Prepared for: Scott Macklin, Communication Leadership/MCDM

Kerry Schimmelbusch and Edward Chang

COM 597 Mobile Media Development and Integration

May 16, 2013

Agenda

• • Mobile Strategy Recommendations

• User Stories • Current/Prospective Students • Wireframe Design

User Stories

•

• Current Students: John is a 37 year old digital marketing professional for Starbucks and at this point in his career is investing time into receiving his master’s degree through the MCDM program.

• Prospective Students: Mary is a full time marketing professional but is thinking about ways to advance her skill set in her career.

Content

• About the MCDM program

• Admission requirements – how to apply and key deadlines/Contact info

• Class Schedule/link to faculty bios

• Grades linked to UW system

• Links to Flip the Media and Four Peaks content

• Mapping feature geared for lost students/prospective students. Show students or prospective students on campus how to get around campus.

• Flip the media posting feature so people can post short stories from their mobile device.

Function

• Responsive website, simple menu tab, quick links on a drop down list and voice input on the search text box.

• Reorganizing content

• Swiping left/right

• MyUW and Canvas require a registration feature to link to the UW systems.

• Allow direct textual input and send on Contact Us and Flip the Media page.

Integration

• • Social media share icons and email icon

connect to appropriate web page. • Microphone icon: voice input • Telephone numbers to call directly, or press the

Skype icon to active Skype’s native app.

Integration

• Direction and Classroom information would link to UW Map webpage or active native mapping app (Google Map, Apple Map, etc.). These maps would access your geolocation.

• Submit post on Flip the Media could access the geolocation, camera, and native photo library feature.

• Links to outside of MCDM website: MyUW, Canvas, and UW Online

Wireframe Design

• http://bit.ly/COM597

Responsive Design

Menu Tab Drop List

Reorganize Content

Seamless Reading

Mobile Submission

Integration Point – Outsourcing

Activate mobile native apps

Integration Point – Outsourcing

Links to other resources

Integration Point – Insourcing

Provide by mobile native features