commercial trade area report, miami, fl, 33180

COMMERCIAL TRADE AREA REPORT

Miami, FL 33180

Presented by

Goran Jovanovic

Work: (954) 243-7570

[email protected]://www.goranmiami.comKeller Williams Elite Properties20801 Biscayne Blvd. Suite 101Aventura, FL 33180

Copyright 2016 Realtors Property Resource® LLC. All Rights Reserved. Information is not guaranteed. Equal Housing Opportunity.

11/5/2016

mailto:[email protected]

http://www.goranmiami.com

Criteria Used for AnalysisToo Many/Too Few:Furniture Stores-17.9

Consumer SegmentationLife Mode UrbanizationWhat are thepeople like thatlive in this area?

Senior StylesSenior lifestyles reveal the effects of saving forretirement

Where do peoplelike this usuallylive?

Suburban PeripheryAffluence in the suburbs, married couple-families, longercommutes

Top TapestrySegments Golden Years

RetirementCommunities

EnterprisingProfessionals

Young andRestless Savvy Suburbanites

% of Households 3,905 (26.1%) 3,311 (22.1%) 1,471 (9.8%) 1,213 (8.1%) 1,064 (7.1%)

% of Miami 1,354 (0.8%) 1,757 (1.0%) 0 or no data (0.0%) 5,059 (3.0%) 0 or no data (0.0%)

Lifestyle Group Senior Styles Senior Styles Upscale Avenues Midtown Singles Affluent Estates

Urbanization Group Suburban Periphery Metro Cities Suburban Periphery Metro Cities Suburban Periphery

Residence Type Multi-Units; SingleFamily

Multi-Units; SingleFamily

Multi-Units; SingleFamily

Multi-Unit Rentals Single Family

Household Type Singles Singles Married Couples Singles Married Couples

Average Household Size 2.05 1.86 2.46 2.02 2.83

Median Age 51 52 34.8 29.4 44.1

Diversity Index 40.6 46.4 71.2 76 33.2

Median Household Income $61,000 $35,000 $77,000 $36,000 $104,000

Median Net Worth $140,000 $36,000 $78,000 $11,000 $502,000

Median Home Value $283,000 – $295,000 – $311,000

Homeownership 63.7 % 46.1 % 52.3 % 13.7 % 91 %

Average Monthly Rent – $890 – $920 –

Employment Professional orServices

Retired, Professional,Services orAdministration

Professional orManagement

Services orProfessional

Professional orManagement

Education College Degree College Degree College Degree College Degree College Degree

Preferred Activities Travel overseasfrequently. Shop, paybills, track investmentsonline.

Shop at largedepartmentstores. Supportpoliticalorganizations/othergroups.

Gamble; visitmuseums. Buy trendyclothes online.

Text, redeem couponsfrom cell phone. Godancing; play pool;buy organic food.

Enjoy good food,wine. DIY gardening,home remodeling.

Financial Manage portfolios ofCDs, stocks

Monitor financesclosely

Own 401(k) throughwork

Bank online Carry first, secondmortgages

Media Watch cable TV; readnewspapers

Watch QVC, GolfChannel, CNN, sportson TV

Watch movies, TV ondemand; use tablets

Listen to blues, jazz,rap, hip-hop, dancemusic

Shop, bank online

Vehicle Prefer late-modelvehicle

One in five householdshas no vehicle

Own or lease animported sedan

Take publictransportation

Prefer late-modelSUVs, minivans,station wagons

Miami, FL 33180

Copyright 2016 Realtors Property Resource® LLC. All Rights Reserved. Information is not guaranteed. Equal Housing Opportunity. 11/5/2016

Who We AreGolden Years residents are independent,active seniors nearing the end of theircareers or already in retirement. Thismarket is primarily singles living alone orempty nesters. Those still active in thelabor force are employed in professionaloccupations; however, these consumersare actively pursuing a variety of leisureinterests--travel, sports, dining out,museums and concerts. They areinvolved, focused on physical fitness andenjoying their lives. This market issmaller, but growing, and financiallysecure.

Our NeighborhoodThis older market has a median age of 51years and a disproportionate share (nearly30%) of residents aged 65 years or older.Single-person households (over 40%) andmarried-couple families with no children (one-third) dominate these neighborhoods; averagehousehold size is low at 2.05.Most of the housing was built after 1970;approximately 43% of householders live insingle-family homes and 42% in multi-unitdwellings.These neighborhoods are found in largemetropolitan areas, outside central cities,scattered across the U.S.

Socioeconomic TraitsGolden Years residents are well educated--20% have graduate or professional degrees,26% have bachelor's degrees, and 26% havesome college credits.Unemployment is low at 7%, but so is laborforce participation at 55%, due to residentsreaching retirement.Median household income is higher in thismarket, more than $61,000. Although wagesstill provide income to 2 out of 3 households,earned income is available from investments,Social Security benefits and retirementincome.These consumers are well connected: Internetaccess is used for everything from shopping orpaying bills to monitoring investments andentertainment.They are generous supporters of the arts andcharitable organizations.They keep their landlines and view cell phonesmore as a convenience.

Market ProfileAvid readers, they regularly read dailynewspapers, particularly the Sunday edition.They subscribe to cable TV; news and sportsprograms are popular as well as on-demandmovies.They use professional services to maintaintheir homes inside and out and minimize theirchores.Leisure time is spent on sports (tennis, golf,boating and fishing) or simple exercise likewalking.Good health is a priority; they believe inhealthy eating, coupled with vitamins anddietary supplements.Active social lives include travel, especiallyabroad, plus going to concerts and museums.Residents maintain actively managed financialportfolios that include a range of instrumentssuch as common stock and certificates ofdeposit (more than six months).

An overview of who makes up this segment across the United States

The demographic segmentation shown here can help you understand the lifestyles and life stages of consumers in a market. Data provider Esri classifiesU.S. residential neighborhoods into 67 unique market segments based on socioeconomic and demographic characteristics. Data Source: Esri 2015. UpdateFrequency: Annually.

This is the

#1dominant segmentfor this area

In this area

26.1%of households fallinto this segment

In the United States


About this segment

Golden Years

Miami, FL 33180


Who We AreRetirement Communities neighborhoodsare evenly distributed across the country.They combine single-family homes andindependent living with apartments,assisted living and continuous carenursing facilities. Over half of the housingunits are in multi-unit structures, and themajority of residents have a lease. Thisgroup enjoys watching cable TV and staysup-to-date with newspapers andmagazines. Residents take pride in fiscalresponsibility and keep a close eye ontheir finances. Although income and networth are well below national averages,residents enjoy going to the theater,golfing and taking vacations. While someresidents enjoy cooking, many have paidtheir dues in the kitchen and would ratherdine out.

Our NeighborhoodMuch of the housing was built in the 1970sand 1980s--a mix of single-family homes andlarge multi-unit structures that function atvarious levels of senior care.Small household size; many residents haveoutlived their partners and live alone.Over half of the homes are renter occupied.Average rent is slightly below the U.S.average.One in five households has no vehicle.

Socioeconomic TraitsBrand loyal, this segment will spend a littlemore for their favorite brands, but most likelythey will have a coupon.Frugal, they pay close attention to finances.They prefer reading magazines overinteracting with computers.They are health conscious and prefer name-brand drugs.

Market ProfileEnjoy hard-cover books, book clubs, crosswordpuzzles and Sudoku.Contribute to political organizations and othergroups.Entertainment preferences: bingo, opera andthe theater.Watch QVC, Golf Channel, CNN and sports onTV.Like to travel--including visits to foreigncountries.Shop at large department stores forconvenience.



This is the


In this area




About this segment

Retirement Communities

Miami, FL 33180


Who We AreEnterprising Professionals residents arewell educated and climbing the ladder inSTEM (science, technology, engineeringand mathematics) occupations. Theychange jobs often and therefore choose tolive in condos, townhomes or apartments;many still rent their homes. The market isfast-growing, located in lower-densityneighborhoods of large metro areas.Enterprising Professionals residents arediverse, with Asians making up over one-fifth of the population. This young marketmakes over one and a half times moreincome than the U.S. median,supplementing their income with high-riskinvestments. At home, they enjoy theInternet and TV on high-speedconnections with premier channels andservices.

Our NeighborhoodAlmost half of households are married couples,and 30% are single-person households.Housing is a mixture of suburban single-familyhomes, row homes, and larger mult-iunitstructures.Close to three quarters of the homes were builtafter 1980; 22% are newer, built after 2000.Renters make up nearly half of all households.

Socioeconomic TraitsMedian household income one and a halftimes that of the U.S.Over half hold a bachelor's degree or higher.Early adopters of new technology in hopes ofimpressing peers with new gadgets.Enjoy talking about and giving advice ontechnology.Half have smartphones and use them for news,accessing search engines and maps.Work long hours in front of a computer.Strive to stay youthful and healthy, eat organicand natural foods, run and do yoga.Buy name brands and trendy clothes online.

Market ProfileBuy digital books for tablet reading, along withmagazines and newspapers.Frequent the dry cleaner.Go on business trips, a major part of work.Watch movies and TV with video-on-demandand HDTV over a high-speed connection.Convenience is key--shop at Amazon.com andpick up drugs at the Target pharmacy.Eat out at The Cheesecake Factory and Chick-fil-A; drop by Starbucks for coffee.Leisure activities include gambling, trips tomuseums and the beach.Have health insurance and a 401(k) throughwork.



This is the


In this area




About this segment

Enterprising Professionals

Miami, FL 33180


Who We AreGen Y comes of age: Well-educated youngworkers, some of whom are stillcompleting their education, are employedin professional/technical occupations, aswell as sales and office/administrativesupport roles. These residents are notestablished yet, but striving to get aheadand improve themselves. This marketranks in the top 5 for renters, movers,college enrollment and labor-forceparticipation rate. Almost 1 in 5 residentsmove each year. Close to half of allhouseholders are under the age of 35, themajority living alone or in shared non-family dwellings. Median householdincome is still below the U.S. average.Smartphones are a way of life, and theyuse the Internet extensively. Young andRestless consumers are diverse, favoringdensely populated neighborhoods in largemetropolitan areas; more than 50 percentare located in the South (almost a fifth inTexas), with the rest chiefly in the Westand Midwest.

Our NeighborhoodOne of the youngest markets: Half thehouseholders under age 35; median age 29.4.Primarily single-person households with someshared households.Highly mobile market, beginning careers andchanging addresses frequently.Naturally, one of the top five renter markets.Apartment rentals popular: 45% in 5-19 unitbuildings, 26% in 20+ unit buildings.Majority of housing built in 1970 or later(83%).

Socioeconomic TraitsEducation completed: 2 out of 3 have somecollege, an associate's degree, or a bachelor'sdegree or higher. Education in progress:almost 15% are still enrolled in college.Labor force participation rate is exceptionallyhigh at 75.4%; unemployment is low at 7.8%.These are careful shoppers, aware of prices,and demonstrate little brand loyalty.They like to be the first to try new products, butprefer to do research before buying the latestelectronics.Most of their information comes from theInternet and TV, rather than traditional media.Carry their cell phone everywhere they go.

Market ProfileNo landline telephone for majority ofhouseholds, preferring a cell phone only.Use their cell phone to text, listen to music,pay bills, redeem coupons, look up directionsand access financial information.Online activities include banking (withpaperless statements), purchasing items oneBay, accessing Twitter and Facebook, andwatching movies and TV shows.Enjoy dancing, playing pool, watching MTVand Comedy Central programs, readingfashion magazines and playing volleyball.Listen to blues, jazz, rap, hip hop, and dancemusic and read music magazines.Purchase natural/organic food, but frequentfast food restaurants.



This is the


In this area




About this segment

Young and Restless

Miami, FL 33180


Who We AreSavvy Suburbanites residents are welleducated, well read and well capitalized.Families include empty nesters and emptynester wannabes, who still have adultchildren at home. Located in olderneighborhoods outside the urban core,their suburban lifestyle includes homeremodeling and gardening plus the activepursuit of sports and exercise. They enjoygood food and wine, plus the amenities ofthe city's cultural events.

Our NeighborhoodEstablished neighborhoods (most builtbetween 1970 and 1990) found in thesuburban periphery of large metropolitanmarkets.Married couples with no children or olderchildren; average household size is 2.83.91% owner occupied; 71% mortgaged.Primarily single-family homes, with a medianvalue of $311,000.Low vacancy rate at 4.5%.

Socioeconomic TraitsEducation: 48.1% college graduates; 76.1%with some college education.Low unemployment at 5.8%; higher labor forceparticipation rate at 68.5% with proportionatelymore two-worker households at 65.4%.Well-connected consumers that appreciatetechnology and make liberal use of it foreverything from shopping and banking tostaying current and communicating.Informed shoppers that do their research priorto purchasing and focus on quality.

Market ProfileResidents prefer late model, family-orientedvehicles: SUVs, minivans, and station wagons.Gardening and home remodeling arepriorities, usually DIY. Riding mowers andpower tools are popular, although they alsohire contractors for the heavy lifting.There is extensive use of housekeeping andpersonal care services.Foodies: They like to cook and prefer natural ororganic products.These investors are financially active, using anumber of resources for informed investing.They are not afraid of debt; many householdscarry first and second mortgages, plus homeequity credit lines.Physically fit, residents actively pursue anumber of sports, from skiing to golf, and investheavily in sports gear and exercise equipment.



This is the


In this area




About this segment

Savvy Suburbanites

Miami, FL 33180


20152020 (Projected)

Total PopulationThis chart shows the total population inan area, compared with othergeographies.Data Source: U.S. Census AmericanCommunity Survey via Esri, 2015Update Frequency: Annually


Population DensityThis chart shows the number of peopleper square mile in an area, comparedwith other geographies.Data Source: U.S. Census AmericanCommunity Survey via Esri, 2015Update Frequency: Annually


Population Change Since 2010This chart shows the percentage changein area's population from 2010 to 2015,compared with other geographies.Data Source: U.S. Census AmericanCommunity Survey via Esri, 2015Update Frequency: Annually


Average Household SizeThis chart shows the average householdsize in an area, compared with othergeographies.Data Source: U.S. Census AmericanCommunity Survey via Esri, 2015Update Frequency: Annually

Miami, FL 33180: Population Comparison

Miami, FL 33180



Population Living in FamilyHouseholdsThis chart shows the percentage of anarea’s population that lives in ahousehold with one or more individualsrelated by birth, marriage or adoption,compared with other geographies.Data Source: U.S. Census AmericanCommunity Survey via Esri, 2015Update Frequency: Annually

Women 2015Men 2015Women 2020 (Projected)Men 2020 (Projected)

Female / Male RatioThis chart shows the ratio of females tomales in an area, compared with othergeographies.Data Source: U.S. Census AmericanCommunity Survey via Esri, 2015Update Frequency: Annually

Miami, FL 33180



Median AgeThis chart shows the median age in anarea, compared with other geographies.Data Source: U.S. Census AmericanCommunity Survey via Esri, 2015Update Frequency: Annually


Population by AgeThis chart breaks down the population ofan area by age group.Data Source: U.S. Census AmericanCommunity Survey via Esri, 2015Update Frequency: Annually

Miami, FL 33180: Age Comparison

Miami, FL 33180


MarriedUnmarried

Married / Unmarried AdultsRatioThis chart shows the ratio of married tounmarried adults in an area, comparedwith other geographies.Data Source: U.S. Census AmericanCommunity Survey via Esri, 2015Update Frequency: Annually

MarriedThis chart shows the number of people inan area who are married, compared withother geographies.Data Source: U.S. Census AmericanCommunity Survey via Esri, 2015Update Frequency: Annually

Never MarriedThis chart shows the number of people inan area who have never been married,compared with other geographies.Data Source: U.S. Census AmericanCommunity Survey via Esri, 2015Update Frequency: Annually

WidowedThis chart shows the number of people inan area who are widowed, comparedwith other geographies.Data Source: U.S. Census AmericanCommunity Survey via Esri, 2015Update Frequency: Annually

DivorcedThis chart shows the number of people inan area who are divorced, compared withother geographies.Data Source: U.S. Census AmericanCommunity Survey via Esri, 2015Update Frequency: Annually

Miami, FL 33180: Marital Status Comparison

Miami, FL 33180



Average Household IncomeThis chart shows the average householdincome in an area, compared with othergeographies.Data Source: U.S. Census AmericanCommunity Survey via Esri, 2015Update Frequency: Annually


Median Household IncomeThis chart shows the median householdincome in an area, compared with othergeographies.Data Source: U.S. Census AmericanCommunity Survey via Esri, 2015Update Frequency: Annually


Per Capita IncomeThis chart shows per capita income in anarea, compared with other geographies.Data Source: U.S. Census AmericanCommunity Survey via Esri, 2015Update Frequency: Annually

Average Disposable IncomeThis chart shows the average disposableincome in an area, compared with othergeographies.Data Source: U.S. Census AmericanCommunity Survey via Esri, 2015Update Frequency: Annually

Miami, FL 33180: Economic Comparison

Miami, FL 33180


MiamiMiami-Dade CountyFloridaUSA

Unemployment RateThis chart shows the unemploymenttrend in an area, compared with othergeographies.Data Source: Bureau of Labor Statisticsvia 3DLUpdate Frequency: Monthly

Employment Count byIndustryThis chart shows industries in an areaand the number of people employed ineach category.Data Source: Bureau of Labor Statisticsvia Esri, 2015Update Frequency: Annually

Miami, FL 33180


Less than 9th GradeThis chart shows the percentage ofpeople in an area who have less than aninth grade education, compared withother geographies.Data Source: U.S. Census AmericanCommunity Survey via Esri, 2015Update Frequency: Annually

Some High SchoolThis chart shows the percentage ofpeople in an area whose highesteducational achievement is some highschool, without graduating or passing ahigh school GED test, compared withother geographies.Data Source: U.S. Census AmericanCommunity Survey via Esri, 2015Update Frequency: Annually

High School GEDThis chart shows the percentage ofpeople in an area whose highesteducational achievement is passing ahigh school GED test, compared withother geographies.Data Source: U.S. Census AmericanCommunity Survey via Esri, 2015Update Frequency: Annually

High School GraduateThis chart shows the percentage ofpeople in an area whose highesteducational achievement is high school,compared with other geographies.Data Source: U.S. Census AmericanCommunity Survey via Esri, 2015Update Frequency: Annually

Some CollegeThis chart shows the percentage ofpeople in an area whose highesteducational achievement is somecollege, without receiving a degree,compared with other geographies.Data Source: U.S. Census AmericanCommunity Survey via Esri, 2015Update Frequency: Annually

Miami, FL 33180: Education Comparison

Miami, FL 33180


Associate DegreeThis chart shows the percentage ofpeople in an area whose highesteducational achievement is an associatedegree, compared with othergeographies.Data Source: U.S. Census AmericanCommunity Survey via Esri, 2015Update Frequency: Annually

Bachelor's DegreeThis chart shows the percentage ofpeople in an area whose highesteducational achievement is a bachelor'sdegree, compared with othergeographies.Data Source: U.S. Census AmericanCommunity Survey via Esri, 2015Update Frequency: Annually

Grad/Professional DegreeThis chart shows the percentage ofpeople in an area whose highesteducational achievement is a graduateor professional degree, compared withother geographies.Data Source: U.S. Census AmericanCommunity Survey via Esri, 2015Update Frequency: Annually

Miami, FL 33180


Median Estimated Home ValueThis chart displays property estimates foran area and a subject property, whereone has been selected. Estimated homevalues are generated by a valuationmodel and are not formal appraisals.Data Source: Valuation calculationsbased on public records and MLS sourceswhere licensedUpdate Frequency: Monthly

12-Month Change in MedianEstimated Home ValueThis chart shows the 12-month change inthe estimated value of all homes in thisarea, the county and the state. Estimatedhome values are generated by avaluation model and are not formalappraisals.Data Source: Valuation calculationsbased on public records and MLS sourceswhere licensedUpdate Frequency: Monthly

Median Listing PriceThis chart displays the median listingprice for homes in this area, the countyand the state.Data Source: On- and off-market listingssourcesUpdate Frequency: Monthly

12-Month Change in MedianListing PriceThis chart displays the 12-month changein the median listing price of homes inthis area, and compares it to the countyand state.Data Source: On- and off-market listingssourcesUpdate Frequency: Monthly

Miami, FL 33180: Home Value Comparison

Miami, FL 33180


Best Retail Businesses

This chart shows the types of businesses that consumers are leaving an area to find. The business types represented by blue bars are relatively scarce in the area,so consumers go elsewhere to have their needs met. The orange business types are relatively plentiful in the area, meaning there are existing competitors for thedollars that consumers spend in these categories.Data Source: Retail Marketplace via Esri, 2015Update Frequency: Annually

Indexed Values From -100 to 100

Miami, FL 33180


commercial trade area report, miami, fl, 33180

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