comcast spotlight multi screen

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MULTI-SCREEN BEHAVIOR HAS BECOME MAINSTREAM Most of consumers’ media time today is spent in front of a screen – computer, smartphone, tablet and TV Multiple screens make us feel more efficient – this results in a feeling of “found time” TV has become one of the most common devices that is used simultaneously with other screens – Source: eMarketer - “What Fragmentation Means for Critical Mass”, November 2012 – based on interactions reported by users of smartphones, PC and TV conducted by Ipsos for Google and Sterling Brands (The New Multi-Screen World; Understanding Cross-Platform Consumer Behavior”. 77% of consumers use their PC/laptop or smartphone while using TV

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Page 1: Comcast spotlight multi screen

MULTI-SCREEN BEHAVIOR HAS BECOME MAINSTREAM

Most of consumers’ media time today is spent in front of a screen – computer, smartphone, tablet and TVMultiple screens make us feel more efficient – this results in a feeling of “found time” TV has become one of the most common devices that is used simultaneously with other screens –

Source: eMarketer - “What Fragmentation Means for Critical Mass”, November 2012 – based on interactions reported by users of smartphones, PC and TV conducted by Ipsos for Google and Sterling Brands (The New Multi-Screen World; Understanding Cross-Platform Consumer Behavior”.

77% of consumers use their PC/laptop or

smartphone while using TV

Page 2: Comcast spotlight multi screen

U.S. ADULT MEDIA CONSUMPTION

Adults spend the majority of their time consuming media on TV and Online

Comcast Spotlight provides advertising access to the media where consumers are

spending nearly 2/3 of their time

Are your advertising dollars allocated appropriately?

Source: eMarketer - “Average Time Spent per Day with Major Media by US Adults”, August 2013; Online/Digital includes all internet activities on desktop and laptop computers and mobile devices. Includes multitasking—exposure to two mediums simultaneously are counted under both mediums

39% TV

44% Online/Digital

12% Radio

3% Newspapers2% Magazines

2% Other

Page 3: Comcast spotlight multi screen

Source:  Nielsen. Google Cross-Platform Ad Effectiveness Study 2011. *Multiplatform = Ad Exposure on PC, Phone & Tablet

BETTER AD RECALL WITH MULTI-SCREEN VIEWING

Online exposure can greatly improve the effectiveness of your television ads. When used alongside television, your multi-platform campaign can

considerably boost brand recall and consumer engagement.

39% Recall Details

74% Recall the message

Page 4: Comcast spotlight multi screen

XFINITY Digital Household: Extend the Reach & Frequency of your advertising campaign!

Comcast’s creativity and leadership is shaping the future of media and technology

Page 5: Comcast spotlight multi screen

COMCAST SPOTLIGHT REPRESENTS ADVERTISING INSIDE POWERFUL MEDIA

BRANDS

Over 40 Cable TV Networks Plus 7 Online Destinations

*All networks/destinations are not available in every market . Ask your Account Executive for specific details.

Page 6: Comcast spotlight multi screen

XFINITY MULTI-SCREEN USERS

66%Say Internet or TV is Most Useful when Buying a Product/Service

36%Click an Online ad after seeing on TV

60%Research Product

Online after Seeing on TV

Source: Comcast Plus-Recontact, R1-2012 Tot12month, Scarborough; Base: ( Total Survey Area: Detroit ) AND( Comcast Screener Type: 1 Screener OR 2 Screener ). Target: ( Comcast Screener Type:2 Screener ). Crosstab responses based on frequencly or some of the time; agree or strongly agree.Scarborough Data & Reports are protected under the federal Copyright Act and are the registered intellectual property of Scarborough Research & Arbitron, Inc. Any use o the Scarborough Data is subject to all limitations and qualifications contained in the Report.

60%Notice an Online ad if they saw the

same TV ad

44%Notice a TV ad if they

saw the same Online ad

Page 7: Comcast spotlight multi screen

With Expendable IncomeValuable Consumers

XFINITY MULTI-SCREEN USERS ARE VALUABLE CONSUMERS

Source: Comcast Plus-Recontact, Ra-2012 Tot12month, Scarborough. Total Survey Area, Adults 18+. Base Profile: DMA: Detroit. Total Survey Area, Adults 18+. Target: Comcast Consumer Type is Multi-Screen User.. Scarborough Data & Reports are protected under the federal Copyright Act and are the registered intellectual property of Scarborough Research & Arbitron, Inc. Any use of the Scarborough Data is subject to all limitations and qualifications contained in the Report.

Age 25-54 60%

Attended College 68%

White Collar Occupations 44%

Homeowners 83%

Households w/Children 37%

Spend 10+ hrs online/week 35%

Spent $500+ online (past yr) 34%

Multi-screen Users are…

Page 8: Comcast spotlight multi screen

XFINITY.COM IS THE ONLINE DASHBOARD THAT CONNECTS CUSTOMERS TO THEIR DAILY

LIFESTYLE

XFINITY.com is the dashboard for our customers to manage their multi-media lifestyle - 77% of XFINITY.com visitors

spend time on the site using email and the following features:

─ News─ TV/On Demand Listings─ Watching TV/Movies/Videos─ Xfinity Account Information─ Managing the DVR─ Voicemail

Our consumers use the site for more than just email – 7% of XFINITY.com visitors

use the site for email only.

Source: Comcast Plus-Recontact, R1-2012 Tot12month, Scarborough. Total Survey Area: Adults 18+. Base Profile: Detroit DMA AND Comcast User Type: Single Screen or Multi-Screen User. Target Profile: (Visited XFINTY.com In Past 30 Days: Yes Scarborough Data & Reports are protected under the federal Copyright Act and are the registered intellectual property of Scarborough Research & Arbitron, Inc.  Any use of the Scarborough Data is subject to all limitations and qualifications contained in the Report.

Page 9: Comcast spotlight multi screen

Comcast Spotlight can distribute the same :15 or :30 second video message on two screens in the same geography

of your target market.

TV Online

SPOTLIGHT DELIVERS YOUR MESSAGE ON TWO SCREENS