comcast/nbc kelsey smith natalie moreland. maintenance is key focus on non-growth strategy *comcast...
TRANSCRIPT
Comcast/NBC
Kelsey smithNatalie moreland
Maintenance is Keyfocus on Non-growth Strategy
*Comcast needs to sustain their position as the nation's No.1 cable-TV operator; while there are many opportunities for Comcast to take control of NBC, the gamble is too great.
*Economic uncertainty-NBC is not thriving• Currently in debt• Will not be a major financial benefit to comcast
• Comcast's growth is slowing. *Network TV declining-TV channels/shows are accessible
on the internet*Media costs are increasing/ nbc will not bring in much
profit for a while*According to Gleen Greenberg, managing director of
Chieftain Capital Management, Comcast has not yet demonstrated the financial and strategic rationale of owning more networks.
Comcast’s FocusComcast’s FocusMarketing Objectives
*Customer relationships and acquisition• Bundle packages (tv, internet, cable)• Lower prices, new customer incentives, refer a friend for
current customers*Building awareness/branding
• Ad campaigns/labeling on current channels• Make their association with popular channels, sports teams,
etc more public/known*Adding to current products/service
• Offer online movies and shows • focus on services that have greater future potential,
» (ie: Internet access and digital phones services)*Comcast needs to maintain what they have now, and prepare their
company for future expansion, perhaps when the gamble is not so high.