COMIC

SCHEMAS

• A cognitive framework that helps organize and interpret information.

• Allows us to take shortcuts in interpreting the vast amount of information.

• Focus only on things that confirm our preexisting beliefs and ideas.(i) May contribute to stereotypes(ii) Makes it difficult to certain new information

SOCIAL INFLUENCE

• Occurs when one’s emotions, opinions, or behaviors are affected and influenced by social groups.

• Seen in conformity, socialization, peer pressure, obedience, leadership, persuasion, sales and marketing.

PERSUASION

• The action or fact of persuading someone of being persuaded to do or believe something.

COMFIRMATION BIAS

• Confirmation bias is the tendency to search for, interpret, or prioritize information in a way that confirms one’s beliefs or hypothesis.

INTRINSIC MOTIVATION

• Self-desire to seek out new things and new challenges, to analyze one’s capacity, to observe and to gain knowledge.

• Driven by an interest or enjoyment in the task itself, and exists within the individual.

OBSERVATIONAL LEARNING

• Occurs through observing the behavior of others and repeating those actions.

DOWNWARD COUNTERFACTUAL THINKING

• Focuses on how things might have been much worse.

• Recognize the consequences could have been more undesirable, improves mood momentarily.