commerce glossary

7/29/2019 Commerce Glossary

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ATG CSC - Art Technology Group Customer Service CenterBCC - ATG Business Control Center is used to manage catalogs and promotionsCIM - Configuration & Installation ManagerCA - Content AdministrationWSRM - Web Services Reliable MessagingACI - ATG Customer IntelligenceKW - ATG KnowledgeSS - ATG Self ServiceCIA - Common Interface ArchitectureDAS - Dynamo Application ServerDAF - Dynamo Application FrameworkDPS - Dynamo Personalization ServerDSS - Dynamo Scenario ServerGSS - Global Scenario ServerDRP - Dynamo Request Protocol ServerDCS - Dynamo Commerce ServerDCC - Dynamo Control CenterSBS - Session Backup ServerRL - Repository LoaderLM - Load ManagerCM - Connection ModuleBizUI - ATG Business COntrol CenterPSF - Eclipse Project Set FileUCS - Unified Claims System

CIA - Common Interface ArchitectureMMMP - My Members Market PlaceCRS - Card Registration SystemALG - Affinion Loyalty GroupOTS - Order Tracking SystemCRM - CustomeR management SystemSCA - Service Component ArchitectureBAM - Business Activity MonitoringCEP - Complex Event ProcessingOWSM - Oracle WebServices ManagerOERR - Oracle Enterprise Repository/Service RegistryFIP - FIle Integration ProtocolADF - Application Development Framework

MDS - Meta Data StorageEDN - Event Delivery NetworkJCA - Java Component ArchitectureADC - Active Data CacheODI - Oracle Data IntegratorOEM - Oracle Enterprise ManagerRIA - Rich Internet ApplicationsSDO - Service Data ObjectsDAS - Data Access ServiceWDL - Workflow Description LanguageRAR - Resource Adapter ArchiveMAR - Meta data ArchiveUPC - Unified Product Catalog

GSA - Generic SQL Adapter (Connector to map ATG with SQL database)ATO - ATG OutreachSES - Scenario Editor ServersSIB - Service Implementation BeanAI - Affinion InternationalRT - Real TimeWT - Web TierMT - Middle TierWS - Web ServiceBMS - Barclay's Merchant Services


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WLI - Weblogic IntegrationWLS - Weblogic ServerNPOE/POE - Proof Of Enrollment systemCC - Credit CardLOLA - LOyaLty Application (ATG will expose catalog information web services towhich LOLA will connect to retrieve product related information)SDL - Scenario Definition File (When you create scenarios in the ACC, the systemwrites the scenarios out to definition files in the scenario registry, which exists on the process editor server. The definition files are in XML format and have the extension .sdl. The process editor server reads these scenario definitions at startup and whenever you modify any scenario through the ACC).

Retail - is the sale of goods and services from individuals or businesses to theend-user. Retailers are part of an integrated system called the supply chain. Aretailer purchases goods or products in large quantities from manufacturers directly or through a wholesaler, and then sells smaller quantities to the consumerfor a profit. Retailing can be done in either fixed locations or online.

A merchant is a business entity that has retail locations. The merchant may ownmore than one retail location. All of the merchants retail locations can be the same brand, or they can be different brands.

A location defines a place where a coupon (online, instore, or viaphone) found at a Great Fun website can be used.

An offer is coupon that can be used to obtain a discount. Some coupons could bea printable coupon, while some are just a coupon code. Coupons can be either redeemed online, at a physical retail store, and/or via the phone.

Merchandising - any practice which contributes to the sale of products to a retail consumer. At a retail in-store level, merchandising refers to the variety ofproducts available for sale and the display of those products in such a way thatit stimulates interest and entices customers to make a purchase.primarily provides customers with ability to register credit cards and enter address change notification requests. If the member loses their credit cards, the application will let a customer service agent enter a Lost/Stolen Report which isused to notify the issuer of each card that it has been lost or stolen. Address

changes are registered within the system and notification is sent to everyone in the member's VIP list on the requested notification date. The system also provides other forms of services such as date reminder, and document and property registration, and has maitenance screens for maintaining client and card issuer information.NPOE - N Proof Of EnrollmentsGARS - Global Assets Registration SystemDOS - Daniel Of Servicehttp://wiki.cuc.com/index.php/ATG_Client_Configuration_HierarchyClient A client or customer (e.g. MyCompany, Wells Fargo, Chase, Bank of America, etc.)Program A Product or Service offering from a ClientProgram Instance Different instances of a Program based on region / locat

ion (e.g. US, Europe, etc.)Profile Segment A sub categorization of a Program Instance with different offerings, configuration, availability, eligibility, etc.Fulfillment - everything that occurs after an order has been placed successfully. Thus, fulfillment has nothing to do with shopping carts, wish lists, credit card pre-authorization, etc. Fulfillment is about taking a placed order and fulfilling it by a variety of means. For instance, some product my be delivered electronically or shipped from one or more warehouses.SKU - Stock Keeping UnitBranding - A means to customize an Affinion Group website. Used to satisfy clien


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t requirements for the websites look and feel and to vary values such as the website name, domain, customer service phone numbers, or other values that a clientmay wish to customize outside of the product benefitsMembership----------Product Line The highest level of subscription, has multiple Product Cateogories (a user cannot have multiple memberships within a product line)Sevice ID Represents a product category. A Product Category has both multiple Variants AND multiple PdefsVariant A brand for specific Product CategoryPdef (Product Definition ID)Represents a specific benefit configuration. Each Pdef is an identifier for a unique set of benefits (or features). Features are unique within a Pdef, but can be shared across multiple Pdefs.Marketing----------RefCode Represents a marketing campaignPromo Location Distinginish where a RefCode is used and which a user selects. For instance:Registration - they enrolled from a marketing link within the non-member websitebecause they heard about it or googled it, etc.)Entry - they enrolled via a targeted marketing campaign such as a banner, emaildrop, etc.Campaign ID Marketing label for a specific Variant and Pdef of a Product Cat

eogoryCampaign ID Type Specifies how a marketing campaign is identified (RefCode, Spoken Key, etc.)Shopping---------Client A client or customer (i.e. MyCompany, Wells Fargo, etc.)Program A Product or Service offering from a ClientProgram Instance Different instances of a Program based on region / location (US, Europe, etc.)Profile Segment A sub categorization of a program instance with different offerings, configuration, availbility, eligiblity, etc.

Slot - A slot is a space on a web page which allows dynamic content to be placed

. Typically a slot is used to display promotional content. A scenario can be used to fill a slot.

Scenario - A scenario is a workflow that helps business users to personalize theweb site experience using highly customizable rules.Content Targeter - A content targeter is used to filter content based on rules.These rules describe what content, which users and at what time certain contentis retrieved.

Usage Data Offer a coupon, which can be an online or in-store coupon. These coupons willmodeled in ATG as products. Impression any display of an offer. This could be the display of the coupon i

product listing page, on the search results page, or on the products detail page. Redemption any display of an in which the user can view or print the coupon or that would allow them to use the code or print-on to redeem at a webstore or physical store. Search any search the user conducts on the site. This would be any time a seaquery is conducted.

Shopping Sites


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The seven shopping sites are Net Market, Shoppers Advantage, My Live To Save, Shoppers Outlet, and Your Discount Shopping Service. Shopping sites offer membersa discounted price on products and a cash back reward for every purchased made.The sites offer general merchandise, from electronics to baby supplies.

Great Fun SitesGreat Fun websites are Great Fun, FYE, Real Deals, Everyday Privileges Gold, andEveryday Values Gold. These flights offer viewing and printing of online and in-store coupons to members. Non members can browse the site in the same way as amember, but are prevented from viewing pages which would allow them to print in-store coupons or view the coupon code for online coupons. Users can use advancesearch to view coupons available in their location.

WholesaleTwo (2) shopping sites are wholesale. They differ from consumer sites (non-wholesale sites) as follows:- No cash back- No enrollment. Members are already enrolled in the Membership System before permitted to shop.- Wholesale member number.

Frame InAn external url is included using frames. The url may be an external website oran Affinion website that is not a part of UPC. The UPC site would retain the hea

ding and footer, and the framed in url would be placed in the main content areaof the page.

Single Sign OnUsers UPC website may have already been logged into an external website. The external website would then forward the user to a UPC website with appropriate parameters for UPC to automatically authenticate the user and load the users profile.

Cash BackShopping sites offer Cash Back Rewards. This entitles a member to receive a certain percentage in cash back dollars for each dollar ordered.

Profile Segment

Affinions Profile Segments are similar to ATG Profile Segments but are not synonymous. Affinion Profile Segments are the different types of groups a website supports. These different groups may be offered differences in pricing, product availability, and membership benefits (refer to Catalog Design section of this document for more detailed discussion of Membership benefits). Within ATG, profiles will have a new property to identify which segment they belong to. All users will belong to one and only one segment.

ATG profile segments are more dynamic and flexible. They are not properties on the user profile, but are instead dynamic groupings of users based on flexible business rules. Any of the properties of the user profile (including the newly created Affinion profile segment property) can be used in the business rule to group users.

Asset: The most basic component of ATG Content Administration, an asset is any object that is part of an ATGapplication. Examples of assets include: image files, folders, scenarios and targeters (personalization assets),4 2 Overviewcatalogs, promotions, and price lists (ATG Commerce assets), text files, HTML files, and binary files. You can editassets in the ATG Business Control Center, or download and edit them in a third-party application. For moreinformation, see Creating and Managing Assets (page 31).


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Project: A collection of related assets that are brought together in order to beedited, reviewed, and deployed toyour Web site as a single unit. For example, a project might be a collection ofpress releases that are posted oncea week; or a set of new catalog items that are published each quarter. Each project moves through the workflowthat is defined for its project type. For more information, see the Creating andManaging Projects (page 15)chapter.

Task: A stage in the lifecycle of a projectfor example, content authoring, approval, and deployment. For moreinformation, see Managing Tasks (page 25) chapter.

Workflow: A series of tasks that a project must pass through before it is complete. Workflows define the orderin which tasks are performed, the possible outcomes of each task, and the userswho can work on each one.

Workflows are configured by an administrator outside the ATG Business Control Center. For general informationon viewing and creating workflows, see the ATG Personalization Guide for Business Users. For detailed information

about workflows that are used by Content Administration, see the ATG Content Administration ProgrammingGuide.

Version: A numbered instance of an asset that is maintained in the Content Administration versioning system.All assets in Content Administration are versioned, thus ensuring that users always access the most recentlysaved instance of an asset. Each time you add an asset to a project and check itin, the system assigns the asset anew version number. For more information, see Asset Version Numbering (page 41).

Check-in: The stage in a projects lifecycle when all project assets are submitted

to the versioned repository andbecome the latest versions.

Deployment: The process of copying the latest versions of a projects assets to other servers, including yourproduction Web site. For a brief description, see Deploying Assets (page 44) inthis guide. For more detailedinformation, see the ATG Content Administration Programming Guide.

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