come usare i social media per organizzare un evento in-store
DESCRIPTION
Quali sono le strategie più efficaci per organizzare e promuovere un evento offline attraverso l’uso dei social media e di alcuni strumenti del marketing digitale, all'interno di un percorso suddiviso in 3 fasi (pre, durante e post-evento). La presentazione di Alberto Beccaris, Social Media Specialist, per la quinta edizione dei Chibi Digital Workshop a Chibimart, fiera dei bijoux e degli accessori moda, a Fiera Milano City (16-19 maggio 2014).TRANSCRIPT
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Come usare i Social Media
un evento in-store
per organizzare
Alberto Beccaris Social Media Specialist D4B
Chibimart Digital Workshop 2014
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blog
website
MAILing
social
live tweeting
visual
blogging
network
analytics
surveystorify
content
leadreport
database
promo
adv
pre on postevent event event
event map
e
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promote
content
through
EVENT
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blog
web
site M
AILin
g
social
adv
• Responsive design
• form di contatto, richiesta info
• INfo: Agenda, speaker, partner, news
• content: c-t-action, mappa, countdown
!
!
EVENT
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blog
web
site
MAILin
g social
adv
• contenuti
• promo, sconti, offerte
• modulo contatto per richiesta info
• riferimenti presenze weB
EVENT
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blog
web
site
MAILin
g
social ad
v
• # twitter hashtag
• Facebook events
• linkedin SHoWCASE
• google+ events
• youtube live
EVENT
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blogw
ebsit
e
MAILin
g
social
adv
• content curation
• articoli, e-book, white paper
• influencer, esperti sul tema
EVENT
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blog
web
site
MAILin
g
social
adv
• google adwords
• facebook ads
• Linkedin ads
EVENT
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EVENT
visual
real time&
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live
visual
blogging
network
monitoring
tweeting
[HootFeed, Tweetvite, Tweet My Events, Tweet Reach]
• official hashtag
• listening
• retweet
• mention
• twitter wall
• tool:
EVENT
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live tweeting
visual
blogging
monitoring
network
• foto
• video
• multidisplay
• user generated
content
• tool:
EVENT
[Postano, Snapcastr, Das Terminal]
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live tweeting
visual
blogging
monitoring
network
• intro post
• real time post
• streaming video
• Live-polling
• guest blogger
• tool:
EVENT
[ScribbleLive, CoveritLive, Poll Everywhere]
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live tweeting
visual
blogging
networkmonitoring
• business meeting
• matchmaking
• speed dating
• networking room
• area demo
EVENT
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live tweeting
visual
blogging
analytics
network
• keyword monitoring
• brand monitoring
• web listening tool
• google analytics
• tool:
EVENT
[Social Mention, Topsy, Piwik, ChartBeat, Hashtagify, Mention Mapp]
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storytell
feedback&
EVENT
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surv
ey
conte
nt
lead
repo
rt
prom
o
• timing: entro 24 ore
• thank you message
• offline - online
• tooL:
EVENT
data
base
storif
y
[google modules, surveymonkey, survio]
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surv
ey storif
y
conte
nt
lead
repo
rt
prom
o
• recupero documenti on e offline
• storify & paper.li
• Tool:
EVENT
data
base
[LiveFyre, StoryFul, 1-mix]
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24
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surv
ey
storif
y
conte
nt
lead
repo
rt
prom
o
• condivisione presentazioni
• community building
• slideshare
• contenuti free o premium
EVENT
data
base
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surv
ey
storif
y
conte
nt
lead
repo
rt
prom
o
• update message
• segmentazione database
• pianificazione recall
• sales
EVENT
data
base
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surv
ey
storif
y
conte
nt
lead re
port
prom
o
• consuntivo evento
• e-book, white paper, guide,
• contenuti free o premium
EVENT
data
base
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surv
ey
storif
y
conte
nt
lead
repo
rt
prom
o
t
data
base
• consolidamento database iniziale
• newsletter
• community management
• social media
• content marketing
EVENT
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surv
ey
storif
y
conte
nt
lead
repo
rt
data
base
prom
o
t
• loyalty marketing
• promozioni e offerte ad hoc
• premi
• guest post
EVENT
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