Sådan undgår du fejlslagne commerce-projekter

The future of M-Commerce

Nursel Yildirim, General Manager @ Nodes

Consumer behaviour

1 A nation of multi-screeners 5 Search is the most common bridge at sequential usage

2 Driven by context 6 Attention is split between distinct activities at simultaneous usage

3 Sequential screening vs. simultaneous screening 7 Smartphones are the backbone of

our daily media interactions

4 TV is most often used simultaneously with other screens 8 Multiple screens make us feel

more efficient

Source: Google, The New Multi-screen World: Understanding Cross-platform Consumer Behaviour

Machine LearningAugmented Reality

Visual SearchDigital TwinsGeolocationPayments

Digital currenciesBlockchain

Voice assistantsBeacons

Virtual AssistantsIoT Platforms

ChatbotsNear me

… and more

Machine LearningAugmented Reality

Visual SearchDigital TwinsGeolocationPayments

Digital currenciesBlockchain

Voice assistantsBeacons

Virtual AssistantsIoT Platforms

ChatbotsNear me

…and more

Visual search

Style match with Asos app Shop, scan and read reviews with Amazon Mobile

Snap-and-shop apps

Payment

Swipe and pay with MobilePay

Beacons

Chatbot

Get your own personal shopper with Enki ASOS fashionbot

Buy, read recommendations and get style tips with H&M bot

Why the F*** are we doing this?

11

How

What

Why

12

Brugere Marked

Tech

Projektfaser

13

Afklaring & koncept Interaktions- & Visuel Design Udvikling & Kvalitetssikring Support & Vedligehold

Design koncept

Teknisk afklaring

Udvikling Support & Vedligehold

Interaktionsdesign

Visuel design

Videre-udvikling

Test og kvalitet-sikring

LeveranceAfklaring og koncept

Brugertest(option)

Afklaring og koncept

14

Research Afklaring

Idea ideation

Brugere Marked

Tech

Mandag OnsdagTirsdag

User Journey Mapping

Idea selection

Debrief

Prototyping

User testing

Delivery

Torsdag Fredag Mandag

Interaktions- & Visuel Design

Afklaring

Brugertest og -validering

Option

Resultat og anbefalinger

Interaktions- design

Tidlig design koncept

Visuel design

Teknisk review

Færdig design koncept

- Interaktion og flows- User experience- Løsningsarkitektur

- Brugerdialog/-analyse- User journey mapping- Identification af pains, drivers- Fastlæggelse af scope (MVP)

- Brugervalidering - xx

15

Research

Værktøjer og dokumentation

Projektdeltagere og roller

Proces og governance

16

Rådgivning

Design sprints

Brugertest

Pre-/prototypingUdvikling

Machine Learning

17

Spørgsmål