comic-con 2011 fan breakdown infographic
TRANSCRIPT
91%Lack of exclusivecontent/experiences
Attendees Concerns this Year
Disappointing panels
80%
95%88%
67%38%
Social Media Engagement
Attendees 70% Creators
90%Conversationist 74%
Critics
Publish to blog or site, create videoor music, upload video or images
Twitter and facebook status updates
Comment on post and content,contribute to forms and boards
Creating a Buzz
92%88%
Keep a constant presence thoughout Comic-Con
Experiences inside and outside the venue
72%Personalizedexperiences
85%
76%
Upcoming movies, TV and panels
Annoucements,sneak peaks,exclusive screenings
What’s your motivator for attending?
© Copyright 2011. Research conducted by Moxie (n=1,007 ±3%). All rights reserved. Social Technographics classifications provided by Forrester
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Exclusive content and experiences
77%Real-time conversationsinclusion/aggregation
74%Consider“Super”
Influencers