L U S H C O S M E T I C SC O M M S P L A N N I N G

I.Lush brand overview

II.Consumer insights & journey

III.Goals and strategy

W H AT W E K N O W

LUSH

A L L N AT U R A L S K I N C A R E - H A N D M A D E - F R E S H I N G R E D I E N T S - C R U E LT Y F R E E

LUSH is:

Lush products are 100% vegetarian. They are 83% vegan and 60% preservative-free (though these numbers fluctuate)

L A U N C H E D I N 1 9 9 5 T H E B R A N D ' S B E S T

S E L L E R S R A N G E F R O M S K I N C A R E T O

B AT H P R O D U C T S

S K I N C A R E & B AT H P R O D U C T S

popular

M A K E U P not too popular

L U S H ' S M A K E U P L I N E L A U N C H E D I N

2 0 1 2 !

N O P R O D U C T S F R O M T H E M A K E U P L I N E A R E B E S T S E L L E R S .

B E S T S E L L E R S ' C AT E G O R I E S :

bath !

shower !

hair !

face/skincare !

body

I N C R E A S E L U S H S A L E S B Y X % B Y I N C R E A S I N G AWA R E N E S S O F L U S H ' S M A K E U P L I N E

O P P O R T U N I T Y

H O W C A N L U S H C O M P E T E I N T H E G R O W I N G M A R K E T O F N AT U R A L C O S M E T I C S ?

W H AT W E K N O W

consumers:

S K I N C A R E A N D M A K E U P P U R C H A S E D E C I S I O N I N F L U E N C E R S

family & friends

websites

samples

influencers

KEY INSIGHTS

6 0 % T H E % O F W O M E N

W H O C H A N G E T H E I R B E A U T Y P R O D U C T S

E V E RY T H R E E M O N T H S O N AV E R A G E

B E A U T Y S H O P P E R S TA K E A C T I O N A F T E R WAT C H I N G B E A U T Y

V I D E O S 4 1 % L O O K E D F O R M O R E

I N F O R M AT I O N O N P R O D U C T S A N D 3 8 %

V I S I T E D S T O R E S T H AT S E L L B E A U T Y

P R O D U C T S