committee for a better new orleans media kit
DESCRIPTION
CBNO 50th Anniversary Media KitTRANSCRIPT
Date: April 27, 2015 Committee for a Better New Orleans 4902 Canal Street, Suite 300 New Orleans, La 70119 Dear Mr. Twitchell: It has been amazing to work with you and learn about Committee For A Better New Orleans this semester. My plan for CBNO’s 50th anniversary is to help it appeal to younger audiences and draw people in. It is important for your media to be evolving and constantly updated so your audience is reached. In my media kit, I have included a rack card, a media release about the 50th anniversary, a fact sheet about the Bryan Bell Metropolitan Leadership Forum, a media contact list, a PSA for print and broadcast, a communication audit, biography, backgrounder and blog post.
• You can use the blog and social media posts any time leading up to the 50th Anniversary. The blog post is unique to your page because it has short facts about CBNO and it includes pictures in between each detail. This increases readability because it has less text.
• The press release should be sent out at least three months before the event takes place and can be embedded in your website for easy access.
• The backgrounder is a concise overview of CBNO’s history. It can be uploaded on the website at any time.
• The rack card is a 4x9 sheet that is best suited for print. It has minimal text but still include important information about CBNO and how to volunteer, donate and get involved. I used gold, navy and gray for my color scheme, basing it off of CBNO’s logo. I recommend using the Twomey print shop on Loyola University New Orleans’ campus for the best prices and quickest turn around. They will print 175 rack cards for $200 and have them ready in two days.
• The fact sheet is like an online version of the rack card. It presents important information about the Bryan Bell Metropolitan Leadership Forum in a reader friendly way without the text overload.
• Please take advantage of the media contact list. I have included contacts in radio, print and online.
Please let me know if you have any questions! Thanks, Shea Hermann [email protected]
MISSIONCBNO works to create equity and opportunity for all New Orleanians by developing community leaders, fostering civic engagement, and advocating for open, effective, accountable government.
DONATEOn-line contributions to our work may be made at PayPal using the email address [email protected]. Your support is greatly appreciated.
CONTACTKeith G.C. Twitchell, [email protected](504) 430-2258Twitter: @CBNOnolaFacebook: Committee For A Better New Orleans
For more information please visit www.cbno.org.
Media Contact: Shea Hermann [email protected] 985-232-8900
FOR IMMEDIATE RELEASE May 5, 2015
Committee For A Better New Orleans Celebrates 50th Anniversary in 2016
Committee members look back on the past 50 years and forward the future of the organization NEW ORLEANS, La.- Committee For A Better New Orleans is celebrating its 50th anniversary in New Orleans this Fall. The organization has a vast history of making New Orleans a better and safer place for people to live. One of the most important parts of CBNO’s history was its merger with Metropolitan Area Committee in 2001. Keith Twitchell, CBNO president said, “The Metropolitan Area Committee was founded in 1966. We proudly and unequivocally carry forth that legacy through CBNO.” Over the past 50 years, CBNO has worked to improve public education, create more open and effective government and inform and engage members of the community. Anthony Carter, CBNO Co-Chair said, "It is amazing to look back at fifty years of community service by the Metropolitan Area Committee and CBNO. We are very proud of the work we have done.” Carter has big ideas for the future of CBNO. He plans to make it an organization that actively cares for the community and its needs. He said, “We can improve health outcomes for some of our most disadvantaged residents. Most of all, we can create a comprehensive, inclusive, permanent structure for community participation that will bring all voices together to collectively chart the course for our future. This will truly fulfill CBNO's overarching goal of returning New Orleans to its rightful place among the great cities of the world." Twitchell and Carter are only looking forward. They both have big plans for what CBNO can do to make New Orleans thrive economically and become worldwide leaders in civic engagement. Their first focus, as always, is the community. For more information about CBNO please visit www.cbno.org. About Committee For A Better New Orleans The Committee for a Better New Orleans is the result of the 2002 merger of two New Orleans nonprofit organizations, the Metropolitan Area Committee and the Committee for a Better New Orleans. CBNO’s vision is nothing less than seeing New Orleans returned to its rightful place among the great cities of the world. Visit www.cbno.org for more information.
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Fact SheetBryan Bell Metropolitan Leadership Forum
Contact
Mission
History
Keith TwitchellCommittee For A Better New Orleans4902 Canal Street, Suite 300New Orleans, La 70119Email: [email protected]: (504) 267-4666
CBNO’s vision is nothing less than seeing New Orleans returned to its rightful place among the great cities of the world. A fundamental principle of all CBNO’s work is to engage the greatest possible number of people, organizations and decision-makers in the processes of designing and implementing systemic changes. There are many great places on our planet. But none combine the culture, the history, the joie de vivre, the aromas and flavors, the music and food, the entrepreneurial spirit and welcoming attitude, the sheer humanity of the people, the way we do in New Orleans. Our opportunity, our responsibility and our privilege is to do everything we can to polish this treasure up to its full measure of beauty.
Since 1968, the Bryan Bell Metropolitan Leadership Forum, a program for the Committee for a Better New Orleans, has given a diverse class of emerging New Orleans leaders insight into critical issues facing the city and equipped them with tools to be effective leaders who engage a broad cross section of citizens, work systemi-cally, and understand connections across issues. In 2015, CBNO will put on it’s 50th Leadership Forum.
BBMLF Alumni
BBMLF sessions include:
How to be a part of the Forum
· Human Relations· Housing· Education· Economic Development· City Management · Public Safety· Health Care· Transportation and Regionalism· Environmental and Coastal Issues
· Elected officials: Mayor Mitch Landrieu, Sen. David Vitter, State Sen. Karen Carter Peterson and City Council member Jared Brossett· Business leaders: Roger Ogden, Pres Kabacoff and Greg Rusovich· Education Leaders: Dr. Tim Ryan, Dr. Tony Recasner and Dr. Brian Riedlinger
Participants in the Leadership Forum are selected through an open nomination and review process. Self-nominations are welcome. Nominations are usually accepted in June and July of each year, with the Forum itself taking place September to November with one session each week.
MEDIA CONTACT LIST
Shea Hermann
MEDIA
OUTLETCONTACT
LAST NAME
PHONEADDRESS
CIRCULATION
RADIO
WW
NOEve
Abrams
(504) 280-7000
University of New Orleans 2000 Lakeshore Dr. New Orleans, LA 70148
1.5 million
B97Kellie
(504) 593-6376400 Poydras St. New Orleans LA 70130
1 million
TELEVISION
WGNO
LindaAnderson
[email protected](504) 569-0964
1 Galleria Blvd., Suite 850 M
etarie, LA 7000160,000
Fox 8Heidi
Hoffmeister
(504) 486-61611025 S. Jefferson Davis Pkway. New Orleans, LA 70125
85,000
WW
LW
eezie Porter
[email protected](504) 529-6298
1024 N. Rampart St. New Orleans, LA 70116
60,000
WDSU Channel 6
ConnieBrown
[email protected](504) 679-0646
846 Howard Avenue, New Orleans, LA 70113
75,000
Times Picayune
Desiree Forsyth
[email protected](504) 756-7219
365 Canal St. New Orleans, LA 70117
67,000 weekly
GambitAlex
Woodward
[email protected](504) 486-5900
3923 Bienville St. New Orleans, LA 70119
40,000 weekly
USA TodayBrian
(212) 715-20207950 Jones Branch Dr.M
cLean, VA 22108 41,000,000 yearly
The AdvocateCharlene
(225) 388-03521010 Com
mon St. Suite 3030
New Orleans, LA 70112100,000
ONLINE
ww.nola.comDesiree
(504) 756-7219365 Canal St. New Orleans, LA 70117
100,000 monthly
bestofneworleans.comTyler
(504) 483-31503923 Bienville St. New Orleans, LA 70119
230,000 monthly
Committee for a Better New Orleans
50th Anniversary
15 SEC. (50 words)
COMMITTEE FOR A BETTER NEW ORLEANS WILL CELEBRATE ITS FIFTIETH
ANNIVERSARY ON MAY FIFTEENTH TWO THOUSAND AND SIXTEEN. COME HELP US
CELEBRATE ALL OF OUR ACCOMPLISHMENTS AT THE ASHE CULTURAL CENTER.
THE AWARDS CEREMONY WILL BEGIN AT 7 P.M. RECEPTION TO FOLLOW. FOR
MORE INFORMATION VISIT W-W-W-D-O-T-C-B-N-O-D-O-T-ORG.
Committee For A Better New Orleans Communication Audit Committee For A Better New Orleans is active online through the presence of their
website, and a Facebook and Twitter account. CBNO’s website has eight pages total. The homepage is colorful and easy to navigate. It has all of the main events that CBNO hosts with additional tabs at the top that navigate to other pages.
The tabs at the tops should be rearranged with the Mission and History tabs first. Then
the Programs, Accomplishments, Events, and Contact Us. The images on the homepage capture the culture of New Orleans well. Although the colors are nice, it might be beneficial to stick with the colors on the logo for a more cohesive professional look. The information is very easy to find and understand. CBNO should use bullet points for important information when possible. People do not want to read pages and pages. There are links to other pages on the website on this page which makes it easier for people to navigate. Some of the links do not work; CBNO should keep up website maintenance and make sure the links work at lease once a month. CBNO has linked its email address to multiple places around the website which is convenient for people needing more information. The Donate Now tab in the upper right corner is strategically placed on every page. Sponsors are included on the bottom of every page as well.
The Twitter and Facebook pages are updated frequently. Keith Twitchell posts at least
three times a month on both pages. The Twitter only has 283 followers. He mostly tweets about other events happening around the city, which is great to keep the profile active, but he should be focusing on boosting CBNO’s presence. Overall they get one to two retweets and favorites if any. He should change the Twitter name form Keith Twitchell to CBNO. The Facebook page has 361 likes. It focuses a lot on CBNO alumni accomplishments and events they attend. The Facebook is used in a better way to promote CBNO. It has content about fundraisers and media coverage. Overall, CBNO should start using hashtags. Hashtags help create similar communities on social media. For links on Twitter and Facebook CBNO should use the website bitly.com. It shortens links and takes away clutter.
Something that seems incongruent is the logo text and the website text. The website
should reflect the logo’s capitalization of Committee For A Better New Orleans. Social Media Posts:
1. Interested in city management, public safety and health care? Apply today for the Bryan Bell Metropolitan Leadership Forum! {cbno.org} #BBMLF #Leadership #CBNO
2. Celebrate with us! The 50th Anniversary of #CBNO is this year at the Ashe Cultural Center and we want to see you there! {May 15, 2016 at 7p.m.}
3. Calling all CBNO alum! Use #CBNO50 and show us what you’re up to around the city! 4. Calling all CBNO alum! Use #CBNO50 and show us what you’ve been up to since you
graduated! #CBNO #Leadership 5. Here is our alum of the week! (name) graduated in (year) and is currently (doing,
working, etc) #CBNO #CBNO50 #Better50 6. Help us be better in our next 50 years! Donate today {cbno.org} #Better50 #CBNO 7. Stay tuned today to WWL radio and hear Councilwoman {name} talk about her
experience with BBMFL #StayTuned #CBNO50
8. We care about Environment and Coastal Issues and you should too! Donate today to make these next 50 years better than the last! #CBNO50 #Better50 #CBNO
9. We would like to recognize AT&T as our sponsor of the week! Click the link below to see all AT&T has helped us to accomplish! #CBNO50 #CBNO
10. For more information about our 50th anniversary check out our website! {cbno.org} #Better50 #Leadership #CBNO
Dr. Allison Padilla-Goodman Biography
Dr. Allison Padilla-Goodman, who serves on the Board of Directors for Committee For A Better New Orleans, is a sociologist who completed her doctoral dissertation in 2014 at the City University of New York Graduate Center. She also attended Middlebury College in Vermont, spent a semester abroad in Florence, Italy, and Tulane University’s Stone Center for Latin American Studies for her master’s degree.
Her passion for social justice began with Breakthrough Collaborative, a summer program for underserved middle school children. She worked as the dean of faculty for the program in New Orleans and in Hong Kong. She served as a director of youth programs for SilenceIsViolence whose mission is “to call upon both citizens and public officials to achieve a safe New Orleans.” She has a deep love of education and scholarship and has a history of service in New Orleans, New York and Hong Kong, though she will always consider New Orleans home.
The fourth-generation New Orleanian currently serves as the fifth community director of the Anti-Defamation League’s South Central Region.
Shea [email protected](985) 232-8900
The Committee for a Better New Orleans is the result of the 2002 merger of two New Orleans nonprofit organi-zations, the Metropolitan Area Committee and the Committee for a Better New Orleans.
The Metropolitan Area Committee was founded in 1966 as the first major community organization in New Orleans to reach across race and class lines. Over the years, its primary areas of focus were public education and good government issues, as well as putting on the annual Metropolitan Leadership Forum. The Committee for a Better New Orleans was founded in 2000 with a similar commitment to comprehensive diversity, and with Task Forces in the areas of City Management, Economic Development, Education, Housing, Public Safety, and Trans-portation. Its initial objective was to create a citizen platform for the 2002 mayoral and city council elections, producing the highly regarded Blueprint for a Better New Orleans.
Today, CBNO fills a unique role in New Orleans. With the most broad-based, diverse representation of any or-ganization in the city and a focus on change at systemic levels, CBNO serves as a powerful catalyst and convener, bringing diverse interests to the table to comprehensively address and resolve the most critical issues. Its board is representative of the full spectrum of race, class, age, sector and geography in New Orleans. Priority projects at present include providing a framework for the people of New Orleans to come together to develop and im-plement a permanent, formal mechanism for citizen participation; working with NOCOG partners to promote open governance in areas such as city budgets, public records and open meetings and processes; and working with a coalition of partners to lead a community-wide conversation on the future of public education in New Orleans, with a focus on excellence, equity and sustainability.
In addition, the Bryan Bell Metropolitan Leadership Forum, first conducted in 1968, continues to be a highly acclaimed training ground for the leaders of today and tomorrow. In 2001 the two organizations, sharing similar philosophies and a number of board members, decided to merge. The resulting Committee for a Better New Orleans is a diverse community organization, a catalyst and convener, working to bring all voices to the table to build a better future for all New Orleanians.
The Committee for a Better New Orleans always seeks to engage and to listen, to build coalitions, to seek the voice of the people, and to effect meaningful, lasting change at systemic levels. It leads when called upon; it happily serves and supports when others demonstrate leadership. And always, it works to build a better New Orleans.
For additional information on the history and accomplishments of CBNO, visit www.cbno.org.
Committee for a Better New OrleansBackgrounder
4290 Canal St., Suite 300 [email protected] Orleans, LA 70119 (504) 267-4666
Shea [email protected](985) 232-8900
The Committee for a Better New Orleans is Celebrating 50 years in the Metropolitan New Orleans area. To celebrate, let’s walk through the history of how they became CBNO and ZKDW�WKH\�KDYH�DFFRPSOLVKHG�DV�WKH�¿UVW�PDMRU�FRPPXQLW\�RUJDQL]DWLRQ�LQ�1HZ�2UOHDQV�to reach across race and class lines. Here are the top 12 reasons to celebrate the 50th Anniversary:
1. The Metropolitan Area Committee began in 1966 with Mr. Richard W. Freeman.
2. CBNO was formed with the purpose of exploring critical issues facing New Orleans through honest and creative discussion.
3. In 1968, the Bryan Bell Metropolitan Leadership Forum was created to identify emerging community leaders.
People who have graduated from BBMLF include Mayor Mitch Landrieu, Sen. David Vitter, and State Sen. Karen Carter Peterson.