commons 3.4 hands-on training: how to implement better analytics & faster translation
DESCRIPTION
To compete in today’s fast-paced information economy, you need to get the most out of your network – that means engaging (and understanding!) customers, prospects, developers, supporters, collaborators, and partners. Join us for a webinar that dives into all the new features and capabilities of Drupal Commons 3.4. We’ll show you how to leverage Acquia Analytics and Lingotek to provide an added boost to an already powerful solution, helping you turn community collaboration into measurable business value. Here’s a sneak peek at what we’ll cover during the training: • How to identify your best members (and how they joined the community), key brand influencers, super-users, and subject matter experts • How to implement high-quality, rapid translation that removes language as a barrier to collaboration • How to make subject matter expertise available to the entire community in any languageTRANSCRIPT
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Drupal Commons Intro
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Optimize Community Marketing
Social Brand Communities Build strong brand advocates that do your selling for you.
Social Support Communities Improve support, self-service and loyalty by tracking customers across social communities
Social Intranet Take employee collaboration and communications to the next level with deep social connections
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Drupal Commons!
• Leverages the breadth & depth of the Drupal platform
• Features fully extensible, open architecture
• Integrates with your existing technologies
• Builds completely customizable brand experiences
• Adapts to future needs at the speed of the web
An Acquia-assembled solution for rapid deployment of internal and external communities that:
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Recognized Leader by Forrester!“Drupal Commons has gained rapid adoption among companies that appreciate the flexibility of the platform to meet marketers’ specific needs.”
“Customers touted Acquia Drupal Commons for its flexibility, ease of use, and high return on investment.”
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Acquia + DrupalWhere Great Digital Communities Begin
Agile Resilient Integrated
Future-proof communities that can adapt at the speed of the web
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Personalized community experiences tailored to the individual!
• Users work the way that best suits them with personal & group dashboards
• Social bookmarking
• Curated content
• Subscriptions to content & discussions
• The content you care about, front and center Agile
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Future-proof communities that can adapt at the speed of the web!
• Assemble new capabilities as your community’s needs and technologies change
• Innovate at the pace of the web, not your vendor’s roadmap
• Future-proof your communities to handle what comes in the next 6 months or the next 6 years
Agile
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Facilitate discovery!• Solr faceted search delivers
blazing fast results even at scale
• Targeted content recommendations help members unearth buried knowledge
• Search on custom fields to reveal subject matter experts
Agile
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Analytics to help you understand your members and your community!• Segment members and
identify commonalities • Understand what content is
working and what isn’t • Find your Super-users who
are driving the conversation • Identify advocates and
subject matter experts
Agile
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Daimler chose Drupal Commons to turbo-boost brand loyalty for their product ideation community
Build Advocates
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Fortune 500 Tech Giant!The Challenge"• Create a developer ecosystem &
sub-brand centered around the company’s products
• Meet an extremely aggressive deployment timeline
• Build a consistent, cutting-edge brand
• Unite a dot-com, knowledgebase and community sites on a single platform
The Result"• Five product support
communities integrated on a single, scalable brand platform
• Successful rollout of sites on schedule and on budget
• Avoided huge license fees • Lowered cost of business by
selling to developers directly
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Acquia + DrupalWhere Great Digital Communities Begin
Agile Resilient Integrated
Scale to the sky on the platform that
supports communities hundreds of
thousands strong
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Rapidly-deployable Community solution!
• The best modules for community, handpicked by experts
• Coded and validated by Acquia
• Supports aggressive deployment timeframes
• Immediately useful out-of-the-box
• Springboard to assemble your vision of community, not your vendor’s
Resilient
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Powering communities at scale!• Proven world-class Drupal hosting in
the Acquia Cloud
• Trusted by major brands to power some of the largest communities on the web
• Scales to handle hundreds of thousands of authenticated users
• 99.95% uptime SLA ensures your community is consistently open for business
Resilient
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Focus on community success while we have your back end!
Global Cloud operations support that follows the sun
• Acquia’s cloud operations expertise becomes yours
• Our team works 24 x 7 x 365 so you don’t have to
• We keep your platform up to date
• In the event of an outage, we identify the root cause and get the right solution in place quickly
Resilient
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Large Gaming Company!The Challenge"• Old platform was inflexible and
difficult to customize • Didn’t feel they owned their
community or their code • Needed to create scalable
communities to advance their brand and engage their fans
• Ability to create a branded experience was critical
The Result"• Community reflecting their
strong brand experience • Ability to scale to hundreds of
thousands of authenticated users
• Far greater agility to adapt as their needs change
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Acquia + DrupalWhere Great Digital Communities Begin
Agile Resilient Integrated
Assemble your community instead
of coding it, eliminating expensive, slow customizations
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Assembled community experiences for rapid deployment
• Drupal is centered around an open, modular architecture • Rapidly “assemble” communities from building-blocks
instead of coding them from scratch • Easily add your existing technologies to the mix
Integrated
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Open platform & open APIs let you integrate community across your entire enterprise!
Analytics Marketing
Automation
CRM Doc Mgmt /
ECM Video
Gamification
Social SSO
Personalization Multivariate Testing
Site Search
Recommendations
Integrated
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Open platform & open APIs let you integrate community across your entire enterprise!
CRM
Video
Gamification
Personalization
Site Search
Acquia Analytics
Acquia Target
ü supports a wide variety of interaction channels
Integrated
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The ultimate multichannel experience for your community!
• Similar to Twitter and Facebook, Drupal’s node architecture separates the content from presentation layer
• Reuse each piece of content across multiple platforms
• Responsive design adapts and optimizes UX smoothly for any desired form factor
Integrated
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Translation Services with Lingotek!
• High quality translation and localization
• Fully integrated and interoperable with Drupal
• Translate interfaces and content • Machine translation, outsourced,
crowdsourced • Translate frequently and fast
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Oxford Saïd Business School solves the world’s biggest problems on Drupal
Thought Into Action
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Fortune 100 Tech Giant!The Challenge"• Customize and integrate hundreds
of product communities • 280+ page requirements document • Provide content management
capability in addition to community • Integrate all their API’s into the
platform • Support a large, authenticated
community
The Result"• A flexible, branded community
which can easily grow with their needs
• Experiences tailored to needs of users as diverse as customers, employees, partners, and developers
• Integration support for their API’s • Significant cost savings over
Jive
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Drupal Commons! " Deploy rapidly with an assembled solution " Integrate with your existing technologies " Innovate at the speed of the web
" Leverage the breadth & depth of Drupal platform " Build the community that’s right for you
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Thank you.