PROJECT TITLETo develop Comedy Bank for Minimie

ChinChin

PROJECT OBJECTIVETo raise brand awareness among the

Nigerian Population

CONTENTS

■Facebook Activation■Youtube Channel of Minimie ChinChin■Twitter Activation

OBSERVATIONSAverage No. of Likes for all posts: 242Average No. of Views: 8638Effectiveness (in terms of awareness): 30%(approx)

■ If more than one post are done in a day, it has heavily reduced the engagement

■ High No of Views are there when Comedy Bank is fully explained■ Graphics with a story- attracting more responses

Facebook Activation

Facebook Activation (Other Companies’ Posts)

Facebook Activation

After 30th April:

Online contest-Post a pic of one of the 10 candidates having a funny expression.

On Facebook, ask them to post their selfies that matched that expression and whosever is the closest will win vouchers.

This will keep the other people engaged with Comedy Bank

Facebook Activation (Suggestions)

OBSERVATIONS■ The official YouTube Channel of Minimie ChinChin is named as Minimieng■ There is another channel named as Minimie ChinChin- no explanation■ Only 5 videos uploaded till now

SUGGESTIONS■ The 10 selected videos will be uploaded on the official youtube channel

of Minimie ChinChin■ Also a video made with the 10 people selected will be shot and uploaded

on the channel

YouTube Activation

OBSERVATIONS■ Two pages of Minimie ChinChin on twitter.1- @MiniMieChinChin: Followers-148 Tweets-1902- @MiniMieNg: Followers- 30 Tweets- 50; No Cover Page 2nd one is the active page for Minimie ChinChin

SUGGESTIONS■ Post on facebook and request people to like Minimie ChinChin page on

twitter.■ Have the same online contest as suggested for Facebook Page■ Ask people to share quirky and funny tweets matching the expression of

the candidate

Twitter Activation

PLAN (Before 30th April)

- University Activations

- Redemption Centres

- Ask people to come on stage and compete with each other

Start uploading some good selected comedy videos on YouTube and then sharing the link and asking the people to hurry up and upload the videos fast

Hire Crazy Clown- a famous comedian to post and request the population to participate in the competition.Followers on Instagram- 885,000

PLAN (After 30th April)

■ 1st May to 5th May: Time required to declare the results

■ 5th May- Declaration of result

■ 10th May- The Finale

PLAN (After 30th April)

■ Till then facebook updates about Comedy Bank should be done daily- Have a small teaser of Comedy Bank shot and uploaded on YouTube and shared on various social platforms- even with some photos showing how people of Tolaram are busy in selecting the videos.

■ After the declaration of results(top 10), 2 days will be allotted to shoot a video with the candidates with a theme conveying about the finale of the event. The story of this advertisement is explained later.

■ In these 2 days, have Facebook and twitter online contest for people and also have radio updates about Comedy Bank

PLAN (After 30th April)- The Story Line of the Ad

The candidates in a group are sitting, bored to death. There's a glass dome covering them, because of which they can't go out, where all the fun things are happening. Then, one person takes out the product and throws it one by one into the mouths of friends. As each person chews, glass cracks. And eventually, glass breaks and they all go out and have fun. Now the jingle plays and the catchphrase is shouted by everyone - ‘Break the Boredom with a Bang- Here comes the Comedy Bank'.

PLAN (After 30th April)

■ During the last 3 days (7th to 9th May), that ad will be live on TV■ In the finale, the candidates need to display their skit of only 2 minutes

making use of the product Minimie Chinchin.■ We can book a studio or hall where the top 10 candidates will perform,

and book a one hour slot of prime time on the most watched TV channel.■ The show can be live streamed on YouTube and its link can be posted on

social networking platforms like Facebook, Twitter etc.■ Live updates about the show can also be aired on the most listened radio

station during that period.■ With this plan, we will be able to tap all three kind of population- radio

listeners, TV watchers and as well as who are very active on facebook

PLAN AFTER THE SHOW-

A research should be conducted to measure how much awareness was created among the population.

One study should be conducted after one week and one more after one month

PLAN AFTER THE SHOW- QUESTIONNAIRE- Are you aware of the brand

Minimie for the snack ChinChin?

- Do you know about the campaign Comedy Bank launched by Minimie?

- What do you know about Comedy Bank?

- Did you like it?- Did you watch the show on TV

about a comedy bank?- Did you ever listen anything

related to Comedy Bank on Radio?

- Did you participate and send your video for this campaign?

- Reason behind not participating in this campaign?

Didn’t Know Wasn’t Interested Tried but couldn’t upload

- Should Comedy Bank season 2 come?

- If it comes, will you participate in it?

Thanks!By

Nidhi Dwivedi