Communication Technology in 2024

Catherine Gordon

COMM 303-50

Present vs. Future Technology Current:

Smartphones with SMS and video capabilities, and Siri (iPhone)

Computers, laptops, and tablets with touchscreens and keyboards (use by hand)

Google glass (2014)

Future: Holographic Voice Operating System with advanced capabilities

Computers/tablets without keyboards (activated and used by brain chips)

Contact lenses to replace Google glass and more wearable technology

Changes in: Personal communication

Education

Business

Holographic Projection and Advanced Voice Operating System

• iPhones will project screen using holographic technology

• Voice operating system (currently Siri) will be more advanced using voice command• Ability to converse quickly without delay • Will be personable and respond to moods and

tone of voice • User will not have to click a microphone button

to activate the system• Ability to categorize and delete emails and write

papers• Ability to post to social media with voice

commands• Can be whoever you wish (person/celebrity of

your choice) and can be projected (using holographic technology) if desired

• IBM says that a voice operating system will also be able to read traffic and offer alternate routes - to make a morning commute run more smoothly

You could choose Leonardo DiCaprioto be your personal voice operatingsystem!

Uses and Gratifications Theory

In essence, the users of technology chose specific media that are useful to them, and are able to meet their specific needs

A holographic or more developed voice operating system can address a wide range of humanistic needs with features such as: direct, personable, and interactive communication with the user; the ability to offer an infinite source of knowledge/news; advanced writing capabilities; and social media capabilities

Social needs

Emotional needs

Cognitive needs

Brain Chip Computer Technology Intel believes that chips inserted into the brain will

be able to control computers, in just 5 years time

Chips will be inserted with sensors to read brain waves

User simply thinks- then technology responds accordingly

For example, one would be able to think about searching for a “new iPod for sale” and the computer would respond with search results

Or, one could think about what they wish to say and the computer would type it for them in a word document

This would take away the concept of needing a keyboard and a mouse for the computer

Roger’s Diffusion of Innovations Having a chip implanted in one’s brain may take some persuasion; and definite explaining along with

examples of success to convince it’s safety, reliability, and effectiveness

The decision making process is as follows:

1. Knowledge: people must become informed of the new technology and the safeness

2. Persuasion: in order for consumers to want to use this technology, there must be heavy persuasion and use of examples of prominent figures who are using this technology already

3. Accept or reject: the consumer decides whether this is a good purchase, as convinced by the marketing tactics and persuasion techniques the company has devised

4. Implementation: the consumer uses the computer chip

For this product to be successful, innovators need to take the initial risk of trial and error and adopt the new computer chip technology. Then, early adopters deal with any issues (if any) concerning the technology and the early majority can likely drive the technology forward

Wearable Technology

• Currently Google glass (optical head mounted display) has enabled users to communicate with the internet using voice activation technology

• In 2024, there will be no need for oversized glasses, instead contact lenses will replace the former • The user will be able to view the internet through contact lenses, be notified of

social media content, and also be able to take pictures• There will be applications available just like Apple offers in the app store

• Wearable technology will take multiple forms; computers will be everywhere:• Watches that project holographic screens • Computers in cars• Computers in all televisions• Computers in the sleeves of clothing

Principle of Relative Constancy

People spend a continual amount of money on forms of mass media

Consumers especially may spend more money when newer, more enticing technology is introduced

If computers are present in contact lenses, clothing, and cars, people will no longer have to carry around a laptop or use a computer at work

People may choose one form of technology (such as contact lenses), and not have to buy a traditional computer, or even a television if they do not desire it

Contact lenses may appear to users to have a relative advantage over traditional computers and laptops (users will not have to carry around equipment)

Changes in Personal Communication

People will now rely on the advanced voice operating system for communication purposes when handling the majority of their needs

Face-to-face contact becomes less prevalent

Conference calls can be made using holographic video technology

Many more people working from home

Video replace phone calls

Texting is voice or thought automated

Changes in Education

All students have tablets or computers without keyboards

Many people have implemented the brain chip technology

Universities become primarily online- virtual instruction and lecture using holographic technology

Changes in Business

• Businesses may use robots and voice operating systems to converse with customers

• Meetings use holographic technology to project data and presentations

• All businesses use social media • Presentations no longer delivered using paper and display boards-

solely electronic (via holographs, smart boards, or projection screens)

• Remedial office work replaced by robots• 3D spatial binaural sound technology- in meetings this allows all

voices to be heard even if multiple people are talking at the same time (sound comes from all different parts of the room)

Social Information Processing

In information richness theory within social information processing, the “richer” medium is chosen

In business presentations, the use of smart boards or holographic technology are methods that are more visually enhancing and effective compared to the use of traditional tri-fold boards

Social information processing also states that the uses of media are formed by social standards

Many businesses are now using social media sites to create a following and to inform consumers; soon all companies will catch on because it will become a social standard

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