1.Common Technical Mistakes WILL CRITCHLOW

2. WILL CRITCHLOW Fremdscham One of those amazing German words that we have no direct translation for 3. WILL CRITCHLOWI hope this presentation will be entirelyabout being embarrassed for other people.Because of course we wouldnt makethese mistakes, would we? 4. WILL CRITCHLOWMy biggest?sudo chmod 775 R /.Instead ofsudo chmod 775 R ./ 5. WILL CRITCHLOW Sitemaps Speed Social Spiders Science fiction 6. WILL CRITCHLOWCommon Sitemap Errors 7. WILL CRITCHLOWNot keeping your sitemap cleanDuane Forrester, Bing Some other guy 8. WILL CRITCHLOWDont allow 404 errors into sitemap 9. WILL CRITCHLOW https://seogadget.co.uk/check-your-xml-sitemap-errors/ 10. WILL CRITCHLOWDont forget video sitemap etc 11. WILL CRITCHLOWPriority is relative and only asuggestion This goes to 11. Theres no need for your sitemappriority to do the same 12. WILL CRITCHLOW Common Site Speed Errors 13. WILL CRITCHLOWFirst mistake: not caring 14. WILL CRITCHLOW 15. WILL CRITCHLOW100ms 16. WILL CRITCHLOW2 frames of a movie 17. WILL CRITCHLOWFor reference, thats here 18. WILL CRITCHLOWTo here 19. WILL CRITCHLOWQuarter of a blink (literally) 20. WILL CRITCHLOW1% drop in conversions[Source: Amazon - http://highscalability.com/latency-everywhere-and-it-costs-you-sales-how-crush-it] 21. WILL CRITCHLOWHeres Walmarts version[Source: http://www.webperformancetoday.com/2012/02/28/4-awesome-slides-showing-how-page-speed-correlates-to-business-metrics-at-walmart-com/] 22. WILL CRITCHLOW 23. WILL CRITCHLOW 24. WILL CRITCHLOWIts not just about server responsetime 25. WILL CRITCHLOWMeasure time to first byte with pingdom DDoS1,222 ms 26. WILL CRITCHLOWWeve had good results withCloudflare 27. WILL CRITCHLOWDiagnose quick wins with pagespeedhttps://developers.google.com/pagespeed/ 28. WILL CRITCHLOWSegment site speed with GoogleAnalytics 29. WILL CRITCHLOW Social and linkbuilding(technical) mistakes 30. WILL CRITCHLOWDefault widgets dont link to your profile pages These widgets dont link to your profileAdd regular links as well to help your profile pagesrank for brandedsearches 31. WILL CRITCHLOWNot implementing OpenGraph 32. WILL CRITCHLOWNot implementing Facebook verbsImage: http://foliovision.com/2011/10/24/searchlove-seo-london-2011-day-oneMat Clayton is your man for learning about FB integration. We have videos: http://www.distilled.net/store/sl-winter-2011- videos/ 33. WILL CRITCHLOWNot customising embed codes Dont use standard embed codes within third partyplayers no links Place custom codes underneath video embed codes Use iFrames Partial Anchor Text
Linkbuilding protips from Brand and partial anchor text Ensure your embed code will build links back to your site, not the video hosting company 34. WILL CRITCHLOWNot cross-browser testing yourlinkbait We had one piece where the share buttons were cut off in Internet Explorer. Weve also had journalists fail to link to things because they were still using IE6! 35. WILL CRITCHLOW Common Robot Exclusion Errors 36. WILL CRITCHLOWKnow the difference? Read aboutREP Robots.txtX-robots Noindex Nofollow Response codes 37. WILL CRITCHLOWMonitor your robots exclusionI use www.serverdensity.com [disclaimer: we invested inthem] 38. WILL CRITCHLOWMonitor for changes to robots.txt 39. WILL CRITCHLOWSpot the accidental inclusion ofnoindex 40. WILL CRITCHLOWMore SEO monitoring tools and trickshttp://www.seomoz.org/blog/seo-monitoring 41. WILL CRITCHLOWWatch out for over-aggressivefirewalls[Image: http://www.flickr.com/photos/smenzel/2297233080/] 42. WILL CRITCHLOW Common Mistakes with New Technologies 43. WILL CRITCHLOWFailing to use AJAX properly Came across a site where this was theentire html afterstripping out js.No title.No content. What is this? 2002Flash? 44. WILL CRITCHLOWWhat the #! were you thinking? 45. WILL CRITCHLOWPushState is better 46. WILL CRITCHLOWObligatory G+ complaint follow me! Dear Google. WHAT isthis? 47. WILL CRITCHLOWResponsive design beats m. mobile version 48. WILL CRITCHLOWAvoid splitting link juice / duplication 49. WILL CRITCHLOWBut also get more links This is the desktopexperience I got when I followed alink someone else shared from amobile 50. WILL CRITCHLOWrel=canonicalRisky. Didnt Rand talk about this? 51. WILL CRITCHLOWhreflang what is rel=canonical supposed tomean?[Image credit: http://www.flickr.com/photos/tpcom/3246953870/] 52. WILL CRITCHLOWRe-write your visible URL to thecanonicalDo this after youranalytics pageview call 53. Thank YouAny QuestionsWILL CRITCHLOW 54. WILL CRITCHLOWWill CritchlowFounder Distilledwill.critchlow@distilled.net@willcritchlowSign up to hear when and where Im speakingnext:http://www.distilled.net/events/Get free SEO training videos:http://www.distilled.net/free-videos/Join our SEO training program, DistilledU:http://www.distilled.net/store/u/