commerce in context ver.04
DESCRIPTION
This webinar was dedicated to google analytics. Some of the key features were discussed during this webinar & were explained how to utilize this features of analytic to help you improve performance of the online business. The agenda of the webinar was: - Know your customer better through google analytics - Four valuable tips to hustle with data - Demo of one popular feature - Question and answer session We hope these webinar can be useful to all the viewers. Kindly drop us your valuable feedback.TRANSCRIPT
Retail vs. Marketplace
Commerce in ContextBuildaBazaar’s Weekly Bulletin
Version 4April 27, 2013
Views mentioned here are personalInfibeam and Buildabazaar does not endorse any statements made during the
presentation
• Google Analytics (GA) is a free service offered by Google
(also has a paid version)
• It provides statistics and reports about the visitors and
transactions in a website.
• It is advanced tool that analyzes:
Website traffic
Conversions ( sales, downloads, registrations etc)
E-commerce transaction data
What is Google Analytics?
Discussion points
• Where do the visitors come from?
• What they want?
• Do they stay? Do they come back and try again?
• Which traffic sources are working?
Google analytics
• Traffic & Sources Overview report
• Traffic flow report
• Landing and Existing pages report
• In page analytics report
Four valuable tips to hustle with data
Traffic & Sources Overview report
Sources Overview Report
•Search is a cheap source of traffic; typically ranges between 50 – 70% on all
Buildabazaar sites
•A healthy balance of search : direct : inorganic (campaign + referral) traffic is good for
your website
Traffic flow report (1/2)
Highlight traffic through here
View only this segment
Explore traffic through here
Group details
Traffic flow report (2/2)
One can drill down to the product
level as to the source and
destination of traffic flow and take
corrective actions (if any)
Landing & existing pages report (1/3)
Top landing pages, time spent on them and bounce rates of your website; provides key insights on customer behaviour
Bounce rate:
Bounce rate is the percentage of visits that view only one page before exiting
Possible reasons for a high bounce rate:
Poor website design
User’s are looking for something else
Page clustered with ads
Proper navigation structure not available
Product viewed does not have right description, pictures
Product pricing is not right
Landing &existing pages report (2/3)
Landing &existing pages report (3/3)
In page analytics (1/3)
In page analytics (2/3)
• In page analysis answers the following questions:
What links are users clicking?
Is the layout optimal for what I want users to accomplish on the page?
Are my users seeing the content I want them to see?
Are my users finding what they're looking for on the page?
Are my calls to action motivating or visible enough?
In page analytics (3/3)
Example Stores :
Multi Column Header Dropdown Menu
Disclaimer: The feature is non customizable and is provided on an as – is basis.
Feature: A menu feature that dynamically displays product categories on your store, through multiple columns in a dropdown menu, with other useful links and information across the web pages. The dropdown menu appears with a mouse hover over the menu.
Benefits: Provides ease of convenience to customers in accessing product categories in a more organized category-sub category pattern. Makes your store user friendly, informative and appealing.
Questions & Answers