Common Mistakes & Common Mistakes & Distribution Channels Distribution Channels

Presented by

Andrew HealyChief Social Officer, 3 rock marketing

&

Andrew HealyAndrew Healy• Dublin Born – Napa Resident

• Worked in Wine – Production, Logistics, National

Account Sales, Retail, Restaurants, Branding

• In 5 Countries - in both hemispheres

• Lecture in Wine & Social Media at SSU

• Clients include Great Wine Capitals,

Visit Napa Valley, Beau Wine Tours,

Mia’s Kitchen, Wine Country This Week

• Co-Curator of TEDxNapaValley – VP of Napa Cricket

• Lover of Riesling & Zinfandel

@SocialAn

dy

@SocialAndy @3rockmarketing @CANVAS_Connect

&

ContinuityContinuity

@SocialAndy @3rockmarketing @CANVAS_Connect

& @SocialAndy @3rockmarketing @CANVAS_Connect

……continuitycontinuity

& @SocialAndy @3rockmarketing @CANVAS_Connect

Information - channelInformation - channel

& @SocialAndy @3rockmarketing @CANVAS_Connect

Information - videoInformation - video

& @SocialAndy @3rockmarketing @CANVAS_Connect

Too Long…Too Long…

15 seconds

30 - 45 seconds

60 – 90 seconds

Solid Storyboarding

& @SocialAndy @3rockmarketing @CANVAS_Connect

Marketing InvestmentMarketing Investment

&

Distribution - YouTubeDistribution - YouTube

@SocialAndy @3rockmarketing @CANVAS_Connect

Part of Google / Google +

Advertising potential is huge

Embed code – blogs / press page

Facebook page app integration

Twitter thumbnail

Pin to Pinterest Board

Reaches more US Adults aged 18-34 than

any cable network

&

Distribution - VimeoDistribution - Vimeo

@SocialAndy @3rockmarketing @CANVAS_Connect

Used for HD videos

Less “viral” than YT

Considered more professional

Sleeker interface

&

Distribution - VineDistribution - Vine

@SocialAndy @3rockmarketing @CANVAS_Connect

“Twitter Video” – own “Vines” sub-culture

6 second max

Thumbnails show in Twitter

3rd Party Apps for outside editing Windows – 6Sec

Android – VLoader for Vine

iOS – Upload Custom Video to Vine

&

Distribution - InstrgramDistribution - Instrgram

@SocialAndy @3rockmarketing @CANVAS_Connect

Allows 15 second videos

Shot outside app

Professional shot then upload

&

Distribution – Cameo CinemaDistribution – Cameo Cinema

@SocialAndy @3rockmarketing @CANVAS_Connect

Videos before screenings

Captive Audience

&

Why Videos Go Viral?Why Videos Go Viral?

@SocialAndy @3rockmarketing @CANVAS_Connect

http://www.ted.com/talks/kevin_allocca_why_videos_go_viral?language=en

How Do I?

15 @SocialAndy @3rockmarketing @CANVAS_Connect

What do we do at What do we do at 3 rock marketing?3 rock marketing?

Social MediaSet Up | Training | Strategy | Optimization | Advertising | Reporting | Monitoring | Output | Viral Campaign Management | At Event Coverage | Workplace Policies, Procedures & Guidelines | Custom Facebook Development | Social SEO

Website Development & DesignDesign | Creation | Coding | Content Creation | Analytics | Integration | Hosting | Management | e-Commerce | Mobile Optimization | Mobile App Development

Email MarketingTemplate Creation | Social Media Integration | Analytics | Video Email

Visual MediaPhotography | Videography | Graphic Design | Custom QR Codes

New Media Relations

@SocialAndy @3rockmarketing @CANVAS_Connect