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    COMMON GOALS AND STRATEGIES FOR OAKLAND TRANSIT May

    2016

    Common Goals and Strategies forOakland Transit

    AN ANALYSIS TO FIND TRANSIT CONSENSUSDANA RUBIN 

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    THE REPORT:

    I.  FIGURES & TABLES & PHOTOSII.  PURPOSE & GOALS

    III.  STATE OF OAKLAND TRANSIT

    i.  RIDERSHIP

    ii.  FREQUENCY AND CAPACITYIV.  THE BENEFITS OF TRANSIT

    i.  AN OPPORTUNITY FOR OAKLAND

    ii.  SB 375: A STATE MANDATE

    V.  NEW APPROACHES TO TRANSIT PLANNING

    i.  TRANSIT COORDINATIONii.  METHODS FOR COORDINATION

    VI.  PLAN ASSESSMENT

    i.  METHODOLOGY Iii.  ASSESSING THE PLANNING DOCUMENTS

    VII.  DOCUMENT ANALYSISVIII.  INTERVIEW ASSESSMENT

    i.  METHODOLOGY II

    ii.  INTERVIEW SYNOPSIS

    IX.  DISCUSSION WITH MATRIX: COMMON GOALS FOR OAKLAND TRANSIT

    i.  THEMESX.  NEXT STEPS

    THE APPENDIX:

    o  PLANNING DOCUMENTS SYNTHESIZED

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    COMMON GOALS AND STRATEGIES FOR OAKLAND TRANSIT

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    I.  FIGURES AND TABLES

    FIGURES:

    Figure 1 : Proportion of Public Transportation Users by Census Tract, 2009-2014 American Community Survey 

    Figure 2: Ladder of transit planning in Oakland, CA Figure 3: Regional, City, and Neighborhood Plans Reviewed 

    Figure 4: Plans categorized, ascending from regional authorities, transit agencies, city-wide Oakland Plans, and

    neighborhood specific plans 

    TABLES:

    Table1: AC TRANSIT Ridership from the Major Corridors Study, 2016 

    Table 2: Daily BART ridership reports: Change from April 2006-April 2016 

    Table 3: Daily Capitol Corridor Ridership: Change from OCT FY 15 OCT FY 16 Table 4: Daily WETA Ridership: Change from 2012-2013 to 2014-2015

    Table 5: Goals and Strategies Matrix: Defining the roles of leading and supporting agencies

    Table 6: Appendix: Goals and Strategies defined by Oakland planning documents

    PHOTOS:

    Photo 1: Modes of Transit, AC Transit, WETA, Capitol Corridor and BART

    Photo 2: Local wayfinding signs

    Photo 3: Improving effectiveness along current routes credit: LA Street Blog

    Photo 4: Fruitvale Transit Village, example of a TODPhoto 5:

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    COMMON GOALS AND STRATEGIES FOR OAKLAND TRANSIT

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    Acknowledgements:

    With gratitude, to the advisors: Professor Elizabeth Deakin, Professor Karen Trapenberg Frick, and Sara Barz.

    Special thanks to Matt Nichols, Iris Starr, Jason Patton, Sarah Fine,

    Fern Uennatornwaranggoon, Derek Cheah, and Teddy Forscher.

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    COMMON GOALS AND STRATEGIES FOR OAKLAND TRANSIT

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    II.  PURPOSE:

    This report, Common Goals and Strategies for Oakland Transit, defines transit goals and strategies that the City of Oakland

    and local transit agencies should pursue based on an assessment of thirty-five planning documents, studies, and polices

    published within the last decade. In combination with a document analysis, goals and strategies were vetted through an

    in-depth interview process with local transit stakeholders and technocrats. This report aims to find consensus and set

    common transit objectives with the intention of developing a more transit-oriented Oakland.

    THE GOALS:

    1.  Achieve a state of good repair; maintain

    existing transportation infrastructure.

    2.  Apply parking revenues to support transit.

    3.  Coordinate with partnering transportation 

    providers to foster and incentivize ridership.

    4.  Encourage economic development. 

    5.  Enhance the dissemination of transitinformation.

    6.  Ensure that transit is accessible and equitable. 

    7.  Expand and alter transit service and improve

    system connectivity.

    8.  Improve frequencies and timed transfers.

    9.  Improve health and safety of the transit system.

    10. Increase effectiveness for a more financially

    stable transit system.

    11. Reduce greenhouse gas emissions.

    12. Improve bus stop locations, amenities, and

    facilities.13. Improve customer service and operational

    efficiencies.

    14. Implement priority treatments along key transit

    corridors. 

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    III.  OAKLAND TRANSIT TRENDS:

    Overall Transit Patterns:

    Oakland is the transportation hub of the East Bay. The 2009-2014 American Community Survey estimates that nearly 20% of

    all Oakland commuters travel by public transportation. And in any given week, more than 100,000 Oakland residents

    commute to work by transit, with more than 27% traveling to San Francisco.1 Furthermore, according to the 2012 California

    Household Travel Survey, 27% of commuters travel in downtown Oakland specifically by BART and AC Transit.2 

    Employment Patterns in Transit:

    Transit and ground transportation hires more than 4,900 employees within Oakland. Jobs within this industry include rail and

    bus operations, as well as other motor transit. Oakland’s regional competitiveness within transportation has surged,

    increasing the number of jobs in air, water, and transit transportation by 8,500 jobs since 2000.3 Oakland’s job share within

    transit and ground passenger transportation is five-times greater than the nine-county Bay Area. 4 

    The Transit Agencies serving Oakland:

    The four prominent transit providers within Oakland are AC Transit, BART, Capital Corridor, and WETA. Across these four transit

    modes, trips to work are the most common. Secondary to work-trips, patrons use BART and AC Transit to reach schools and

    educational programs. Capitol Corridor and WETA ridership increases over the weekend when riders use the systems to

    reach recreational and social activities.5 

    1 San Francisco (27%), Berkeley (7%), San Leandro (3%), Hayward (2%), and Alameda (2%)

    2 Comprehensive Circulation Study for Downtown Oakland and Access to/from West Alameda, 2015

    3 AC Transit 2012 Passenger Study, Survey Findings

    4 Location Quotient: 5.0 

    5

     Capitol Corridor Performance Report, 2015 

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    Figure 3 : Proportion of public transportation users by census yract, 2009-2014 American Community Survey  

    Percent of transit riders across Oakland census tracts

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    i)  RIDERSHIP:

    AC TRANSIT:

    AC Transit spans 45-miles north to south and is contained to 5-miles east to west. Downtown Oakland is the center of

    AC Transit’s network, with many patrons originating, transferring, and completing their travel between Jack London

    Square and the MacArthur BART station. All but two of AC Transit’s major corridor lines pass through the central artery

    of Oakland. The College/University Avenue corridor (51A/B) has the second highest ridership in the entire system,

    transporting more than 20,000 riders per day. Second to the 51A/B is the Transbay NL line from East Oakland to San

    Francisco. This line has seen a surge in ridership in the last several years.6 As shared in AC Transit’s 2012 Passenger

    Study, 43% of riders use the system for work related travel, followed by school trips which are responsible for 16% of all

    AC Transit trips.7 

    Table 

    Table1: AC TRANSIT Ridership from the Major Corridors Study, 2016 

    BART:

    Eight BART stations are in Oakland: Rockridge, MacArthur, 12th

     Street, 19th

     Street, West Oakland, Lake Merritt, Fruitvale,and the Coliseum. According to BART’s April 2016 Monthly Ridership report, nearly 70,000 people travel to and from

    Oakland each day by BART. And on average, more than 8,000 BART patrons travel within Oakland per day.

    Oakland’s BART ridership is one-third of all system-wide trips. As noted in the charts below, within the last decade,

    BART ridership has increased by approximately 40% for those traveling across the BART system. Weekday and

    weekend ridership traveling strictly within Oakland has increased by 20% and 50%, respectively.8 

    6http://www.actransit.org/2014/01/30/high-spiraling-rideship-for-ac-transit/

    7 AC Transit 2012 Passenger Study, Survey Findings

    8

     h ttp://www.bart.gov/about/reports/ridership

    FREQUENCY OF

    ARRIVAL  72R N 72R S 18 1 1R 51A/B 57 NL NL SF 40 N 40 S 20 21 97 99 F

    NUMBER OF RIDERS PER DAY 

    DAILY RIDERSHIP  14,789 7,898 6,575 20,347 11,352 10,372 5,135 4,394 4,227

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    The steepest decline of BART use has been at the Coliseum station, where vehicle travel has increased within the

    neighborhood by 17% since 1998.  Similarly to AC Transit destination data, 88% of all BART trips are between home and

    work..9 

    Table 2a and 2b: Daily BART Ridership reports: change from April 2006-April 2016

    CAPITOL CORRIDOR:

    Capitol Corridor is a 168-mile inner city Amtrak line. As stated in the agency’s Business Plan Update, there are 30

    weekday and 22 weekend trips between Sacramento and Oakland. Between Oakland and San Jose, there are 14

    trips, seven days a week.10 18% of all Capitol Corridor riders live in Alameda County.11And across the route, 54% of all

    riders use the system to commute to work. 22% of riders travel for social and recreational pursuits. Capitol Corridor has

    its strength in regional service. However, due to reduced ridership system wide, Capitol Corridor aims to develop

    campaigns and programs to increase usership over the next several years.12 

    9 2008 BART Station Profile Study

    10 Capitol Corridor Intercity Rail Service Business Plan Update FY 2014-2015-FY 2015-16, April 2014

    11 Capitol Corridor Performance Report, 2015  

    12

     Capitol Corridor Intercity Rail Service Business Plan Update FY 2014-2015-FY 2015-16, April 2014 

    DAILY

    RIDERSHIP

    ( number of

    riders/weekday) 

    ARRIVING

    TO

    OAKLAND

    LEAVING

    FROM

    OAKLAND

    TRAVELING

    WITHIN

    OAKLAND

    APRIL 2006 48,366 46,897 7,211

    APRIL 2016* 68,837 67,326 8,565

    % CHANGE 42% 43% 19%

    DAILY

    RIDERSHIP

    (number of

    riders/Saturday)  

    ARRIVING

    TO

    OAKLAND

    LEAVING

    FROM

    OAKLAND

    TRAVELING

    WITHIN

    OAKLAND

    APRIL 2006 21,795 21,446 3,458

    APRIL 2016 31,139 30,621 5,211

    % CHANGE 42% 42% 50%

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    Table 3: Daily Capitol Corridor Ridership: OCT FY 16 vs OCT FY 15 Table 4: Daily WETA Ridership: 2012-2015 

    FERRY:

    The Alameda/Oakland ferry provides weekday and weekend service to Alameda, Oakland, and San Francisco

    terminals. Seasonal service is provided from Jack London Square to AT&T Park. According to WETAs Short RangeTransit Plan 2015-16 to 2024-25, within the last two years, annual ridership to and from the Alameda/Oakland terminal

    has increased by 50%.13  As of June 2015, the Alameda/Oakland ferry line is responsible for 3,267 weekday trips.14 

    13 Short Range Transit Plan FY 2015-2016 to FY2024-25

    14 http://ww2.kqed.org/news/2015/08/24/with-crowds-flocking-to-ferries-agency-considers-adding-new-runs 

    APPROX.

    DAILY

    RIDERSHIP

    OAKLAND

    TO

    SACRAMENTO

    (JLS)

    OAKLAND

    TO

    SACRAMENTO

    (COL.)

    OAKLAND

    TO

    SAN JOSE

    FY NOV 2015 ~220 ~67 ~84

    FY NOV 2016 ~233 ~61 ~84

    % CHANGE 5.8% -8.6% 0%

    DAILY RIDERSHIP: Alameda/Oakland Ferry TOTAL PASSENGERS

    FY 2012-2013 ~1700

    FY 2013-2014 ~2,300

    FY 2014-2015 ~2,590

    % CHANGE 50%

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    ii)  FREQUENCY AND CAPACITY:

    BART:

    The frequency of BART trains differentiates based on the time-of-day and destination, ranging from 3-4 minute

    headways to 20 minute headways on weekends and during non-peak travel.15 System-wide, the most constrained

    segment of the rail line is the Transbay Tube, which at present, accommodates 23 trains per hour (22,600 riders) at

    peak hours and in peak directions. BART is currently at 86% capacity.  This is based on the size of the fleet and the

    state of the equipment in use. In current conditions, it is possible for the current system to increase travel load by one

    additional train per hour, adding 1,070 passengers.13 

    AC TRANSIT: 

    The frequency of AC Transit’s eleven major corridors ranges from 10 to 45 minutes. Like BART, variation is based on the

    time-of-day and destination. In terms of street capacity, there is plenty of it. The Downtown Circulation Study assessedtraffic counts from 2011-2015 to determine downtown Oakland’s current street capacity. At present, more than 80%

    of the streets are under vehicle capacity. As shared in the report, “
right-of-way can be reassigned to other road

    users without compromising access and circulation for emergency vehicles, transit, and personal vehicles.”16 

    CAPITOL CORRIDOR:

    Departures from Capitol Corridor’s Oakland stations occur approximately every hour for peak commute travel. For

    those traveling between 10 am and 4 pm and after 8 pm, frequencies become more occasional, with headways

    nearing 2 hours at the Jack London Square station and between 1-3 hours at Oakland Coliseum. Locational capacityconstraints include minimal or expensive car parking at stations and poor access to connecting transit.

    15 BART schedules: http://www.bart.gov/schedules/bystation 

    16 Comprehensive Circulation Study for Downtown Oakland and Access to/from West Alameda, 2015

     

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    WETA:

    On weekdays, the ferries from Oakland to the SF terminals run every 40 minutes during peak hours and every 60 minutes

    between 10 a.m.-4 p.m. On weekends, the headways are reduced to every 90 minutes. The Alameda/Oakland ferry

    experiences the highest passenger load at peak, more than any other terminal within the system. WETA does not

    foresee any changes in the market that would warrant increasing current capacity levels. As indicated, “
the serviceappears to have sufficient capacity to accommodate moderate ridership growth over the next 10 years
”17 

    17 WETA Short-Range Transit Plan FY 2015-16 to FY 2024-25

    Photo1: Modes of Transit, AC Transit, WETA, Capitol Corridor and BART.

    Credit: Teddy Forscher and bioprepwatch.com 

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    IV.  THE BENEFITS OF TRANSIT:

    “
At its most basic level, public transit is about providing access to all people
” 

    (Jarrett Walker, 2012).

    “The well-being of growing and expanding urban metropolitan regions is intimately connected to the provision of adequate

    and appropriate transportation services.” This perspective from Professor Alan Murray is just as relevant today as it was

    twenty years ago. Evidence for close knit relationships between public transportation services and economic and societal

    health is apparent.18 According to a 2011 report published by the American Public Transportation Association (APTA), a

    dollar invested in public transportation generates four dollars in economic returns.19 From an environmental and human

    health perspective, transit provides significant benefits when compared to the automobile.

    LaChapelle and Frank (2008) remind us that by definition, transit users are also walkers and therefore, have higher exposure

    to physical activity, reducing the on-set of obesity and other diseases.20 And equally as important, the environmental

    benefits that public transportation provides are agreeable across scholarship. In his well-acclaimed book, Transit Metropolis ,

    Robert Cervero speaks to the long-term environmental benefits public transit can provide “
when paired with smart

    technologies, [public transit] can contain traffic congestion, reduce pollution, conserve energy, and promote social

    equity
”21 Furthermore, the APTA shares that eliminating one car from the road, reduces carbon dioxide emissions by 30%.22 

    For these reasons and beyond them, it is advantageous for local governments to promote and fund public transit to

    encourage equitable and sustainable travel between residential zones, commercial districts, and amenities. Yet, despite

    the evident benefits, public transit is often considered secondary to auto-travel. The reason for this varies across cities and

    18 Murray, Alan T., Rex Davis, Robert J. Stimson, and Luis Ferreira. "Public transportation access." Transportation Research Part D: Transport and Environment  3, no. 5 (1998): 319-328.

    19http://www.publictransportation.org/benefits/grows/Documents/Economy-Fact-Sheet-2011.pdf

    20 Lachapelle, Ugo, and Lawrence D. Frank. "Tra nsit and health: mode of transport, employer-sponsored public transit pass progr ams, and physical activity." Journal of Public Health Policy  (2009): S73-S94.

    21 Cervero, Robert. The transit metropolis: a global inquiry . Island press, 1998.

    22 APTA: Public Transportation Reduces Greenhouse Gases and Conserves Energy 

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    regions. However, the consequences of under-funded and under-developed transit have left systems operating below their

    potential.

    i.  AN OPPORTUNTIY FOR OAKLAND:

    Oakland is the transportation hub of the East Bay with BART, AC Transit, Amtrak, and ferry service collecting in the greaterdowntown area. And in recent years, transit ridership is increasing with more bus and transit riders commuting to and from

    the city is for work and enjoyment. This, coupled with policy directives from the regional level to encourage dense, transit-

    oriented development are strong incentives for the City of Oakland to revise current transit practices, in favor of a more

    comprehensive and collaborative program. 23 

    ii.  SB 375: A STATE MANDATE

    In 2008, Senate Bill 375 was adopted to reduce state-wide greenhouse gas emissions through more efficient, more compact

    development. As detailed by Barbour and Deakin (2012), the bill emphasizes coordinated efforts between land-use andtransportation; the structure of the bill requires that MPOs work with cities within their jurisdictions to set targets to expand

    alternative travel options. This request is a challenge as traditional planning practices have often decoupled land-use and

    transportation planning. With aggressive enforcement at the state and regional level, it is beneficial for the City of Oakland

    and local transit partners, to achieve SB 375 targets by thinking collaboratively and systematically.24 

    23 Plan Bay Area: A strategy for a Sustainable Region, 2013

    24 Barbour, Elisa, and Elizabeth A. Deakin. "Smart gro wth planning for climate protection: Evaluating California's Senate Bill 375."  Journal of the American Planning Association 78, no. 1 (2012): 70-86.

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    V.  NEW APPROACHES TO TRANSIT PLANNING:

    In her newly published book, Street Fight, Janette Sadik-Khan says, “buses are as sexy as Amish dresses
” We all know the

    story, buses and rail have been the step-child to auto-centric development thanks to a strong automobile lobby, which

    replaced street-cars with publically funded highways in the mid-twentieth century. This pattern has perpetuated, providinginsufficient financing for transit investments. Transportation Secretary Anthony Foxx, recently shared that $24.5 billion is

    needed per year to improve the country’s transit-systems. 25 

    However, the optimistic planner would see a glass half-full. U.S. cities from Denver to Chicago are turning to transit systems

    to mobilize commuters cost-effectively. There is transit growth occurring in some of the most unlikely of places. According to

    the most recent American Community Survey, the Los Angeles metro-area experienced a 10% increase in transit ridership,

    due in part to the launch of the Los Angeles Transit Neighborhood Initiative and the new subway expansion to Santa

    Monica.

    Government entities are re-invigorating transit mobility through local and regional funding mechanisms. This includes bond

    measures, local tax increases, and development fees. In 2014, Alameda County passed Measure BB, a half-cent sales tax to

    sponsor transportation investments in the East Bay. This emergence of funding, $8 billon over thirty years, gives Oakland

    motivation to update practices and reconsider how staff, resources, and cross-agency collaboration can keep Oakland

    competitive for new transit funding.

    25http://www.faa.gov/news/press_releases/news_story.cfm?newsId=19495&omniRss=press_releasesAoc&cid=102_P_R 

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    i.  TRANSIT COORDINATION:

    Transit planning, like other planning disciplines, extends beyond geographical and political constraints; transit

    planning includes multiple organizations, agencies, and perspectives. Hence, it is a great accomplishment

    when we are able to pair solutions to a need, and do so in a manner that is agreeable to all concerned

    parties.

    Christensen (1985) approached this classic planner’s dilemma with a matrix to suggest how civil servants can

    find solutions to complex needs. The matrix, divided into four quadrants, shows that for a portion of our planning

    needs, we are unsure how to link concerns with solutions. It’s the question of how do we solve a problem and

    with what tools? It is within this quadrant that it is critical to work with planning partners to form goals and

    strategies that are agreeable.26 

    “When the problem is known but the solution is unknown, innovation is needed.” 

    (Christensen, 1985)

     26

     Christensen, Karen S. "Coping with uncertainty in planning."  Journal of the American Planning Association 51, no. 1 (1985): 63-73.

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    COMMON GOALS AND STRATEGIES FOR OAKLAND TRANSIT

    Planners, engineers, transit activists, partner agencies, developers, and government officials have their own objectives and

    perspectives for solving Oakland’s transit needs. Arguably, for success to be achieved, it is beneficial if the expertise of all

    concerned stakeholders be included in the planning and implementation process. As offered by Span et al., “
excluding

    professional organizations from governance results in poor-quality public service
” 27 

    Furthermore, Barbara Gray, a professor of organizational behavior, suggests that planning should be discursive and

    collaborative if a problem is too daunting for one agency to solve.28 The collaboration process begins by acknowledging

    the problem. Following an acknowledgment of a problem, municipal governments need to engage in comprehensive

    planning. Emeritus Professor Judith Innes, shares that comprehensive planning is a package of policies that work together. In

    this case, collaborative policies to build a comprehensive transit program. 29 

    In a 1994 research study, Innes reviewed eight cities participating in coordinated planning. “Players were brought to a table

    and kept there, searching for agreement with their adversaries by external incentives.”30

     In all cases, Innes reports that thegroups found consensus, designing proposals for long-term implications. Innes’s case studies, acknowledged that consensus

    planning promotes what is good for a particular place. And contrary to traditional practices, censuses building, a series of

    “linked conversations,” inherently achieves cooperation and avoids politicization.

    27 Span, Kees CL, Katrien G. Luijkx, Jos MGA Schols, and Rene Schalk. "The relationship between governance roles and performance in loca l public interorganizational networks: A conceptual analysis." The American

    Review of Public Administration (2011): 0275074011402193.28

     Gray, Barbara. "Conditions facilitating interorganizational collaboration."Human relations 38, no. 10 (1985): 911-936.29

     Innes, Judith E. "Planning through consensus building: A new view of the comprehensive planning ideal."  Journal of the American planning association62, no. 4 (1996): 460-472.30

     Innes, J. "Planning Through Consensus Building: A New View of the Comprehensive Planner." Berkeley, Calif.: University of California at Berkeley (1994).

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    COMMON GOALS AND STRATEGIES FOR OAKLAND TRANSIT

    ii.  METHODS FOR COORDINATION:

    There are a variety of methods for achieving a high level of interagency coordination. To begin, trust at the managerial

    level is crucial. Managers that are willing and eager to cross-pollinate ideas, offer flexibility, and share resources will foster

    accountability between agencies. Engaged managers set a precedent for their own staff members. We can consider it to

    be an osmosis effect; city-staff will mirror engaged and empowered managers, and strive for the same goals. Research by

    Zeffane and Kosgaard offers that strong leader-member relationships encourage employees to take on challenging, rather

    than risk-averse tasks. This, in combination within external coordination practices, which includes meeting in-person with

    stakeholders, assessing problems together, and jointly monitoring goals and strategies, cultivates high-level interagency

    collaboration3132.

    To determine what goals and strategies the City of Oakland should implement, methods of collaboration were applied:

    I.  An in-depth assessment of planning documents published by the city, transit agencies, and regional commissions.

    II.  Interviews with local transit stakeholders including transit agencies, regional commissions, and transit advocates

     31

     Zeffane, Rachid. "Patterns of organizational commitment and perceived management style: A comparison of public and private sector employees." Human Relations 47, no. 8 (1994): 977-1010.32

     Korsgaard, M. Audrey, David M. Schweiger, and Harry J. Sapienza. "Building commitment, attachment, and trust in strategic decision-making teams: The role of procedural justice."  Academy of Management journal  38,

    no. 1 (1995): 60-84.

    COMMON GOALS AND STRATEGIES FOR OAKLAND TRANSIT

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    VI.  PLAN ASSESSMENT:

    The schematic at right illustrates how plans are

    similar to Matryoshka dolls, stacking into each

    other. Trickled down from the federalgovernment and state, regional transportation

    commissions are responsible for distributing

    funding through a variety of grant programs.

    Plans developed by the Metropolitan

    Transportation Commission (herein, MTC) and

    other regional partners are responsible for

    producing long-range plans. Presently, MTC

    is focused on the next rendition of Play BayArea, a regional strategy to accommodate the

    Bay Area’s impending growth while reducing

    greenhouse gas emissions. As the designated

    purveyor of funds for the nine-county Bay Area,

    it is critical that city and local plans key into the

    goals that MTC seeks to accomplish.

    The Alameda County Transportation

    Commission (herein, ACTC) is comprised of the county’s 13 cities. ACTC is responsible for distributing funds to the city and

    transit agencies. Funds are apportioned by MTC and through other local funding mechanisms such as Measure BB, the

    Transportation Improvement Program, and federal programs including the Lifeline Transportation Program, and the One Bay

    Area Grant Program. Pipeline projects developed for Oakland’s city-wide and specific/neighborhood plans are nested into

    Figure 4: Ladder of transit planning in Oakland, CA 

    Regional Transportation Comission

    City of Oakland

    Neighborhoods

    Transit Agencies

     AC Transit

    BART

    Capitol Corridor

    WETA

     Alameda County TransportationCommission

    Metropolitan TransportationCommission

    COMMON GOALS AND STRATEGIES FOR OAKLAND TRANSIT

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    ACTC’s county-wide transportation plan. 48% of available measure BB funding is allocated towards BART, bus, senior, and

    youth transit. As stated in the 2014 Expenditure Plan, ACTC is more likely to fund projects and programs that increase public

    transit use for youth and improve operating efficiencies.

    Oakland’s city-wide plans strive to take into account the policies associated with the regional commissions. Working closelywith the transit agencies, the City of Oakland can curate priorities based on state and federal funding opportunities.

    Specific plans are being developed for each of Oakland’s niche neighborhoods to hone in on place-based need. These

    projects are then able to be added as specific line items within ACTC’s county-wide transportation plan, and are

    considered priority projects when competing for grants.

    Transit agencies strike a unique balance of defining their own objectives while adhering to city needs and policies. Projects

    identified in the plans produced by the agencies need to mirror city objectives identified in specific plans.

    Agreeing on what Oakland’s transit terms should be is no small feat. Hence, assessing what each stakeholder seeks to

    achieve in their respective plans, will identify areas of common importance. Agreeing on goals and strategies is critical to

    ensuring that Oakland is in fact a transit-first city.

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    21

    i.  METHODS FOR PHASE I:

    Reasoning:

    An analysis of planning documents, including studies and outreach reports, developed and published by the City of

    Oakland, partnering transit agencies, and regional transportation authorities, were synthesized to gain an understanding of

    the current goals and objectives circulating within the Oakland transit network. By extracting goals and strategies found in

    the documents, prominent and repeating interests were able to be identified.

    Technique:

    Planning documents were assessed based on descriptive goals and recommendations outlined in the plans. Goals were

    cataloged into a variety of ways to identify associations and patterns. Once categorized by key themes and terms, goals

    were merged to reduce redundancies. Plans and policies articulated by regional agencies, including the Metropolitan

    Planning Commission (MTC) and the Alameda County Transportation Commission (ACTC), were marked as goals that thecity is required to comply with. These goals, although often more general, includes state polices: AB 32 and SB 375 which

    aim to reduce greenhouse gases and attend to underserved communities. This process of analysis was cultivated with

    inspiration from Salt Lake City’s State of the System Fact Book, a component of Seattle’s transit master plan.33 

    Disclaimer:

    The plans that were assessed for this report do not encompass all reports published by the City of Oakland and partnering

    agencies over the last ten years. These plans aim to identify and assess a cross-section from all parties-- recognizing that a

    plan may have been overlooked without intention during the assessment process.

    33 Salt Lake City Transit Master Plan: State of the System Fact Book

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    22

    CITY OF OAKLAND YEAR TRANSIT AGENCIES YEAR REGIONAL COMMISSIONS YEAR

    CITY WIDE AC TRANSIT ACTC

    Broadway Transit Circulation Study AC Transit Expansion Plan

    Draft

    2015 ACTC County-Wide Transit

    Plan

    2015

    Complete Streets Policy 2013 AC Transit Public Outreach 2015 Multimodal Arterial Corridor

    Plan

    2015

    Sustainable Oakland 2014 Designing with Transit 2004Comprehensive Circulation Study for Downtown

    Oakland

    2015 Short-Range Transit Plan 2014 MTC

    Oakland General Plan, Land-Use and

    Transportation Element

    1998 Plan Bay Area 2013

    Energy and Climate Action Plan 2012 BART Connectivity Plan 2006

    Transit-First Policy Quarter Four Report 2015 Transportation 2035 2009

    Build a Better BART

    SPECIFIC PLANS OTHER

    Broadway Valdez 2013 CAPITOL CORRIDOR CALTRANS: Complete Streets 2014

    Central Estuary Plan 2013 Capitol Corridor Vision Plan

    Update

    2014 SPUR Seamless Transit 2015

    Central and East Oakland Community Based

    Transportation Plan

    2007 SPUR Downtown For Everyone 2015

    Coliseum/Oakland Airport BART Station Access

    Plan

    2002 WETA 2016 EBOTs Neighboring Cities 2014

    Fruitvale Alive! Community Transportation Plan,

    Final Report

    2005 Strategic Plan (2016-2026)

    Lake Merritt BART Station Area Plan 2013

    LAMMPS

    Harrison Street/Oakland Avenue CommunityTransportation Plan

    2010

    Revive Chinatown Community TransportationPlan

    2004

    West Oakland Specific Plan 2013

    West Oakland Community-Based Transportation

    Plan

    2006

    Figure 3: Regional, City, and Neighborhood Plans Reviewed

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    ii. 

    DOCUMENT REVIEW: ASSESSING CURRENT PLANNING PLANS AND DOCUMENTS: 

    The following is an assessment of goals and strategies that frequently appear across the 35 plans, studies, and policies that

    were reviewed for this report. Their prominence across the reports suggests that the city and its agencies are agreeable to

    their importance. The following graphic highlights the distribution of plans across three categories: fostering an efficienttransit system, encouraging a more sustainable transportation system, and developing a more user-friendly, multi-modal

    experience. As detailed by the graphic, plans are distributed relatively evenly across the aforementioned categories, with

    slightly more emphasis on improving the systems functionality and user-experience rather than developing a more

    sustainable transportation system.

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    Efficient Transit System: System Functionality

    Economic VitalityCoordination and Partnership

    High Quality Transit

    Sustainable Transportation System

    Sustainable GrowthEnvironmental Improvement

    Health and Safety

    Multi-Modal Transportation: User Experience

    Multi-ModalQuality of life

    Opportunity for all

    ACTC Countywide Transit Plan: Vision and Goals ACTC Countywide Transit Plan: Vision and Goals ACTC Countywide Transit Plan: Vision and Goals

    Alameda Multi-Modal Arterial Plan Central and East Oakland Community BasedTransportation Plan

    Alameda Multi-Modal Arterial Plan

    Building a Better BART Complete Streets: Implementation Action 2.0 Central and East Oakland Community Based Transportation Plan

    Central and East Oakland Community BasedTransportation Plan

    Complete Streets Resolution and Policy Coliseum/Oakland Airport BART Station : Access Plan

    Coliseum/Oakland Airport BART Station : Access Plan Comprehensive Circulation Study for Downtown Oakland Complete Streets Resolution and Policy

    Complete Streets Resolution and Policy Plan Bay Area Comprehensive Circulation Study for Downtown Oakland

    Complete Streets: Implementation Action 2.0 MTC: Transportation 2035 Plan Bay Area

    Comprehensive Circulation Study for Downtown Oakland West Oakland Community â€“ Based Transportation Plan MTC: Transit Connectivity Plan

    MTC: Transit Connectivity PlanAC Transit : Public Outreach Campaign

    MTC: Transit Coordination Implementation Plan

    MTC: Transit Coordination Implementation Plan AC Transit: Short Range Transit Plan MTC: Transportation 2035

    MTC: Transportation 2035 Capitol Corridor Vision Plan West Oakland Community â€“ Based Transportation Plan

    West Oakland Community-Based Transportation Plan AC Transit: Designing with TransitAC Transit: Designing with Transit

    Plan Bay AreaOakland: Energy and Climate Action Plan

    AC Transit : Public Outreach Campaign

    AC Transit: Designing with TransitOakland General Plan AC Transit: Short Range Transit Plan

    AC Transit: Expansion Plan Sustainable Oakland 2014-2015 Build a Better BART

    AC Transit : Public Outreach Campaign Transit First Policy Capitol Corridor Vision Plan

    AC Transit: Short Range Transit Plan Broadway Transit Circulator Study AC Transit: Designing with Transit

    Capitol Corridor Vision PlanBroadway Valdez Plan Broadway Transit Circulator Study

    Broadway Transit Circulator StudyHarrison/Street Oakland Avenue Community TransportationPlan

    Oakland: Energy and Climate Action Plan

    Oakland General Plan Lake Merritt Station Area Plan Oakland General Plan

    Broadway Valdez PlanRevive Chinatown Community Transportation Plan Sustainable Oakland 2014-2015

    Central Estuary Plan West Oakland Specific Plan Transit First Policy

    EBOTs Neighboring CitiesBroadway Transit Circulation Study

    Fruitvale Alive! Community Transportation Plan Broadway Valdez Plan

    Harrison Street/Oakland Avenue Community TransportationPlan

    Central Estuary Plan

    Lake Merritt BART Station EBOTs Neighboring Cities

    LAMMPS Lake Merritt BART Station Area Plan

    Revive Chinatown Community Transportation Plan Harrison Street/Oakland Avenue Community Transportation Plan

    West Oakland Specific Plan Revive Chinatown Community Transportation Plan

    West Oakland Specific Plan

    Figure 4: Plans categorized, ascending from regional authorities, transit agencies, city-wide Oakland Plans, and neighborhood specific plans

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    VII.  DOCUMENT ANALYSIS

    Achieve a state of good repair:Regional/State: 3

    Transit agencies: 2

    City-Wide: 2

    Neighborhood/Specific Plans: 1

    Total: 8

    From the regional to the local level, plans speak about

    improving the state of the system, noting that there are

    current policies and procedural inconsistencies

    concerning maintenance. Concerns include poor road

    condition and the need to balance the paving program

    across all neighborhoods. The Countywide Transit Plan states that agencies and cities need to balance

    expanding fleets against a “fix-it-first” policy. The

    Broadway Transit Circulator Study, the Oakland General

    Plan, and the Transportation 2035 report, suggest

    developing a more comprehensive process for prioritizing

    maintenance needs. AC Transit’s Designing with Transit

    plan and their Short-Range Transit Plan, recommends

    prioritizing upkeep based on public support and crucialassets.

    Coordinate to incentivize ridership:Regional/State: 5

    Transit Agencies: 3

    City-Wide: 2

    Neighborhoods/Specific Plans: 6

    Total: 16

    Improving inter-agency coordination is an apparent need

    based on the breadth of plans that recommend strategies

    to work more collaboratively; recommendations pertain to

    both planning and operations. MTC’s Transit Connectivity

    Plan recommends coordinating schedules and fares to

    improve seamless riding between transit vendors. And, atthe city-level, plans endorse coordinating efforts that take

    advantage of private partnerships. This would include

    programs such as car and bike-share for last-mile

    programming. Furthermore, Oakland’s General Plan and

    Transportation 2035, offers that the city and its partners

    establish an interagency review procedure to vet plans

    and programs before they are published to avoid

    inconsistencies.

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    Encourage economic developmentRegional/State: 4

    Transit Agencies: 1

    City-Wide: 2

    Neighborhoods/Specific Plans: 3

    Total: 10

    The Oakland General Plan underscores economic

    development as a priority goal. And more recently,

    city-wide plans including the Broadway Transit Circulation

    Study and Sustainable Oakland, have acknowledged this

    goal with equal importance. These plans, as well as the

    Broadway Valdez and West Oakland Specific Plans, and

    the Lake Merritt Station Plan, encourage theadvancement of projects that will link transportation and

    economic development. Discussions pertaining to this goal

    include maintaining the B-Shuttle line in downtown

    Oakland, and incentivizing transit-oriented development

    at BART stations throughout the city. Regional stakeholders

    further support the goal, stating that there should be more

    emphasis on transit investments which achieve the

    greatest returns on dollars spent.

    Enhance the dissemination of travel information:Regional/State: 1

    Transit Agencies: 1

    City-Wide: 2

    Neighborhoods/Specific Plans: 3

    Total: 7

    The city and partnering agencies have concerns

    regarding the distribution of transit information. Concerns

    suggest that real-time information at stops and

    way-finding signs to direct the public to transit are

    minimal. This concern is supported in BART and MTC plans,

    along with specific plans including the Broadway-Valdez

    Specific Plan, the Central and East Oakland CommunityBased Transportation Plans, the Lake Merritt Station Area

    Plan, the Revive Chinatown Community Transportation

    Plan, and LAMMPS. Across the agencies, there is

    consensus to design a way-finding program, and to

    improve real-time departure information at stations and

    stops. The city and partnering agencies foresee that these

    strategies will improve transit transparency between the

    public and civil servants.

    Photo 2: Local wayfinding signs credit: Teddy Forscher

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    Improve bus stop locations, amenities and facilitiesRegional/State: 2

    Transit Agencies: 4

    City-Wide: 0

    Neighborhoods/Specific Plans: 9

    Total: 15

    There is substantial agreement that bus stop locations and

    amenities need to be upgraded. At present,

    neighborhood specific plans request that shelters be

    improved, sidewalk conditions along routes be upgraded,

    and routes simplified to allow for optimum spacing

    between stops. Recommendations to improve these

    current conditions include adding curb extensions,accommodating in-line stops, and locating stops on the

    far-side of intersections to eliminate bus and vehicle

    conflicts. Neighborhood plans stress the improvement of

    stop facilities; this includes updating benches and shelters.

    All parties recommend that a formalized protocol be

    adopted to expedite bus-stop improvements. Similar goals

    are defined across the transit sector; however, how we

    define and adhere to standards and procedures is up fordebate.

    Improve customer service and operational efficienciesRegional/State: 4

    Transit Agencies: 2

    City-Wide: 0

    Neighborhoods/Specific Plans: 0

    Total: 6

    Plans have remarked that without proper protocols, transit

    along main corridors has the tendency to slow down due

    to multiple modes competing for space. To curb this

    problem, plans published by AC Transit recommend

    establishing common endpoints for bus routes,

    determining operator break facilities, and streamlining

    road supervision to improve fleet reliability. Regional goalsset by Plan Bay Area, seek to encourage transit

    performance initiatives â€” for example, a program that

    promotes the use of low-cost technology upgrades to

    improve the system’s dependability. Specific responses to

    this need include the implementation of bus queue

     jumping and on-board payment systems.

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    Increase effectiveness for a financially stable system:Regional/State: 3

    Transit Agencies: 1

    City-Wide: 1

    Neighborhoods/Specific Plans: 4

    Total: 9

     ACTC’s Countywide Transit Plan wants all transit

    investments to achieve the greatest return on

    investment â€” what pipeline projects will have the greatest

    benefit to the most amount of people? At the local level,

    the Central Estuary Area Plan, the Harrison Street Oakland

     Avenue Community Transportation Plan, the Lake Merritt

    Station Plan, LAMMPS, and the West Oakland Specific Planhave echoed the regional agency’s sentiment, setting

    goals to use resources efficiently. To be more financially

    stable, AC Transit plans recommend investing in the

    arterial network rather than expanding the systems

    coverage.

    Improve frequencies and times transfers:Regional/State: 1

    Transit Agencies: 3

    City-Wide: 1

    Neighborhoods/Specific Plans: 5

    Total: 10

    The interest to improve frequencies is a well-accepted

    recommendation across the four interest groups, and is

    further accentuated across Oakland’s specific plans, with

    interest to expand night and weekend service and

    demand response transit. Across AC Transit’s reports, there

    are strategies to improve headways by designing simpler

    routes, eliminating canceled and late assignments,installing all-door boarding and of-board payment

    systems. Those surveyed for AC Transit’s Public Outreach

    Campaign seek 10-minute headways on trunk lines.

    Photo 3: Improving effectiveness along current routes credit:

    LA Street Blog

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    Ensure that transit is accessible and equitableRegional/State: 4

    Transit Agencies: 1

    City-Wide: 3

    Neighborhoods/Specific Plans: 6

    Total: 14

    Ensuring that transit is accessible and equitable is a key

    goal for transit stakeholders. Transportation 2035 states that

    public transportation should be improved particularly for

    the low-income, elderly, and disabled. This is reverberated

    in the visions and goals of Alameda’s Multi-Modal Arterial

    Plan, which states that the transit network should provide

    access for people of all ages, abilities, incomes, andgeographies â€” those residing in MTC’s Communities of

    Concern. At the city-level, the Oakland General Plan and

    Policy t4.5 of the Broadway Transit Circulation Study, offers

    that transportation be made accessible for everyone.

    Oakland’s specific plans provide suggestions to ground

    this goal with action steps. The specific plans recommend

    reduced student fares for children, seniors, and the

    disabled, extending AC Transit transfer windows, andproviding senior shuttle programs from BART stations.

    Modify transit service to improve connectivityRegional/State: 3

    Transit Agencies: 3

    City-Wide: 3

    Neighborhoods/Specific Plans: 6

    Total: 15

    Efforts to expand and modify transit service are led by

    neighborhood specific plans. The Broadway-Valdez, the

    Central Estuary, the Central and East Oakland Community

    Based Transportation Plan, the Chinatown Community

    Transportation Plan, the West Oakland Community Based

    Transportation Plan, and the West Oakland Specific Plan, 

    all envision altered service to improve system connectivity.For example, the West Oakland Specific Plan recommends

    that the city coordinate with AC Transit to implement a

    transit loop from Mandela Parkway to Emeryville. And in

    the Central Estuary Plan, it is suggested that new east-west

    bus routes be added for improved connectivity between

    Chinatown and Jack London Square. AC Transit, by way

    of its three plans reviewed for this report, along with the

    city’ s Energy and Climate Action Plan, MTC’s TransitConnectivity Plan, Sustainable Oakland, and Alameda’s

     Multi-Modal Arterial Plan, suggest achieving the

    aforementioned goal by supporting the adoption of bus

    rapid transit universally throughout the city.

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    Priority treatments for transit on key corridorsRegional/State: 2

    Transit Agencies: 2

    City-Wide: 1

    Neighborhoods/Specific Plans: 3

    Total: 8

    MTC and AC Transit agree that the best way to improve

    regional transit is to prioritize treatment along key corridors.

    Both agencies, as well as recommendations detailed in

    the Harrison Street/Oakland Avenue Community

    Transportation and the Lake Merritt Station Area Plan, 

    suggest that this goal can be achieved by improving

    traffic management practices. This includes signal timingand queue jump lanes. AC Transit further suggests that the

    city prioritize transit by reducing and/or eliminating

    on-street parking to relieve corridor congestion.

    Prioritize TODs and priority development areasRegional/State: 5

    Transit Agencies: 3

    City-Wide: 4

    Neighborhoods/Specific Plans: 7

    Total: 19

    The majority of plans reviewed state goals that encourage

    transit-oriented and priority-area development. MacArthur

    and both the 12th and19th street BART stations have been

    stated as sites to expand multi-use development. Across

    the agencies, there is support to modify current land-use

    policies to encourage said development. Furthermore,

    transit agencies offer that reducing the physicalseparation of transit hubs will propagate transit-oriented

    and higher  â€“ density construction.

    Photo 1: Fruitvale Transit Village, example of a TOD

    Credit: Teddy Forscher

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    Direct parking revenues to support transit investmentsRegional/State: 2

    Transit Agencies: 2

    City-Wide: 2

    Neighborhoods: 6

    Total: 10

    Oakland neighborhoods and transit agencies want to see

    changes to the current parking policies to modify on and

    off street parking along specific routes. Six neighborhood

    plans advise the city to adopt a parking demand

    management strategy; this includes “park -once-and-

    walk”, monitoring on-street parking more aggressively

    during peak demand hours. Similarly, specific plans, as wellas AC Transit, recommend establishing community benefit

    districts and/or parking benefit districts to manage on-

    street and off-street parking, and to reward non-auto

    travel. Creative revenue streams, including bonds and

    in-lieu fees could subsidize costly transit capital

    investments.

    Improve health connectionRegional/State: 4

    Transit Agencies: 1

    City-Wide: 4

    Neighborhoods: 4

    Total: 13

    The aim to improve city air-quality and ensure that the

    transit system is safe for all users is disseminated from the

    regional entities. MTC’s Transportation 2035 report, seeks to

    employ a safe routes to transit program; this interest has

    been further iterated at the county and local level.

    Suggestions to improve safety includes monitoring collision

    rates, reducing vehicle miles traveled, and continuingefforts to slow down traffic. A safe system must coordinate

    with an equitable and accessible system, ensuring that all

    people, despite their ability or age, feel safe using the

    transit network.

    Photo 4: Increasing deployment of cleaner AC Transit buses credit: AC Transit 

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    Reduce greenhouse gas emissions:

    Regional/State: 4

    Transit Agencies: 2

    City-Wide: 3

    Neighborhoods/Specific: 3

    Total: 12

    Plan Bay Area is the most significant regional plan to

    address climate change with goals to reduce non-auto

    mode share by 10%. The Countywide Transit Plan and

    Capitol Corridor â€™s Vision and Goals, allude to amending

    land-use development towards higher density, and

    prepping for sea-level rise. We see strong directives

    towards this topic from the city’s Energy and Climate Action plan; the plan suggests reducing per-ride transit

    delay due to aging infrastructure by 100% and reducing

    vehicle operating and maintenance costs due to

    pavement conditions by 100%, two lofty goals. Further

    strategies noted by the regional entities include

    developing special zoning to support transit, designing

    pedestrian-oriented streets, and supporting policies and

    mechanisms to reduce vehicle miles traveled per captia.

    The City of Oakland, and supporting specific plans, note

    these regional recommendations.

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    VII WHAT THE AGENCIES ARE SAYING

    Reasoning:

    The above document analysis assessed transit goals and strategies based on what currently exist in

    publications. Based on the review, we find that across the varying levels of government and across agencies,

    there is a sense of agreement about what goals should be accomplished. This assessment has set the

    foundation for determining Oakland’s common goals for transit. This document review illustrated that the desire

    to improve Oakland transit is apparent. Without having to re-invent the wheel, transit goals and strategies have

    been brain-stormed and now extracted from pre-existing plans. However, before we mark the above goals as

    essential, we turn to interviews as a second assessment.

    Technique:In-depth interviews were conducted with AC Transit, BART, MTC, SPUR, Transport Oakland, and staff within

    Public Works and the Office of the Mayor. During hour long sessions, the above document review was

    discussed in detail, allowing for an open-ended conversation to discuss the agencies’ priority concerns. Do the

    planning documents reflect the concerns of the transit agencies? Are they a noble assessment of the current

    state of the system? Do the goals and strategies mentioned, reflect what each agency wishes to cultivate as

    part of their own mission and objectives?

    Disclaimer:The following interviews are an editorialized assessment; these perspectives are views held by a few current

    employees and do not necessarily reflect the agencies’ views.

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    AC TRANSIT:

    When considering the placement and replacement of bus stops, the city’s most significant coordinating

    partner is AC Transit. Stated in the agency’s expansion plan, and their report, Designing with Transit (2004),

    AC Transit aims to make bus stops safe, efficient, and convenient for their customers. Similar sentiments werereiterated by a senior transportation planner at the agency, suggesting that there needs to be a procedure

    for bus stop location changes, a policy that the City of Oakland has yet to develop. At present, the agency

    is forced to make changes stop by stop. This, as shared by the interviewee, can be laborious because there

    is no regulation or common practice.

    AC Transit has not been shy in their own reports to foster this goal across Oakland and the greater service

    area. Noted in the agency’s Short Range Plan, the agency wants to improve on-time performance to 72%

    by improving mean miles. This goal is lofty, however, in response the interviewee did not seem intimidated by

    the aim, suggesting that strategies to improve on-time performance can be as simple as developing

    frequency of service maps and allowing for back-door and travel-lane boarding.

    Noted within the city’s specific plans and in the city’s Sustainable Oakland 2014-2015 report, the City of

    Oakland aspires to add local feeder lines. Yet, from the perspective of AC Transit, funding should not be

    directed towards new line development. “There should be fewer new routes and more focus on frequency

    and maintenance. Stated by the interviewee, “
our riders care if the bus is reliable, not if it shows up at8:14.” From AC Transit’s perspective, “the map is pretty good, it’s not so much about new routes, it’s  about

    the frequencies.”

    When asked if the agency was accepting of Oakland’s Transit First Policy, reservations were articulated. As

    the leading agency that controls and monitors bus traffic, the interviewee spoke on behalf of his fellow

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    colleagues. “
improvements that slow the roads, arguably take buses a longer time to complete their trips.”

    To improve the Transit First Policy, AC Transit asks that buses be a higher, or at least, equal priority to the city.

    Improvements to the policy include removing on-street parking from 11th-20th street along Broadway in

    downtown Oakland, and improving the rapid lines.

    The Comprehensive Circulation Study for Downtown Oakland, the EBOTs Neighboring Cities report, and the

    Lake Merritt BART Station Plan, are all examples of plans that introduce the concept of the transit

    hub/intermodal facilities.. However, for AC Transit, the agency feels indifferent about a multi-modal station if

    improvements to the above-mentioned Transit First Policy fail to be achieved. As shared by the interviewee,

    “transit hubs should only be developed in nodes where people want to connect â€” examples of this would be

    the Eastmont Transit Center. “If the street already works, a transit hub is not necessary--- especially if bus

    stops have to be made shorter.”

    Tangential to improving the Transit First Policy, AC Transit is equally apprehensive about Complete Streets. “It

    is not complete if transit isn’t helped.” AC Transit was anxious to re-brand the term to Complete Corridor,

    suggesting that not all modes need to travel on the same roadway-- as long as we improve travel for all

    modes in the same direction. AC Transit calls out the main corridors: San Pablo, Telegraph, MacArthur, and

    Broadway, as the corridors that are the backbone of the Oakland transit system.

    Improving real-time transit information has been suggested in regional and specific neighborhood plans toincrease ridership. Stated in the MTC Connectivity Plan, “real-time information should be consistent among

    hubs.” Despite documentation, goals for improving real-time information at bus shelters are not a high

    priority for AC Transit. “Smart phone use is so prevalent and we struggle with securing accurate real -time

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    information.” Furthermore, the interviewee stated that before real-time information is a high-priority goal, we

    need to improve sidewalks and again, remove parking. AC Transit is the first to recognize that coordination

    across the system is far from perfect. “
coordination is spotty â€” gaps in communication have led to poor

    coordination.” As a recommendation, the AC Transit employee suggested looking to cities that have

    embraced coordination better than we have. “Seattle’s King County Metro, has taken a lead in multi-modalarterial planning, a process that would be advantageous for the transit community of Oakland to learn

    from”

    MTC: 

    From the perspective of MTC, transit priorities begin with land-use reform. A transportation planner at the

    commission voiced that “transit won’t work if land-use won’t respond.” This recommendation is expressed in

    the commission’s Plan Bay Area report as a response to Senate Bill 375. From the viewpoint of MTC, cities’

    transit goals need to reflect the policies detailed in this plan. During the interview, it was offered that MTC is

    more likely to fund capital and programmatic strategies that alleviate emissions.

    Beyond GHG reductions, an equitable distribution of service really matters to regional transportation

    planners. “We care about ‘rideability’ access.” From the viewpoint of MTC, Oakland’s transit system will

    stagnant if the travel experience only improves for current users. According to MTC, increasing ridership can

    be as simple as prioritizing way-finding and signaling improvements. From our interviewee’s perspective, it’sthe City of Oakland’s responsibility to take the lead on way-finding. “As the jurisdiction at large, Oakland

    should be doing more to improve Oakland branding for signaling and walk signage.”

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    Taking the above remarks into consideration, the interviewee suggested that the city take a step back. “The

    city has to decide what it’s going to be, a funnel for San Francisco transit, or something else?” From the

    regional viewpoint, when developing capital projects, the aim isn’t to construct the next flashy project-- it is

    the responsibility of the transit agency to “service programs and capital projects that discourage

    displacement.” This is critical with the rise of sea-level rise eminent and the need to increase access to low-income and senior residents.

    BART:

    During an interview with two accessibility coordinators at Bay Area Rapid Transit, herein BART, the

    interviewees emphasized the agency’s priority to reduce the city’s automobile travel. From BARTs

    perspective, to accomplish this, system access needs to be addressed and it begins with reducing on and

    off-street parking. “The city is beginning to remove parking minimums, but we need to set parking

    maximums.” In turn, this would free up the drop-off locations at stations, and remove bottlenecks during

    commute hours. BART interviewees shared that this has been an area of dissonance for quite some time. For

    example, at the Lake Merritt, Rockridge, and Coliseum stations, carpools are dropping off their passengers in

    the AC Transit right-of-way due to the stops close proximity to the stations entrances. But, this has been

    cause of unruly ticketing â€” upwards of $300.000 by the county sheriff, a contract established by AC Transit.

    A Band-Aid solution to improve this conflict would be improving way-finding and signage at stations.However, the interviewees also stressed a stronger policy, the need for a curb management policy to

    amend parking requirements, lengthen bus stops, and manage pick-up and drop-off locations. “
buses are

    stopping in the center of corridors to let off their passengers, a signifier that we need coordinated efforts to

    improve station access.” 

    COMMON GOALS AND STRATEGIES FOR OAKLAND TRANSIT

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    When asked about implementing transit hubs, BART was compelled but with a caveat which leaned on their

    earlier concerns pertaining to curb management. “...with multiple BART entrances at each station, for a hub

    to work, there would need to be a coordinated effort to pin-point one bus pick-up and drop-off location.

    BART maintains the opinion that Oakland’s Transit First Policy does not support transit enough. In defense of

    AC Transit, the BART interviewees referenced the Telegraph Avenue Complete Streets Implementation Plan.

    As shared in a memo by AC Transit General Manager, David Armijo, the aim of the policy is to prioritize

    transit over the automobile, re-stating the policy, “
increased speed, better accessibility to, and improved

    frequency of transit service encourages greater use of public transit and increases fare box revenues.” 

    However, both transit agencies state that the Telegraph improvements were created at the expense of

    transit. BART interviewees feel that the streetscape modifications will reduce transit speeds and increase their

    costs. “Oakland goals do not translate into our concerns.” When asked what role the city can play to

    improve coordination efforts, the interviewees quickly suggested that the department hire a transit

    coordinator. “We have never  had a transit advocate at the City of Oakland; there has not been an

    on-going relationship. We have come up against many missed opportunities.” In their final words, the

    interviewees emphasized the East Bay’s position within the bay. “People are moving east and using the

    system; this is our opportunity to make it better.”

    COMMUNITY ADVOCACY GROUPS:SPUR & TRANSPORT OAKLAND

    Local advocacy groups interviewed offered that the Oakland transit system needs to prioritize poor

    connections. With limited financial resources, SPUR advocates for moving resources to where the most

    number of riders reside, as well as encourage private partnerships with Uber and Lyft to support last-mile

    coverage.

    COMMON GOALS AND STRATEGIES FOR OAKLAND TRANSIT

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    To make Oakland transit great, SPUR suggests bringing transit to a basic standard. To do this, and with limited

    resources, a director of transportation planning at SPUR advocates for developing a priority list of Oakland’s

    highest need areas. “If the same goal is appearing in twenty plans, then said goal should be tackled until it is

    complete. In turn, this will articulate to the greater community that Oakland cares about transit. “Take thebusiest route and make it great.”

    A member of Transport Oakland said that, “ 
as far as transit goes, Oakland is on the right track-- the city

     just needs to move the right projects forward.” The interviewee projected that this is likely due to not having

    enough staffing. “
patchwork planning will no longer suffice...” Implementing transit infrastructure requires

    conversations with the community, compromise, and pilot programs. Furthermore, in an agreement with the

    interviewees from BART and AC Transit, Transport Oakland advocates for a revised Transit First Policy that

    fights for basic service â€”  â€œwe have to ask ourselves what the best ways are to provide service is to our

    customers.”

    Listed on their website, Transport Oakland notes the importance of cross-agency coordination. Repair

     relationships with AC Transit and BART  and support the creation of an administrative process to

    de-politicize decisions about bus stop additions, removals, and relocations. Transport Oakland advocates for

    an Oakland DOT; the interviewee was candid about wanting a department that is well-resourced and

    allows for staff to have explicit roles. “Dedicated staff will drive better policies and projects.” 

    COMMON GOALS AND STRATEGIES FOR OAKLAND TRANSIT

    G l h i d b th i t i

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    Goals emphasized by the interviewees:

      Achieve a state of good repair; maintain existing

    transportation infrastructure

      Apply parking revenues to support transit

      Coordinate with partnering transportation 

    providers to foster and incentivize ridership

      Encourage transit-oriented and priority-area

    development 

      Ensure that transit is accessible and equitable 

      Expand and modify transit service and improve

    system connectivity

      Implement priority treatments for transit on key

    corridors

      Improve frequencies and transfers

      Increase effectiveness of a more financially stable

    transit system 

      Move bus stop locations, amenities, and facilities

      Reduce greenhouse gas emissions

    COMMON GOALS AND STRATEGIES FOR OAKLAND TRANSIT

    VIII DISCUSSION: A SHARED TRANSIT STRATEGY

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    VIII.  DISCUSSION: A SHARED TRANSIT STRATEGY

     Actionable Recommendations

    The City of Oakland, transit agencies, and regional commissions are in general agreement with the goals that

    have been defined across more than thirty plans published at the local, city, and regional level. After an in-depthdocument synthesis, vetted with stakeholder interviews, the following goals are assumed necessary for providing

    an effective transit system to the residents and visitors of Oakland. 

    The document analysis and the interviews articulated goals and strategies to improve the Oakland transit system.

    How do we operationalize the aforementioned goals and strategies? The next phase of this report, seeks to pair

    agencies to strategies to begin a conversation about next-steps and the necessary coordination efforts required

    to achieve Oakland’s common goals for Transit. The following matrix pairs the strategies that are notated in the

    reports and interviews with leading and supporting agencies.

    Disclaimer: These strategies and partnerships are malleable; as they do not fully encompass the numerous

    strategies and approaches to updating the current transit system.

    COMMON GOALS AND STRATEGIES FOR OAKLAND TRANSIT

    IX THE MATRIX:

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    IX.  THE MATRIX:

    Responsible Agencies:

    Leading = Support = S

    City of

    Oakland MTC ACTC

    AC

    Transit BART

    Capitol

    Corridor WETA Private

    1Achieve a state of good repair;

    maintain existing transportation

    infrastructure

    Increase local road pavement

    condition index (PCI) to 75 or

    better

    Balance fleet expansion (busesand rail cars) against system

    expansion (expanding road & rail

    network) " Fix it First" Policy

    2Coordinate with partnering

    transportation providers to foster

    and incentivize ridership

    Coordinate schedules and fares

    across the transit agencies to

    create seamless riding

    Coordinate with agencies to foster

    shuttle and last mile services

    COMMON GOALS AND STRATEGIES FOR OAKLAND TRANSIT

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    2  Share resources between transitagenciesEstablish interagency review

    procedures to maintain

    consistency between plans, and toensure that future development is

    consistent

    Hold regular action-oriented

    meetings with between the city

    and transit partners to coordinate

    immediate and long-term

    planning

    3 Encourage economicdevelopmentEnsure that improvement to

    Broadway will not preclude the

    possibility of future streetcar

    service along the corridor/ trolley

    service

    4

    Encourage TODs and priority

    development areas (PDAs)

    Support land-use patterns that

    provide a mix of uses and greater

    density around activity centers

    Reduce the physical separation of

    transit hubs

    COMMON GOALS AND STRATEGIES FOR OAKLAND TRANSIT

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    5 Enhance the dissemination oftransit information

    Implement a way-finding program

    Provide real-time transit departure

    information online and at stations

    and stops

    Implement a printed brochures

    (multilingual) to provide residents

    to inform employees and visitors

    about transportation alternatives

    6 Ensure that transit is accessibleand equitable

    Focus efforts in Communities of

    Concern

    Offer Ride Home Programs and

    paratransit shuttle programs

    Support and locate ADA services

    in areas with good transit service

    COMMON GOALS AND STRATEGIES FOR OAKLAND TRANSIT

    Support discounted tickets for

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    Support discounted tickets for

    youth, seniors, and low-income

    riders

    7 Expand and modify transit service;improve connectivity

    Expand morning and evening

    service

    Simplify corridors with shorter

    routes to improve reliability and

    legibility

    Support the adoption of bus rapid

    transit lines

    Work with private shuttle operators

    to expand the geographic area.

    8 Implement priority treatments fortransit on key corridors

    Ensure that residents on bus

    corridors can easily walk transit

    COMMON GOALS AND STRATEGIES FOR OAKLAND TRANSIT

    Support traffic management

    practices, e.g. signal timing and

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    practices, e.g. signal timing and

    queue jump lanes on priority

    transit lanes

    Reduce the amount of on-street

    parking on transit routes to relievestreet congestion

    9Improve bus stop locations,

    amenities, and facilities (curb

    management)

    Move bus stop locations to

    provide optimum spacing

    between spots while increasing

    length of bus stops

    Create curb extensions,

    accommodate in-lane stops, and

    locate bus stops on the far side of

    intersections

    Improve stop facilities e.g.

    benches and shelters

    10 Improve customer service andoperational efficienciesEstablish common endpoints for

    bus routes in order to access

    common operator break facilities,

    streamline road supervision

    COMMON GOALS AND STRATEGIES FOR OAKLAND TRANSIT

    Support the Transit Performance

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    10

    Initiative (TPI) that aim to use low-

    cost technology upgrades to

    dramatically improve the speed

    and reliability of roadways and

    transit service.

    11 Improve frequencies and timedtransfers

    Improve on-time performance of

    transit service

    Eliminate canceled assignments

    and reduce late assignments

    Design simple routes to improve

    headway reliability

    Install all-door boarding and off-

    board payment systems 

    Ensure 15 minute frequency on

    Major Corridors, 10 minutes on

    Trunk Lines

    12 Improve air quality and safety ofthe transit system

    COMMON GOALS AND STRATEGIES FOR OAKLAND TRANSIT

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    12 Promote a Safe Routes to TransitProgram

    Monitor Collison Rates

    Continue efforts to slow down

    traffic

    13 Increase effectiveness for a morefinancially stable transits systemHave supply match demand;

    ensure that transit investments

    achieve the greatest returns on

    dollars spent

    investment in the arterial network

    will make efficient and effective

    use of resources including

    effective use of operating costs

    14Reduce greenhouse gas emissions

    and strengthen community

    resilience

    Fleet electrification and reduce

    diesel emissions

    COMMON GOALS AND STRATEGIES FOR OAKLAND TRANSIT

    15

    Develop

    special zoning to support transit

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    15  and pedestrian orientationon these streetsMonitor GHGs -- Increase non-

    auto mode share by 10

    percentage points

    (to 26 percent of trips)

    ‱ Decrease automobile vehicle

    miles traveled per capita by 10

    percent

    16  Use parking revenues to supporttransit

    Parking Demand Management

    Strategy "park-once-and-walk"

    Establish a community Benefit

    District or Parking Benefit District to

    manage on-street and off-street

    parking for revenue

    Require development in lieu fees

    go towards transit improvements

    COMMON GOALS AND STRATEGIES FOR OAKLAND TRANSIT

    i.  THEMES:

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    Beyond the sixteen aforementioned goals, themes are apparent that should be considered when the City of

    Oakland and partnering agencies develop policies and action plans. The following considerations are central to

    the success of implementing all goals and strategies. Those considerations are:  Improving coordination efforts 

      Defining administrative policies.

    i)  COORDINATION:

    During interviews with both AC Transit and BART, the interviewees addressed the need for improve coordination.

    Gaps in communication and the lack of transit advocacy within public works, has led the agencies feeling

    unsupported in a city which claims to be a transit-first city. Referring back to the planning documents, the desire to

    improve coordination is apparent â€” with more than fifteen reports remarking on the need to improve

    collaboration. This further nods to the academic research noted earlier in this report, which remarks on the need

    to address planning more creatively through partnerships. At the regional level we read from MTC to coordinate

    last-mile connecting services and to improve scheduled coordination. City-wide plans address this need, as well.

    In the Complete Streets: Integrating the transportation system report, “Utilize leadership and strategic partnerships

    to develop an integrated transportation system.” Neighborhood/Specific plans emphasis the need to coordinate

    across public partners, but also with private shuttle services to fulfill last mile connections.

    COMMON GOALS AND STRATEGIES FOR OAKLAND TRANSIT

    From the perspective of the transit operators and senior transportation planners at the city, there is a gap in

    administrative policies which delays quick and effective change As shared without set policies and instructions

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    administrative policies, which delays quick and effective change. As shared, without set policies and instructions,

    an improvement, arguably as simple as replacing or moving a bus-stop, is prolonged. When speaking to BART

    employees on the matter, they noted that despite attempts, there continues to be little direction about who at

    the city is effectively responsible for certain transit matters. Establishing defined roles and setting policies within TheCity of Oakland should curb these concerns.

    (1) 

    ADMINISTRATIVE POLICIES:

    The plans reviewed for this report illustrate that the elements for the following administrative polices exist; the city

    and partnering agencies have noted their importance and are pursuing them at a certain scale. This is an

    opportunity to solidify these-- improving on their granularity for the betterment of the transit-system.

    A Transit-First Policy: we have the elements of a transit-first

    Unanimously, interviewees reflected that Oakland’s Transit First Policy, a policy enacted in 1996 to promote public

    transit, has not been mirrored with changes on the ground. As communicated by members of Transport Oakland,

    a policy is only as strong as the tools provided. Furthermore, in a 2006 resolution to introduce a car-free day in

    Oakland, the following was stated, “
bring Bay Area residents to the premier transit-friendly hub of the East

    Bay
” Yet, transit employees question the city’s dedication to becoming a more transit -oriented city, despite two-

    decades of “policy.”

    Parking Policy:

    Based on the opinions of the agencies, Oakland cannot be a transit-oriented city without amending current

    parking policies, a policy that should be paired with Transit-First. Interviewees from AC Transit and BART,

    recommend setting parking maximums to remove bottlenecks at congested stations, and incentivizing public

    transit ridership and carpool drop-offs. Furthermore, the agencies would like to see parking removals along

    COMMON GOALS AND STRATEGIES FOR OAKLAND TRANSIT

    corridors, like Broadway, which can afford to have less parking. As suggested, a policy to remove parking from

    11th-20th street along Broadway would improve the speed of bus rapid lines, a significant need for passengers who

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    11 20  street along Broadway would improve the speed of bus rapid lines, a significant need for passengers who

    request improved on-time arrivals.

    A Curb Management Policy:The need for a curb management policy is clear and plays into similar frustrations that the transit agencies share

    about off-loading their passengers. At present, there is a general consensus from transit partners that a curb

    management policy is required to set street standards. This includes policies for removing or extending curbs,

    modifying on-street parking, and changing bus-stop locations. Furthermore, for transit hubs to be installed at key

    locations throughout Oakland, it is critical that a curb management policy be accepted to pin-point central drop-

    off locations and street designations.

    A Way-Finding Policy:At present, way-finding and signage deployment is ad-hoc. Yet, MTC notes that signage is an inexpensive way to

    increase ridership; “it’s the City of Oakland’s responsibility to take the lead on way-finding.” Oakland can do more

    to improve Oakland branding for signaling and walk-signage. MTC’s perspective of way-finding is further detailed

    by the agencies. In the interviews, AC Transit and BART interviewees, advocated for a city initiated way-finding

    program to avoid conflicts at stations where multiple modes of traffic need to be directed.

    COMMON GOALS AND STRATEGIES FOR OAKLAND TRANSIT

    X.  NEXT STEPS:

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    Should Oakland move forward with a transit action plan, the first step that the City of Oakland needs to pursue is

    to develop a protocol for prioritizing pipeline projects, based on the aforementioned common goals and

    strategies. Defining top-priorities, a recommendation from SPUR and Transport Oakland, will direct resources andstaffing to the most critical projects. This process can begin by re-instating monthly action meetings with

    stakeholders to determine which projects are the most viable.

    Furthermore, action steps need to be taken to amend and develop administrative policies; this includes revising

    the Transit First Policy, modifying the parking program, and creating a curb management program that emulates

    AC Transit’s road standards. This process deserves up-front dedicated resources and staffing to determine

    Oakland’s priority corridors and priority hubs.

    Based on concerns derived from the interviews, it would be advantageous for the City of Oakland to hire a transit

    coordinator to advocate for system-wide improvements. At present, a dedicated transit coordinator does not

    exist; if this arrangement persists, it will gridlock the goals and strategies that all transit partners wish to achieve. This

    empowered employee would have a strong understanding of this complex transit system-- able to maneuver and

    advocate across the agencies, able to bring service up to a basic level of need, and creatively approach

    inter-agency collaboration.

    Above all, the city and its partners have an opportunity, the knowledge, and tools to strengthen Oakland transit to

    improve access for current and future riders.

    COMMON GOALS AND STRATEGIES FOR OAKLAND TRANSIT

    XI.  APPENDIX:

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    Way-Finding Policies:

    In 2010, the City of Alexandria, Virginia, assembled a way-finding stakeholder advisory group to unify the city’s

    design identity, streamline signage protocols, and improve walking and transit direction information. A workinggroup formed allowing for a creative and collaborative process to lead the effort. Com