DISTRIBUTOR/DEALER ATTENDEE PROFILE

Decision makers!• 1/3areowners

• 1/3areseniormanagers

• 1/4aremidlevelmanagersinsales,detailing,andestimating

Buying Power…annual sales volume of distributor/dealer attendees' companies.• 30%...morethan$15million• 10%...$10–$15million• 30%...$5–$10million• 30%...lessthan$5million

Dedicated and stable channel partners!• 70%havebeeninbusinessformore

than20years

• 15%between10and20years

Come and meet the most influential Distributor and Dealer companies in this Industry at their only gathering of the year. You don’t want to miss out on this rare opportunity to participate and find new customers, gain critical exposure to strengthen your company image, and position your products and brands.

If non-residential door and hardware Distributors and Dealers are important players in your distribution strategy then this is the one time and place each year they come together to engage their supplier partners, and find new ones!

Youwillmeetthetopindustrycompaniesandtheirkeypersonnelduringtwojam-packeddaysofeducation,networkingandtheonlyindustrytradeshowtheyattend.ExpandyourmarketswithbuyersfromacrossNorthAmericaandselectoverseascountriesinthemostcosteffectivemannerpossible.

With today’s overwhelming electronic communications are you spending enough “face time” with your customers and prospects?

Youcanprovideyourkeystaffthislimitedopportunitytomeetwithyourcurrentcustomersandnewprospectsface-to-face,helpingtostrengthenrelationshipsandbuildingyourbusiness.Thereisnobetterbusinessstrategynorsubstituteforeye-contactandahandshake.

Do you feel your website, catalogs, and marketing communications adequately qualify interest from prospective buyers or convey the features and benefits of your products and services, compared to firsthand demonstrations?

Youwillhavetheopportunitytoshowcaseyourproductsandservicestoanaudiencethatwillallowyoutotransformyourexhibitinvestmentintosignificantreturns.Thisistheonlytradeexpositiondedicatedtotheseproducts.

DISTRIBUTOR/DEALER ATTENDEE EXPECTATIONS… Why do they come and can YOU meet their expectations?

• Contactwithsuppliers,the#1factorthatinfluencestheirdecisiontoattendthisevent

• Makepurchasingdecisionsbaseduponinformationtheygatherattheexposition

• Facetofacemeetingswithkeysuppliersandintroductionstonewsuppliersandbusinessopportunities

• QUALITY ATTENDEES…professionalswhohaveinvestedtimeandmoneytoattendthisexclusiveevent

• PRIMED BUYERS…decisionmakersinterestedinwhat'snewintoday'smarketplace

• INFLUENTIAL STAKEHOLDERS…architects,specificationwriters,codeofficials,facilitymanagers

• INDUSTRY EXPERTS…specialistsdemonstratingnewideas,technologies,creativesolutions.

• INDEPENDENT SALES REPRESENTATIVES…lookingtoaddnewproductstotheirsalesportfolio

• YOUR COMPETITION…readytosellTHEIRproductsandservicestoYOURcustomers!

Whowillbethere?

The Industry Marketplace…heldseparatelyfromtheopentradeshowhours,thisisanexcellentmarketingopportunityavailableEXCLUSIVELYtoExhibitors.ComplimentarymeetingroomspaceisprovidedforyoutohostopenorinvitationonlymeetingswithAttendees,tointroducenewproducts,presentyourcompany’sstrategicdirectionandmarketingplans,conductresearch,orevenanetworkingevent.Thechoiceisyours,butspaceislimited

andpastyear’seventshavebeenrated100%inmeetingattendees’expectations.

Forum for the Future…regardedasthe“thinktank”onthedirectionofthearchitecturalopeningsindustry,thiseventfocusesontopicsandtrendscriticaltotheindustryanddistributionchannel.Keynotespeakersatluncheonsessions,break-outsessionsonavarietyofcurrenttopics…eachyear’sprogramcontentistailoredtocurrentindustryissues.

DHI EVENT MARKETING INITIATIVES…a focused, integrated communications plan targeting a high quality database of over 15,000 prospective attendees, comprised of industry members and stakeholders, to insure high quality attendees.

• FeaturehighlightsinDoors and Hardwaremagazine,theofficialmonthlypublicationoftheAssociation,reachingmorethan13,000industryconstituents

• InclusiveConferenceBrochuredirectmailedtotargetaudienceinadvanceofevent

• Regularbroadcaste-mailssupplementingthedirectmailcommunications

• Focused,intensivecommunicationstotheregionalareaoftheevent,includingaffiliatedchaptersofstakeholderaudiences

SHOW FLOOR TRAFFIC DRIVERS…DHI recognizes the need to assist exhibitors in getting attendees to visit your booth.

• 10HoursofEXCLUSIVE,non-conflictingexhibittimeinsuresattendeeswillbeontheshowfloor

• TradeShowOpeningandClosingReceptionsheldonthetradeshowfloor,insuresattendeeswillstayontheshowfloor

• FeatureboothssuchasShowcaseofNewProducts,DHIProductsandServicesbooth,andRefreshmentCafes…allarestrategicallyplacedonshowfloortoenhancetrafficflow

SPONSORSHIP OPPORTUNITIES…differentiate your company from other exhibitors by highlighting your noted support of this premier industry event.ThisexposureiscriticaltodaywiththehighlycompetitivemarketingactivitiesofmostExhibitors.Thereareseveralsponsorshipoptionstosuitavarietyofbudgets.Takeyourbrandbeyondtheboothandgeneratemaximumreturnoninvestment.Detailedinformationonsponsorshipopportunitiesisavailableforyourreviewuponrequest.

EXHIBITOR SUPPORT…DHI realizes the importance of professional event management for exhibitors to realize significant return on their exposition investment.

• Conference Program…advertisingopportunitiesandexhibitorlistinginformationtoencourageattendeestocontactyouduringANDaftertheevent

• Electronic Lead Retrieval System…captureleadsandmanagepostconferencefollow-upefficiently

• Attendee Lists…Pre-andpost-conferenceattendeelistsavailableforyourowndirectmarketingefforts

• DHI Website…becomeapartoftheDHIandindustrye-communitywithyourcompanynameincludedanddirectlinkopportunitiestoyourwebsite

ENHANCE YOUR EXHIBITION EXPERIENCE…with these highly participated events.

BOOTH INVESTMENT…$34.00persquarefootforDHICorporateMembersand$43.00persquarefootfornon-membersforaminimumboothsizeof10'x10'(100sqft.)Discountsavailableforadditionalmultiplesof100sqft.upwardthereof,withnopremiumsforcorners,islandsorspeciallocations.DepositandcancellationclausesasperExhibitContract.Ifyou’renotaDHICorporateMembership,askforinformationforboothcostsavingsalongwithothersignificantbenefits.

BOOTH PROVISIONS…perimeterpipeanddrapeinshowcolors,7"x44"boothsignwithcompanynameandboothnumber,accesstoExhibitorLounge,ExhibitorListinginConferenceProgram,alongwith(3)complimentary exhibitor personnel registrationsforeach100sqft.ofexhibitspacecontracted.

PRELIMINARYSCHEDULE(subject to change)

Monday&Tuesday,Oct.24–25Exhibit Installation

Wednesday,Oct.26Industry Marketplace and Forum for the Future Sessions(morning)Exposition(afternoon)

Thursday,Oct.27Forum for the Future Sessions(morning)Exposition(afternoon)Exhibit Dismantling(evening)

Friday,Oct.28Exhibit Dismantling(morning)

Note:All days and times are preliminary and subject to change.

CONTACT…CallSteveHildebrandat717-859-5905orviae-mailatsteveh@ptd.net.

Floor Plans and Exhibit Contracts are available at www.dhi.org.

TOP TEN REASONS TO EXHIBIT in New York City at the DHI EXPO

YOU CAN’T ARGUE WITH SUCCESS…Askforreferencesfromanyofournumerousloyalexhibitors,themajorityofwhomexhibiteveryyearwithoutfail!TheirparticipationandloyaltyisrewardedbyaccumulatingPriorityPointsforBoothSelectionforfutureshows.AllexhibitorswithPriorityPointsselecttheirboothlocationbeforeselectionisopentonewexhibitors.Become a Priority Point Holder, don’t delay…call for available space.

Researchthemarket,thecompetition,andassessyourmarketpositionandpotential.

Keepcurrentwithnewinnovationsandtechnologies.

Showmarketpresence,corporatepositioning,andindustrysupport.

Learnmoreaboutyourclients’andprospects’expectations.

Demonstratethefeaturesandbenefitsofyourproductsandservices.

Acquiresignificantlygreaterandimmediatefeedbackonyourproductsandservices.

Buildandincreaseyourcompanybrandandimage.

Collecthighqualityleadsandwinnewcustomers.

Networkwithexistingandloyalcustomers.

AND FINALLY… AcceleratethesellingprocessandgenerateSALES!!!

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