common seo mistakes by website designers
DESCRIPTION
For the Brisbane Web Design meetup at The Edge on 18th November 2010 Ben gave a short presentation on some key mistakes we see over and over again as we deliver SEO services for clients and website designers (through our White Label SEO service)TRANSCRIPT
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BRISBANE WEB DESIGN The Edge 18th Nov
What I learned in 2010
Common SEO Mistakes by Web Designers
Ben Maden of Matter Solutions
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Basic SEO definition
Search Engine Optimisation (SEO) is the process of improving the visibility of a web site in the search engines
Wikipedia
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Google ResultsRed = Pay per click
Green = No cost per click
Easy…All you need is money
Hard…Takes timeand effort
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SEO Pyramid
Words
Links
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Mistake #1 – Title Tag
<title> ????? </title>
EQUALS
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Mistake #1 – Title Tag
• Learned most people use same text on all pages, OR
• Leave them blank
• Default from a CMS (usually not good)
• Over do it with too much information
ALL WRONG
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Mistake #1 – Title Tag
Do it right…
• Focus on a select few words (relevant to the page content)
• Make them Unique to that page
• LESS is MORE
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Mistake #2 - URL
• http://mydomainname.com
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Mistake #2 - URL
• http://mydomainname.com
• http://www.mydomainname.com
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Mistake #2 - URL
• http://mydomainname.com
• http://www.mydomainname.com
• http://www.mydomainname.com/index.html
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Mistake #2 - URL
• http://mydomainname.com
• http://www.mydomainname.com
• http://www.mydomainname.com/index.html
• http://mydomainname.com/index.html
Why is this bad?
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Mistake #2 - URL
• Google is clever
• Links are signals (usually beneficial)
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Mistake #2 - URL
BROKEN
• 20 Links into a mixture of the 4 different URLs
• Signals are diluted
• No URL ranks well
FIXED
• 20 Links into one URL
• Concentrated signal
• URL ranks well
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Mistake #3 – Text Text Text
• Check your website reads okay without a stylesheet
• Use Lynx if you can – Text only web browser
• Firefox with Web Developer toolbar
– turn off styles, images and javascript
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Mistake #4 – No Links Built
Web Designer classic mistake…
• She adds a footer credit for Kudos (for SEO too?)
• Then doesn’t add any links into the client website
Well, why should she?
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Mistake #4 – No Links BuiltBenefits for the client…
• Show in Google quickly so at the client ranks for their name. More Kudos!
• That link would help our web designer
[Directory] [Client website] [Web Designer]
Links are signals, they indirectly benefit the web designer
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