commercial division
TRANSCRIPT
CEO
CommercialDirector
Staff members• Customer Service• Market Research
• …
Sales Director
MarketingDirector
Key Account
TradeMarketing
Product Manager
Sales Force
Other MarketingFunctions
COMMERCIAL DIVISION IN A RETAIL COMPANY
LIFECYCLE OF THE CUSTOMER RELATIONSHIP BUSINESS
The process starts with the definition of the needs of potential customer. This function is defined by marketing, in close connection with the sales force (FIELD), which allows you to perceive the field needs and the needs of potential consumers.Transferred to these needs the product / service is for the synergistic action sales / marketing to make a monitoring post-sale use to build customer loyalty and ensure the inclusion of brand / product in the mind set of consumer preferences in order to increase the market share and market penetration.KEY is the close interconnections between the Marketing and Sales that are mutually continuous flow of information exchange and feedback.
Alberto Pavanello [email protected]
Potential Client
Buyer
Customerbusiness function that drives the report
MARKETING
SALES
MARKETING & SALES
BUSINESS FUNCTION THATDRIVES THE REPORT