commercial roof maintenance€¦ · commercial roof maintenance grow your business ... production...
TRANSCRIPT
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Commercial Roof MaintenanceGrow Your Business
Internal use only. Not for distribution.
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“200,000 unfilled construction jobs”
Construction DiveJune 5, 2019
Production6+ person crew
Service 2 person crew
Maintenance & repair 60+%
margins
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“Half the volume of maintenance work will return 2x the money that
can be expected from competitively bidding new or
reroofing work” -NRCA
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■Reactive work performed on “critical defects”
■Problems that present an immediate threat of water intrusion into the building interior
■Managing the roof as an “asset”
■Proactively performing work on an existing roof system
REACTIVE MAINTENANCE PROACTIVE MAINTENANCE
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main·te·nance
1. the process of maintaining or preserving someone or something, or the state of being maintained.
What is Maintenance?
• Care, upkeep, prolongation, continuance, repairs
• Destruction, neglect ,end , ignorance
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Maintenance is….. An opportunity
● Grow your business
● Close more re-roofing
● Build relationships
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Why aren’t more companies offering these services?
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Where do I start?
• Managing
• Software
• Marketing
• Pricing
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• Growth must be organic
• Key people in the right roles
• Using software?
Managing & Software
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Market Your Services• Target Existing Customers
Face-to-Face
Email/Phone Campaigns
• Define Your Offering
Basic Inspection
First 2 Years Complimentary
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Offer the GAF WellRoof Guarantee Extension
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Maintenance is Required!“You must perform regular
inspections and maintenance and keep record of this work”
NDL Warranties DO NOT Cover Maintenance
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Pricing Inspections
• Flat Rate
• Square Foot
• Job by Job
• Complexity
• Time
• Distance
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How many leak calls do you service per week?
• 3 Inspections/ week (156 inspections per year) @ $500 = $78,000/ year
• Identify 3 corrective items every inspection 156 inspections @ $500 = $78,000/ year
• Maintenance + repairs = $156,000 year
• What if you doubled or tripled that…
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It Is WHEN, ANDHOW MUCH!
It Is Not a Question of IF…
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True Value of their Asset
• Production downtime
• Lost use of space
• Tenant complaints
• Slip and fall accidents
• Mold and mildew problems
• Destroyed inventory
• Damaged interiors
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Become Their Go-To Roofer
• Regular scheduled inspections with photos & report (FCS)
• Manage their property as an ASSET
• M&R is tax deductible
• Assist in repair & re-roofing budgeting
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3% Budgeted M&R
22% Unbudgeted M&R
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Reactive Maintenance > $0.15 per ft2/year Proactive Maintenance $0.04 per ft2/year
100,000 sq. ft. roofReactive - $15,000Proactive - $4,000
Unplanned Repairs are Costly
US Air Force Multi-year maintenance study 600 million sf
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63% of owners awarded the re-roof to the contractor who maintained it
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Maintenance is an Opportunity
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What’s your biggest challenge?
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Jennifer [email protected]