commercialization challenges of enterprise mobile adoption in the fragmented mobile ecosystem...
DESCRIPTION
This is part 2 of the "Fragmented Mobile Ecosystem," the first one I published about two years ago. Updated for how the fragmented mobile ecosystem is affecting mobile enterprise development, and how enterprises are shifting billions of dollars to adopt mobile processes into the internal, customer and partner relationships.TRANSCRIPT
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1
The Mobile RevolutionThe Next Wave: Enterprise Mobile Adoption
© 2011 Stephdokin Inc. www.stephdokin.com Private. All rights reserved. Unauthorized duplication is prohibited.
Stephen King, Summer 2011
Commercialization Challenges for Enterprise Mobile Development in a
Fragmented Mobile Ecosystem
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2My Background
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3Three Things To Take Away
1 Mobile App Economy: As big as we think it is, it’s going to be MUCH, MUCH bigger
2 It’s difficult and expensive to develop apps due to “Fragmented Mobile Ecosystem”
3 The next wave of mobile apps is in the enterprise space; same fragmentation problem as in consumer apps
See Slides21 and 22
Create apps for Blackberry and Android using only XML … in about a week. See slides 21 & 22.
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4Mobile App Economy: The Compelling Event
1 Morgan Stanley Research, February 2011
• In Q4, 2010, Smartphones + Tablets outsold P.C.’s. for the first time• Mobile is now the primary customer engagement channel
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5Mobile App Economy
1 Admob Mobile Metrics Report, May 2011
Regional differences exist:
Nokia leading device manufacturer in Africa, Asia and Eastern Europe,
Apple leads in North America, Oceania and Western Europe
Wireless is a Trillion Dollar Industry.6.9 Billion people. 5 Billion Mobile Devices.
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6Mobile App Economy
1 Forrester Research, February 2011http://blogs.terrapinn.com/mobile-apps/2011/03/02/mobile-apps-services-market-reach-17-billion-2015/http://bizcovering.com/business/the-explosion-of-applications-a-market-of-56-billion-dollars-by-2015/
Mobile App Shipments from $5.6B to $37.5B1
Mobile Services (Development, Management & Improvement) = $17B in 2015
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7Mobile App Economy
118 App Stores400,000 Apps
1 WIP App Store Reporthttp://www.wipconnector.com
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8Problem: Fragmented Mobile EcosystemPlatforms used by mobile developers mid-2010
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9Problemn: Hardware, Carrier and O/S “Splinters”
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10Same problem exists for other O/S’s
www.berryshout.com “Home of the Blackberry OS Version Tracker”
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11Fragmentation = Difficult* implementation
App Developer TweetDeck targeted 254 devices in their
development and testing cycles
* i.e. delays time to market, decreases overall quality of product, increases development costs.
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12
* June 2010, Gartner Research
Every enterprise needs to have an effective mobile
strategy.
Just like 10 years ago with the web.
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13Expanding to mobile technologies is a top priority
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14Budgets reflect mobile prioritization
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15Moving beyond email and calendars
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16Approach to Mobile Development
30 minute tasks vs. 30 second tasks vs.
3 minute tasks*
*Thanks to my friend, Tomi Ahonen, http://www.tomiahonen.com/ for the “30 minute tasks vs. 30 second tasks” concept and a bunch of other great thinking!
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17Enterprise apps primarily custom-developed
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18IT trying to support personal mobile devices
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19Enterprise IT Mobile O/S Support Fragmented
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20Barriers to enterprise mobile adoption
“Enterprise developers need to consider tools and platforms…”
1 Sybased Enterprise Mobility Study, 2010
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21Avg time required to master each platform
Create apps for Blackberry and Android using only XML … in about a week.
Kryos Velocity … in about a week.
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22
When contacting us, please use the code “Fragmented Mobile Ecosystem” so we know how you heard
about us. Thanks! Talk to you soon.
Investment opportunities available.
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Thanks. We’re doing great things together.
www.stephdokin.comwww.twitter.com/stephdokin
Stephen [email protected]
+1.403.604.5678
1 Mobile App Economy: As big as we think it is, it’s going to get MUCH, MUCH bigger
2 It’s difficult and expensive to develop mobile apps due to “Fragmented Mobile Ecosystem”
3 The next wave of mobile apps is in the enterprise space; use tools and platforms to accelerate development.
Thank you!