerPoint PPT PresentationTRANSCRIPT
Akamai PP Template
Combining the Cloud with the Computing - Enabling Cloud Computing for the Enterprise Michael Cucchi, Director - Product MarketingPowering a Better Internet 2011 Akamai1Public CloudsPowering a Better Internet 2011 Akamai2Public Cloud Computing
Powering a Better Internet 2011 Akamai
Barriers to Public Cloud Adoption
PaaSIaaSSaaSNAPNAPCloud servers reside in big data centers, farther away from the end user
End UserConsequences: Performance degradation and increased vulnerability
Powering a Better Internet 2011 AkamaiVoiceover
Akamai Cloud for Distributed Computing100,000+ Servers1,500+ Locations900+ Networks
Akamai edge is within one network hop of 90% of Internet users
Transparent to end-users and applications
Managed services based on DNS resolutionDeploy servers into thousands of ISPs close to applications & end users
Powering a Better Internet 2011 Akamai5
CloudInfrastructure ApplicationUser
Globally DistributedEdgePlatform
very closePath Optimization latency, packet lossTransport Optimization - TCPApplication Optimization HTTP(s)Cloud Optimization Performance & UptimeNo hardware, no software, no application changesvery closeEmployeePartnerCustomerPowering a Better Internet 2011 AkamaiReal-Time Path OptimizationOptimizing Latency & Packet Loss www.akamai.com/DV2
Powering a Better Internet 2011 AkamaiAvailability Issues with the InternetExample: Mideast Cable Cut100806040200Loss (percent)Jan 25Jan 27Jan 29Jan 31Feb 02Feb 04Feb 06Feb 08Feb 10Feb 12Feb 14Feb 16Feb 18Loss for pair, India, AllInternet Optimized PathsPowering a Better Internet 2011 Akamai8Joke that 3 engineers lost their jobs due to the tiny Akamai blip on January 30Putting Cloud Optimization to WorkAustraliaAsiaEuropeNorth America12301559816686050403020100SecondsWith OptimizationIaaSGlobal SaaS Application running on Infrastructure-as-a-ServicePowering a Better Internet 2011 Akamai***Application response times were at least twice as fast in Asia, Europe, and Australia with Akamai, compared to the origin third-party Cloud-based infrastructure9Putting Cloud Optimization to WorkOptimizationInternetCustomer portal 4-step business transaction accelerated
Powering a Better Internet 2011 Akamai***Application response times were at least twice as fast in Asia, Europe, and Australia with Akamai, compared to the origin third-party Cloud-based infrastructure10With OptimizationWithoutVDI Cloud Acceleration (in country)Seconds200180160140120100806040200Presentation BrowsingFile TransferViewing Pictures3482466930180Powering a Better Internet 2011 AkamaiIntegrated Delivery for Public CloudsIndustry leaders announce a strategic relationship to provide businesses with hosting, cloud computing, content and application delivery services, and exceptional customer support in a one-stop cloud shop
Rackspace will include Akamai solutions, either as an add-on or as an embedded suite of services, as part of Rackspaces full range of offerings across dedicated, cloud, and hybrid hosting
Powering a Better Internet 2011 AkamaiSo, now to the meat of what were announcing:
We will integrate Akamai internet optimization software directly onto the steelheads that live in enterprise data centers, essentially extending the edge of their footprint to the enterprise data center.
At the same time, we will integrate riverbed steelhead technology into the Akamai edge platform, extending the customers steelhead footprint up to the doorstep of the SaaS provider.
The result is that the combined optimizations of Akamai and Riverbed will deliver end-to-end acceleration from the front doorstep of any SaaS application to the branch office and mobile worker of the enterprise.
Why isnt this easily repeatable by anyone else [optional section if you need to build a competitive barrier]
This is about both scale and intelligence. The combined partnership has a massive footprint which means we can leverage that footprint without doing another truck roll. At the same time, as we are both leaders in our areas, customers have come to know that we offer the best performance optimizations across the broad range of applications that they care about.
Key advantages Riverbed has in our market:- #1 marketshare- Huge footprint, with 13,000+ customers- Best range of optimizations across the broad range of applications that enterprises use everywhere- Experience with public & private cloud optimization
Key advantages Akamai has in their market:- #1 marketshare- largest distributed footprint for internet optimization- finely tuned optimizations for applications on the internet
Bringing both together, we have a real technology integration. This isnt just an exchange of logos, but rather were sharing technology in a way that gives customers a greater benefit across their Riverbed and Akamai footprints. Thats powerful and cant simply be replicated by someone.
12Top CIO Concerns With Cloud ComputingSecurityAvailabilityPerformanceCostStandards#1#2#3#4#5CIO Survey* (IDC September 2009; 263 Respondents)Powering a Better Internet 2011 Akamai13Top CIO Concerns With Cloud ComputingSecurityAvailabilityPerformanceCostStandards#1#2#3#4#5CIO Survey* (IDC September 2009; 263 Respondents)Powering a Better Internet 2011 Akamai14Web Attacks on the Rise93% increase in web attacks in 2010 over 2009Source: Symantec Internet Security Threat Report, April 20011
Attack kits
Botnets for rent
Hacktivism
Powering a Better Internet 2011 Akamai15The threat is realDDoS is the #1 Preferred Method of Attack (TrustWave 2011)
Powering a Better Internet 2011 AkamaiAttack Sophistication on the RiseBrute force, small & sneaky, or both
Customer #1Customer #2Customer #3
Powering a Better Internet 2011 Akamai17
Cloud Datacenter
11010010000Traffic1000
Web Site Without Cloud SecurityEnd UserPowering a Better Internet 2011 Akamai
Cloud DatacenterEnd User
11010010000Traffic1000
XWeb Site Without Cloud SecurityPowering a Better Internet 2011 Akamai
Cloud Datacenter
11010010000Traffic1000
Origin offloaded to the Akamai EdgeWeb Site With Cloud SecurityEnd UserPowering a Better Internet 2011 AkamaiDistributed Cloud Security CapabilitiesProtection from DNS attacks Block traffic by geographyIdentify BOTs from real usersCloak web infrastructure from publicAccess controlAbsorb static and dynamic requestsEncrypt at the edgeIP blocking & rate controlLayer7 web application firewalling
Powering a Better Internet 2011 AkamaiHybrid CloudsPowering a Better Internet 2011 Akamai22EnterpriseInfrastructure
Cloud Computing Introduces Hybrid Networks
Private IP WANManaged Service Providers
WOCs
Powering a Better Internet 2011 Akamai23EnterpriseInfrastructure
Cloud Computing Introduces Hybrid Networks
Private IP WANManaged Service Providers
WOCs
Powering a Better Internet 2011 Akamai24Vision - Solving Delivery for Hybrid Clouds"Enterprises are increasingly deploying a mix of both in-house and cloud-based applications. As this shift to hybrid networks occurs, ensuring application performance and end-user productivity is critical, creating a need to integrate access to corporate applications, as well as SaaS, in a single pervasive framework." - Joe Skorupa, research vice president, data center transformation, at Gartner.
Akamai and Riverbed are announcing their intention to develop a joint application acceleration solution for hybrid cloud networks that leverages a combination of Internet optimization and wide area network (WAN) optimization Powering a Better Internet 2011 AkamaiSo, now to the meat of what were announcing:
We will integrate Akamai internet optimization software directly onto the steelheads that live in enterprise data centers, essentially extending the edge of their footprint to the enterprise data center.
At the same time, we will integrate riverbed steelhead technology into the Akamai edge platform, extending the customers steelhead footprint up to the doorstep of the SaaS provider.
The result is that the combined optimizations of Akamai and Riverbed will deliver end-to-end acceleration from the front doorstep of any SaaS application to the branch office and mobile worker of the enterprise.
Why isnt this easily repeatable by anyone else [optional section if you need to build a competitive barrier]
This is about both scale and intelligence. The combined partnership has a massive footprint which means we can leverage that footprint without doing another truck roll. At the same time, as we are both leaders in our areas, customers have come to know that we offer the best performance optimizations across the broad range of applications that they care about.
Key advantages Riverbed has in our market:- #1 marketshare- Huge footprint, with 13,000+ customers- Best range of optimizations across the broad range of applications that enterprises use everywhere- Experience with public & private cloud optimization
Key advantages Akamai has in their market:- #1 marketshare- largest distributed footprint for internet optimization- finely tuned optimizations for applications on the internet
Bringing both together, we have a real technology integration. This isnt just an exchange of logos, but rather were sharing technology in a way that gives customers a greater benefit across their Riverbed and Akamai footprints. Thats powerful and cant simply be replicated by someone.
25MobilePowering a Better Internet 2011 Akamai26New Challenges Introduced by MobileSource: 1 StatCounter GlobalStats, May 2011; 2 Akamai State of the Internet ReportHandset fragmentation
Mobile network congestion
Avg. connection speed for mobile in US is ~20% of landline broadband2
Powering a Better Internet 2011 Akamai27EnterpriseInfrastructure
Private IP WANManaged Service Providers
Application Delivery for MobilePowering a Better Internet 2011 Akamai28Vision - Solving Delivery for Mobile UsersExpected availability in early 2012
Will jointly develop solutions for the fast-growing market of content and applications delivered to mobile devices
Ericsson and Akamai bring together the power of mobile networks and the cloud to open new business opportunities for both operators and content providers by creating a new business model built around quality of experience and premium services
Working with Ericsson, the content and applications already being accelerated over the Internet by Akamai will now also be accelerated over mobile broadband, giving a true end-to-end quality of experience
Powering a Better Internet 2011 AkamaiSo, now to the meat of what were announcing:
We will integrate Akamai internet optimization software directly onto the steelheads that live in enterprise data centers, essentially extending the edge of their footprint to the enterprise data center.
At the same time, we will integrate riverbed steelhead technology into the Akamai edge platform, extending the customers steelhead footprint up to the doorstep of the SaaS provider.
The result is that the combined optimizations of Akamai and Riverbed will deliver end-to-end acceleration from the front doorstep of any SaaS application to the branch office and mobile worker of the enterprise.
Why isnt this easily repeatable by anyone else [optional section if you need to build a competitive barrier]
This is about both scale and intelligence. The combined partnership has a massive footprint which means we can leverage that footprint without doing another truck roll. At the same time, as we are both leaders in our areas, customers have come to know that we offer the best performance optimizations across the broad range of applications that they care about.
Key advantages Riverbed has in our market:- #1 marketshare- Huge footprint, with 13,000+ customers- Best range of optimizations across the broad range of applications that enterprises use everywhere- Experience with public & private cloud optimization
Key advantages Akamai has in their market:- #1 marketshare- largest distributed footprint for internet optimization- finely tuned optimizations for applications on the internet
Bringing both together, we have a real technology integration. This isnt just an exchange of logos, but rather were sharing technology in a way that gives customers a greater benefit across their Riverbed and Akamai footprints. Thats powerful and cant simply be replicated by someone.
29
Customer Desktop Web Site
Akamai ContentAdaptation EngineDesktop UserMobile Users
Vision - Solving Delivery for Mobile UsersPowering a Better Internet 2011 AkamaiMobile requests are mapped and identified at the Akamai EdgeMobile requests are forwarded to the content adaptation engineDevice is identified and content is dynamically generated from PC web siteAdapted content is returned to the mobile device userPerformance, scale and security optimizations are applied throughout30Enabling Cloud Computing For EnterpriseCloud Optimization drives adoption to help realize intended benefits of moving to cloud computing
Reduced capital costsImproved operating efficiencyGreater business agility
Cloud Optimization yields additional benefitsPerformance drives additional revenue and productivitySecurity reduces risk of downtime or data-breachFurther simplifies IT operations and capital
Works for both DIY and cloud infrastructure
Powering a Better Internet 2011 AkamaiSummaryNew Challenges Extending Enterprises to Public CloudsPerformance, Reliability and Security are Critical ConcernsCombining the Cloud with the Computing is the EnablerPowering a Better Internet 2011 Akamai32
Thank YouPowering a Better Internet 2011 Akamai33