commercial product photography - essential for your marketing efforts

12
COMMERCIAL PRODUCT PHOTOGRAPHY - Essential for your marketing efforts

Upload: robertdeleon80

Post on 05-Dec-2014

68 views

Category:

Art & Photos


0 download

DESCRIPTION

Commercial product photography is one of the most essential tools required for marketing campaigns. For example you can see the importance of this in the online shopping sites where the customer prefers to see the product before purchasing it.

TRANSCRIPT

Page 1: COMMERCIAL PRODUCT PHOTOGRAPHY - Essential for your marketing efforts

COMMERCIAL PRODUCT PHOTOGRAPHY - Essential for your

marketing efforts

Page 2: COMMERCIAL PRODUCT PHOTOGRAPHY - Essential for your marketing efforts

Commercial product photography is one of the most essential tools required for marketing campaigns. For example you can see the importance of this in the online shopping sites where the customer prefers to see the product before purchasing it. The better the picture will depict the product the chances that the potential customer will buy the product also increase with it. If the product’s picture is not appealing, than for sure the customer or buyer will prefer to buy it from some other online store.

Page 3: COMMERCIAL PRODUCT PHOTOGRAPHY - Essential for your marketing efforts

It is true that capturing the photo of the product is not a difficult task but the problem which one faces is in depicting the same image of the product in the photo as it is in reality. Commercial photography is important for making your business successful.

Page 4: COMMERCIAL PRODUCT PHOTOGRAPHY - Essential for your marketing efforts

Things to remember

Never ever try to change the image completely from the original product as when the customer will receive the product either instantly he or she will put up a return request or will surely give a bad review about the product and about your service too.

Page 5: COMMERCIAL PRODUCT PHOTOGRAPHY - Essential for your marketing efforts

The second thing which you should always remember is to check the portfolio of the studio or product photographer you are going to hire. It is generally suggested to go check the reviews of the previous clients in order to find out about their service and other things. Never hire a studio which shows you only few work pieces, you should ask them about all of their work.

Page 6: COMMERCIAL PRODUCT PHOTOGRAPHY - Essential for your marketing efforts

If you are new in this field and you are unable to hire a professional photographer than it is better to do it yourself but always remember this that depicting the product as it is should be the main concern.

Page 7: COMMERCIAL PRODUCT PHOTOGRAPHY - Essential for your marketing efforts

Some tips for product photography

If you hire a professional photography studio then there is nothing that you should worry about . The advertising firm or agency will use the most professional techniques and equipment’s in order to meet your requirements and they will deliver your product image in the most rightful way.

Page 8: COMMERCIAL PRODUCT PHOTOGRAPHY - Essential for your marketing efforts

But if you are unable to hire a company because of the tight budget then there are few tips that can help you in capturing the product in the desired way to get the expected result. The very first thing that is important for having a perfect picture is lighting. There are basically two types of light the first one hard light and second one soft light. Be ensured about the lighting that is required to be used on the product because too much shadow or even the lightest shadow can hamper the whole look of the product. If you are an amateur, than I will suggest you to use the natural light for the picture of the product.

Page 9: COMMERCIAL PRODUCT PHOTOGRAPHY - Essential for your marketing efforts

If you are going to click a photo of the background, than I will suggest you to use white background and not any other colour background for this. If the product is white then you will be required to use dark background otherwise white background is the best available option.

Page 10: COMMERCIAL PRODUCT PHOTOGRAPHY - Essential for your marketing efforts

If you are going to click a photo of the background, than I will suggest you to use white background and not any other colour background for this. If the product is white then you will be required to use dark background otherwise white background is the best available option.

Page 11: COMMERCIAL PRODUCT PHOTOGRAPHY - Essential for your marketing efforts

Commercial Product photography is of great importance for selling your product. Its importance increases when you are dealing on online shops as the only way by which you can show your products to your potential customers is by showing them the image of your product. Depicting the product as it is should be the main priority.

Page 12: COMMERCIAL PRODUCT PHOTOGRAPHY - Essential for your marketing efforts

Call US: 703-596-3570

Visit: http://elliephoto.com/