comm network10 16 09v2
DESCRIPTION
Companion Power Point presentation from Communications Network 2009 conference in New York City, "Using Traditional Media in Non Traditional Ways."TRANSCRIPT
Partnering forbetter health
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Who we are
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Healthy Together: Creating Community with New Americans
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Growing Up Healthy: Kids and Communities
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Our objectives
> Increase awareness and understandingof social determinants of health
> Create learning opportunities> Reframe the health story> Be a catalyst for change
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Critical Links: Community Health Workers
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Community Health Workers
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Critical Links: Community Health Workers
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Critical Links: Community Health Workers
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Shared Values: Health and Community
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Full series
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Results
> >6,000 DVDs distributed> Aired >70 times on tpt’s Minnesota
Channel> Clips on website, video vault and
YouTube> Facilitated screenings> Internal uptake at Blue Cross> Policy change
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Evaluation
Output is not the same as impact
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Tangible benefits
> Counts> Creation of original content> Face-to-face contacts made> Expanded grantee capacity to promote
their work
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Intangible benefits
> Increased awareness/interest> Engaged people> Increased discussions> Increased will for change> Increased action> Community building
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Resources
> Our websites– bcbsmnfoundation.org– mprnewsq.org– nwaf.org– tpt.org
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Resources
> Other websites– activevoice.net– comnetwork.org– grantcraft.org– thefledglingfund.org– unnaturalcauses.org
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Discussion
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10 tips for . . .
> Have a plan> Know who you’re trying to reach and
why> Make it a part of the bigger plan> Know what you want your audience to
do> Clearly define roles/expectations at the
outset
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10 tips for . . .
> Make sure your messaging addresses the 5 W’s
> Create messaging to ensure shelf life> Another tip> Another tip> Another tip