commnexus software trends - 9/26/2013

15
CommNexus Social Media Special Interest Group Angela Hill The Future of Social

Upload: angela-hill

Post on 27-Jan-2015

105 views

Category:

Business


1 download

DESCRIPTION

The 10 hottest trends in social media marketing, aggregation, automation, and engagement right now.

TRANSCRIPT

Page 1: CommNexus Software Trends - 9/26/2013

CommNexus Social MediaSpecial Interest Group

Angela HillThe Future of Social

Page 2: CommNexus Software Trends - 9/26/2013

The New Marketing Environment

Page 3: CommNexus Software Trends - 9/26/2013

There are always invisible costs that make the challenge of being an effective social marketer harder.

Free Isn’t Free

Page 4: CommNexus Software Trends - 9/26/2013

Today, I will reveal 10 of the hottest social software tricks for aggregation, automation, and engagement with your online audience.

10 Secrets to Social Success

Page 5: CommNexus Software Trends - 9/26/2013

Viral HeatPerfect for social listening, engagement with key influentials, cultivation of customer groups, and customized search threads of key topics.

Secret #1: Listening

Page 6: CommNexus Software Trends - 9/26/2013

HootSuitePerfect for monitoring activity across multiple social platforms such as: Linkedin, Twitter, Facebook, etc.

Secret #2: Engagement

Page 7: CommNexus Software Trends - 9/26/2013

OnlyWirePerfect for connecting your blog to over 50+ social media sites for instant posting the moment your blog post goes live.

Secret #3: Automation

Page 8: CommNexus Software Trends - 9/26/2013

bit.lyPerfect for tracking your content via a URL shortener generated as blog posts, articles, white papers, or case studies across multiple platforms.

Secret #4: Tracking

Page 9: CommNexus Software Trends - 9/26/2013

GoSquaredPerfect for a different, visual-based interpretation of your website’s performance.

Secret #5: Analytics

Page 10: CommNexus Software Trends - 9/26/2013

CrazyEggPerfect for tracking the interaction of actual users on your website to make decisions such as what items should be clickable and more.

Secret #6: Heat Maps

Page 11: CommNexus Software Trends - 9/26/2013

AdStackPerfect for multi-variate testing of designs, calls to action, messaging, and imagery within your emails and landing pages.

Secret #7: Multi-Variate Testing

Page 12: CommNexus Software Trends - 9/26/2013

BlueHornetPerfect for virtual email engagement via your Email Software Platform (ESP) that automates part of the sales process and prequalifies leads for your sales team.

Secret #8: Triggered Campaigns

Page 13: CommNexus Software Trends - 9/26/2013

Multiple Applications & MasheryPerfect for making your various software systems talk to one another.

Secret #9: API Integration

Page 14: CommNexus Software Trends - 9/26/2013

HubSpotPerfect for spying on potential prospects that are unwilling to fill out a form on your website.

Secret #10: Big Brother

Page 15: CommNexus Software Trends - 9/26/2013

But wait, there’s more…