comfortabel wonen
DESCRIPTION
Presentation to business network Comfortabel Wonen. Dinxperlo, The Netherlands. November 2011.TRANSCRIPT
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#SOCIETY30
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RONALD VAN DEN HOFF
#SOCIETY30
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Before
1850
1850 -2020
After
2020
ERA OF INDUSTRIAL REVOLUTION
ERA OF TRANSFORMATION: DIGITAL/SOCIAL REVOLUTION
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CONSUMER
€
GOVERNMENT &POLITICIANS
REGENTS –QUANGO’S
FINANCIALS
PRODUCERS
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ZOMBIE BLOOPERS
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ZOMBIE BLOOPERS
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ZOMBIE BLOOPERS
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ZOMBIE BLOOPERS
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“WE TRY TO SAVE JOBS
ON BOARD OF THE TITANIC”.
Peter Sloterdijk, German Philosopher.
“ANYBODY THAT THINKS WE COME OUT OF
THIS RECESSION AND GET BACK TO
BUSINESS AS USUAL IS DEEPLY
MISTAKEN.”Don Tapscott
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INTERNET = SOCIAL:WEB2.0 GROUNDSWELL
FREE AGENT – KNOWMADSSELF EMPLOYED PROFESSIONAL
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Organizations
Stakeholders
1.0 2.0 3.0
Source: Marco Derksen, Marketingfacts
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1.0 2.0 3.0MASS CO-CREATION COLLABORATIVE CUSTOMIZATION PRO-SUMPTION
DEVELLOPMENT
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GOVERNMENT
REGENTS
PROSUMER
PRODUCER
PROSUMER
INTERDEPENDENT ECONOMYconnectivitysustainabilityreciprocity
CO-WORKING CROWDSOURCING
CO-CREATION CROWDFORCINGCOLLABORATIVE PROSUMPTION
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SIMPLE, SMART, SHARING & SUSTAINABLE
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TRANSFORMATIONSIGNALS
TRANSFORMATION SIGNALS
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SIMPLEBUTEFFECTIVE:
DISRUPTIVE BYPASS
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SIMPLEBUTEFFECTIVE:
DISRUPTIVE BYPASS
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SIMPLE&SMART:
DISRUPTIVE BYPASS
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MONEY:CROWDFUNDING
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SMARTSOLUTIONS
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SMARTSOLUTIONS&MOBILITY
Which information is relevant, where and when?
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SMARTSOLUTIONSPARKING
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SMARTSOLUTIONSFARMING
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PRODUCTINNOVATION
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SMARTSOLUTIONSRETAIL
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DATAIS THE NEW OIL
DATA
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N = 2,4 miljoen Twitteraars 500.000.000 tweets
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SIMPLEBUTEFFECTIVE:
DISRUPTIVE BYPASS
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sharing
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COLLABORATION
CROWDCOLLABORATION
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GEVEN = ONTVANGENSOCIALE STRUCTUURASYNCHRONE WEDERKERIGHEIDZELF ORGANIZATIE
WEG GEVEN:WEG=WEG
SUSTAINABLENETWORKS
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SELFORGANIZINGBYSHARING
CONSUMER ORGANIZES WITHOUT AN ORGANIZATION:CROWD COLLABORATION
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CROWD COLLABORATION
SHARINGSELFORGANIZINGSOCIETY
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CROWD COLLABORATION
!SHARINGSELFORGANIZINGSOCIETY
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COLLABORATIVE LIFESTYLE
COLLABORATIVECONSUMPTION&VALUENETWORKS
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PRODUCT SERVICE SYSTEMS &REDISTRIBUTION MARKETS
COLLABORATIVECONSUMPTION
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COLLABORATIVE LIFESTYLECOLLABORATIVECONSUMPTION
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DIALOGUE&CO-CREATION
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SEATS2MEET.COM
THE STORY:
“HUMAN TRANSFORMATION AS ECONOMIC VALUE”.
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GOOGLE MAXSTRATEGY
S2M013
S2M030
S2M020
S2M070
FREEKNOWLEDGE&SOFTWARE
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S2M LAYARLOCATION FINDER
AUGMENTED REALITY
MOBILITY
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SERENDIPITY:UNEXPECTEDRELEVANCEOF THEMEETING
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MIRRORVIRTUALITY
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“Wat is de beste plek voor een vergadering met 10
mensen op of vlakbij van Utrecht CS?”
-frankmeeuwsen: “@WillemDudok seats2meet.com
#s2m
-okparking: “@WillemDudok seats2meet”
-paulvereijken: “@WillemDudok @Seats2Meet ”
-pvantees: @WillemDudok dat zou Seats2Meet
moeten zijn #s2m ... zie dat ik niet de enige ben met
die suggestie.”
Tientjesnet Gisteren een te gekke avond gehad bij #S2M.
De plek, de mensen, de catering: alles werkt daar samen
om de ervaring te versterken.
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MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY SUNDAY
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SOCIAL MEDIASTRATEGY
V
V
V
V
V
V
V
V
V
VV
V
V
M
VV
THE S2M MESH
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SEATS2MEET.COMBUSINESS MODEL
8
SALES
MARKETING
PR
RESERVATIONS
WEBMASTER
PURCHASING
FOOD & BEVERAGE
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BUSINESSMODEL
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SIMPLE,SMART, SHARING& SUSTAINABLE
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3RD SPACE
MEETINGSPACES & WORKSPACEShub & spoke model
APPSTOREcollaboration apps
HUMAN INTANGIBLES
knowledge, talents, needsWiki
TRANSFORMATIE SERENDIPITEITS2M SOCIAL NETWORK
free agents, new leaders &other stakeholders